Shoorah
Shoorah is a UK-based mental health and wellbeing platform offering a multilingual mobile app and enterprise EAP, featuring an OpenAI-powered therapy chatbot (Shuru), live expert video sessions (PEAP), guided breathwork and meditation, 160+ clinical home test kits via Vitall, and a gamified WellPoints marketplace serving both individual subscribers and B2B employer clients.
- Company typePrivate
- Founded2022
- HeadquartersHornchurch, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Shoorah firmographics
Firmographics- Name
- Shoorah
- Legal name
- Shoorah Ltd
- Website
- https://shoorah.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shoorah is a UK-based mental health and wellbeing platform offering a multilingual mobile app and enterprise EAP, featuring an OpenAI-powered therapy chatbot (Shuru), live expert video sessions (PEAP), guided breathwork and meditation, 160+ clinical home test kits via Vitall, and a gamified WellPoints marketplace serving both individual subscribers and B2B employer clients.
- Ownership category
- akta.pro rank
Shoorah industry classification
Industry- Product category
- Digital Mental Health Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where Shoorah is headquartered
LocationHeadquarters
- HQ city
- Hornchurch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shoorah business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual App Subscriptions: Subscription-based model for individual users with premium features. Pricing starts from £0.30 per day. Free tier available with limited access, premium tier unlocks full feature access including PEAP sessions, all content, and advanced tools.
- B2B Enterprise Licenses: Corporate employee benefits packages including PEAP, pulse surveys, well-being scoring, and EAP services. Sold as team plans to businesses for employee mental health support.
- Marketplace Commissions: Commission-based marketplace featuring third-party wellbeing products and services. Users spend WellPoints earned through app engagement on marketplace purchases.
- API Leasing & White Labeling: Revenue from licensing Shoorah's technology platform and API to partners for white-label deployment or integration into existing systems.
- PEAP Credits: Credits purchased for booking expert video call sessions with therapists, doctors, and life coaches through the PEAP feature.
- Home Testing Kits: Sale of clinical-quality at-home health test kits covering various health conditions including addiction support, diabetes, fertility, and stress.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Basic access to mental health tools |
| Subscription | Monthly | Premium Individual Subscription - Full app access |
| Subscription | Annual | Business/Enterprise Plans - Team mental health benefits |
| Transaction based/ take rate | Pay-as-you-go | PEAP Credits - Expert session bookings |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Shoorah product offering
Product offeringCore offering
Shoorah provides a digital mental health and wellbeing 360° platform combining an AI-powered therapy chatbot (Shuru), on-demand live expert access via PEAP, evidence-based breathwork, meditations, sleep content, self-development tools, 160 digital bio-marking health tests, and a WellPoints rewards marketplace. It serves both individual consumers through a freemium mobile app (iOS/Android/web) and businesses through enterprise employee benefits packages including EAP, pulse surveys, well-being scoring, and API/white-label licensing.
Product overview
Shoorah is a comprehensive mental health and wellbeing platform offering both a unified mobile app and enterprise solutions. The core Shoorah App provides individuals with tools including Shuru (AI therapy chatbot), PEAP (Premium Employee Assistance Program), Self-Development, Breathwork, Self-Assessment, Rituals, Restore (meditations/sleep sounds), Shoorah Pods, and Affirmation Burst. The platform also offers Home Testing Kits, Well-being Score, Pulse Surveys, WellPoints rewards system, and a Marketplace. For businesses, Shoorah Business provides organizational mental health solutions including EAP, while API Leasing & White Labeling enables enterprise partners to integrate Shoorah's technology. Additional offerings include Shoorah Kids for children and Speak Up for confidential workplace reporting. The platform is designed to be fully multilingual with AI language support.
Differentiator
Problem solved
Functional benefit
Brands
- Shuru: AI-powered therapy chat tool offering text and voice-based communication for mental health support, using OpenAI technology.
- PEAP
- Shoorah Kids
- Shoorah Business
Products and services
- Shoorah App
- Shuru (AI Therapy Chatbot)
Quantifiable outcome
- 1 in 4 people in the UK experience a mental health problem each year - Shoorah addresses this massive market need with accessible digital support
- +4 more outcomes
Companies that use Shoorah
Customer profileNamed customers39 records
Segments4 records
Ideal customer profiles4 records
Shoorah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
Shoorah partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- OurforestminorEnvironmental partnership where for every app purchase, a tree is planted in Haiti or Kenya. Part of Shoorah's sustainability mission. 29 tonnes of carbon emissions reduced to date through this initiative.
- Enable (R;pple)minorMental health charity founded by Alice Hendy in response to personal tragedy. R;pple browser extension detects harmful content and provides resources for individuals in distress. Shoorah supports their mission for safer online spaces.
- NacoaminorUK charity established in 1990 offering support to individuals affected by parental alcohol addiction through confidential helpline and vital services. Shoorah partnership extends reach of mental health support.
- Cash for KidsminorUK-based charity founded in 1990 supporting children affected by poverty, illness, or neglect through grants and essential resources. Partnership provides hope and brighter futures for children in need.
- VitallcoreHealth testing technology partner providing at-home health test kit infrastructure. Shoorah offers clinical quality tests through Vitall integration covering addiction, arthritis, blood health, diabetes, fertility, gut wellness, heart health, hormones, immune health, stress, thyroid, and more.
- Devon Partnership Trust (NHS)coreNHS mental health trust partnership bringing Shoorah's wellbeing platform to NHS healthcare workers and patients. Major enterprise customer in healthcare sector.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Shoorah competitors and assessment
Company assessmentDirect peers
- Wysa: Wysa is an AI-driven mental health chatbot with employer and healthcare partnerships. Closest direct competitor to Shoorah's Shuru AI therapy tool and shares the same PLG-to-enterprise GTM motion.
- BetterHelp: BetterHelp is a large online therapy network connecting users with licensed therapists via subscription. Directly comparable to Shoorah's PEAP live-expert offering for individual subscribers and enterprise EAP buyers.
- Calm: Calm is a leading consumer mental health and meditation app with B2B Calm Health offering. Directly comparable to Shoorah on app-based mindfulness, sleep, and breathwork content, and competes for the same B2B employee wellbeing contracts Shoorah targets.
- Headspace: Headspace is a global mindfulness and mental health platform offering consumer subscriptions and B2B employer benefits through Headspace Health. Comparable to Shoorah across guided meditation, sleep, and employer wellbeing use cases.
- Woebot Health: Woebot is an AI-powered conversational mental health platform with clinical-grade positioning and B2B healthcare partnerships. Comparable to Shoorah on AI therapy delivery and healthcare-buyer GTM.
- Modern Health: Modern Health is a global mental health platform offering therapy, coaching, and self-guided content to employers. Competes directly with Shoorah's Shoorah Business PEAP/EAP offering in the same enterprise procurement cycles.
- Lyra Health: Lyra Health is an enterprise mental health benefits provider combining live therapy, coaching, and digital tools. Direct competitor for large-employer EAP contracts that Shoorah Business targets.
- Spring Health: Spring Health is a precision mental health benefits platform for employers, combining assessments, therapy, and digital exercises. Competes with Shoorah Business for the same employer wellbeing RFPs.
- Talkspace: Talkspace provides online therapy via messaging and live sessions to consumers and enterprise EAP buyers. Comparable to Shoorah on PEAP-style live expert access and B2B EAP distribution.
Emerging players
- Koa Health: Koa Health is a digital mental health company offering evidence-based apps for employers and healthcare providers. Comparable to Shoorah in evidence-based digital therapeutics and UK/European enterprise focus, but with broader therapy product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoorah social profiles
Digital presenceShoorah compliance and trust
Trust signalCompliance13 records
Shoorah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoorah leadership team
Management profileNumber of profiles
Profiles8 records
Shoorah funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoorah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoorah
What does Shoorah do?
Shoorah provides a digital mental health and wellbeing 360° platform combining an AI-powered therapy chatbot (Shuru), on-demand live expert access via PEAP, evidence-based breathwork, meditations, sleep content, self-development tools, 160 digital bio-marking health tests, and a WellPoints rewards marketplace. It serves both individual consumers through a freemium mobile app (iOS/Android/web) and businesses through enterprise employee benefits packages including EAP, pulse surveys, well-being scoring, and API/white-label licensing.
Is Shoorah a public or private company?
Shoorah is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shoorah founded?
Shoorah was founded in 2022. It employs 11 to 50 people.
Where is Shoorah based?
Shoorah is headquartered in Hornchurch, United Kingdom, in the Europe region.
How does Shoorah make money?
Six revenue lines are on record. Individual App Subscriptions are the primary driver. The others are B2B Enterprise Licenses, marketplace Commissions, API Leasing & White Labeling, PEAP Credits and home Testing Kits.
Who are Shoorah's main competitors?
Direct peers on record are Wysa, BetterHelp, Calm, Headspace, Woebot Health, Modern Health, Lyra Health, Spring Health and Talkspace. Koa Health is listed as an emerging player.
Does Shoorah have an API?
Yes. Shoorah offers API Leasing & White Labeling services, allowing partners to access and rebrand their technology. The API enables partner organizations to integrate Shoorah's mental health and wellbeing features into their own platforms. Specific API documentation URL is not publicly available on the website.
What industry is Shoorah in?
Shoorah's product category is Digital Mental Health Platform. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 5182 and its SIC code is 7372.