Uptick
Uptick is a vertical-SaaS platform providing cloud-based field service management software purpose-built for fire protection, security, and compliance-driven service businesses with 3–50 field technicians across Australia, the UK, the US, and Canada.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Uptick does
Uptick is a vertical-SaaS provider of cloud-based asset maintenance and field service management software purpose-built for fire protection, security, and broader compliance-driven field service businesses operating with 3–50 field technicians. Founded in 2014 by Aidan Lister in Australia, the platform unifies scheduling, digital inspection forms, asset registers with barcode scanning, deficiency quoting with photo capture, billing and invoicing, inventory, timesheets, install project management, and a customer-facing compliance portal into a single web and mobile (iOS/Android) product, including an offline-capable mobile app for field technicians. An AI-powered scheduling module, launched as part of the company's largest product release in 2025, optimizes technician routing and job assignments.
The business operates a per-user monthly subscription model with no lock-in contracts and unlimited free customer and subcontractor licenses, monetizing primarily through office and field user seats. Go-to-market blends enterprise field sales for larger compliance-driven operators with a self-serve, product-led motion for SMBs, supported by dedicated customer success and onboarding teams. Uptick generates incremental professional services revenue for implementation, training, and customization on request. The platform processes over $30 million in customer monthly invoicing across more than 1.6 million buildings and 40 million assets, and is trusted by 950+ fire and security customers worldwide.
The company maintains regional headquarters in Abbotsford, Victoria (Australia & New Zealand), Denver, Colorado (North America), and London (United Kingdom), and operates a Canadian website presence. Uptick is privately held, having received a 2021 strategic investment from Accel-KKR and a June 2025 growth investment from PSG, both of which are funding international expansion, North American growth, and AI-driven product development. The company acquired FireMate in August 2023 and holds ISO/IEC 27001 certification alongside BAFE and NSI Gold-aligned workflows.
Uptick firmographics
Firmographics- Name
- Uptick
- Legal name
- Uptick
- Website
- https://uptickhq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Uptick is a vertical-SaaS platform providing cloud-based field service management software purpose-built for fire protection, security, and compliance-driven service businesses with 3–50 field technicians across Australia, the UK, the US, and Canada.
- Ownership category
- akta.pro rank
Uptick industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Incident Management, On-Call & Alerting Workflow (HDABAJAI)
Keywords
Where Uptick is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Uptick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Monthly per-user subscription fee for desk and field users. Customer and sub-contractor licenses are unlimited and free. Platform fee is invoiced monthly with no annual upfront payments required.
- Professional Services: Additional professional services available on request for implementation, training, and customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-user pricing model based on total number of office and field colleagues using the system |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Uptick product offering
Product offeringCore offering
Uptick provides a cloud-based, all-in-one field service management SaaS platform purpose-built for fire protection, security, and field service businesses. The platform unifies scheduling, digital inspection forms, asset registers, defect/deficiency quoting, billing and invoicing, customer portal, timesheets, inventory, and compliance reporting, complemented by native iOS and Android mobile apps with offline capability and AI-powered scheduling.
Product overview
Uptick is an all-in-one cloud-based field service management platform purpose-built for fire protection, security, and field service professionals. The product is offered as a unified SaaS platform (web and mobile) with integrated modules including Scheduling with AI-powered optimization, Inspection Forms, Asset Registers, Defect/Deficiency Quoting, Sales/Service Quoting, Billing & Invoicing, Inventory Management, Customer/Client Portal, Timesheets, Install Projects, Insights & Reports, and Floorplans. The platform is designed for fire inspection, testing and maintenance businesses with 3–50 field technicians, and operates across multiple countries including Australia, UK, USA, and Canada. Uptick processes over $30 million in monthly invoicing and is used in over 1.6 million buildings globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Uptick Fire Inspection Software
- AI Scheduler
Quantifiable outcome
- Many customers save up to an hour a day in manual tasks
- +7 more outcomes
Companies that use Uptick
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Uptick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature10 records
Uptick partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- NFSAminorNational Fire Sprinkler Association membership providing industry credibility and networking.
- NAFEDminorNational Association of Fire Equipment Distributors membership.
- FSSAminorFire Sprinkler Suppliers Association membership.
- AFSAminorAmerican Fire Sprinkler Association membership for US market presence.
- FIAminorFire Industry Association membership for UK market presence.
- NFIAminorNational Fire Industry Association membership for Australian market presence.
- FPAAminorFire Protection Association Australia membership.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Uptick competitors and assessment
Company assessmentDirect peers
- ServiceM8: Australian-headquartered field service management SaaS for trade and service businesses; near-identical SMB customer profile, mobile-first inspection/job model, and overlapping ANZ market to Uptick.
- Housecall Pro: Home-service business management platform with scheduling, dispatching, invoicing, and customer portal — overlapping functionality and customer segment, particularly in the US SMB market.
- Inspect Point: Fire and life-safety inspection software focused on inspection forms, deficiency tracking, and compliance reporting — a direct vertical competitor to Uptick's inspection workflow.
- Jobber: Field service management SaaS for home-service businesses with quoting, scheduling, and customer communication; serves a comparable SMB customer base with similar product breadth.
- Tradify: Job management SaaS for trade contractors with quoting, scheduling, and invoicing; comparable SMB motion and product footprint, particularly in Australia/NZ.
- Workiz: Field service management platform for service professionals with scheduling, dispatch, invoicing, and a customer portal — comparable feature set to Uptick for SMB field-service operators.
- ServiceTrade: US-based commercial fire and life-safety contractor software for inspections, deficiencies, and customer reporting — the closest US-headquartered competitor in Uptick's primary vertical.
Broad incumbents
- IFS: Enterprise field service management suite within IFS Cloud covering workforce scheduling, asset lifecycle, and service operations; competes for enterprise fire/security/building-services accounts seeking an end-to-end ERP-adjacent platform.
- ServiceTitan: Large, well-capitalized field service management platform for trades; broader in scope (HVAC, plumbing, electrical, fire) and a key competitor for mid-market fire-protection accounts expanding into cross-trade software.
- Salesforce Field Service: Enterprise-grade field service offering from Salesforce covering scheduling, mobile workforce, and asset management; competes for larger compliance-driven customers with broader CRM integration needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Uptick social profiles
Digital presenceUptick compliance and trust
Trust signalCompliance3 records
Uptick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uptick leadership team
Management profileNumber of profiles
Profiles3 records
Uptick funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uptick M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uptick
What does Uptick do?
Uptick provides a cloud-based, all-in-one field service management SaaS platform purpose-built for fire protection, security, and field service businesses. The platform unifies scheduling, digital inspection forms, asset registers, defect/deficiency quoting, billing and invoicing, customer portal, timesheets, inventory, and compliance reporting, complemented by native iOS and Android mobile apps with offline capability and AI-powered scheduling.
Is Uptick a public or private company?
Uptick is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uptick founded?
Uptick was founded in 2014. It employs 101 to 250 people.
Where is Uptick based?
Uptick is headquartered in Melbourne, Australia, in the Oceania region.
How does Uptick make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are professional Services.
Who are Uptick's main competitors?
Direct peers on record are ServiceM8, Housecall Pro, Inspect Point, Jobber, Tradify, Workiz and ServiceTrade. Broad incumbents are IFS, ServiceTitan and Salesforce Field Service.
Does Uptick have an API?
No public API is recorded for Uptick.
What industry is Uptick in?
Uptick's product category is Field Service Management Software. Its primary akta.pro industry code is HDABAJAI, Incident Management, On-Call & Alerting Workflow. Its NAICS code is 51821.