MANO

What MANO does

MANO is a private on-demand delivery company founded in 2020 that operates Africa's first household super app, delivering groceries, restaurant meals, pharmacy items, flowers, electronics, and bulk purchases to urban consumers in Nigeria and Angola. The company currently serves three cities — Luanda (Angola), Lagos, and Abuja (Nigeria) — and reports cumulative metrics of 100,000+ customers, 1,000,000+ completed orders, and 8,000,000+ items delivered, supported by a workforce of 501-1,000 employees and a registered headquarters in London alongside operating offices in Lagos and Abuja.

The core product is the MANO mobile app (available on iOS and Android), which functions as a two-sided marketplace connecting consumers with merchants including restaurants, grocery stores, pharmacies, and specialty shops. The platform is built on AI-driven automation and predictive technology that the company uses for demand forecasting, logistics optimization, and route planning, and is supported by a proprietary last-mile delivery fleet using motorcycles for standard orders and vans for bulk purchases. Add-on modules include MANO Wallet (digital wallet for instant refunds and bank withdrawals) and MANO Rewards (points-based loyalty and referral program), with third-party identity logins via Google, Facebook, and Apple.

MANO generates revenue through a transaction-fee model: a flat delivery fee per order (₦1,400 in Nigeria / 1,700Kz in Angola), a fixed service fee per order (₦450 / 450Kz), and implied merchant commissions on marketplace transactions. The go-to-market is product-led and self-serve, with consumer acquisition through app stores, social media (Facebook, Instagram, LinkedIn), and referrals, and merchant acquisition through a self-serve partner portal. To date the company has raised approximately $4.1M across three funding rounds between 2021 and 2023, with disclosed investors including Solida Capital, Sowlutions, GreenHouse Capital, and Launch Africa.

Name

MANO

Legal name

Mano

Website

https://manoafrica.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MANO is an AI-powered on-demand delivery super app operating across Nigeria and Angola, serving urban consumers with ultra-fast delivery of groceries, restaurant meals, pharmacy items, flowers, electronics, and bulk purchases through a two-sided marketplace with its own delivery fleet.

Ownership category

akta.pro rank

Product category

Quick Commerce Marketplace

NAICS

Food and Beverage Retailers (445), Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Variety Stores (5331), Retail-Convenience Stores (5412), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

akta.pro secondary industries

Grocery & Convenience Delivery Platforms (BPAMAHAC), On-Demand Grocery Delivery Marketplaces (AFAIAMAB)

Keywords

• Quick commerce delivery
• Grocery delivery marketplace
• Food delivery platform
• Household super app
• Marketplace logistics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Delivery Fees: MANO charges a flat delivery fee per order. In Nigeria, the fee is ₦1,400 per order with free delivery for orders of ₦25,000 or more. In Angola, the fee is 1,700Kz per order with free delivery for orders of 35,000Kz or more. This is the primary revenue stream from end consumers.
2. Service Fees: A fixed service fee of ₦450 (Nigeria) or 450Kz (Angola) is added to each order to cover technology costs, transaction fees, and operational resources required for a seamless shopping experience.
3. Merchant/Partner Commissions: MANO operates a marketplace model where restaurants, grocery stores, pharmacies, and various shops sell through the platform. While explicit commission rates are not disclosed, the marketplace structure implies take rates on merchant transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MANO operates Africa's first household super app, an AI-powered mobile marketplace that delivers groceries, restaurant meals, pharmacy items, flowers, gifts, bulk household and business essentials, and specialty retail products in minutes across Luanda (Angola), Lagos, and Abuja (Nigeria). The platform aggregates third-party merchants and operates its own proprietary last-mile delivery network powered by AI-driven automation and predictive technology for demand forecasting and route optimization.

Product overview

MANO is Africa's first household super app — a single unified mobile application offering ultra-fast delivery across four interconnected product categories: Groceries (fresh produce and pantry essentials), Cuisine (restaurant meals), Bulk Buy (wholesale household and business products), and Shops (electronics, beauty, flowers, and specialty items). The app is powered by AI-driven automation and predictive technology for logistics optimization. It operates two add-on modules: MANO Wallet (digital payment and refund management) and MANO Rewards (loyalty program). A partner platform enables third-party sellers to onboard and reach customers. Currently serving Luanda (Angola), Lagos, and Abuja (Nigeria).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100,000+ customers acquired
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jumia: Pan-African e-commerce marketplace operating Jumia Food across multiple African countries including Nigeria. Directly comparable as a multi-category commerce and food-delivery platform, with broader geographic reach and a public-market profile.
• Careem (now Uber): Middle East and North Africa super-app offering ride-hailing, food delivery, and payments, now owned by Uber. Comparable multi-vertical on-demand platform, though not active in MANO's core Nigerian or Angolan markets.

Direct peers

• Glovo: Multi-category on-demand delivery super-app (owned by Delivery Hero) operating in Nigeria and several African markets. Directly competes in food, grocery, and pharmacy delivery with a similar marketplace-plus-own-fleet model.
• Chowdeck: Nigerian on-demand food and grocery delivery startup operating in Lagos and other cities. Closely comparable on geography (Nigeria), product (food and essentials), and target customer (urban households).
• Bolt Food: Food delivery arm of Bolt, active in Nigeria and several African cities. Competes in restaurant meal delivery with the structural advantage of an existing rideshare rider network, similar to MANO's super-app ambition.
• Gokada: Nigerian delivery and mobility platform operating in Lagos. Comparable as a local quick-commerce and last-mile delivery operator focused on urban on-demand logistics.
• Kwik Delivery: Last-mile delivery and e-commerce fulfillment platform active in Nigeria and Cameroon. Comparable on the logistics-and-delivery infrastructure layer serving both consumers and merchants in West Africa.

Regional players

• Yassir: North African super-app offering ride-hailing, food delivery, and on-demand services. Comparable super-app model across multiple verticals, though geographically focused on the Maghreb rather than West/Central Africa.
• Gozem: Francophone Africa super-app for mobility, delivery, and fintech across Togo, Benin, Cameroon, and Gabon. Comparable multi-vertical on-demand marketplace model targeting African urban consumers, though in different markets.

Emerging players

• MaxAB: B2B grocery and food distribution platform serving retailers in North Africa. Comparable as an African commerce-and-logistics player in the food/essentials value chain, though wholesale rather than consumer-facing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/manoafricaofficial
• LinkedInlinkedin.com/company/manoafrica
• Instagraminstagram.com/mano_nigeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANO