Laundryheap

What Laundryheap does

Laundryheap is a London-headquartered, privately held on-demand laundry and dry cleaning platform founded in 2014 that operates across 18 countries spanning the Americas, Europe, Asia-Pacific, and the Middle East. The company's core product is a self-serve mobile application and web booking system that connects end customers with a network of vetted local cleaning facilities and independent delivery drivers, offering free pickup and delivery with a 24-hour turnaround. Core service lines include wash-and-fold (priced by weight), dry cleaning (priced per item), ironing, and specialty items such as duvets and bulky textiles, supplemented by express service, prepaid item packs, and a B2B commercial laundry offering for hotels, restaurants, gyms, and corporate offices.

The platform is asset-light, with no disclosed ownership of cleaning facilities, and relies on local partner networks and zero-emission delivery vehicles to fulfill orders. Geographic expansion has been executed primarily through acquisitions — most notably Laundrapp (UK, 2022), Wast (France, 2023), and GetLavado (Peru, 2024) — with organic expansion into the GCC, Southeast Asia, and additional Latin American markets. The company reports processing approximately 200,000 items weekly, holds 400,000+ customer reviews, and has disclosed fivefold revenue growth since its 2021 funding round. Cumulative disclosed funding is approximately $15.6M across four rounds, with the most recent (March 2025) led by Nickleby Capital.

The business model is transactional and per-order for both consumer (weight-based or per-item pricing, with a US minimum order of $35) and B2B segments (custom quotes for bulk or recurring orders). Go-to-market is product-led growth for consumers — entirely self-serve with no sales team — paired with direct sales for commercial accounts and demand generation through app store presence, location-based SEO, and Trustpilot ratings. The technology stack is a conventional mobile app (iOS and Android) and web booking flow with real-time driver tracking; no AI, API, or machine-learning capabilities are disclosed.

Name

Laundryheap

Legal name

Laundryheap Inc.

Website

https://laundryheap.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Laundryheap is a London-based on-demand laundry and dry cleaning platform operating in 18 countries, connecting consumers and B2B clients with local cleaning facilities via a self-serve mobile app with 24-hour pickup and delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Laundry Services: Per-order transaction-based pricing for wash & fold and dry cleaning services. Customers pay per pound or per item (shirt) with free pickup and delivery. Revenue recognized upon completion of cleaning service.
2. Commercial Laundry Services: B2B laundry services for hotels, restaurants, gyms, and corporate offices with custom quotes for bulk or recurring orders

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Laundryheap is an on-demand laundry and dry cleaning platform that connects customers with vetted local cleaning facilities via a mobile app and website. Services include wash & fold, dry cleaning, ironing, and duvet/bulky-item cleaning, with free pickup and delivery typically within 24 hours. The platform also offers commercial laundry solutions for hotels, restaurants, gyms, and corporate offices through custom quotes.

Product overview

Laundryheap is an on-demand laundry and dry cleaning platform operating across multiple markets globally. The core offering consists of wash & fold, dry cleaning, ironing, and duvets & bulky items services, all featuring free pickup and delivery within 24 hours. The platform operates through a mobile app available on iOS and Android, connecting customers with local laundry facilities. Additional offerings include express laundry services for urgent orders, prepaid item packs for bulk discounts, commercial laundry services for businesses (Laundryheap for Business), hotel partnerships, and brand partnerships. The company has expanded through multiple acquisitions including Laundrapp (UK), Wast (France), and GetLavado (Peru/LATAM).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 200,000 items processed weekly across 18 countries
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GetLavadocoreStrategic or Co-development Partner · 1 August 2024Acquisition of GetLavado, the LATAM market leader, enabling Laundryheap to establish presence in Lima, Peru with plans for further expansion into Colombia and Mexico. This acquisition is part of Laundryheap's strategy to operate in 14 markets globally.
• WastminorStrategic or Co-development Partner · 21 June 2023Acquisition of Paris-based laundry delivery app Wast, marking Laundryheap's third acquisition within fourteen months. Deal enabled expansion of services and customer base in Paris ahead of the Olympic Games.
• LaundrappcoreStrategic or Co-development Partner · 3 May 2022Acquisition of Laundrapp, a UK laundry service competitor, expanding regional reach and strengthening market position in the UK. Laundrapp's brand was replaced by Laundryheap's brand with employee retention and strategic focus on sustainability.
• Local Cleaning FacilitiescoreChannel Partner/ Reseller/ DistributorNetwork of vetted local cleaning facilities and laundry partners that process customer orders. Partners receive customer orders with necessary data for fulfillment including name, delivery address, and order details.
• Delivery Drivers/ScoutscoreChannel Partner/ Reseller/ DistributorIndependent delivery drivers who collect laundry from customers and deliver cleaned items back. Integrated as service providers within the Laundryheap platform ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tide Cleaners: Tide Cleaners is Procter & Gamble's branded dry cleaning and laundry service operating retail locations and pickup/delivery across the US. As a consumer-brand-backed incumbent, it competes with Laundryheap in the US on brand trust and convenience but is part of P&G's broader portfolio rather than a pure-play on-demand specialist.
• Cintas: Cintas is the largest North American commercial uniform rental and supply company, serving hospitality, healthcare, and industrial clients with managed linen and uniform programs. It competes with Laundryheap's B2B commercial segment at the enterprise level and represents the dominant incumbent in commercial linen/uniform supply.
• Alsco: Alsco is a global commercial linen, uniform, and facility services provider operating across North America, Europe, Asia, and the Middle East. Its geographic breadth overlaps with several of Laundryheap's 18 markets, making it the most internationally comparable incumbent in commercial laundry services.
• UniFirst: UniFirst is a major North American uniform rental and commercial laundering company serving industrial, hospitality, and service-sector clients. It is a broad incumbent competing with Laundryheap for B2B recurring laundry contracts, particularly in the hospitality and corporate uniform segments.

Emerging players

• Hamperapp: Hamperapp is an Asia-focused on-demand laundry and dry cleaning pickup/delivery service operating across Southeast Asian markets. It is an emerging regional player with a comparable asset-light, app-first model, though smaller in scale and geographically distinct from Laundryheap's current footprint.
• UClean: UClean is an Indian on-demand laundry and dry cleaning franchise platform combining physical stores with doorstep pickup/delivery. It is an emerging player in the broader on-demand laundry category with comparable unit economics, though operating primarily in South Asia rather than Laundryheap's core geographies.

Direct peers

• Mulberrys Garment Care: Mulberrys is a US garment care and on-demand laundry/dry cleaning service with both retail locations and a pickup/delivery offering. It directly competes with Laundryheap in the US consumer segment and shares the hybrid model of operating physical cleaning capacity alongside a delivery business.
• Rinse: Rinse is a US-based on-demand laundry and dry cleaning pickup/delivery service operating across multiple US cities. It is the closest direct competitor to Laundryheap in the consumer-facing on-demand laundry category, with similar business model, customer base (busy urban professionals), and self-serve app booking.
• Lapels Dry Cleaning: Lapels is a US-based dry cleaning and garment care franchise with a growing pickup/delivery arm. It competes with Laundryheap in the US for both consumer and small-business dry cleaning volume and represents the established franchise-style alternative to Laundryheap's asset-light platform model.
• Mr Jeff: Mr Jeff is a Spanish-origin on-demand laundry and dry cleaning platform that has expanded internationally across LATAM, Europe, and parts of Asia. It is one of the few global peers operating at comparable geographic scale to Laundryheap and competes head-to-head in markets like Mexico, Colombia, and parts of Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laundryheap
• LinkedInlinkedin.com/company/laundryheap
• Instagraminstagram.com/laundryheap_global
• Xx.com/laundryheap

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laundryheap