What Deeto does

Deeto is an AI-native customer orchestration platform that helps B2B companies operationalize customer voice across marketing, sales, product, and customer success functions. Founded in 2022 and headquartered in New York City, the platform operates on a dual-axis architecture: System modules (Listen, Learn, Analyze, Activate, Integrate, Secure) capture customer signals, build structured knowledge, surface patterns, and activate insights; Use modules (Discover, Experience, Evidence, Trends, Orchestration) package specific business functions such as reference management, referral programs, rewards, and lifecycle trend detection. The platform applies natural language processing, knowledge retrieval, and workflow automation to convert customer conversations, feedback, and sentiment into structured assets (testimonials, case studies, reference matches) and surfaces them inside team workflows. A native Salesforce integration allows customer advocacy data to flow into CRM processes and lets customers tailor Deeto workflows to their sales motion.

Deeto sells through a direct enterprise field-sales motion with a quote-based SaaS subscription model, targeting enterprise and mid-market B2B buyers. It serves a diversified customer base across technology, financial services, healthcare technology, industrial/manufacturing, and services, with named customers including Clarivate, Wrike, Five9, Bloomreach, Drata, DailyPay, ParentSquare, Sales Assembly, Ada, Surgimate, Taylor, Made4Net, and Dscoop. As of July 2025, the company had raised $17 million in total funding, comprising a $4.5 million seed round (May 2022) led by UpWest and a $12.5 million Series A led by Jump Capital, with proceeds earmarked for platform scaling, AI capability expansion, and go-to-market growth in North America and Europe.

Name

Deeto

Legal name

Deeto

Website

https://deeto.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Deeto is an AI-native customer orchestration platform that converts B2B customer voice into testimonials, case studies, and reference programs via a dual-axis Listen-Learn-Analyze-Activate workflow, serving enterprise and mid-market customers through a Salesforce-integrated SaaS subscription.

Ownership category

akta.pro rank

Product category

Customer Advocacy and Reference Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

Keywords

• Customer advocacy software
• Reference management platform
• Customer voice analytics
• Sales enablement tools
• Testimonial management software

Headquarters

HQ city

Tenafly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Deeto operates on a subscription-based SaaS model, providing access to their AI-powered customer orchestration platform. The platform includes modules for Listen, Learn, Analyze, Activate, and Integrate capabilities, with pricing based on usage tiers and organizational size.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Deeto provides an AI-native customer orchestration platform that captures, organizes, analyzes, and activates customer voice across B2B organizations. The platform helps marketing, sales, product, and customer success teams operationalize customer feedback, testimonials, case studies, and reference programs to shorten sales cycles and increase win rates. It combines continuous signal capture with structured knowledge building to transform authentic customer experiences into actionable go-to-market assets.

Product overview

Deeto is an AI-native platform for customer orchestration that helps B2B companies earn trust earlier, convert faster, and win more often. The platform operates on a dual-axis architecture: (1) The System modules (Listen, Learn, Analyze, Activate, Integrate, Secure) provide the core data flow infrastructure for capturing customer voice, turning it into structured knowledge, revealing patterns, and activating insights across workflows; (2) The Use modules (Discover, Experience, Evidence, Trends, Orchestration) address specific business functions from capturing customer insights to coordinating advocacy programs. Together, these modules form an integrated platform that transforms authentic customer voices into clear, actionable insight across marketing, sales, product, and customer success teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Deeto Platform AI-native customer orchestration platform that helps B2B companies earn trust earlier, convert faster, and win more by making customer voices visible and actionable across marketing, sales, product, and customer success teams.
• Deeto Hub Central hub providing a unified workspace for teams to access, organize, and activate customer voice and insights across the organization.
• Discover Use-case module that uncovers what customers are saying across wins, losses, usage, and research, all in one place to enable capture of authentic voice for research and insights.
• Experience Use-case module providing understanding of customer sentiment, adoption, and value within real customer context and lifecycle moments.
• Evidence Use-case module that turns customer stories into trusted proof teams can use to support decisions with confidence, including case studies and social proof for B2B go-to-market activities.
• Trends Use-case module that reveals patterns, shifts, and signals across the customer lifecycle that guide focus and priority, including revenue, product, and lifecycle trends.
• Orchestration Use-case module that coordinates teams and action through shared workflows and automation, including reference management, referral management, and rewards management.

Quantifiable outcome

• 75% increase in productivity for Clarivate using Deeto
• +4 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationDeeto integrates seamlessly with Salesforce, enabling customers to modify Deeto flows to fit their sales processes. The integration allows customer advocacy data to flow directly into CRM workflows.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Influitive: Influitive is a direct competitor in the customer advocacy platform category, offering tools to mobilize advocates, capture testimonials, and manage references for B2B go-to-market teams. It targets the same enterprise buyer personas (marketing, customer success, sales) with overlapping reference management, advocacy program, and content use cases.
• SlapFive: SlapFive is a customer advocacy platform focused on capturing customer stories, managing references, and producing proof points for B2B sales and marketing teams. It directly overlaps with Deeto's Evidence, Orchestration, and Trends modules, serving a similar enterprise customer base.
• RO Innovation: RO Innovation (RO Referrals) provides customer reference management and advocacy software for B2B enterprises, with reference matching, reference fulfillment, and advocacy program capabilities. It competes head-to-head with Deeto in the reference management and testimonial capture workflow.
• ReferenceEdge: ReferenceEdge is a customer reference management platform built natively on Salesforce, helping B2B companies automate reference matching and fulfillment. It overlaps heavily with Deeto's Salesforce-integrated reference management use case and serves a similar enterprise buyer.
• Bainbridge Group: Bainbridge Group provides customer reference management software and services for B2B technology and enterprise software vendors. Its reference program tooling directly competes with Deeto's Orchestration and reference fulfillment capabilities.

Broad incumbents

• G2: G2 is the largest B2B software peer review marketplace, providing a venue for authentic customer reviews and buyer intent data. While broader in scope, G2 overlaps with Deeto's Evidence module in capturing and surfacing authentic customer proof at the buyer journey stage.
• TrustRadius: TrustRadius is a B2B customer review and buyer intelligence platform, producing verified reviews, ratings, and buying intent signals. It overlaps with Deeto's customer proof and testimonial capabilities but addresses them through a third-party review marketplace model rather than an in-company advocacy platform.
• Salesforce: Salesforce is Deeto's core integration partner and a potential competitive threat, given its CRM scale and incentive to embed advocacy/reference features into its platform. It is comparable as the system of record against which Deeto orchestrates customer voice.
• HubSpot: HubSpot offers a broad marketing, sales, and customer service platform that increasingly includes customer feedback and testimonial features. It is comparable as a broader incumbent CRM/marketing suite that could absorb portions of Deeto's customer orchestration workflow.
• Gainsight: Gainsight is the leading customer success platform, addressing retention, expansion, and customer health for B2B enterprises. It is comparable as an adjacent incumbent targeting the same Customer Success buyer persona that Deeto serves, with overlapping use cases in advocacy identification and customer lifecycle insights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Deeto-AI
• LinkedInlinkedin.com/company/deetoai
• Instagraminstagram.com/deetoai
• Xx.com/Deeto_ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeto