What Hona does

Hona is a SaaS client engagement platform purpose-built for law firms, with a primary focus on personal injury practices. Founded in 2021 and headquartered in Orem, Utah, the company provides an AI-powered platform that automates client outreach, appointment tracking, and treatment follow-ups across a law firm's active caseload. The core technology, branded ActiveAI and AI Case Agents, deploys autonomous agents that can monitor 2,000+ clients simultaneously, draft treatment follow-ups, detect treatment gaps early, and escalate to human case managers only when intervention is actually required. The company reports 500+ law firm customers and quantifies outcomes including a 94% average client intake completion rate and a four-minute average AI response time.

The platform follows a core-plus-modules architecture. Hona Engage is the subscription core, billed based on monthly active cases, with usage-based overages for excess text messages ($0.015/text), excess cases, and excess users. Modular add-ons include a 24/7 Voice AI receptionist speaking 31 languages, two-way messaging enhanced by a Generative AI beta, white-label client portals with custom branding, drip campaigns, lead capture with video-powered webchat, and client education tools. Beyond Personal Injury, Hona ships vertical solutions for Workers Compensation, Immigration, Criminal, Bankruptcy, Mass Tort, Employment, and Family Law. The platform integrates natively with 12+ legal case management systems including Filevine, Clio, MyCase, CASEpeer, Litify, Salesforce, PracticePanther, SmartAdvocate, Assembly Neos, Lawcus, and GrowPath, plus Zapier for broader workflow automation and Domo for analytics.

Hona's go-to-market combines product-led growth (demo booking via the website, self-serve web and mobile portals, browser extensions for Chrome, Safari, and Edge) with a sales-assisted enterprise motion for larger law firm deployments. Distribution is anchored by the PI Firm Playbook newsletter, which has 1,400+ subscribers and positions Hona as a thought leader in personal injury operations. The company is privately held, incorporated in Delaware as Hona Software, Inc., and has raised approximately $11.6 million in venture funding across a 2023 seed round led by Y Combinator and a June 2024 Series A led by Costanoa Ventures with participation from Ludlow Ventures and Soma Capital. Leadership comprises co-founders Matt McClellan (CEO), Josh Christensen (CTO), and Manny Griffiths.

Name

Hona

Legal name

Hona Software, Inc.

Website

https://hona.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Hona is a SaaS client engagement platform for law firms, primarily personal injury practices, offering AI-powered client outreach, appointment tracking, treatment gap detection, and white-label client portals that integrate natively with 12+ case management systems to serve 500+ firms.

Ownership category

akta.pro rank

Product category

Legal Client Engagement Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• Legal client engagement
• AI case management
• Law firm software
• Client communication platform
• Personal injury automation

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Active Cases: Hona Engage subscription billed based on monthly active cases. Customers purchase a tier of active cases per month with automatic adjustments when limits are exceeded. Additional charges apply for excess users, excess cases, and excess text messages.
2. Excess Usage Fees: Text message overage fees at 1.5 cents per text when customers exceed their Text Message Service Allocation. Case overage fees charged when customer case count exceeds their Case Tier Limit. Excess user fees for additional authorized users beyond initial user count.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Hona is a cloud-based SaaS platform that provides AI-powered client engagement and case management software for law firms, primarily personal injury practices. Its AI Case Agents autonomously handle client outreach, appointment tracking, treatment follow-ups, and treatment-gap detection across 2,000+ clients simultaneously, escalating only when human intervention is needed. The platform includes a white-label client portal, two-way messaging, drip campaigns, customizable intake forms, and native integrations with 12+ case management systems including Filevine, Clio, MyCase, Salesforce, and PracticePanther.

Product overview

Hona is a cloud-based client engagement software company offering a platform-plus-modules architecture centered on AI Case Agents and the Hona Engage subscription product. The core offering includes AI-powered autonomous agents (AI Case Agents) that manage client outreach, scheduling, and case monitoring at scale, combined with the Hona Engage platform providing client portal, two-way messaging, drip campaigns, and reporting. Vertical-specific solutions cover Personal Injury, Workers Compensation, Immigration, Criminal, Bankruptcy, Mass Tort, Employment, and Family Law practices. Add-on modules include Voice AI (24/7 AI receptionist in 31 languages), Custom Branding/White Label portal, Leads capture, and Education tools. All solutions integrate natively with major case management systems including Filevine, Clio, MyCase, CASEpeer, Litify, Salesforce, PracticePanther, and Zapier for workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Case Agents AI-powered autonomous agents that manage client outreach, track appointments, and handle communication at scale for law firms. The AI handles 2,000+ clients simultaneously, drafts treatment follow-ups, and escalates only when human intervention is required.
• Hona Engage Main subscription product offering the client engagement platform billed based on monthly active cases. Includes client portal, messaging, automation, and reporting features.
• Personal Injury Case Management Specialized case management software for personal injury firms covering motor vehicle accidents, slip and fall, medical malpractice, workplace injuries, product liability, and wrongful death.
• Workers' Compensation Case Management Case management tailored for workers' compensation practice, organizing case phases, centralizing communication, and keeping key details organized.
• Immigration Law Case Management Specialized case management for immigration law, handling visa applications, asylum cases, and ensuring compliance with immigration requirements.
• Criminal Law Case Management Comprehensive tools for criminal law case timelines, documentation, and client communications with precision for criminal case management.
• Bankruptcy Case Management Case management software for bankruptcy cases, helping firms guide clients through financial challenges with empathetic communication.
• Mass Tort Case Management Platform for managing mass tort cases with coordinated tools for large-scale operations, organizing and tracking multiple cases against major entities.
• Employment Law Case Management Case management for employment law matters including discrimination claims and wrongful termination, ensuring detailed case handling.
• Family Law Case Management Case management for family law with tools for automated updates, resources, and client portal access during emotionally charged proceedings.

Quantifiable outcome

• 94% average client intake completion rate
• +4 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• FilevinecoreTechnology or IntegrationNative integration with Filevine case management system, allowing law firms to sync cases and communicate with clients directly from their Filevine workflow.
• MyCasecoreTechnology or IntegrationIntegration with MyCase legal practice management software for case synchronization and client communication.
• CliocoreTechnology or IntegrationIntegration with Clio legal practice management system for comprehensive case management and client engagement.
• CASEpeercoreTechnology or IntegrationIntegration with CASEpeer case management system for personal injury firms.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM platform enabling case and client data synchronization.
• PracticePanthercoreTechnology or IntegrationIntegration with PracticePanther legal practice management software.
• LitifycoreTechnology or IntegrationIntegration with Litify legal matter management platform.
• ZapiercoreTechnology or IntegrationZapier integration enabling connections with hundreds of other apps and automation workflows for firms using custom tech stacks.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lawmatics: Legal CRM and client intake automation platform used heavily by plaintiff-side and PI firms. Competes with Hona's intake, two-way messaging, and drip campaign capabilities.
• Smith.ai: AI-augmented virtual receptionist and lead capture service widely used by law firms. Competes with Hona's Voice AI receptionist and webchat lead capture modules.
• CASEpeer: Case management software purpose-built for personal injury law firms. Directly competes with Hona's PI vertical solution and is also a partner (integration), making it both a peer and a distribution channel.
• Captorra: Legal intake and CRM platform focused on personal injury mass tort and pre-litigation workflows. Competes directly with Hona's client engagement, intake, and case management capabilities for PI firms.

Broad incumbents

• MyCase: Legal practice management platform serving small and mid-sized law firms with built-in messaging, intake, and client portal features. Competes with several Hona modules while also being an integration partner.
• Clio: Largest legal practice management SaaS platform serving law firms broadly. Hona integrates with Clio but Clio's own client communication and AI features directly overlap with Hona's value proposition.
• Filevine: Enterprise legal case management platform with deep PI adoption. Competes in PI case management workflows and is also a Hona integration partner; recent AI investments could erode Hona's differentiation.
• Smokeball: Legal practice management software with built-in client communication and document automation. Competes broadly with Hona's client engagement platform for small and mid-sized law firms.

Emerging players

• EvenUp: AI platform focused on personal injury demand letters and case valuation. Adjacent competitor expanding into broader PI workflows that intersect with Hona's client engagement and treatment tracking capabilities.
• Client Rocket (formerly Legal Robot): AI-driven client engagement and intake automation for law firms. Overlaps with Hona's AI Case Agents and two-way messaging for personal injury and plaintiff practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/honasoftware
• Facebookfacebook.com/honasoftware
• LinkedInlinkedin.com/company/honasoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hona