Wootric

What Wootric does

Wootric is a SaaS customer experience (CX) feedback management platform founded in 2013 and headquartered in San Francisco, California (with operational offices in South Jordan and Salt Lake City, Utah). The platform enables companies to capture customer and employee feedback through single-question microsurveys built around three standardized CX methodologies — Net Promoter Score (NPS), Customer Satisfaction (CSAT/PSAT), and Customer Effort Score (CES) — deployed across in-app, email, mobile, SMS, Intercom Messenger, and link/QR code channels. The technical core combines this multi-channel microsurvey engine with CXInsight Analytics, a machine-learning layer that applies natural-language processing for real-time topic categorization and sentiment scoring, auto-categorizes open-ended feedback into themes, and unifies data ingested from external sources such as third-party survey vendors, online reviews, and social media. A REST API and outgoing webhooks extend the platform into customer-built workflows.

Wootric monetizes through a three-tier annual SaaS subscription model: Professional (one journey point, up to 5 seats, self-service support, priced via sales), Growth (three journey points, SMS channel, up to 10 seats, premium support — labeled "most popular"), and Voice of the Customer (every Growth feature plus CXInsight Analytics, text/sentiment analytics, multi-source import, and custom dashboards/reporting). A 30-day free trial of the Professional tier serves as the self-serve entry point, while Growth and Voice of the Customer tiers are sold via a consultative demo-led motion. Distribution combines direct enterprise sales, the Salesforce AppExchange marketplace listing, and an extensive two-way integration ecosystem (Salesforce, HubSpot, Intercom, Zendesk, Gainsight, Totango, Mixpanel, Segment, Slack, Zapier, mParticle, ServiceNow, Freshdesk, Heap, Microsoft, plus email platforms Mailchimp, Marketo, Campaign Monitor, Vero, PersistIQ, and Zoho) that embeds Wootric inside the systems of record its customers already operate. The platform is recognized as a G2 Crowd Momentum Leader and Leader in Feedback Analytics, with a 5-star rating on both G2 and the Salesforce AppExchange, and counts HSBC, Zoom, DocuSign, HubSpot, Visma, Glassdoor, Hootsuite, Ancestry, MindTouch, and PandaDoc among its named enterprise customers.

The company is led by co-founder and CEO Deepa Subramanian and co-founder and Chief Customer Officer Jessica Pfeifer, with Aric Martinez serving as Director of Sales. The firm has disclosed $2.6 million in cumulative external funding (a 2016 round led by Cloud Apps Capital Partners with Alumni Ventures, Array Ventures, CSC Upshot, and Green D Ventures participating, plus a follow-on from Alumni Ventures); no subsequent funding rounds, ownership changes, or M&A activity are evidenced in the source material.

Name

Wootric

Legal name

Wootric

Website

https://wootric.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wootric is a SaaS customer experience feedback management platform that helps enterprises capture NPS, CSAT, and CES microsurveys across digital channels and applies ML-based text and sentiment analytics to act on customer and employee feedback in real time.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Customer experience software
• Customer feedback management
• NPS survey platform
• Sentiment analytics
• Voice of customer

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Tiered SaaS subscriptions: Recurring SaaS revenue across three tiers: Professional (one journey point, up to 5 seats, self-service support), Growth (three journey points, SMS channel, up to 10 seats, premium support), and Voice of the Customer (every Growth feature plus CXInsight™, text/sentiment analytics, multi-source import, custom dashboards/reporting). Add-on service such as the ReviewTrackers integration is sold on top.
2. 30-day free trial of Professional: 30-day free trial of the Professional package serves as a freemium entry point that converts into paid subscriptions; pricing beyond the trial requires sales engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wootric is a customer experience (CX) management platform that delivers standardized Net Promoter Score (NPS), Customer Satisfaction (CSAT/PSAT), and Customer Effort Score (CES) microsurveys across in-app, email, mobile, SMS, Intercom Messenger, and link/QR channels. The product is sold in three tiers — Professional, Growth, and Voice of the Customer — with the top tier adding CXInsight, an ML-driven text and sentiment analytics module that auto-categorizes feedback themes and unifies imported feedback from external sources.

Product overview

Wootric is a single unified customer experience management and customer feedback platform, augmented by named sub-products and an analytics add-on. Its core consists of three survey modules — Net Promoter Score (NPS), Customer Satisfaction (CSAT/PSAT), and Customer Effort Score (CES) — that can be deployed as targeted microsurveys across in-app, email, mobile, SMS, Intercom Messenger, and link/QR code channels. Layered on top is CXInsight Analytics, an add-on available in the Voice of the Customer plan that applies machine learning to text and sentiment analytics, auto-categorizes feedback themes, imports feedback from any source, and powers custom dashboards and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• CXInsight: CXInsight™ analytics module — a premium feature offering text and sentiment analytics, import and analyze feedback from any source, and custom dashboards and reporting, included in the Voice of the Customer plan.

Products and services

• Wootric Customer Experience Management Platform Modern CX software for enterprises that maximizes customer lifetime value by collecting feedback at key journey points via multi-channel microsurveys, applying ML-powered analytics to qualitative responses, and routing feedback into downstream CRM, helpdesk, and customer-success workflows. Sold in three tiers — Professional, Growth, and Voice of the Customer — and exposed through a REST API and webhooks.
• Net Promoter Score (NPS) Microsurveys Single-question NPS microsurvey module that measures customer loyalty and predicts growth. Supports custom filters, ML-driven theme identification, closed-loop routing, NPS insights over time, and deployment across in-app, email, mobile, SMS, Intercom Messenger, and link/QR channels.
• Customer Satisfaction (CSAT/PSAT) Microsurveys Satisfaction-score microsurvey module covering Customer Satisfaction (recent interaction) and Product/Service Satisfaction (product or feature satisfaction). Supports cross-functional use across Product/Engineering and CX teams, predictive insights to mitigate risk and reduce churn, and deployment via the same set of multi-channel delivery options as NPS.
• Customer Effort Score (CES) Microsurveys Single-question Customer Effort Score microsurvey module that measures ease of completing tasks such as support interactions, onboarding, order completion, and training. Supports customizable surveys triggered at touchpoints like case closure or feature use, and the same set of delivery channels as NPS and CSAT.
• CXInsight Analytics Premium analytics module that applies machine learning to qualitative feedback for real-time topic and sentiment analysis, auto-categorizes feedback themes (with ML-suggested tags), and produces a unified view of themes and sentiment across feedback sources. Powers custom dashboards, watch list reports, and user views, and is included with the Voice of the Customer plan.
• ReviewTrackers Integration Add-on Add-on integration that ingests Apple App Store and Google Play Store customer reviews into a Wootric Microsurvey CSAT project, allowing mobile app teams to unify app store review sentiment with their in-app CX feedback.

Quantifiable outcome

• Tripled survey response rate for a target customer segment (Hootsuite)
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• SalesforceflagshipTechnology or IntegrationTwo-way integration listed on the Salesforce AppExchange — syncs Wootric customer feedback and scores into Salesforce, and triggers surveys from Salesforce workflows.
• IntercomcoreTechnology or IntegrationSurvey customers in Intercom Messenger, view feedback data in Intercom user records, and trigger follow-up directly in Intercom.
• HubSpotcoreTechnology or IntegrationSee survey responses in HubSpot and set up workflows by score to close the loop with customers; HubSpot is also a Growth-tier email integration.
• ZendeskcoreTechnology or IntegrationTwo-way integration: trigger surveys based on ticket events and view responses inside Zendesk.
• Twilio SegmentcoreTechnology or IntegrationOne-click activation; trigger surveys and analyze using Segment data, and send CX data out via Segment.
• GainsightcoreTechnology or IntegrationSync customer feedback, create campaigns, and trigger surveys in Gainsight.
• ZapiercoreTechnology or IntegrationConnect Wootric to thousands of other apps via Zapier and trigger surveys or follow-up actions.
• ReviewTrackerscoreTechnology or IntegrationAdd-on integration that brings Apple App Store and Google Play Store customer reviews into a Microsurvey CSAT project.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qualtrics: Qualtrics is the leading enterprise experience management platform offering NPS, CSAT, CES, and advanced text/sentiment analytics across customer, employee, product, and brand experiences. It is the most direct full-stack competitor to Wootric's CX and VoC offering, especially at the enterprise tier.
• Medallia: Medallia is an enterprise customer experience management platform that captures feedback across channels and applies AI-driven text and sentiment analytics for VoC programs. Like Wootric, it targets enterprise CX teams and emphasizes closed-loop actioning, making it a direct competitor at the high end.
• Gainsight: Gainsight is a leading customer success platform that includes NPS and customer health surveys, scorecards, and closed-loop workflows. It is both a deep integration partner of Wootric and a partial competitor where customers choose between Gainsight's native survey module and a best-of-breed tool like Wootric.
• Totango: Totango is a customer success platform offering health scoring, journey orchestration, and integrated NPS/CSAT surveys for SaaS and subscription businesses. It overlaps with Wootric's Voice of the Customer tier and shares an integration partnership and direct competitive overlap.
• AskNicely: AskNicely is a customer experience platform focused on NPS and CX surveys with frontline actioning and integrations to CRM and helpdesk systems. It competes head-to-head with Wootric for the same Customer Success and CX personas, particularly in SaaS and services.
• Delighted: Delighted (a Qualtrics company) provides lightweight NPS, CSAT, and CES microsurvey tools with strong CRM and helpdesk integrations, directly overlapping Wootric's core Professional and Growth tiers for SMB and mid-market customers.

Emerging players

• Typeform: Typeform is a conversational form and survey platform increasingly used for customer feedback and lead qualification. Its product-led growth motion and design-forward UX put it into consideration alongside Wootric for SMB and mid-market CX survey use cases.
• Hotjar: Hotjar offers on-site surveys, feedback widgets, and behavioral analytics for digital product teams. It overlaps with Wootric's in-app and microsurvey delivery and is a common alternative for product-led organizations focused on digital customer experience.

Broad incumbents

• Zendesk (Zendesk CX Suite / Survey): Zendesk is a broad customer service and customer experience platform with native CSAT and customer satisfaction survey capabilities tightly integrated with its helpdesk. It is both a key integration partner of Wootric and a competitive incumbent that bundles similar functionality into a much larger CX suite.
• SurveyMonkey: SurveyMonkey is a broad survey and feedback platform with enterprise CX use cases (NPS, CSAT) and a much larger customer base. While less specialized than Wootric for in-product microsurveys and CRM-embedded CX, it competes for the same enterprise CX budget and is a frequent substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wootric
• Facebookfacebook.com/wootric
• LinkedInlinkedin.com/company/wootric

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wootric