Apex Trading
Apex Trading is a B2B SaaS platform serving the U.S. wholesale cannabis industry, connecting 1,200+ seller brands with 6,000+ retail buyers across 29 states via subscription-based inventory, ordering, compliance, and CRM tools.
- Company typePrivate
- Founded2018
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apex Trading does
Apex Trading, operated by JMWW, Inc. and headquartered in Portland, Oregon, is a B2B SaaS platform purpose-built for wholesale cannabis operations in the United States. The platform connects cannabis sellers (cultivators, manufacturers, extractors, and brands) with buyers (dispensaries and retailers) across 29 state markets plus Puerto Rico, serving more than 8,000 clients including 1,200+ brands and 6,000+ retail locations. Core product capabilities include real-time inventory management with native METRC compliance integration, order processing with automated invoicing and COA/license attachment, a wholesale-specific CRM, branded customizable storefronts and menus with buyer-level pricing, and reporting/analytics with market pricing insights. The technical architecture is integration-centric, with 20+ native connections to compliance (METRC, Canix, Hashio), accounting (QuickBooks, Sage, Sage Intacct, Acumatica), eCommerce (Dutchie, Distru, Flourish), logistics (CannaHauler, Onfleet, multiple cannabis couriers), and productivity (Slack) systems.
The company operates a two-sided freemium-plus-subscription revenue model. Buyers join at no cost to browse live wholesale menus, post needs, and place standardized orders, which drives network density and seller adoption. Sellers (the monetizing side) pay flat-rate subscription fees for inventory management, order processing, CRM, branded storefronts, reporting, and lead generation through the vendor marketplace. Lead generation is reinforced by an SEO partnership (LA SEO Service), sales enablement partner (The Sales Joint), and active participation in cannabis industry events including MJBizCon, MJ Unpacked, NECANN, Hall of Flowers, and CannaCon. The company was founded in 2018 by John Manlove (CEO) and Rob Fess (Co-Founder, Director of Marketing), raised $1.67M in outside capital in October 2019 from 7thirty Capital, WelCan Capital, Silverleaf Venture Partners, and Panther Opportunity Fund, and has since scaled primarily on operating cash flow with a lean team.
Apex Trading firmographics
Firmographics- Name
- Apex Trading
- Legal name
- JMWW, Inc.
- Website
- https://apextrading.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apex Trading is a B2B SaaS platform serving the U.S. wholesale cannabis industry, connecting 1,200+ seller brands with 6,000+ retail buyers across 29 states via subscription-based inventory, ordering, compliance, and CRM tools.
- Ownership category
- akta.pro rank
Apex Trading industry classification
Industry- Product category
- Cannabis Wholesale Management Software
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210), Wholesale Trade Agents and Brokers (4251), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
Keywords
Where Apex Trading is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Apex Trading business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Seller Subscriptions: Subscription-based revenue from wholesale cannabis sellers (cultivators, manufacturers, brands) who pay for access to the platform's inventory management, order processing, CRM, and analytics tools. Buyers access the platform for free.
- Platform Marketplace: Vendor marketplace enabling sellers to generate new leads and customers through the platform's discovery features, storefront links, and website menu widgets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free buyer account for dispensaries and retailers |
| Subscription | Monthly | Seller subscription plans with comprehensive feature access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Apex Trading product offering
Product offeringCore offering
Apex Trading sells a B2B SaaS wholesale cannabis management platform that connects sellers (cultivators, manufacturers, extractors, brands) with buyers (dispensaries, retailers) for live wholesale menu browsing, real-time inventory and METRC-integrated compliance, order processing with automated invoicing, CRM, and branded storefronts. Sellers subscribe for full access; buyers join free to browse menus, post needs, and place standardized orders with auto-attached COAs and licenses. The platform operates across 29 state markets plus Puerto Rico and has processed more than $1 billion in orders for 8,000+ client companies including 1,200+ brands and 6,000+ retail locations.
Product overview
Apex Trading is a comprehensive B2B SaaS wholesale cannabis management platform serving both sellers (cultivators, manufacturers, distributors, brands) and buyers (dispensaries, retailers). The platform consists of a unified core platform with integrated modules including Seller Portal and Buyer Portal, supplemented by add-on capabilities for Inventory Management, Order Management, CRM, Automated Compliance with METRC integration, Sales Management & Reporting, and Branded Storefront/Custom Menus/Website Widget tools. The platform also offers integrations with third-party services including QuickBooks, Hashio ERP, CannaHauler logistics, and provides Wholesale Market Pricing Insights and Data Snapshots. The system operates across 29 state markets with over 8,000 client companies and processes over $1B in orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Apex Trading Wholesale Cannabis Management Platform Comprehensive B2B SaaS platform for wholesale cannabis operations that connects sellers (cultivators, manufacturers, distributors, brands) with buyers (dispensaries, retailers), enabling inventory management with METRC integration, order processing, CRM, branded storefronts, compliance automation, sales reporting, and marketplace lead generation across 29 state markets plus Puerto Rico.
- Apex Trading Seller Portal Subscription-based portal module for cannabis sellers (cultivators, manufacturers, extractors, brands) that provides real-time inventory management with METRC integration, automated order processing, QuickBooks push, branded customizable storefronts and menus with buyer-level pricing, lead generation via the vendor marketplace, and sales/inventory reporting plus wholesale market pricing insights.
- Apex Trading Buyer Portal Free portal module for cannabis dispensaries and retailers that lets them discover products via live wholesale menus from top brands, post wholesale needs to sellers, receive availability alerts, place standardized orders, and access detailed order history with automated invoicing including licenses, COAs, and ingredients.
Quantifiable outcome
- 200-300% per week increase in orders for sellers
- +4 more outcomes
Companies that use Apex Trading
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Apex Trading technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature8 records
Apex Trading partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- NuWu Cannabis MarketplaceflagshipMJBizCon 2025 virtual cannabis retail activation partnership. Apex Trading is one of multiple industry partners (GreenSpace, Temeka Group, Rank Really High, Cure8) participating in the first-ever onsite cannabis retail activation at the expo floor, allowing attendees to place virtual orders fulfilled at NuWu Cannabis Marketplace.
- CannaHaulercoreIntegration partnership creating seamless connection between Apex Trading's wholesale cannabis platform and CannaHauler's secure, compliant transportation services. Apex clients can access CannaHauler's logistics directly from the platform.
- RevOGcoreSales Performance Intelligence partnership. RevOG converts raw wholesale sales data from Apex Trading into clear insights revealing real revenue opportunities across sales organizations. Enhances Apex Trading reporting with dashboards and drill-down capabilities.
- The Sales JointminorSales solutions partner for cannabis producers. Offers weekly pre-qualified retail opportunities, sales tools, workshops, monthly Top Shelf Trends Report, and coaching/consulting services. No long-term contracts or commissions.
- LA SEO ServiceminorCannabis-savvy search marketing agency providing full-service SEO solutions including paid search management, site optimization, content strategy, and custom analytics dashboards for cannabis industry campaigns.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Apex Trading competitors and assessment
Company assessmentDirect peers
- Dutchie: Dutchie is a leading cannabis commerce platform spanning both B2B wholesale and dispensary ecommerce. Its B2B marketplace and integrations compete with Apex for the same wholesale seller relationships and dispensary buyer flows.
- LeafLink: LeafLink is the most direct competitor: a B2B wholesale cannabis marketplace connecting brands and dispensaries. Both platforms offer seller storefronts, buyer discovery, and order management with comparable GTM motions targeting the same cannabis operator base.
- Distru: Distru provides cannabis operations, inventory, and wholesale management software with METRC integration and order workflows. It overlaps directly with Apex's seller portal across inventory, compliance, and B2B ordering for cannabis brands and distributors.
- Canix: Canix is a cannabis ERP and wholesale management platform with seed-to-sale tracking, METRC integration, and order processing. It targets the same cultivator and manufacturer base as Apex with a similarly compliance-centric value proposition.
- Flowhub: Flowhub provides cannabis dispensary and inventory management software with wholesale order workflows. It serves dispensaries and multi-state operators that are also the buyer side of Apex's marketplace.
- Treez: Treez is a cannabis retail and wholesale platform with POS, inventory, and supplier marketplace capabilities. It targets dispensaries and MSOs with comparable workflows to Apex's buyer portal and offers competing wholesale tools.
- Cova: Cova is a cannabis dispensary POS and inventory platform with online ordering and wholesale features. It serves many of the same retail buyers that Apex's marketplace onboards, with overlapping CRM and compliance functionality.
- Greenline POS: Greenline POS provides cannabis dispensary management software with ordering and inventory features. It targets independent dispensaries and multi-store operators similar to Apex's buyer-side customer base.
Broad incumbents
- BioTrack: BioTrack is a long-established cannabis seed-to-sale and ERP provider offering compliance, inventory, and wholesale software. As a broader incumbent, it competes on the compliance and operations layer that Apex integrates against.
Others
- Metrc: Metrc is the dominant cannabis seed-to-sale compliance tracking system integrated by virtually every operator. While not a direct competitor, its API integrations and data layer shape the requirements for platforms like Apex and represent both an enabler and a potential platform risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apex Trading social profiles
Digital presenceApex Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Trading leadership team
Management profileNumber of profiles
Profiles3 records
Apex Trading funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Trading
What does Apex Trading do?
Apex Trading sells a B2B SaaS wholesale cannabis management platform that connects sellers (cultivators, manufacturers, extractors, brands) with buyers (dispensaries, retailers) for live wholesale menu browsing, real-time inventory and METRC-integrated compliance, order processing with automated invoicing, CRM, and branded storefronts. Sellers subscribe for full access; buyers join free to browse menus, post needs, and place standardized orders with auto-attached COAs and licenses. The platform operates across 29 state markets plus Puerto Rico and has processed more than $1 billion in orders for 8,000+ client companies including 1,200+ brands and 6,000+ retail locations.
Is Apex Trading a public or private company?
Apex Trading is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apex Trading founded?
Apex Trading was founded in 2018. It employs 11 to 50 people.
Where is Apex Trading based?
Apex Trading is headquartered in Portland, United States, in the North America region.
How does Apex Trading make money?
Two revenue lines are on record. Seller Subscriptions are the primary driver. The others are platform Marketplace.
Who are Apex Trading's main competitors?
Direct peers on record are Dutchie, LeafLink, Distru, Canix, Flowhub, Treez, Cova and Greenline POS. BioTrack is listed as a broad incumbent. Metrc is listed as an others.
Does Apex Trading have an API?
No public API is recorded for Apex Trading.
What industry is Apex Trading in?
Apex Trading's product category is Cannabis Wholesale Management Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics). Its NAICS code is 424210 and its SIC code is 5122.