Double A Labs
Double A Labs operates an avatar-based immersive virtual events platform that transforms passive audiences into active participants, selling annual enterprise subscriptions to brands like YouTube, Dell, Disney, IBM, and Cleveland Cavaliers across media, sports, education, and brand activation use cases.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Double A Labs does
Double A Labs Corp. is a privately held, Delaware-incorporated SaaS company headquartered in Austin, Texas (1600 E. 7th Street), founded in 2021 and operating with 1-10 employees. The company has raised $4,700,000 from ATX Venture Partners and Meta Impact Capital in a June 2022 round. It is led by founder and CEO Amber Allen, alongside CXO Ahna Boley, Director of R&D and Data Protection Officer Chris Kim, and Director of Operations Fermin Azcueta. The company is described in press materials as a global leader in award-winning, data-driven, immersive technologies for brand-to-audience connection.
The company's core product is an immersive, avatar-based virtual events platform structured around "Worlds" containing multiple "Rooms." Participants join as avatar circles (capacity up to 150 concurrent) alongside a spectator audience (up to 5,000), with engagement driven by "Interactables" (downloads, videos, websites, surveys) and "Moments of Magic" — expert-designed engagement techniques delivered by in-house "Potentialists." The Digital Theater Experience is a standardized event format offering 1-hour live events with up to 4 Rooms, 4 Interactables, and 4 Moments of Magic. The platform is positioned against standard video conferencing tools, claiming 80% interaction rates versus a 10% industry standard and 14x engagement uplift.
The business model is enterprise SaaS with annual subscriptions, tiered Concurrent Video User licensing, and event hosting services. Pricing is quote-based and not publicly disclosed. Go-to-market is primarily enterprise field sales via an intake-form-to-consultation-to-deployment process, supplemented by a Self-Guided Tour product-led growth channel at thehub.doublea.com. Customers include YouTube (Creator Collective, 67 events, 15+ countries), Dell Technologies (Student Advocate Program), Disney, IBM, AT&T, Whole Foods Market, Microsoft, Cleveland Cavaliers, Macmillan Learning, and University of Texas Volleyball, spanning media, technology, sports, education, and consumer verticals. The company has received press coverage in Fast Company, Inc., Forbes, SXSW, Grit Daily, Austin Business Journal, TechRound, and Spectrum Local News.
Double A Labs firmographics
Firmographics- Name
- Double A Labs
- Legal name
- Double A Labs Corp.
- Website
- https://doublealabs.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Double A Labs operates an avatar-based immersive virtual events platform that transforms passive audiences into active participants, selling annual enterprise subscriptions to brands like YouTube, Dell, Disney, IBM, and Cleveland Cavaliers across media, sports, education, and brand activation use cases.
- Ownership category
- akta.pro rank
Double A Labs industry classification
Industry- Product category
- Immersive Virtual Event Platforms
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
- akta.pro secondary industries
- Speaker, Session & Content Management (Abstracts, Scheduling, Speaker Portals) (THAHAOAH), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where Double A Labs is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Double A Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription (Annual): Annual subscription model granting access to the Double A Labs platform for the Subscription Term. Clients receive access to the Platform, support services, and the ability to create Worlds and Rooms for their events. Annual subscriptions renew automatically unless cancelled.
- Concurrent Video User Licensing: Pricing based on the number of simultaneous users accessing the video feature of the Platform. Different tiers for Concurrent Video Users, with fees for excess use beyond contracted volume.
- Event Hosting Services: Hosting services for virtual events including setup of Rooms, Interactables, and Moments of Magic features. Up to 1 week hosting included in pilot experience example.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription with tiered user capacity |
| Subscription | Multi-year contract | Pilot Experience - Digital Theater Event Package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Double A Labs product offering
Product offeringCore offering
Double A Labs sells an immersive, collaborative video conferencing SaaS platform that transforms passive spectators into active participants via avatar-based digital theater environments. Clients subscribe annually to host branded virtual events with up to 150 concurrent avatar users and 5,000 spectators, using multi-Room worlds, Interactables, and expert-designed Moments of Magic to drive measurable engagement and own audience data.
Product overview
Double A Labs is a unified immersive video conferencing platform that transforms passive audiences into active participants. The core Double A Labs Platform enables interactive virtual events with high engagement rates. The platform includes specialized solution modules: Education & Training for workshops and professional development, Customer Research & Panel Discussions for qualitative market research, and Brand Engagement & Activation for branded virtual experiences. The Digital Theater Experience is a specific event format offering 150 avatar participants with 5,000 spectators, multiple explorable rooms, and interactive engagement features.
Differentiator
Problem solved
Functional benefit
Products and services
- Double A Labs Platform Annual-subscription SaaS platform providing an avatar-based digital theater environment that transforms passive spectators into active participants, supporting up to 150 concurrent avatars and 5,000 spectators per event with measurable 80% interaction rates. Sold to enterprise clients via direct sales with custom deployment.
- Digital Theater Experience (Pilot) A packaged 1-hour immersive virtual event experience for up to 150 avatar circles and 5,000 spectators, with up to 1 week of hosting, 4 explorable Rooms, 4 Interactables, and 4 expert-designed Moments of Magic. Designed as a pilot/onboarding offering for new enterprise clients.
- Education & Training Solution A tailored deployment of the Double A Labs Platform for educational institutions and training organizations, providing immersive virtual spaces for workshops, product training, and professional development that drive higher collaboration and learning engagement.
- Customer Research & Panel Discussions Solution A tailored deployment of the Double A Labs Platform for market research teams, enabling rich virtual focus groups, panel discussions, and customer insight sessions with high survey participation and authentic participant engagement.
- Brand Engagement & Activation Solution A tailored deployment of the Double A Labs Platform for brand and marketing teams, providing customizable virtual spaces for brand activations, product launches, community building, and merchandise promotion with full ownership of audience data and monetization opportunities.
Quantifiable outcome
- 80% interaction rate vs. 10% industry standard
- +6 more outcomes
Companies that use Double A Labs
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Double A Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Double A Labs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- YouTubecoreYouTube partnered with Double A Labs to create the 'Virtual Creator House' for the YouTube Creator Collective launch in September 2023. The partnership connected thousands of creators across 15+ countries with immersive virtual events for learning, collaboration, and community building. Over 18 months and 67 events, the platform achieved 10,000+ attendees, 14x engagement vs standard tools, and 63% YoY attendance growth.
- Dell TechnologiescoreMulti-year partnership including the Dell Student Advocate Program (Futurist) - a year-long social-first initiative across US, Canada, and UK for Dell/Alienware laptop brand advocacy. Also includes Dell Women's Entrepreneur Network (DWEN) AI Workshop. Achieved 70% reduction in CPI and 58% reduction in CPE over campaign life.
- MicrosoftminorMicrosoft partnered with Double A Labs and Dell for Startups on the DWEN AI Workshop focused on AI for small businesses. The event combined presentations with one-on-one breakout sessions with AI experts.
- Cleveland CavalierscoreNBA team partnered to create a Virtual Studio for fan engagement, VIP experiences, and merchandise promotion. Achieved 17 interactions per fan, 56% active participation rate, and 19% CTR to merchandise shop.
- Macmillan LearningminorPartnered on virtual student focus groups to evaluate Double A Labs as a delivery platform for digital learning solutions. Achieved 57 interactions per user vs. 3 in standard tools and 60% positive shift in desire to attend more virtual events.
- University of Texas VolleyballminorHosted virtual events for Coach Jerritt Elliott's Fanworld platform providing fans direct access to special guests, game day information, and merchandise opportunities. Achieved 18.2 interactions per fan and 5% purchase conversion within the digital environment.
Scale indicators10 records
Recent moves3 records
Expansion highlights6 records
Double A Labs competitors and assessment
Company assessmentDirect peers
- Hopin (RingCentral Events): Hopin, now part of RingCentral, is one of the best-known virtual and hybrid event platforms serving enterprise customers with branded event experiences — directly comparable to Double A Labs' immersive event use case.
- Bizzabo: Bizzabo is an event experience platform offering virtual, hybrid, and in-person event solutions with registration, engagement, and analytics — competing for the same enterprise event organizer budget as Double A Labs.
- ON24: ON24 is an enterprise virtual event and webinar platform known for engagement analytics and content syndication — overlapping with Double A Labs' focus on branded virtual experiences and audience-data capture.
- Hubilo: Hubilo is a virtual and hybrid event platform serving mid-market and enterprise customers with branded event experiences, networking, and engagement tools — directly comparable in product and GTM motion.
- 6Connex: 6Connex provides virtual event environments, expos, and show-floor experiences for enterprises — overlapping with Double A Labs' Worlds/Rooms architecture and 3D-style event format.
Broad incumbents
- Cvent: Cvent is a large incumbent in event management software covering registration, on-site, and increasingly virtual/hybrid experiences — broader portfolio but competes for the same enterprise event budget.
- Zoom Events: Zoom Events sits inside the Zoom communications platform and competes for virtual event spend; while broader and less differentiated, it is a default alternative buyers compare Double A Labs against.
Emerging players
- Spatial: Spatial builds avatar-based immersive collaboration and event spaces for enterprises — an emerging player with similar avatar/virtual-world thesis but a narrower collaboration focus.
- Welcome (event platform): Welcome offers immersive virtual event environments with branded worlds and audience engagement — a focused emerging competitor targeting similar brand-activation use cases.
- Socio: Socio is a virtual event platform with branded event apps, live streaming, and engagement features — overlapping with Double A Labs on enterprise brand-activation experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Double A Labs social profiles
Digital presenceDouble A Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double A Labs leadership team
Management profileNumber of profiles
Profiles4 records
Double A Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double A Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double A Labs
What does Double A Labs do?
Double A Labs sells an immersive, collaborative video conferencing SaaS platform that transforms passive spectators into active participants via avatar-based digital theater environments. Clients subscribe annually to host branded virtual events with up to 150 concurrent avatar users and 5,000 spectators, using multi-Room worlds, Interactables, and expert-designed Moments of Magic to drive measurable engagement and own audience data.
Is Double A Labs a public or private company?
Double A Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Double A Labs founded?
Double A Labs was founded in 2021. It employs 1 to 10 people.
Where is Double A Labs based?
Double A Labs is headquartered in Austin, United States, in the North America region.
How does Double A Labs make money?
Three revenue lines are on record. Platform Subscription (Annual) is the primary driver. The others are concurrent Video User Licensing and event Hosting Services.
Who are Double A Labs's main competitors?
Direct peers on record are Hopin (RingCentral Events), Bizzabo, ON24, Hubilo and 6Connex. Broad incumbents are Cvent and Zoom Events. Emerging players are Spatial, Welcome (event platform) and Socio.
Does Double A Labs have an API?
No public API is recorded for Double A Labs.
What industry is Double A Labs in?
Double A Labs's product category is Immersive Virtual Event Platforms. Its primary akta.pro industry code is THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos), with a secondary code of THAHAOAH, Speaker, Session & Content Management (Abstracts, Scheduling, Speaker Portals). Its NAICS code is 5132 and its SIC code is 7372.