Microgenesis
Microgenesis is a digital fertility wellness platform offering personalized assessments, a 90-day restoration plan, and founder-led 1:1 advisory sessions for women, men, and couples in preconception or actively trying-to-conceive stages, delivered online globally.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Microgenesis does
Microgenesis is a digital fertility wellness platform that operates a direct-to-consumer model targeting women, men, and couples in preconception or actively trying-to-conceive stages. The company delivers personalized guidance on factors influencing reproductive health such as gut health, inflammation, metabolism, stress, and physical activity, framed as complementary to medical fertility care. Its offering is anchored by a free online self-assessment questionnaire that generates a personalized "FertiBio Age" biological fertility score, a 1:1 advisory session with founder Dr. Gabriela Gutiérrez (priced at US$175 on promotion, US$250 list, with AR$ 299,999 in Argentina), a structured 90-day restoration plan, a couple-based program, and a user portal for ongoing access to health profiles and content. The platform is delivered 100% online, serving a global audience in English and Spanish, with a San Francisco corporate headquarters and retained LATAM operating presence.
The underlying technology is a proprietary digital wellness assessment platform that combines structured questionnaire inputs with internal analysis models to produce personalized scores and recommendations; the company describes codified methodology around digestive balance, inflammatory load, metabolic balance, stress response, and physical activity rather than disclosed AI/ML systems. The business model combines one-time advisory services (US$175-250 per session) with subscription or one-time access to digital programs, monetized through a free-assessment-to-paid-advisory funnel supported by organic social marketing across Instagram, LinkedIn, YouTube, Facebook, and TikTok.
Microgenesis was founded by Dr. Gabriela Gutiérrez (PhD in Immunology, CONICET researcher) and rebranded from the earlier Inmunogenesis identity. The company has raised approximately $2.25M across four rounds between March 2020 and August 2021 from GRID EXPONENTIAL, SOSV (including IndieBio), and Happiness Capital. It operates as a founder-controlled private corporation with a small executive bench including a co-founder/CTO, CIO, Head of Business, and Head of Marketing, and serves 101-250 employees per firmographic data, though revenue and current headcount are not publicly disclosed.
Microgenesis firmographics
Firmographics- Name
- Microgenesis
- Legal name
- Microgenesis Corp
- Website
- https://microgenesis.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Microgenesis is a digital fertility wellness platform offering personalized assessments, a 90-day restoration plan, and founder-led 1:1 advisory sessions for women, men, and couples in preconception or actively trying-to-conceive stages, delivered online globally.
- Ownership category
- akta.pro rank
Microgenesis industry classification
Industry- Product category
- Reproductive Health & Fertility Wellness Services
- NAICS
- Research and Development in Biotechnology (except Nanobiotechnology) (541714)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal) (HLAAAFAH)
- akta.pro secondary industry
- Population Genomics & Preventive Precision Health Programs (HLAAANAL)
Keywords
Where Microgenesis is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Microgenesis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Personalized Advisory Services: One-on-one consulting sessions with Dr. Gaby Gutierrez (45 minutes) including analysis of results, personalized nutrition plans based on inflammatory profile, adapted physical activity plans, and stress regulation plans. Offered at promotional pricing of US$175 (originally US$250).
- Digital Wellness Programs: Subscription or one-time access to digital programs including virtual health profiles, FertiBio Age reports, comprehensive blood analysis guidance, and 90-day restoration plans. Programs are delivered digitally through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial Advisory Session with Dr. Gaby Gutierrez |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Microgenesis product offering
Product offeringCore offering
Microgenesis offers a digital wellness platform for fertility and preconception support, combining a free lifestyle/fertility self-assessment questionnaire that generates a personalized FertiBio Age report with paid 1:1 advisory sessions and a guided 90-day restoration plan. The program analyzes gut health, inflammatory load, metabolic balance, stress response, and physical activity to deliver personalized nutrition, exercise, and supplement recommendations for women, men, and couples.
Product overview
Microgenesis is a digital wellness platform offering a personalized fertility support program for women, men, and couples. The core offering consists of a digital fertility assessment questionnaire that generates FertiBio Age reports, combined with optional 1:1 consulting sessions with founder Dr. Gaby Gutierrez and a structured 90-day restoration plan. The program addresses factors including inflammation, gut health, metabolism, stress, and physical activity through nutrition, exercise, and supplementation recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Fertility Self-Assessment
- FertiBio Age Report
- Personalized 1:1 Consulting with Dr. Gaby Gutierrez
- 90-Day Fertility Restoration Plan
- User Portal
Companies that use Microgenesis
Customer profileSegments3 records
Ideal customer profiles3 records
Microgenesis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Microgenesis partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Microgenesis competitors and assessment
Company assessmentBroad incumbents
- Carrot Fertility: Enterprise fertility benefits platform sold to employers, covering fertility care, preservation, and family-forming support. Comparable end customer (people trying to conceive) but a B2B benefits model rather than direct-to-consumer wellness.
- Kindbody: Hybrid fertility clinic and benefits platform offering diagnostics, IVF/IUI, and wellness services. Comparable customer base (women and couples trying to conceive) but adds clinical delivery Microgenesis does not provide.
- Maven Clinic: Large, well-funded virtual care platform for women's and family health spanning preconception, fertility, pregnancy, and postpartum. Overlaps with Microgenesis's preconception/wellness focus but operates at significantly larger scale across many conditions.
Emerging players
- Inito: DTC fertility monitor that measures multiple hormones at home and pairs results with a personalized app. Comparable consumer fertility-assessment offering with digital personalization, though focused on hormone measurement rather than lifestyle programs.
- Proov: DTC at-home hormone and ovulation test brand with a companion app for personalized fertility insights. Comparable assessment-driven, consumer-facing fertility product, though more focused on testing than lifestyle programs.
- Mira Fertility: At-home hormone monitoring system with app-based analytics for cycle and fertility tracking. Comparable AI/data-driven fertility assessment delivered through a consumer app, with adjacent preconception positioning.
Direct peers
- Modern Fertility: Direct-to-consumer women's reproductive health platform offering at-home hormone testing and personalized reports. Closely comparable to Microgenesis's digital fertility assessment model and women-focused preconception positioning.
- Elanza Wellness: Digital fertility coaching and emotional support platform pairing customers with fertility experts. Closely comparable model to Microgenesis's 1:1 expert advisory plus personalized plan, also targeting women and couples trying to conceive.
- Ava Science: DTC fertility tracking wearable and app that generates personalized cycle and conception insights. Comparable subscription-driven, data-led DTC fertility offering targeting women trying to conceive.
Others
- Oura: Premium wearable with a women's health/cycle and readiness scoring feature. Adjacent in that it offers personalized biological-age-style assessments, but not fertility-specific and competes more for share-of-wallet than directly for fertility customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Microgenesis social profiles
Digital presenceMicrogenesis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microgenesis leadership team
Management profileNumber of profiles
Profiles5 records
Microgenesis funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microgenesis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microgenesis
What does Microgenesis do?
Microgenesis offers a digital wellness platform for fertility and preconception support, combining a free lifestyle/fertility self-assessment questionnaire that generates a personalized FertiBio Age report with paid 1:1 advisory sessions and a guided 90-day restoration plan. The program analyzes gut health, inflammatory load, metabolic balance, stress response, and physical activity to deliver personalized nutrition, exercise, and supplement recommendations for women, men, and couples.
Is Microgenesis a public or private company?
Microgenesis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Microgenesis founded?
Microgenesis was founded in 2004. It employs 101 to 250 people.
Where is Microgenesis based?
Microgenesis is headquartered in San Francisco, United States, in the North America region.
How does Microgenesis make money?
Two revenue lines are on record. Personalized Advisory Services are the primary driver. The others are digital Wellness Programs.
Who are Microgenesis's main competitors?
Broad incumbents on record are Carrot Fertility, Kindbody and Maven Clinic. Emerging players are Inito, Proov and Mira Fertility. Direct peers are Modern Fertility, Elanza Wellness and Ava Science. Oura is listed as an others.
Does Microgenesis have an API?
No public API is recorded for Microgenesis.
What industry is Microgenesis in?
Microgenesis's product category is Reproductive Health & Fertility Wellness Services. Its primary akta.pro industry code is HLAAAFAH, Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal), with a secondary code of HLAAANAL, Population Genomics & Preventive Precision Health Programs. Its NAICS code is 541714 and its SIC code is 7372.