AUDIENCEX
AUDIENCEX is an AI-powered programmatic advertising company that operates a unified media platform (TDX) providing access to 24+ DSPs, serving agencies and performance marketers with managed campaigns, self-serve tools (Admatx), and proprietary AI technology (AXi, SONA Intelligence).
- Company typePrivate
- Founded2014
- HeadquartersMarina Del Rey, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AUDIENCEX does
AUDIENCEX (legal entity AudienceX, Inc., formerly Socialcom, Inc.) is an AI-powered performance marketing and programmatic advertising company founded in 2014 and headquartered in Marina Del Rey, California, with 51-100 employees. The company operates a platform-plus-modules architecture centered on AXi (AUDIENCEX Intelligence), a privacy-safe AI and machine learning platform that powers predictive analytics, custom bidding algorithms, and real-time campaign optimization. The TDX unified media platform provides integrated access to 24+ demand-side platforms and major search and social channels (Google, Microsoft, Meta, LinkedIn, TikTok, YouTube, Amazon, Snapchat, Pinterest, Nextdoor, etc.), while Admatx offers a self-serve DSP built on The Trade Desk with no subscription or minimum-spend requirements. Supporting products include PriceFix (CPA-based risk-free media buying), SONA Intelligence (predictive ad tech), AXi Simulator (campaign simulation), and AX Studio (data-led creative).
The company serves two primary customer segments: agencies requiring enterprise-level programmatic platforms with unbiased recommendations and strategic support, and performance marketers seeking custom acquisition solutions with AI-powered targeting and omnichannel reach. Revenue is generated through managed programmatic and search/social advertising services, professional creative services via AX Studio, and a transaction-based self-serve model through Admatx where clients pay only when making media buys. Named enterprise clients span retail, entertainment, technology, hospitality, education, luxury, automotive, and consumer goods (including Disney, Microsoft, Adidas, Penguin Random House, UCLA, Sotheby's, TripAdvisor, Brooks, and Boxed Water Is Better). Go-to-market combines enterprise field sales with a self-serve PLG channel. Recent strategic priorities center on AI ecosystem expansion (AXi 2.0, Fully Adaptive Intelligence Layer, SONA Intelligence) and opening the SMB market through Admatx.
AUDIENCEX firmographics
Firmographics- Name
- AUDIENCEX
- Legal name
- AudienceX, Inc.
- Website
- https://audiencex.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AUDIENCEX is an AI-powered programmatic advertising company that operates a unified media platform (TDX) providing access to 24+ DSPs, serving agencies and performance marketers with managed campaigns, self-serve tools (Admatx), and proprietary AI technology (AXi, SONA Intelligence).
- Ownership category
- akta.pro rank
Where AUDIENCEX is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AUDIENCEX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Services: Managed programmatic advertising services across display, mobile, video, CTV, DOOH, audio, native, and social channels. Revenue generated through media buying with fees for platform access and campaign management.
- Self-Serve DSP Platform (Admatx): Self-service programmatic platform with no subscription fees or minimum spend. Users pay only when making media buys - transparent pricing model where clients pay for inventory, platform access, data, and brand safety.
- Search & Social Advertising Services: Expert buying and technology across search (Google, Microsoft) and social ecosystem (Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, Quora, Reddit, NextDoor, TikTok). Revenue from campaign management and media buying services.
- Creative Services: Data-led creative production including landing pages and ad creative through AX Studio. Can include content creation and design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-Serve DSP with Pay-Per-Use Pricing |
| Other | Monthly | Managed Services for Enterprise Clients |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
AUDIENCEX product offering
Product offeringCore offering
AUDIENCEX is an AI-powered performance marketing company that combines managed programmatic and search/social advertising services with proprietary technology platforms. Its core products include the AXi (AUDIENCEX Intelligence) AI data science platform, the TDX unified media platform connecting 24+ DSPs and major ad networks, and the Admatx self-serve DSP built on The Trade Desk. The company sells these to agencies and brands seeking omnichannel campaign execution, predictive audience targeting, and measurable performance outcomes.
Product overview
AUDIENCEX is an AI-powered performance marketing and technology company operating a platform-plus-modules architecture. The core offering centers on AXi (AUDIENCEX Intelligence), a privacy-safe AI data science and performance platform that provides predictive analytics and machine learning capabilities. The TDX unified media platform serves as the central hub connecting access to 24+ DSPs and social platforms, while Admatx provides a self-serve DSP built on The Trade Desk infrastructure. Additional products include PriceFix (CPA-based media buying), AXi Simulator (campaign simulation), and AX Studio (creative). Recent additions include SONA Intelligence (predictive ad tech) and AXi 2.0, all designed to work together within a cohesive AI ecosystem for omnichannel performance marketing.
Differentiator
Problem solved
Functional benefit
Brands
- AXi (AUDIENCEX Intelligence): Next-gen AI platform driving predictive analytics and omnichannel growth, leveraging AI and machine learning for privacy-safe data science and performance solutions.
- TDX (Media Platform)
- PriceFix
- Admatx
- AX Studio
- SONA Intelligence
Products and services
- AXi (AUDIENCEX Intelligence) Privacy-safe AI data science and performance platform that uses machine learning and predictive analytics to understand, identify, and engage audiences across channels. Features custom bidding algorithms, first-party data analysis, and omnichannel growth optimization. Targeted at agencies and performance marketers.
- TDX (Media Platform) Unified media platform providing integrated, seamless access to 24+ leading DSPs and major search and social platforms. Delivers unbiased media recommendations, predictive performance, and continuous optimization through a single relationship.
- Admatx (Self-Serve DSP) Self-service programmatic demand-side platform built on The Trade Desk infrastructure. Offers programmatic media buying with no subscription, no platform fees, no minimum spend, and transparent pricing. Includes fraud prevention, Unified iD 2.0 and LiveRamp identity integrations. Available to agencies and brands of any size.
- PriceFix AI-powered media buying model that redefines pricing from CPM to CPA, providing risk-free buying and predictive performance outcomes with financial protection for advertisers.
- SONA Intelligence Predictive ad tech platform designed to anticipate audience behavior and optimize campaign outcomes in real-time. Positioned as the next frontier in predictive advertising technology.
- AX Studio Data-led landing pages and ad creative capabilities powering performance outcomes through dynamic creative optimization and data-informed design.
- AXi Simulator AI-based simulation tool for predictive campaign testing and optimization prior to deployment.
- Programmatic Advertising Services AI-powered managed programmatic buying service delivering real-time ad placement across display, mobile, video, CTV, audio, native, and digital-out-of-home (DOOH) channels for agencies and brands.
- Search & Social Advertising Services Expert managed campaign buying and technology across search (Google, Microsoft) and social platforms (Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter/X, Quora, Reddit, Nextdoor, TikTok) by Google and Microsoft Ads-certified paid search teams.
- Analytics & Insights Cross-channel campaign insights and reporting service with real-time data analysis, actionable insights, and customizable reporting for stakeholders across all managed campaigns.
Quantifiable outcome
- 45% increase in CTR and 57% decrease in CPC for DVK Marketing using AXi
- +4 more outcomes
Companies that use AUDIENCEX
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
AUDIENCEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability13 records
Feature8 records
AUDIENCEX partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- The Trade DeskcoreBuilt on the foundation of The Trade Desk - the leading media buying platform for the open internet. Admatx DSP is built on The Trade Desk infrastructure, providing fraud prevention, inventory vetting, and access to enterprise-level capabilities.
- LiveRampcoreLiveRamp's identity link is integrated into Admatx for future-proof identity solutions. Works with Unified iD 2.0 to provide seamless identity resolution and privacy-compliant targeting.
- Meta (Facebook, Instagram)corePlatform integration with Meta for social advertising across Facebook, Instagram, and associated platforms.
- Amazon AdscoreIntegration with Amazon advertising platform for reaching audiences across Amazon properties.
- LinkedIncorePlatform integration with LinkedIn for B2B social advertising and audience targeting.
- YouTubecorePlatform integration with YouTube for video advertising across Google's video platform.
- SnapchatcoreIntegration for social advertising across Snapchat platform.
- PinterestcoreIntegration for social advertising on Pinterest platform.
- TikTokcoreIntegration for social advertising on TikTok platform.
- GooglecorePremier Partner status with Google. Integration across Google Ads, YouTube, and Google's advertising ecosystem including search advertising and Microsoft Ads (Google and Microsoft certified teams).
- Microsoft AdscoreGoogle and Microsoft Ads-certified paid search teams for search advertising across Bing and Microsoft properties.
- KlaviyominorKlaviyo partner badge displayed indicating integration/marketing partnership for email marketing capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AUDIENCEX competitors and assessment
Company assessmentBroad incumbents
- Amobee: Established omnichannel programmatic advertising platform offering DSP, planning, and TV/CTV buying capabilities. Has a much larger global footprint than AUDIENCEX and competes across similar premium channels.
- Magnite: Largest independent sell-side supply-side platform for CTV, video, and online video. Operates on the opposite side of the programmatic transaction from AUDIENCEX but is a structural peer in the broader independent ad-tech ecosystem.
Direct peers
- MediaMath: Long-standing independent programmatic DSP offering omnichannel buying, audience targeting, and optimization tools to agencies and brands. Operates in the same enterprise programmatic-buying category as AUDIENCEX's managed services.
- Basis Technologies (formerly Centro): Programmatic advertising platform (basis) and ad-automation software serving agencies and in-house teams with omnichannel buying and workflow tools. Comparable to AUDIENCEX's agency-centric enterprise motion.
- The Trade Desk: Leading independent programmatic DSP that operates a global ad-buying platform across the open internet. AUDIENCEX's Admatx self-serve DSP is explicitly built on The Trade Desk's infrastructure, making TTD simultaneously its closest technology partner and a head-to-head competitor for managed programmatic budgets.
- Choozle: Independent programmatic DSP providing omnichannel buying across display, video, CTV, audio, and native, with a focus on mid-market and agency clients — directly overlapping AUDIENCEX's managed-service and agency segments.
- Adform: Independent global ad-tech stack providing DSP, DCO, and identity capabilities for agencies and advertisers. Directly comparable to AUDIENCEX's managed omnichannel buying and AI-driven optimization stack.
- StackAdapt: Self-serve programmatic DSP offering AI-powered native, display, video, CTV, and audio buying with no minimums. Closely comparable to AUDIENCEX's Admatx motion and AI-driven targeting approach.
- NextRoll (AdRoll): Marketing-tech platform offering programmatic buying, retargeting, and AI-driven audience optimization for mid-market and DTC brands. Comparable across channel breadth, AI-driven performance focus, and SMB-to-enterprise customer mix.
- MiQ: Independent programmatic media partner combining a trading desk, DSP access, and data-driven planning across display, video, CTV, DOOH, and social — directly comparable to AUDIENCEX's omnichannel managed-service offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AUDIENCEX social profiles
Digital presenceAUDIENCEX compliance and trust
Trust signalCompliance3 records
AUDIENCEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUDIENCEX leadership team
Management profileNumber of profiles
Profiles7 records
AUDIENCEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUDIENCEX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUDIENCEX
What does AUDIENCEX do?
AUDIENCEX is an AI-powered performance marketing company that combines managed programmatic and search/social advertising services with proprietary technology platforms. Its core products include the AXi (AUDIENCEX Intelligence) AI data science platform, the TDX unified media platform connecting 24+ DSPs and major ad networks, and the Admatx self-serve DSP built on The Trade Desk. The company sells these to agencies and brands seeking omnichannel campaign execution, predictive audience targeting, and measurable performance outcomes.
Is AUDIENCEX a public or private company?
AUDIENCEX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AUDIENCEX founded?
AUDIENCEX was founded in 2014. It employs 51 to 100 people.
Where is AUDIENCEX based?
AUDIENCEX is headquartered in Marina Del Rey, United States, in the North America region.
How does AUDIENCEX make money?
Four revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are self-Serve DSP Platform (Admatx), search & Social Advertising Services and creative Services.
Who are AUDIENCEX's main competitors?
Broad incumbents on record are Amobee and Magnite. Direct peers are MediaMath, Basis Technologies (formerly Centro), The Trade Desk, Choozle, Adform, StackAdapt, NextRoll (AdRoll) and MiQ.
Does AUDIENCEX have an API?
No public API is recorded for AUDIENCEX.