What KnoWEwell does

KnoWEwell, P.B.C. is a US-incorporated private company founded in 2017 and headquartered in Bedminster, New Jersey, that operates the Regenerative Whole Health Hub — a global digital ecosystem and marketplace connecting individuals, families, practitioners, organizations, and farmers around integrative, preventive, and root-cause health. Core platform components include a searchable vetted practitioner directory covering 100+ therapy types, a content library of 125+ expert courses, community forums, events and webinars, and member discounts on healing programs. The company also owns Natural Awakenings Magazine (acquired June 2020), a 32+ year healthy-living publication integrated as a content sub-brand, and the KnoWEwell Collaborative program for organizational partnerships.

The technology stack is a digital-first community and content platform with practitioner matching logic, branded storefronts for partners, and content syndication tooling. In September 2025 KnoWEwell launched the Know Wellness platform, adding AI-powered facial scans, at-home biomarker testing, and personalized supplements, with prescription fulfillment enabled through a partnership with Mark Cuban's Cost Plus Drugs. No proprietary AI models, patents, or in-house ML research are disclosed; the AI features appear to be integrated diagnostic tools layered on the community platform.

Revenue is generated through tiered individual subscriptions (Explorer $59/yr, Pathfinder $119/yr, Lifetime $359 one-time), organizational Collaborative memberships starting around $500/yr, and event/educational content sales. A free starter membership serves as a top-of-funnel. The company contributes 1% of net revenue to a Regenerative Whole Health Fund administered via nonprofit partner eFundYourHealth, and donates two memberships for every one purchased under its 'You Buy 1, We Give 2' initiative. Customer base is distributed across 7,000+ practitioner and individual members with no disclosed enterprise anchors, and total disclosed funding to date is approximately $1.43M across 2018–2020.

Name

KnoWEwell

Legal name

KnoWEwell, P.B.C.

Website

https://knowewell.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

KnoWEwell operates the Regenerative Whole Health Hub, a digital ecosystem and marketplace connecting individuals, vetted practitioners across 100+ therapies, organizations, and farmers around integrative and preventive health, supplemented by individual memberships, a B2B Collaborative program, and the Natural Awakenings Magazine brand.

Ownership category

akta.pro rank

Product category

Integrative Health Platform

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Health, Wellness & Patient Communities (MPACAJAL), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Integrative health platform
• Holistic wellness marketplace
• Practitioner directory services
• Regenerative health ecosystem
• Wellness membership platform

Headquarters

HQ city

Far Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Membership Subscriptions: Tiered subscription plans for individual members providing access to the Regenerative Whole Health Hub, practitioner directory, educational content, and community features. Plans include Explorer ($59/year), Pathfinder ($119/year), and Lifetime ($359 one-time).
2. Organizational/Collaborative Memberships: B2B partnership plans (Collaborative, Pro, Premier, Enterprise) offering organizational branding, promotional visibility, member benefits distribution, and access to KnoWEwell's ecosystem for businesses, nonprofits, and associations.
3. Event and Educational Content: Revenue generated from educational events, webcasts, and courses, including webcast production services for organizational partners.
4. Nonprofit Fundraising Donations: 1% of net revenue donated to the Regenerative Whole Health Fund for grants to members in financial need, administered through eFundYourHealth nonprofit partner.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

KnoWEwell operates the Regenerative Whole Health Hub, a global digital ecosystem and membership-based platform connecting individuals and families with vetted holistic and integrative health practitioners across 100+ therapy types. The platform combines a searchable practitioner directory, 125+ expert-led educational courses, AI-powered facial scan assessments, at-home biomarker testing, community forums, and tiered individual and organizational membership subscriptions.

Product overview

KnoWEwell operates as a Regenerative Whole Health ecosystem featuring a core platform (the Regenerative Whole Health Hub) that integrates multiple products and services. The main offering includes a digital platform connecting individuals with vetted practitioners, educational courses (125+ expert courses), community forums, and content resources. Natural Awakenings Magazine operates as a sub-brand within the ecosystem. Membership tiers (Explorer at $59/year, Pathfinder at $119/year, Lifetime at $359) provide access to the platform. The Collaborative program offers organizational memberships for partners seeking branded storefronts, webcasts, and content syndication. The platform also includes a searchable practitioner directory with matching capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Regenerative Whole Health Hub A global digital ecosystem platform that connects individuals, families, practitioners, providers, and organizations with vetted whole-person health resources, educational content, community forums, events, and practitioner directories. Designed for health-conscious consumers, holistic practitioners, and partner organizations seeking a trusted marketplace for regenerative healthcare.
• Natural Awakenings Magazine A healthy living, healthy planet magazine with 32+ years of trusted journalism, integrated as a content sub-brand within the KnoWEwell Regenerative Whole Health Hub, transforming print magazines into a living local-to-global ecosystem for whole-person and planet healing.
• KnoWEwell Individual Membership Subscription-based individual membership providing access to 125+ expert courses, practitioner directory, educational content, community forums, webinars, and member discounts on wellness programs and services. Available in Explorer, Pathfinder, and Lifetime tiers for individual consumers and families seeking holistic health resources.
• KnoWEwell Collaborative Organizational partnership program with tiered plans (Collaborative, Pro, Premier, Enterprise) offering partner recognition, branded storefronts, webcasts, content syndication, and community building for businesses, nonprofits, associations, and healthcare enterprises.
• KnoWEwell Practitioner Directory Searchable directory of vetted Regenerative Whole Health practitioners across 100+ therapy types with advanced matching based on user needs, values, and preferences. Available to individual members seeking holistic and integrative healthcare providers.
• KnoWEwell Educational Content Platform Multimedia educational platform featuring 125+ articles, podcasts, webinars, courses, events, and expert-led content across topics including functional medicine, holistic health, and wellness, accessible to members of the Regenerative Whole Health Hub.
• Know Wellness Holistic Health Platform Holistic health platform combining AI-powered facial scans, at-home biomarker testing, personalized supplements, and affordable prescriptions via a partnership with Mark Cuban's Cost Plus Drugs to deliver accessible, data-driven preventive care outside traditional healthcare settings.

Quantifiable outcome

• 7,000+ practitioner and individual members in the ecosystem
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cost Plus Drugs (Mark Cuban)coreStrategic or Co-development Partner · 23 September 2025KnoWEwell partnered with Mark Cuban's Cost Plus Drugs to provide affordable prescriptions through the holistic health platform. This partnership enables the platform to offer low-cost prescription medications alongside AI-powered facial scans, at-home biomarker testing, and personalized supplements, creating a comprehensive preventive care offering.
• eFundYourHealthcoreStrategic or Co-development PartnerNonprofit partnership for administering the Regenerative Whole Health Fund, which provides grants to KnoWEwell members in financial need. The partnership also enables the 'You Buy 1, We Give 2' initiative donating memberships to individuals and U.S. Veterans in need. KnoWEwell contributes 1% of net revenue to this fund.
• Natural Awakenings MagazinecoreStrategic or Co-development PartnerKnoWEwell acquired Natural Awakenings magazine, America's trusted healthy living magazine established for 32+ years. The magazine is now integrated into the KnoWEwell Regenerative Whole Health Hub, transforming print content into a living, immersive local-to-global ecosystem for whole-person and planet healing.
• Academy of Integrative Health and Medicine (AIHM)minorStrategic or Co-development PartnerAIHM is one of the trusted organizations in the KnoWEwell ecosystem, providing thought leadership and practitioner connections for the regenerative whole health movement.
• Rodale InstituteminorStrategic or Co-development PartnerRodale Institute is featured as a trusted pioneer organization in the KnoWEwell ecosystem, supporting the connection between organic farming, food, and health.
• Institute for Functional Medicine (IFM)minorStrategic or Co-development PartnerIFM is listed among the trusted organizations and content sources within the KnoWEwell Regenerative Whole Health ecosystem.
• International Academy of Oral Medicine and Toxicology (IAOMT)minorStrategic or Co-development PartnerIAOMT is among the trusted pioneer organizations in the KnoWEwell ecosystem, supporting holistic and integrative approaches to health.
• Holistic Moms NetworkminorStrategic or Co-development PartnerNational community support organization for natural living and parenting, featured as a partner organization within the KnoWEwell ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Wellness business management and consumer marketplace for fitness, wellness, and holistic services. Comparable in connecting consumers to vetted wellness providers via a marketplace, though focused on bookings rather than whole-person navigation.
• BetterHelp: Largest online teletherapy marketplace connecting consumers with licensed mental health providers. Comparable as a high-scale practitioner-matching subscription platform, though narrower in modality.
• Calm: Direct-to-consumer wellness subscription with content, courses, and employer distribution. Comparable on subscription mechanics and employer channels, though narrower in therapeutic scope.
• One Medical (now Amazon One Medical): Membership-based primary care platform with strong consumer brand and now backed by Amazon. Overlaps in membership-driven preventive care positioning, but delivers in-person and conventional care rather than integrative modalities.
• Headspace Health: Large-scale mental wellness and meditation platform with B2B employer distribution. Overlaps with KnoWEwell in employer-sponsored wellness distribution and digital community engagement, but specialized in mental rather than whole-person health.

Direct peers

• Fullscript: Practitioner-focused supplement and wellness product distribution platform with an educational content library. Comparable as a B2B/B2C marketplace connecting integrative practitioners with patients and supplements.
• Parsley Health: Membership-based functional medicine platform that combines practitioner visits with personalized care plans and digital health tools. Directly comparable as a subscription-driven holistic/root-cause care model serving health-conscious consumers.

Emerging players

• Lyra Health: Employer-sponsored mental health platform combining teletherapy, coaching, and care navigation. Comparable on the employer-sponsored care-navigation and B2B2C distribution model.
• Thorne: Personalized supplements and at-home biomarker testing brand with practitioner channel. Comparable in at-home diagnostics and supplement personalization and a likely competitor for the Know Wellness offering.

Others

• Institute for Integrative Nutrition (IIN): Holistic health coaching education and community platform. Comparable in educating consumers and practitioners around integrative wellness, though primarily a coaching school rather than a marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KnoWEwellPBC
• LinkedInlinkedin.com/company/knowewellpbc/?viewAsMember=true
• Instagraminstagram.com/knowewell?igsh=eWF2ajhqOTg3MzRj
• Xx.com/KnoWeWell

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KnoWEwell