What Agenda Consulting does

Agenda Consulting, founded in 2002 and now operating under the WorkBuzz brand following its 2024 acquisition, is a UK-based employee engagement consultancy and SaaS vendor specializing in the not-for-profit sector. The firm provides employee and volunteer engagement surveys, sector-specific benchmarking, and advisory services to mission-driven organizations including charities, NGOs, social care providers, international development agencies, and humanitarian bodies, while extending commercially into healthcare, construction, manufacturing, retail, and hospitality. With 70 staff, it reports £5.5 million in turnover and has raised £12.5 million in funding to date.

The core product is an AI-enabled employee listening platform built on AWS infrastructure, comprising an Employee Survey Platform and integrated modules: People Science AI (proprietary analytics and tailored guidance), Perspectives (AI-driven narrative visualization of open-text feedback), Dialogue (video-based rapid feedback loops with multimodal responses), and Action Planning (manager dashboards and tracking). The platform supports engagement, pulse, wellbeing, satisfaction, lifecycle (onboarding/exit), and volunteer surveys, with data hosted in AWS regions across London, Dublin, and Frankfurt. It is certified to ISO/IEC 42001:2023 (AI Management Systems) and ISO/IEC 27001:2022, with Cyber Essentials, UK GDPR, EU GDPR, and CCPA compliance.

Revenue is generated through tiered annual subscriptions (Enterprise, Professional, and Not-for-profit tiers) and consultancy services delivered directly and via strategic partners including Edgecumbe, PDW Group, Personal Group's Hapi platform, Thrive App, and Velocity Advisory Group, alongside seven sector-body partnerships (AHRMIO, CDR, CHRN, Charity Comms, Humentum, NCF, VODG). Operations are headquartered in Milton Keynes with a US regional office in New York; named customers include Cats Protection, Plan International, NFER, English Heritage, WaterAid, CGIAR, Helen Keller International, Priory, VolkerWessels UK, LKQ Euro Car Parts, Five Guys, and Butlins.

Name

Agenda Consulting

Legal name

Agenda Consulting

Website

https://agendaconsulting.co.uk

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

11–50 employees

Short description

Agenda Consulting, now operating as WorkBuzz after a 2024 acquisition, is a UK-based employee engagement consultancy and SaaS vendor that delivers AI-powered surveys, benchmarking, and listening platforms to not-for-profits and commercial organizations across multiple sectors.

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Human Resources Consulting Services (541612), Other Management Consulting Services (541618), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Performance Management & Productivity Consulting (BPAHAGAL), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Employee engagement surveys
• Employee listening platform
• Volunteer engagement surveys
• People analytics software
• HR consulting services

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Employee Listening Platform Subscription: SaaS-based employee engagement survey platform with subscription pricing. Includes survey tools, analytics dashboards, AI-powered insights, and benchmarking data. Pricing is quote-based and tiered based on organization size and features.
2. Consultancy Services: Expert consulting services for not-for-profit sector including survey design, analysis, action planning support, and benchmarking. Provided through partnerships with Edgecumbe, PDW Group, and other HR consultancy partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Agenda Consulting (now operating under the WorkBuzz brand following its 2024 acquisition) sells an AI-powered employee listening and engagement survey platform with sector-specific benchmarking for the not-for-profit sector. The platform is complemented by expert HR consultancy services covering survey design, analysis, action planning, and benchmarking, and is delivered to UK Third Sector, Social Care, and International Government and NGO clients.

Product overview

WorkBuzz is an AI-powered employee listening platform consisting of a unified core Employee Survey Platform with integrated modules including Dialogue (video-based feedback), People Science AI (analytics), Perspectives (culture visualization), and Action Planning. The platform supports multiple survey types: Engagement, Pulse, Wellbeing, Satisfaction, Lifecycle (Onboarding/Exit), and Volunteer surveys. Acquired from Agenda Consulting, the platform has deep expertise in the not-for-profit sector with sector-specific benchmarking. Additional offerings include the 5 Star Employer Award recognition program and WorkBuzz Live! annual conference. The platform is trusted by organizations across multiple industries including not-for-profit, construction, engineering, financial services, health and social care, leisure and hospitality, manufacturing, retail, and transport/logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Survey Platform AI-powered employee listening platform that enables organisations to gather real-time feedback, uncover insights, and drive engagement, performance, and retention. Supports pulse surveys, traditional annual surveys, and continuous listening for HR teams and people leaders.
• Dialogue Video-based rapid feedback loop enabling leaders to ask questions via video and receive responses via video, audio, or text. Delivers insights in hours rather than weeks or months, designed for frontline and deskless workers.
• Perspectives AI-powered visualisation tool that paraphrases and visualises employee survey feedback as human stories, helping organisations understand culture through employee voices.
• People Science AI AI-powered analytics product providing tailored guidance for people leaders to understand engagement drivers and take action on survey results.
• Engagement Surveys Traditional annual engagement surveys measuring overall employee engagement levels with sector-specific benchmarking against 180+ not-for-profit surveys.
• Pulse Surveys Short, frequent surveys for continuous employee listening and tracking engagement trends over time.
• Volunteer Surveys Specialised surveys for not-for-profit organisations to gather feedback from volunteers alongside employees, supporting mission-driven organisations that rely on volunteer workforces.
• Wellbeing Surveys Surveys focused on measuring and improving employee wellbeing, mental health, and psychological safety.
• Action Planning Action planning module enabling organisations to turn survey insights into concrete action plans with manager dashboards and tracking capabilities.
• Lifecycle Surveys Onboarding and exit surveys (non-anonymous) enabling HR to take immediate action on feedback related to employee experience at key lifecycle stages.
• Expert HR Consultancy Services Professional consultancy services for the not-for-profit sector including survey design, analysis, action planning support, and benchmarking, delivered alongside the platform subscription.

Quantifiable outcome

• 20% increase in employee retention
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Edgecumbe Consulting GroupcoreStrategic or Co-development PartnerPartnership with UK-based firm of data-driven business psychologists specializing in employee surveys, leadership assessments, leadership team development, coaching, and 360° feedback. Combines Edgecumbe's Primary Colours® Model with WorkBuzz survey technology to help clients drive employee engagement and improve leadership effectiveness.
• PDW GroupcoreStrategic or Co-development PartnerPartnership with UK-based behaviour and performance improvement specialists. PDW Group designs and implements sustainable behavioural change programmes, combining WorkBuzz's employee listening platform with PDW's proven training and development solutions for HR leaders.
• Personal Group (Hapi Platform)coreTechnology or IntegrationPartnership with award-winning provider of benefits and services focused on improving health, wellbeing and engagement. WorkBuzz's employee listening technology is accessible from Personal Group's Hapi platform, enabling deskless workers to provide feedback through a familiar benefits app. Personal Group serves over 4,600 UK businesses with 600,000+ active users.
• Thrive AppcoreTechnology or IntegrationPartnership with UK-based technology platform for internal communications and employee engagement. Thrive's mobile-friendly communication platform embeds WorkBuzz's customizable surveys, reaching employees with limited email access. Thrive has over 250,000 users across global clients including Biffa, DPD, and Subsea 7.
• Velocity Advisory GroupcoreStrategic or Co-development PartnerPartnership with US-based firm with over 15 years of experience transforming the people side of business. Velocity offers employee experience, cultural transformation, and leadership development services to Fortune 100 companies and nonprofits, combining WorkBuzz's employee listening platform with Velocity's consultancy expertise.
• AHRMIOsupportingGTM or Marketing PartnerSector membership body partnership for not-for-profit HR professionals. WorkBuzz recognized at AHRMIO events and partnerships help reach HR leaders in the humanitarian and international development sector.
• CDR (Charity Digital Reports)supportingGTM or Marketing PartnerSector partnership providing digital resources and benchmarking for charities. Collaboration on research and insights for not-for-profit sector employee engagement.
• CHRN (Charity HR Network)supportingGTM or Marketing PartnerNetwork for HR professionals in the charity sector. Partnership facilitates benchmarking studies and shares insights on not-for-profit employee engagement trends.
• Charity CommssupportingGTM or Marketing PartnerMembership body for charity communicators. Partnership helps reach communications professionals who can champion employee listening initiatives within charities.
• HumentumsupportingGTM or Marketing PartnerGlobal membership body for operations and HR professionals in the humanitarian and development sector. Partnership supports NGOs affected by funding changes and helps maintain employee engagement through organizational change.
• NCF (National Care Forum)supportingGTM or Marketing PartnerMembership body for not-for-profit care providers. Partnership facilitates benchmarking for social care reward and supports employee engagement in care organizations.
• VODG (Voluntary Organisations Disability Group)supportingGTM or Marketing PartnerNetwork representing voluntary organisations delivering services for disabled people. Partnership supports employee engagement in disability services organizations.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Achievers: Employee engagement and recognition platform with pulse surveys, analytics, and wellbeing tools—provides direct comparison to WorkBuzz's engagement and wellbeing survey offerings.
• 15Five: Continuous performance management and employee engagement platform with pulse surveys, recognition, and manager check-ins—overlapping with WorkBuzz's engagement survey and action planning capabilities.
• Officevibe (LifeWorks/Morneau Shepell): Employee engagement survey tool for SMB and mid-market, offering pulse surveys, anonymous feedback, and manager dashboards—comparable to WorkBuzz's professional tier for organizations between 200-999 employees.
• Culture Amp: AI-powered employee engagement and performance platform offering pulse surveys, engagement analytics, and action planning—directly overlapping with WorkBuzz/Agenda's core employee listening platform across mid-market and enterprise customers.
• Peakon (Workday): Enterprise employee listening platform now part of Workday, offering continuous engagement surveys, AI-driven insights, and benchmarking—directly comparable to WorkBuzz Dialogue and People Science AI features.

Emerging players

• Lattice: Performance management and employee engagement platform with survey tools and analytics—comparable to WorkBuzz's engagement and performance features, with growing AI functionality.
• TINYpulse (now Limeade): Employee engagement pulse survey platform now part of Limeade, focused on continuous listening and wellbeing—a peer in the survey-driven engagement space with comparable lightweight survey approach.

Broad incumbents

• Qualtrics (EmployeeXM): Large incumbent experience management platform with EmployeeXM for engagement and pulse surveys. Competes broadly with WorkBuzz/Agenda across industries including not-for-profit, with greater scale and broader benchmarking.
• SurveyMonkey: General survey platform with Employee Feedback and Engagement solutions, broadly comparable to WorkBuzz survey tools across SMB and mid-market, though less vertically specialized in not-for-profit.

Others

• Edgecumbe Consulting Group: UK-based business psychology consultancy specializing in employee surveys, leadership assessments, and 360 feedback. Already a strategic partner of WorkBuzz, but operates as a peer in the HR/talent consulting services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgendaConsult

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenda Consulting