Tethr
Tethr is an AI conversation intelligence platform providing automated QA scoring of 100% of interactions, real-time agent assist, and multimodal AI agents for enterprise contact centers, now operating within Capacity and as Creovai following the Awaken Intelligence merger.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Tethr firmographics
Firmographics- Name
- Tethr
- Legal name
- Capacity
- Website
- https://tethr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Tethr is an AI conversation intelligence platform providing automated QA scoring of 100% of interactions, real-time agent assist, and multimodal AI agents for enterprise contact centers, now operating within Capacity and as Creovai following the Awaken Intelligence merger.
- Ownership category
- akta.pro rank
Where Tethr is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tethr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: The company operates as a SaaS platform offering AI-powered conversation intelligence, agent assist, and automated QA solutions on a subscription basis to enterprise contact centers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Tethr product offering
Product offeringCore offering
Tethr is an AI-powered conversation intelligence platform that analyzes customer interactions across voice, chat, email, and SMS channels to provide automated quality assurance scoring, real-time agent assistance, and predictive customer experience insights. The platform is sold as enterprise SaaS subscriptions to contact centers, unifying conversation analytics, QA evaluations, agent coaching, and CX metrics through a single AI layer. Core capabilities include Real-Time Agent Assist, Auto QA, Conversation Intelligence, and AI agents for chat, voice, SMS, and email automation.
Product overview
Tethr is an AI conversation intelligence platform (now operating as Creovai following a merger with Awaken Intelligence, and integrated into Capacity). The offering consists of conversation intelligence as the core platform, supported by real-time agent assist and automated quality assurance modules. Additional AI agent modules for chat, voice, SMS, and email automation extend the platform's capabilities across multiple communication channels. The platform unifies conversation intelligence, survey feedback, QA evaluations, and CX metrics through a single AI layer with 150+ integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversation Intelligence AI-powered conversation analytics that tracks performance and generates predictive insight to optimize customer interactions across voice, chat, email, and SMS channels for enterprise contact centers.
- Real-Time Agent Assist Real-time agent guidance tool that provides live coaching and instant access to information during customer interactions to help agents reach successful outcomes.
- Automated Quality Assurance (Auto QA) Automated QA platform that analyzes 100% of customer interactions across channels and assigns a unique score to each interaction, replacing manual sampling-based quality assurance.
- Voice AI Agent AI-powered voice agent that automates inbound phone self-service and supports outbound voice campaigns for enterprise contact center operations.
- Chat AI Agent AI-powered chat agent that automates web self-service and customer support chat interactions for enterprise customer support teams.
- SMS AI Agent AI-powered SMS automation agent for customer communications, support, and outbound marketing campaigns delivered over SMS.
- Email AI Agent AI-powered email automation agent that handles customer support email interactions and streamlines inbound email workflows for enterprise support teams.
Quantifiable outcome
- 56% decrease in difficult calls (BCLC)
- +4 more outcomes
Companies that use Tethr
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles1 record
Tethr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Tethr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Awaken IntelligenceflagshipTethr merged with Awaken Intelligence to form Creovai. This merger unifies conversation intelligence, survey feedback, QA evaluations, and CX metrics through a single AI layer. The combined entity positions itself as a top choice for unified customer insights software.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Tethr competitors and assessment
Company assessmentDirect peers
- Genesys: Genesys is a leading contact center platform provider that has built conversation intelligence, agent assist, and AI agent capabilities directly into its CCaaS suite, competing head-to-head with Tethr/Creovai for enterprise contact center AI spend.
- NICE (CXone): NICE offers the CXone cloud contact center platform with integrated interaction analytics, quality management, and real-time agent guidance — directly overlapping with Tethr's conversation intelligence, auto QA, and agent assist modules.
- Five9: Five9 is a cloud contact center provider that has expanded into AI-powered analytics, agent assist, and workforce engagement, competing with Tethr on conversation intelligence and automation capabilities for enterprise contact centers.
- Observe.AI: Observe.AI provides conversation intelligence, automated QA, and real-time agent coaching for contact centers — a near-direct functional overlap with Tethr's core product suite and a frequent head-to-head competitor in enterprise evaluations.
- CallMiner: CallMiner is a long-standing conversation analytics platform offering speech analytics, automated QA, and customer journey intelligence — directly comparable to Tethr's conversation intelligence and auto QA products for enterprise customers.
- Cresta: Cresta provides real-time agent assist, conversation intelligence, and generative AI coaching for contact centers, competing in the same enterprise AI agent and QA evaluation space as Tethr/Creovai.
- Talkdesk: Talkdesk is a cloud contact center vendor with its own AI-powered analytics, quality management, and agent assist offerings, often appearing on enterprise shortlists alongside Tethr for conversation intelligence and QA workloads.
- Verint: Verint provides workforce engagement, interaction analytics, and quality monitoring for contact centers, competing with Tethr on conversation analytics, automated QA scoring, and agent coaching for enterprise customers.
Broad incumbents
- Qualtrics: Qualtrics is a broad CX and experience management platform with survey-driven customer feedback, XM analytics, and contact center integrations, competing with the unified CX/intelligence layer that Creovai now positions around after the Awaken Intelligence merger.
Emerging players
- Gong: Gong applies conversation intelligence primarily to sales calls rather than service/contact center interactions, but uses the same underlying speech analytics and AI coaching capabilities and represents an adjacent category expansion threat for Tethr in the sales & marketing use case.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Tethr social profiles
Digital presenceTethr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tethr leadership team
Management profileNumber of profiles
Profiles8 records
Tethr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tethr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tethr
What does Tethr do?
Tethr is an AI-powered conversation intelligence platform that analyzes customer interactions across voice, chat, email, and SMS channels to provide automated quality assurance scoring, real-time agent assistance, and predictive customer experience insights. The platform is sold as enterprise SaaS subscriptions to contact centers, unifying conversation analytics, QA evaluations, agent coaching, and CX metrics through a single AI layer. Core capabilities include Real-Time Agent Assist, Auto QA, Conversation Intelligence, and AI agents for chat, voice, SMS, and email automation.
Is Tethr a public or private company?
Tethr is a private company. It is classified as corporate owned and is currently acquired.
When was Tethr founded?
Tethr was founded in 2013. It employs 51 to 100 people.
Where is Tethr based?
Tethr is headquartered in Austin, United States, in the North America region.
How does Tethr make money?
One revenue line is on record: saaS Subscription.
Who are Tethr's main competitors?
Direct peers on record are Genesys, NICE (CXone), Five9, Observe.AI, CallMiner, Cresta, Talkdesk and Verint. Qualtrics is listed as a broad incumbent. Gong is listed as an emerging player.
Does Tethr have an API?
No public API is recorded for Tethr.