Supademo
Supademo is an AI-powered interactive product demo platform that enables B2B SaaS companies to create, share, and personalize guided product walkthroughs. It serves sales, marketing, and customer success teams globally through a freemium, product-led SaaS model with enterprise tier.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Supademo does
Supademo is an AI-powered interactive product demo platform that enables B2B software companies to create, share, and personalize guided product walkthroughs without engineering support. The platform supports HTML capture, screenshot, and video recording through a Chrome extension and desktop recorder, with the core product spanning Guided Interactive Demos, Sandbox Demo Environments, an AI Demo Agent for autonomous buyer qualification, Route Hub for persona-based routing, and an In-App Demo Hub for embedded self-serve training. AI features include generative step text, voiceover and translation in 15+ languages, smart-blur redaction, auto-zoom, and a Supademo MCP Server that connects the workspace to Claude, ChatGPT, and Gemini for natural language demo editing and bulk personalization.
The company operates a freemium SaaS model with tiered subscription plans for individuals, teams, and enterprise customers, the latter offering quote-based pricing, advanced admin controls, data residency, and dedicated customer success. Go-to-market is product-led: organic acquisition is driven by programmatic SEO, free tools, and ungated platform access, supplemented by case studies, G2 reviews, and enterprise direct sales. SOC 2 Type II compliance, GDPR, and CCPA/CPRA are in place, with ISO 27001 in progress, enabling enterprise expansion.
Founded in 2023, Supademo is headquartered in Middletown, Delaware, operates with 11-50 employees, and is led by Co-Founder & CEO Joseph Lee alongside CTO Koushik Marka. The company surpassed $1M in annual recurring revenue in 2024 through product-led growth without traditional paid marketing and serves 200,000+ professionals globally, with named customers including HubSpot, Siemens, Turo, Bullhorn, Freshworks, NetApp, Strava, Beehiiv, VRIFY, Spare, Easy Software, Lightspeed, RB2B, Ledger, and HelpScout. The platform was bootstrapped with a $1M seed round from 2048 Ventures.
Supademo firmographics
Firmographics- Name
- Supademo
- Legal name
- Supademo, Inc.
- Website
- https://supademo.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supademo is an AI-powered interactive product demo platform that enables B2B SaaS companies to create, share, and personalize guided product walkthroughs. It serves sales, marketing, and customer success teams globally through a freemium, product-led SaaS model with enterprise tier.
- Ownership category
- akta.pro rank
Supademo industry classification
Industry- Product category
- Interactive Demo Platform
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Supademo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Supademo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Supademo operates on a subscription-based SaaS model with tiered pricing plans for individuals, teams, and enterprise customers. The platform offers a free tier for basic access and paid plans with additional features and seats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic demo creation and sharing capabilities |
| Subscription | Monthly | Paid subscription plans for individuals and teams with advanced features |
| Subscription | Annual | Enterprise plan with advanced admin controls, security, and dedicated support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Supademo product offering
Product offeringCore offering
Supademo is an AI-powered interactive product demo platform that enables businesses to create, edit, and share guided HTML, screenshot, and video product walkthroughs, sandbox environments, and AI-driven demo agents. The platform supports the full go-to-market funnel from prospecting and lead generation through onboarding and customer support, with native AI capabilities for voiceovers, translation, personalization, and autonomous demo delivery.
Product overview
Supademo is an AI-powered interactive product demo platform consisting of a core platform with multiple integrated modules. The core Supademo platform enables creation of guided interactive demos, sandbox environments, and AI-powered demo agents. Key products include Guided Interactive Demos (HTML/screenshot/video walkthroughs), Sandbox Demo Environments (exploratory staging spaces), AI Demo Agent (24/7 autonomous demo delivery), Route Hub (personalized routing workflows), In-App Demo Hub (embedded training library), Video Demos & Screen Recorder, and Showcases (multi-demo collections). The platform includes AI capabilities for voiceover/translation, smart blur, and natural language editing via the Supademo MCP Server. A suite of free tools supports screenshot editing, SOP generation, and manual creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Supademo Platform AI-powered interactive product demo SaaS platform that enables businesses to create, edit, and share guided HTML, screenshot, and video product walkthroughs, sandbox environments, and AI-driven demo agents. Targets sales, marketing, and customer success teams at SaaS companies.
- Supademo Chrome Extension Standalone Chrome browser extension that captures clicks and actions on any web product to create interactive demos in minutes, with automatic step description generation. Distributed via the Chrome Web Store as a separately installable tool that integrates with the Supademo platform.
- Supademo MCP Server Model Context Protocol server providing AI agents (Claude, ChatGPT, Gemini) standardized access to interact with Supademo workspaces, enabling natural language demo editing, bulk personalization, and automated demo maintenance as a standalone AI integration offering.
- Supademo Free Tools Suite Collection of free standalone utilities including Interactive Demo Builder, Interactive Walkthrough Builder, Product Demo Video Maker, Free Screen Recorder, SOP Generator, Manual Maker, Free Screenshot Editor, Screenshot Link Generator, and Annotation Generator. Distributed as a free suite to drive organic top-of-funnel adoption.
Quantifiable outcome
- 75% reduction in enablement content production time
- +7 more outcomes
Companies that use Supademo
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles3 records
Supademo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability10 records
Feature10 records
Supademo partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Supademo competitors and assessment
Company assessmentDirect peers
- Reprise: Reprise is a direct competitor offering a demo creation platform for enterprise sales teams, including both no-code demo templates and live demo overlay tooling. It overlaps with Supademo on guided HTML demos and enterprise security requirements.
- Demoboost: Demoboost is a direct competitor in interactive product demos, providing sales and marketing teams with codeless demo creation, personalization, and analytics. It serves a similar B2B SaaS customer base.
- Demobo: Demobo is a direct competitor offering interactive product demo software with HTML capture and personalization, primarily serving B2B SaaS sales and marketing teams in the same product category as Supademo.
- Navattic: Navattic is a direct competitor offering a no-code interactive product demo platform for B2B SaaS go-to-market teams. It targets the same Sales/Marketing/Customer Success use cases (demo leave-behinds, onboarding, lead generation) with similar HTML-capture and personalization features.
- Storylane: Storylane is a direct competitor that enables sales and marketing teams to build interactive product demos and product tours. It overlaps directly with Supademo's guided HTML demos, sandbox environments, and analytics features.
- Walnut: Walnut is a direct competitor providing a no-code demo platform for creating personalized product demos, primarily serving enterprise B2B sales teams. It competes with Supademo on HTML cloning, personalization, and CRM integrations.
- Tourial: Tourial is a direct competitor in interactive product demos, focusing on self-guided product tours for B2B SaaS marketing and sales enablement. It serves a similar mid-market and enterprise customer base as Supademo.
Emerging players
- Arcade: Arcade is an emerging player in interactive product demos, focused on visually rich, embeddable product demos for marketing websites. It overlaps with Supademo on website-embedded demos and self-serve buyer evaluation.
- Appcues: Appcues is an adjacent product-adoption platform for in-app onboarding, feature adoption, and user engagement. It overlaps with Supademo's In-App Demo Hub and customer success/onboarding use cases.
Broad incumbents
- Loom: Loom is a broader incumbent in async video messaging and screen recording used for sales outreach, demos, and onboarding. It overlaps with Supademo's video demo and screen recorder capabilities as a more general-purpose tool.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Supademo social profiles
Digital presenceSupademo compliance and trust
Trust signalCompliance4 records
Supademo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supademo leadership team
Management profileNumber of profiles
Profiles2 records
Supademo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supademo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supademo
What does Supademo do?
Supademo is an AI-powered interactive product demo platform that enables businesses to create, edit, and share guided HTML, screenshot, and video product walkthroughs, sandbox environments, and AI-driven demo agents. The platform supports the full go-to-market funnel from prospecting and lead generation through onboarding and customer support, with native AI capabilities for voiceovers, translation, personalization, and autonomous demo delivery.
Is Supademo a public or private company?
Supademo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Supademo founded?
Supademo was founded in 2023. It employs 11 to 50 people.
Where is Supademo based?
Supademo is headquartered in New York, United States, in the North America region.
How does Supademo make money?
One revenue line is on record: saaS Subscription.
Who are Supademo's main competitors?
Direct peers on record are Reprise, Demoboost, Demobo, Navattic, Storylane, Walnut and Tourial. Emerging players are Arcade and Appcues. Loom is listed as a broad incumbent.
Does Supademo have an API?
Yes. Supademo offers API access as part of its Services (web, mobile, API, and SDK access). The platform supports integrations via API, webhooks, and third-party automation tools like Zapier. Supademo MCP (Model Context Protocol) server provides AI agents a standardized way to access and work with demos on the Supademo workspace, connecting to Claude, ChatGPT, Gemini, and other MCP-compatible clients.
What industry is Supademo in?
Supademo's product category is Interactive Demo Platform. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 513210 and its SIC code is 7372.