Ceresti Health
Ceresti Health is a tech-enabled dementia care provider that activates family caregivers via tablets, personalized education, and dedicated coaching to reduce hospitalizations for Medicare Advantage plans, ACOs, and CMS GUIDE Model beneficiaries.
- Company typePrivate
- Founded2013
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ceresti Health does
Ceresti Health, founded in 2013 and headquartered in Carlsbad, California, is a tech-enabled dementia care provider that activates family caregivers to reduce avoidable hospitalizations and medical costs for people living with dementia. The company's core platform combines claims-based predictive analytics, a cell-enabled tablet pre-configured with personalized education and dementia-appropriate video content (including Zinnia TV), and dedicated bilingual care navigator coaching delivered weekly to enrolled caregivers. The product is sold primarily to enterprise buyers — Medicare Advantage and D-SNP health plans, Medicare ACOs including REACH ACOs, and through channel partnerships with home care networks — with pricing structured as outcome-based contracts: fees-at-risk guarantees for health plans and no-risk shared savings for ACOs. Ceresti became a nationwide participant in the CMS GUIDE (Guiding an Improved Dementia Experience) Model in July 2024, which provides an alternative payment channel reimbursing approximately $2,000 per patient annually for caregiver education and support services.
The business operates across all 50 states with a Carlsbad headquarters and a Norwell, Massachusetts office handling mobile device deployment. Validated clinical outcomes include 50%+ reduction in avoidable hospitalizations, 30%+ reduction in medical costs, 73% reduction in 30-day readmissions, and $6,828 per enrolled patient per year in medical cost savings. Key customers and partners include PacificSource Health Plans (444 enrolled MA/D-SNP members), Kootenai Accountable Care, Commonwealth Primary Care ACO, ASAAR Medical, Griswold, and Interim HealthCare. The company has raised approximately $38M since 2018, with ~$32.8M raised across three private securities offerings between February 2025 and May 2026, and is led by co-founders Dirk Soenksen (CEO) and Mark Wrenn (CTO), with Christopher Ciano (former Aetna Medicare President) as Board Chair and a leadership team that includes a CRO recruited from Optum, a CFO, a CMO, and a VP of Engineering.
Ceresti Health firmographics
Firmographics- Name
- Ceresti Health
- Legal name
- Ceresti Health, Inc.
- Website
- https://ceresti.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ceresti Health is a tech-enabled dementia care provider that activates family caregivers via tablets, personalized education, and dedicated coaching to reduce hospitalizations for Medicare Advantage plans, ACOs, and CMS GUIDE Model beneficiaries.
- Ownership category
- akta.pro rank
Ceresti Health industry classification
Industry- Product category
- Dementia Care Management Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)
- akta.pro secondary industries
- Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Dementia Care Coordination & Care Planning (HSABAEAJ), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Dementia Personal Care (ADLs) Support (HSABAEAB)
Keywords
Where Ceresti Health is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ceresti Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- GUIDE Model CMS Payments: Revenue from CMS GUIDE (Guiding an Improved Dementia Experience) Model participation. GUIDE Model payments of approximately $2,000 per patient annually are made to Ceresti for providing caregiver education, training, and support services to people living with dementia.
- Health Plan Contracts - Guaranteed Savings: Success-based fees from health plans (Medicare Advantage, D-SNP) where Ceresti guarantees cost savings exceed program fees. The company puts fees at risk, meaning payment is contingent on delivering measurable medical cost reductions.
- ACO Shared Savings Model: No-risk shared savings model for ACOs with no monthly fees. Ceresti reduces medical costs for enrolled dementia patients, and the resulting savings are shared with the ACO. The company guarantees downside risk protection.
- Dementia Care Management Services: Outsourced dementia care management services to health plans and value-based providers. The company fills gaps in complex care management programs that traditionally fail to engage dementia patients effectively.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GUIDE Model - No cost to patients/caregivers |
| Outcome Based/ Performance | Annual | Health Plans - Guaranteed Cost Savings |
| Outcome Based/ Performance | Annual | ACOs - No-Risk Shared Savings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Ceresti Health product offering
Product offeringCore offering
Ceresti Health operates a tech-enabled dementia care program that activates family caregivers through a combination of cell-enabled tablets pre-configured with the Ceresti app, claims-based predictive analytics, personalized caregiver education, and dedicated bilingual care navigator coaching. The company sells this program to Medicare Advantage health plans, D-SNP plans, and Accountable Care Organizations under outcome-aligned pricing (guaranteed cost savings and shared savings models), and also delivers it through participation in the CMS GUIDE Model.
Product overview
Ceresti Health operates as a tech-enabled dementia care provider with a unified caregiver-activation platform that delivers its core Caregiver-Enabled Dementia Program through multiple channels. The platform combines a provided always-on tablet device (with Zinnia TV video content), personalized health education modules, and dedicated care navigator coaching to activate family caregivers. Ceresti offers distinct solutions for health plans (guaranteed cost savings) and ACOs (no-risk shared savings), both powered by the same underlying technology platform. The GUIDE Model Program represents a federally-funded channel under CMS, while partnerships with health systems and ACOs (PacificSource, Interim HealthCare, ASAAR Medical, Commonwealth Primary Care ACO, Kootenai) extend the platform's reach. The architecture is platform-plus-deployment-channel, where the core technology and caregiver activation methodology remain consistent across all market segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceresti Caregiver-Enabled Dementia Program A tech-enabled dementia care program that activates family caregivers to proactively detect and address changes in their loved one's condition, reducing avoidable hospitalizations and medical costs. The program combines personalized caregiver education, claims-based personalization, dedicated care navigator coaching, and a cell-enabled tablet. It is delivered to health plans, ACOs, and eligible Medicare beneficiaries under the CMS GUIDE Model.
- Ceresti Always-On Tablet A cell-enabled, WiFi-independent tablet specifically designed for spousal caregivers and adult children of people living with dementia. The tablet is pre-configured with the Ceresti app and includes personalized educational content, brain games, care coordination tools, and Zinnia TV calming video content for dementia patients.
- Health Plans Solution An enterprise B2B solution for Medicare Advantage, D-SNP, and Medicare Supplement health plans that delivers validated reductions in avoidable hospitalizations and medical costs for members with dementia. The commercial structure offers guaranteed cost savings with fees at risk, aligning incentives with the health plan.
- ACOs Solution A turnkey, no-risk shared savings solution for Accountable Care Organizations, including REACH ACOs, that delivers caregiver-enabled dementia care to attributed patients. Includes guaranteed downside risk protection, PCP unburdening, and alignment with the CMS GUIDE Model.
Quantifiable outcome
- 50%+ reduction in avoidable hospitalizations for patients with dementia
- +4 more outcomes
Companies that use Ceresti Health
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Ceresti Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Ceresti Health partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- GriswoldcoreNationwide partnership to expand dementia caregiver support, connecting eligible families with Griswold's 200+ locations across 30 states for in-home respite and support services. Partnership aligns with CMS GUIDE Model to improve care coordination and access to services for people with dementia.
- PacificSource Health PlanscoreDementia management partnership demonstrating 42% reduction in medical costs and $523 per member per month savings for 444 enrolled Medicare Advantage and D-SNP members. PacificSource partnered with Ceresti to activate family caregivers through technology-enabled dementia management program delivered via CMS GUIDE Model.
- Interim HealthCarecoreStrategic partnership to expand specialized dementia support nationwide. Interim HealthCare locations provide in-home assessments, home safety and functional assessments, and respite care for eligible GUIDE beneficiaries. Partnership enables Ceresti to develop personalized care plans and support caregivers.
- ASAAR MedicalmajorPartnership with Florida-based REACH ACO to transform dementia care delivery and drive scalable impact across ACO performance. Ceresti activates family caregivers as essential care team members through personalized education, coaching, and resources.
- Neura HealthmajorStrategic partnership with virtual neurology services provider to expand service areas for Ceresti's GUIDE Model dementia care program. Neura Health provides virtual neurology assessments with 7-day turnaround time to support dementia assessment requirements.
- Zinnia TVsupportingPartnership to boost caregiver support through evidence-based interventions. Ceresti's tablets include Zinnia's calming, gently-paced, plot-free videos designed for people living with dementia to reduce agitation and foster connection.
- Commonwealth Primary Care ACOmajorPartnership with Arizona-based REACH ACO to improve patient care, unburden physicians, and reduce avoidable costs associated with dementia. Ceresti enrolls patients in proven caregiver-enabled program that reduces medical costs by 30%+.
- Christopher CianocoreFormer President of Aetna Medicare ($50B portfolio, 11 million members) joins as Board Chair bringing 30+ years of healthcare leadership experience in Medicare Advantage, value-based care, and caregiving. Provides strategic guidance for building a leading value-based dementia care company.
- Kootenai Accountable CaremajorPartnership with Coeur d'Alene, Idaho ACO to improve patient care, support physicians, and reduce avoidable hospitalizations associated with dementia. Patients discovered Ceresti through positive experiences with the program.
- Florida Association of ACOs (FLAACOs)supportingCeresti partnered with FLAACOs to deploy its proven dementia care program to family caregivers throughout Florida. Presented at annual conference in Orlando.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ceresti Health competitors and assessment
Company assessmentDirect peers
- Vesta Healthcare: Vesta Healthcare provides home-based, tech-enabled care and caregiver support for high-risk Medicare Advantage and dual-eligible members, with strong focus on dementia. It is one of the closest direct competitors to Ceresti's caregiver-enabled dementia program model.
- Homethrive: Homethrive is a tech-enabled caregiver support platform that combines coaching, virtual and in-home services for family caregivers of older adults. It overlaps directly with Ceresti's caregiver activation, education, and coaching offering for Medicare-aligned populations.
- DUOS: DUOS pairs Medicare Advantage members with personal assistants and aging advocates to navigate care, benefits, and daily living support. It competes with Ceresti for MA plan spend on caregiver-driven engagement and benefits navigation.
- Careforth: Careforth (formerly Seniorlink) provides structured family caregiver coaching and support to Medicaid and Medicare populations, including dementia caregivers. It is a direct competitor to Ceresti's caregiver-enabled model, with overlapping payer relationships.
- Isaac Health: Isaac Health delivers virtual neurology and dementia specialty care to Medicare Advantage members via in-home and telehealth assessments. It overlaps with Ceresti's dementia care focus and MA plan channel.
- Together Senior Health: Together Senior Health offers evidence-based, in-home and virtual programs for people living with dementia and their caregivers, often through Medicare Advantage plans. Its caregiver activation and dementia outcomes model closely parallels Ceresti's.
- Papa: Papa connects Medicare Advantage and dual-eligible members with companion and in-home support to address social determinants of health. While not dementia-exclusive, it competes with Ceresti for MA plan caregiver and member engagement budgets.
Emerging players
- Healthmap Solutions: Healthmap Solutions is a value-based care company managing chronic kidney disease and other high-cost populations for health plans. It is an emerging player in the same value-based, payer-aligned specialty care management category as Ceresti.
Broad incumbents
- Aledade: Aledade is the largest ACO enablement platform, partnering with primary care physicians and ACOs on value-based contracts and shared savings. It is a broad incumbent that competes for ACO and shared-savings dollars that Ceresti also targets via its ACO solution.
- Patina Health: Patina Health provides in-home primary care and care management for older adults on Medicare Advantage plans, combining clinicians, care navigators, and technology. It is a broad incumbent operating in the same senior-focused, value-based MA channel as Ceresti.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Ceresti Health social profiles
Digital presenceCeresti Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceresti Health leadership team
Management profileNumber of profiles
Profiles12 records
Ceresti Health funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceresti Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceresti Health
What does Ceresti Health do?
Ceresti Health operates a tech-enabled dementia care program that activates family caregivers through a combination of cell-enabled tablets pre-configured with the Ceresti app, claims-based predictive analytics, personalized caregiver education, and dedicated bilingual care navigator coaching. The company sells this program to Medicare Advantage health plans, D-SNP plans, and Accountable Care Organizations under outcome-aligned pricing (guaranteed cost savings and shared savings models), and also delivers it through participation in the CMS GUIDE Model.
Is Ceresti Health a public or private company?
Ceresti Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ceresti Health founded?
Ceresti Health was founded in 2013. It employs 11 to 50 people.
Where is Ceresti Health based?
Ceresti Health is headquartered in Carlsbad, United States, in the North America region.
How does Ceresti Health make money?
Four revenue lines are on record. GUIDE Model CMS Payments are the primary driver. The others are health Plan Contracts - Guaranteed Savings, ACO Shared Savings Model and dementia Care Management Services.
Who are Ceresti Health's main competitors?
Direct peers on record are Vesta Healthcare, Homethrive, DUOS, Careforth, Isaac Health, Together Senior Health and Papa. Healthmap Solutions is listed as an emerging player. Broad incumbents are Aledade and Patina Health.
Does Ceresti Health have an API?
No public API is recorded for Ceresti Health.
What industry is Ceresti Health in?
Ceresti Health's product category is Dementia Care Management Platform. Its primary akta.pro industry code is HLADACAJ, Memory Care Care Management & Navigation (Dementia Care Coordination), with a secondary code of HLADALAF, Dementia/Alzheimer’s Care Management & Behavioral Support. Its NAICS code is 624120 and its SIC code is 8050.