Turno, formerly TurnoverBnB

What Turno, formerly TurnoverBnB does

Turno is a SaaS and two-sided marketplace platform purpose-built for short-term rental cleaning operations. Founded in 2016 in Honolulu (originally as TurnoverBnB) and rebranded to Turno, the platform connects individual Airbnb/VRBO/Booking.com hosts and property managers with professional vacation rental cleaners, automating the scheduling of turnovers from guest check-in/check-out calendars and processing payments to cleaners upon job completion in 26 currencies. The company reports 463,000+ properties, 126,000+ cleaners, and 9.7M+ completed turnovers on the platform, with a 4.9-star user rating and localized operations across the US, Canada, UK, France, Germany, Italy, Spain, Portugal, Australia, and New Zealand.

The product stack is built around a cloud SaaS core with native iOS and Android apps for both hosts and cleaners, plus direct API integrations with Airbnb (as an Official Software Partner), Vrbo, Booking.com, and dozens of PMS/channel managers. Core features include Auto Scheduling (rule-based generation of cleaning projects from synced calendars), Auto Payments, customizable Photo Checklists with time-stamped verification, real-time Problem Reporting, Inventory Management with low-stock alerts, in-app chat, and the Quality Center analytics dashboard that correlates Airbnb guest cleanliness ratings to individual cleaner performance. Two mobile apps per side, six fully localized languages, and 26 payment currencies anchor the international rollout.

Turno monetizes through a freemium SaaS subscription: single-property accounts are free, while hosts with 2+ properties pay approximately $10/property/month (or $96/property/year, a 20% discount) when they commit to exclusive use of the Turno marketplace for cleaning labor; custom plans apply for hosts using their own non-marketplace teammates. An additional marketplace/transaction-fee revenue stream applies to payments flowing through Turno's cleaner network. The company serves two primary customer segments — SMB short-term rental hosts (including solo, multi-property, and remote hosts) and professional vacation rental cleaners — with a secondary enterprise tier targeting property management companies via direct sales. Turno is privately held, has raised approximately $4.5 million in disclosed funding (Series A led by RET Ventures in August 2021, alongside Blue Startups), and is led by co-founder and CEO Assaf Karmon alongside co-founder and COO Tim Roy.

Name

Turno, formerly TurnoverBnB

Legal name

Turno

Website

https://turno.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Turno is a SaaS platform and two-sided marketplace that automates cleaning scheduling, payments, and quality control for short-term rental hosts and their professional cleaners across 10+ countries, with direct integrations to Airbnb, Vrbo, and Booking.com.

Ownership category

akta.pro rank

Product category

Vacation Rental Cleaning Operations Software

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG)

akta.pro secondary industries

Vacation Rental Maintenance & Vendor Management (BPAJAIAM), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Short-term rental software
• Vacation rental cleaning
• Property turnover automation
• Airbnb host tools
• Cleaner marketplace platform

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription (SaaS): Monthly or annual subscription fees for hosts with 2+ properties. Single property accounts are free. Annual billing offers 20% savings.
2. Marketplace Services: Hosts can use marketplace cleaners exclusively with no subscription fees for properties. Cleaners can bid on jobs and receive automatic payments through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Turno provides a cloud-based SaaS platform that automates the full cycle of short-term/vacation rental cleaning turnovers, including scheduling, cleaner assignment, automated payments, photo verification checklists, and quality analytics. The platform also operates a two-sided marketplace that connects hosts and property managers with vacation rental cleaners, with native integrations to Airbnb, Vrbo, and Booking.com.

Product overview

Turno is a SaaS platform designed for short-term rental property managers and hosts to automate cleaning operations. The core platform connects hosts with professional cleaners through the Cleaner Marketplace and provides Auto Scheduling (synced with Airbnb, Vrbo, Booking.com, and PMS platforms), Auto Payments (in 26 currencies), and In-App Chat for centralized communication. Quality assurance is managed through Photo Checklists, Inventory Management, and Problem Reporting tools, while the Quality Center for Airbnb provides analytics tying guest ratings to cleaner performance. The platform includes free mobile apps for both hosts (iOS/Android) and cleaners (iOS/Android in 6 languages).

Differentiator

Problem solved

Functional benefit

Products and services

• Turno Platform (SaaS subscription)
• Turno Cleaner Marketplace

Quantifiable outcome

• Hosts save 40+ hours per year through automatic payments
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• AirbnbcoreTechnology or Integration · 13 July 2023Turno is an Official Airbnb Software Partner with direct API connectivity. This integration provides real-time booking updates through instant webhooks, enhanced guest and reservation data, and increased connection stability. The partnership enables Turno's Quality Center feature which aggregates Airbnb review data correlated with cleaner performance.
• VrbocoreTechnology or IntegrationCalendar integration for automatic booking sync, allowing hosts to pull guest reservations from Vrbo into Turno's central management platform.
• Booking.comcoreTechnology or IntegrationCalendar integration enabling hosts to import reservations from Booking.com into Turno's scheduling platform for unified cleaning management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Operto Technologies: Operto offers guest experience and operations automation for vacation rentals, including scheduling, smart device, and cleaning coordination. Overlaps Turno on operational workflows for STR.
• SuiteOp: SuiteOp provides turnover automation and operations software for vacation rental managers, focused on cleaning scheduling and team coordination. Direct overlap with Turno's core functionality.
• Swept Software: Swept is cleaning operations software for commercial and residential cleaning companies with scheduling and quality tools. Comparable to Turno's host-side experience but used by cleaning firms.

Direct peers

• Breezeway: Breezeway is a property care and operations platform for short-term rentals, offering cleaning scheduling, quality assurance, and maintenance workflows. It is the closest direct competitor to Turno in the STR turnover cleaning space.
• Properly: Properly operates a marketplace and SaaS tool for vacation rental cleaning, connecting hosts and cleaners with scheduling and verification features. Direct competitor to Turno's marketplace and auto-scheduling model.

Broad incumbents

• Guesty: Guesty is a leading vacation rental PMS with channel management, operations, and increasingly cleaning/turnover coordination. Competes with Turno as a broader STR incumbent expanding into cleaning workflows.
• Hostaway: Hostaway is a vacation rental PMS serving property managers with channel management, websites, and operations tools. It represents platform-level competition that can bundle cleaning management.
• Vacasa: Vacasa is a large vacation rental management company with proprietary operations technology, including turnover cleaning. As a major STR operator, it represents both customer and competitor dynamics to Turno.

Regional players

• Turnstone Vacation Rentals (TurnKey): Vacation rental property manager with operations technology stack including cleaning coordination. Serves U.S. STR market with integrated operations tooling that competes with Turno.

Others

• Autohost: Autohost provides guest screening and risk management for short-term rental hosts. Adjacent ecosystem player serving the same STR host customer base as Turno.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theturnoapp
• LinkedInlinkedin.com/company/theturnoapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turno, formerly TurnoverBnB