Knack Shops
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Knack Shops firmographics
Firmographics- Name
- Knack Shops
- Legal name
- Thoughtfully
- Website
- https://knackshops.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Knack Shops industry classification
Industry- Product category
- Online Gifting & Curated Gift Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Gift Basket & Curated Hamper Assembly (HSACANAD)
- akta.pro secondary industry
- Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where Knack Shops is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knack Shops business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Online Gifting Platform Sales: Revenue generated from personal and corporate gifting sales through the online platform. Bootstrapped to over $20 million in revenue prior to external funding.
Go-to-market motion1 record
Distribution channels1 record
Knack Shops product offering
Product offeringCore offering
Knack Shops operates an online gifting platform that sells curated gift boxes and personalized gifts for personal occasions (birthdays, weddings, holidays, milestones) and corporate gifting (client appreciation, employee recognition) under the Thoughtfully brand and Man Crates sub-brand. The company also offers Knest, a digital gift customization platform that enables personalization of gift selections, and bootstrapped the business to over $20 million in revenue before raising external equity financing.
Product overview
Knack Shops operates primarily as a gifting platform. According to news sources, Knack (a related entity) is a Seattle-based online gifting platform that raised $3.5 million in Series A funding led by Second Avenue Partners in November 2021 to support growth in personal and corporate gifting markets. The company bootstrapped to over $20 million in revenue prior to external financing. The associated platform Thoughtfully offers a curated gifting marketplace featuring various product lines including occasion-based gift boxes (birthdays, weddings, holidays, thank you, get well), recipient-based collections (for him, for her, colleagues, pets, teachers), and specialty sub-brands like Man Crates. Products span gourmet food and drink categories including hot sauces, olive oils, coffee, tea, hot chocolate, cocktails, and BBQ items. The company emphasizes thoughtful design, premium packaging, and customizable touches in their gifting offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Knest: Digital gift customization platform launched by Knack.
- Man Crates
Products and services
- Thoughtfully
Companies that use Knack Shops
Customer profileSegments2 records
Ideal customer profiles2 records
Knack Shops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Knack Shops partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Knack Shops competitors and assessment
Company assessmentEmerging players
- Uncommon Goods: D2C retailer of unique, curated gifts across occasions and recipients, with strong corporate gifting program. Closely aligned with Thoughtfully's curated, occasion-based positioning.
Direct peers
- Olive & Cocoa: D2C curated gift retailer offering themed gift baskets, gourmet food gifts, and corporate gifting. Highly comparable in assortment (olive oils, syrups, chocolates) and occasion-based merchandising.
- Harry & David: Premier online retailer of curated gourmet food gifts, gift baskets, and fruit-of-the-month clubs. Closely mirrors Thoughtfully's gourmet gift positioning across occasions like holidays, thank-you, and corporate gifting.
- Edible Arrangements: National D2C brand specializing in fruit arrangements and curated edible gift products for personal and corporate occasions. Comparable business model — occasion-driven, e-commerce-first gifting.
- Man Crates (legacy, pre-acquisition): Now integrated under Thoughtfully/Man Crates, Man Crates pioneered rugged, themed gift crates targeted at men. Closest historical peer to Knack's Man Crates sub-brand.
- GiftBasket.com / Murray's Cheese Gifts: Online specialist in curated gift baskets and hampers with corporate gifting solutions. Directly overlaps Thoughtfully's curated hamper / gourmet gift offering.
- FTD (now part of 1-800-Flowers): Online florist and gift delivery platform with occasion-driven merchandising. Comparable as an e-commerce gifting destination for personal and corporate occasions.
Broad incumbents
- 1-800-Flowers.com: Large multi-brand online gifting retailer (1-800-Flowers, Harry & David, Cheryl's) selling curated gift boxes for personal and corporate occasions. Directly comparable in target use cases (occasions, corporate gifting) but far larger and broader than Knack/Thoughtfully.
- Etsy (Gifts category): Largest online marketplace for unique, personalized, and handmade gifts. Competes with Thoughtfully for occasion-driven gifting share, especially around personalization and customization.
Regional players
- Wine.com: Leading online wine retailer with strong gifting vertical for bottles, wine clubs, and curated gift sets. Comparable in gourmet gift logistics, e-commerce-first model, and US-focused operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Knack Shops social profiles
Digital presenceKnack Shops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knack Shops leadership team
Management profileNumber of profiles
Profiles1 record
Knack Shops funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knack Shops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knack Shops
What does Knack Shops do?
Knack Shops operates an online gifting platform that sells curated gift boxes and personalized gifts for personal occasions (birthdays, weddings, holidays, milestones) and corporate gifting (client appreciation, employee recognition) under the Thoughtfully brand and Man Crates sub-brand. The company also offers Knest, a digital gift customization platform that enables personalization of gift selections, and bootstrapped the business to over $20 million in revenue before raising external equity financing.
Is Knack Shops a public or private company?
Knack Shops is a private company. It is classified as venture growth investor backed and is currently operating.
When was Knack Shops founded?
Knack Shops was founded in 2014. It employs 11 to 50 people.
Where is Knack Shops based?
Knack Shops is headquartered in Seattle, United States, in the North America region.
How does Knack Shops make money?
One revenue line is on record: online Gifting Platform Sales.
Who are Knack Shops's main competitors?
Uncommon Goods is listed as an emerging player. Direct peers are Olive & Cocoa, Harry & David, Edible Arrangements, Man Crates (legacy, pre-acquisition), GiftBasket.com / Murray's Cheese Gifts and FTD (now part of 1-800-Flowers). Broad incumbents are 1-800-Flowers.com and Etsy (Gifts category). Wine.com is listed as a regional player.
Does Knack Shops have an API?
No public API is recorded for Knack Shops.
What industry is Knack Shops in?
Knack Shops's product category is Online Gifting & Curated Gift Retail. Its primary akta.pro industry code is HSACANAD, Gift Basket & Curated Hamper Assembly, with a secondary code of CRAHAGAN, Specialty Food Gift Shops & Hampers. Its NAICS code is 45942 and its SIC code is 5961.