What Fetii does

Fetii is an AI-driven group rideshare platform that provides on-demand 15-passenger Sprinter van transportation for groups of typically 7-14 passengers. Founded in 2020 and headquartered in Austin, Texas, the company operates a mobile app (iOS/Android) that connects riders with third-party van operators, featuring QR-code scan-to-board check-in, automatic fare splitting among passengers, and real-time route optimization. The platform's primary customer segments are college students and young adults (ages 18-30), Greek life organizations, event attendees at stadiums and music festivals, and enterprise clients needing shuttles for weddings, corporate events, and institutional transport.

The underlying technology stack includes three named AI components: Fiora, a conversational AI assistant trained on proprietary trip data for city and venue recommendations; NeuralShuttle, a predictive shuttle network that forecasts event-end demand and pre-positions vehicles at venues such as Mercedes-Benz Stadium and State Farm Stadium; and real-time dispatch and route optimization engines. Fetii also operates a Driver App for independent van operators with instant direct-deposit payouts, and the company partners with third-party providers (Lytx for in-vehicle video, Stripe/Braintree/PayPal for payments) for operational infrastructure.

Fetii generates revenue through three primary streams: per-ride transaction fees (usage-based dynamic pricing), an advertising platform that monetizes wrapped vans as mobile billboards and in-vehicle experiential media (with named partners including Red Bull, Michelob Ultra, Poppi, 1Password, Beatbox, Hoop Tea, and LIV Golf across 14 markets reaching 4M+ monthly roadside impressions and 30M+ combined social reach), and a Partner Program paying recurring commissions to event planners, Airbnb/VRBO hosts, and venue operators. The company reports it is currently profitable as of October 2025, has transported over 1.5 million passengers in 2024, and serves 200,000+ riders monthly across 15 markets following a $7.35M seed round led by Mark Cuban with participation from Y Combinator and Goodwater Capital.

Name

Fetii

Legal name

Fetii Inc.

Website

https://fetii.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fetii is an AI-driven group rideshare platform providing on-demand 15-passenger van transportation primarily for college students, young adults, and event attendees across 15 U.S. markets. It generates revenue from ride fees, advertising, and partner referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Ride Transaction Fees: Fare-based revenue from group rides in 15-passenger vans. Fares calculated based on trip duration, distance, and demand-based pricing. Split payments handled automatically via AI.
2. Advertising & Brand Partnerships: Mobile billboard wraps on luxury vans, in-vehicle experiential marketing, digital amplification through social media. Brands include Poppi, Red Bull, Truly, Hoop Tea, 1Password, Beatbox, Michelob Ultra, LIV Golf.
3. Partner Program Revenue Share: Commission-based revenue from partner referrals including event planners, Airbnb/VRBO hosts, nightlife venues, boat charters. Partners earn recurring commissions on referred rides.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fetii is an AI-driven group rideshare platform that dispatches high-capacity 15-passenger Sprinter vans on-demand via a consumer mobile app, replacing the need to split groups across multiple cars or book charter buses 48 hours in advance. The platform uses AI for real-time route optimization, QR-code scan-to-board check-in with automatic fare splitting, predictive demand dispatch (NeuralShuttle) at venues, and a conversational city-recommendation assistant (Fiora) trained on real trip data.

Product overview

Fetii is an AI-driven platform that provides intelligent group transportation using high-capacity 15-passenger vehicles. The core offering is the Fetii app, which connects groups seeking transportation with third-party van operators for on-demand rides. The platform is built around three AI-powered components: the Fetii core app (for on-demand ride requests, real-time route optimization, QR scan-to-board check-in, and automatic fare splitting), Fiora (a conversational AI assistant trained on trip data for venue recommendations), and NeuralShuttle (an AI-driven predictive shuttle system for scheduled demand). The portfolio extends to Van Charters and AI-Driven Shuttles (for scheduled group transport across verticals like campuses, airports, and events), Large Events transportation services, the Fetii Advertising media network (leveraging wrapped vans as mobile billboards), the Partner Program (referral-based earning for event planners, hosts, and venues), and the Driver App (enabling drivers to accept group rides with instant payouts).

Differentiator

Problem solved

Functional benefit

Brands

• NeuralShuttle: AI-powered shuttle service that predicts demand and dispatches vans to venues before events end, using historical trip data to optimize vehicle placement and routing.
• Fiora

Products and services

• Fetii (Core Group Rideshare Platform) AI-powered mobile app that dispatches high-capacity 15-passenger Sprinter vans on-demand for group transportation, with real-time route optimization, QR scan-to-board check-in, and automatic fare splitting among passengers.
• Fiora AI Assistant

Quantifiable outcome

• 20% increase in ridership in existing markets driven by rising gas prices
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NightlycoreGTM or Marketing Partner · 29 September 2025Nightly, a Dallas-based cultural movement for Gen Z, partnered with Fetii as transportation partner for its live experiences including the Grad Concert Tour, College Tour, and future events like Nightly Harvest Festival and Nightlyverse stadium-scale event.
• LytxcoreTechnology or IntegrationLytx is the third-party service partner for security recordings. Video and audio recordings from vehicles are uploaded to secure cloud servers through Lytx for safety, incident investigation, customer support, and legal compliance purposes.
• Stripe / Braintree / PayPalcoreTechnology or IntegrationThird-party payment processing partners. Stripe and Braintree/PayPal SDKs may use location data for fraud detection and security purposes.
• Universities, Sports Teams, Greek Life OrganizationscoreStrategic or Co-development PartnerPartnerships with universities, sports teams, fraternities, and sororities as part of the college-focused growth strategy. These partnerships drive user acquisition within campus communities and create recurring demand.
• SwimplyminorChannel Partner/ Reseller/ DistributorFeatured partner in the Fetii Partner Program. Swimply enables booking of shared pools and likely refers transportation needs to Fetii for pool party groups.
• BoatsetterminorChannel Partner/ Reseller/ DistributorFeatured partner in the Fetii Partner Program. Boatsetter enables boat rentals and likely refers group transportation to Fetii for marina-to-destination trips.
• Get My BoatminorChannel Partner/ Reseller/ DistributorFeatured partner in the Fetii Partner Program. Marine rental platform that likely partners for transportation to/from boat charters.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Uber: Largest global rideshare platform with Uber Charter offering high-capacity vehicles for group transport. Directly comparable on-demand ride-hailing business model with similar mobile-app, dynamic pricing, and driver-supply structure.
• Lyft: Major North American rideshare platform serving similar on-demand passenger use cases. Comparable app-based dispatch, dynamic pricing, and consumer rideshare business model to Fetii's core offering.
• HopSkipDrive: Youth-focused transportation service for riders under 18 with similar safety protocols and parent-facing features. Directly comparable to Fetii's student and young-adult segment, with overlapping supervised-ride use cases.
• Zum: Student and employee transportation provider with school bus and shuttle focus. Comparable to Fetii's campus shuttle, K-12 district, and employee shuttle product lines with similar fleet-based operating model.
• CharterUP: Charter bus marketplace connecting groups with bus operators for events, weddings, and corporate transport. Comparable group-transportation marketplace model overlapping with Fetii's Van Charters and Large Events products.
• Swvl: Mass transit microbus service offering scheduled shared rides on fixed routes. Comparable high-capacity shared mobility model to Fetii's AI-Driven Shuttles with similar tech-enabled dispatch of large vehicles.
• Via: Ride-pooling and shared transit platform with dynamic routing of multiple passengers into shared vehicles. Comparable shared-mobility concept to Fetii's group-rideshare model with similar AI-driven route optimization.
• Alto: Premium rideshare service using company-employed drivers and owned vehicles for higher service quality. Comparable ride-hailing business model with differentiated positioning around driver quality and rider experience.
• Revel: Rideshare and EV-charging platform with owned-driver workforce in New York City. Comparable rideshare business model with emphasis on driver employment structure and vehicle quality control.
• Kango: Rideshare and childcare transport service for kids and teens with parent-verified drivers. Comparable youth-focused transportation segment to Fetii's college and young-adult student rider base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fetiiride
• Facebookfacebook.com/fetii
• LinkedInlinkedin.com/company/fetii
• Instagraminstagram.com/fetii
• TikToktiktok.com/@fetii

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fetii