Arcade
Arcade is a San Francisco-based AI visual storytelling platform that enables B2B SaaS companies to create interactive product demos and AI-generated marketing videos without designers or agencies, serving more than 30,000 companies via a freemium-to-enterprise SaaS model.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Arcade does
Arcade is a San Francisco-based AI-powered visual storytelling platform founded in 2021 by two former Atlassian employees that enables businesses—primarily B2B SaaS companies—to create interactive product demos and AI-generated marketing videos without designers or agencies. The platform's core offering combines Interactive Demos (with branching, hotspots, callouts, personalization variables, and CRM signal attribution) with Creator Studio, an AI text-to-video tool that converts prompts, screenshots, and existing demos into on-brand videos with synthetic multi-language voiceover. Capture occurs via a Chrome extension, a desktop app for multi-application recording, and a Figma plugin, while a brand intelligence layer automatically extracts customer colors, fonts, tone, and visual identity to maintain consistency across outputs.
Underlying AI capability is delivered through a multi-vendor orchestration of third-party models: OpenAI and OpenRouter for language, Eleven Labs for synthetic voiceover, and Reve AI for image/video generation, all wrapped in Arcade's brand-aware application layer. The company monetizes through a hybrid SaaS model comprising a free tier for individual users, paid monthly/annual subscriptions for teams, and a quote-based enterprise tier that adds SSO, SAML, RBAC, audit logs, custom domains, and a dedicated CSM. Distribution combines a product-led self-serve motion (free signup, freemium conversion, marketplace listings on Chrome Web Store and Figma Community) with direct enterprise sales and a broad integration footprint spanning Salesforce, HubSpot, Slack, Figma, Segment, Amplitude, Mixpanel, PostHog, Intercom, and Clearbit. The company reports more than 30,000 customer companies including Salesforce, OpenAI, Instacart, Atlassian, Zapier, Webflow, Retool, Sentry, and Mux, and has raised approximately $24 million in total disclosed funding across a 2022 seed, a 2022 follow-on seed, and a November 2024 Series A led by Kleiner Perkins.
Arcade firmographics
Firmographics- Name
- Arcade
- Legal name
- Arcade Software, Inc.
- Website
- https://arcade.software
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arcade is a San Francisco-based AI visual storytelling platform that enables B2B SaaS companies to create interactive product demos and AI-generated marketing videos without designers or agencies, serving more than 30,000 companies via a freemium-to-enterprise SaaS model.
- Ownership category
- akta.pro rank
Where Arcade is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arcade business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (SaaS): Arcade operates on a subscription basis with monthly and annual billing cycles. The service offers a free tier with limited features and paid tiers providing expanded functionality including SSO, advanced analytics, and enterprise governance features. Paid subscriptions are auto-renewing unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual users with basic demo creation features |
| Subscription | Monthly | Paid subscription tiers for teams and businesses |
| Subscription | Annual | Enterprise tier with full governance and security features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Arcade product offering
Product offeringCore offering
Arcade is an AI-powered visual storytelling platform that enables businesses to create interactive product demos, AI-generated videos, and on-brand visuals directly from their actual product. The platform supports screen recording via browser extension, desktop app, and Figma plugin, and combines interactive demo creation with brand-intelligence AI to automatically apply company colors, fonts, and tone to all generated content. It is primarily used by product marketing, sales, customer success, and product teams at B2B SaaS companies to replace slow, expensive traditional video production workflows.
Product overview
Arcade is a visual storytelling platform offering a unified product portfolio centered around interactive demo creation and AI-powered video generation. The core offerings include Interactive Demos for creating shareable product demonstrations and Creator Studio for AI-generated videos from prompts and screen recordings. Supporting tools include Browser Extension, Desktop App, and Figma Plugin for capturing content, while Agents and Personalization modules add AI-powered automation and audience targeting. The Enterprise tier provides governance features including SSO, role-based access, and audit logs. All products leverage brand intelligence to maintain visual consistency across outputs.
Differentiator
Problem solved
Functional benefit
Brands
- Creator Studio: AI-powered video and visual generation tool that turns prompts, screenshots, and demos into on-brand videos.
Products and services
- Interactive Demos Core product for creating polished, interactive product demos with branching, chapters, hotspots, callouts, and personalization capabilities. Demos can be embedded on websites, shared via custom links, or downloaded as GIFs for use by product marketing, sales, and customer success teams.
- Creator Studio AI-powered text-to-video tool that converts prompts, screenshots, and demos into on-brand videos and visuals with automated narration, brand intelligence (colors, fonts, tone), synthetic voiceover, and multi-format output for social channels. Designed for product marketing teams to create videos without designers or agencies.
Quantifiable outcome
- 6 minutes average time to create a new demo
- +10 more outcomes
Companies that use Arcade
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Arcade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature7 records
Arcade partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- FigmacoreFigma partnership provides a native plugin that allows users to turn Figma designs directly into interactive Arcade demos. This integration streamlines the workflow for design teams creating product demonstrations.
- SlackcoreNative Slack integration allows teams to share Arcade demos directly within Slack channels and receive engagement notifications.
- SalesforcecoreSalesforce integration enables automatic push of demo engagement signals to CRM records, allowing sales teams to attribute pipeline to specific demos at the deal level.
- HubSpotcoreHubSpot integration allows demo engagement data to flow into HubSpot CRM automatically for marketing and sales attribution purposes.
- Google AnalyticssupportingGoogle Analytics integration for tracking demo performance and website engagement metrics.
- MixpanelsupportingMixpanel analytics integration for advanced product and demo engagement analytics.
- PosthogsupportingPosthog integration for product analytics and session recording capabilities.
- AmplitudesupportingAmplitude analytics integration for product engagement and demo performance tracking.
- SegmentsupportingSegment customer data platform integration for unified customer data and demo personalization.
- IntercomsupportingIntercom integration for customer messaging and support workflows linked to demo engagement.
- ClearbitsupportingClearbit data enrichment integration for enhanced demo personalization and prospect intelligence.
- MuxsupportingMux video infrastructure integration for optimized video delivery and playback performance.
- Google Cloud PlatformsupportingGoogle Cloud Platform hosts Arcade's infrastructure, providing cloud services for the application.
- OpenAIcoreOpenAI provides large language model capabilities for AI text generation features within Arcade's AI capabilities. OpenAI processes data in the United States.
- Eleven LabscoreEleven Labs provides AI-powered speech synthesis and voice generation for Arcade's synthetic voiceover features, supporting multiple languages.
- OpenRoutersupportingOpenRouter provides additional large language model hosting for AI text output generation within Arcade.
- Reve AIsupportingReve AI provides AI-based image and video generation capabilities for Arcade's visual content creation features.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Arcade competitors and assessment
Company assessmentEmerging players
- Synthesia: Synthesia is an AI video generation platform with synthetic avatars and voiceover. Overlaps Arcade's Creator Studio on AI text-to-video and synthetic voice, but lacks Arcade's interactive-demo and product-recording capabilities.
Direct peers
- Demoboost: Demoboost provides interactive product demos with a focus on enterprise sales enablement. Overlaps Arcade's positioning across marketing, sales, and customer success use cases.
- Navattic: Navattic is a direct competitor offering interactive product demos for SaaS marketing and sales teams. Same target buyer (PMM, sales), same core use case (interactive demo creation), same horizontal GTM motion — making it Arcade's closest head-to-head rival.
- Walnut: Walnut is an interactive demo platform built primarily for sales engineers. Strong overlap with Arcade's Sales & Pre-Sales use case, including demo personalization and CRM integration for pipeline attribution.
- Saleo: Saleo is a demo personalization platform that overlays on live SaaS environments. Targets the same sales-demo use case as Arcade with an alternative technical approach (live-environment augmentation vs. recorded interactive demo).
- Storylane: Storylane provides interactive product demo creation with a similar freemium-to-enterprise motion. Directly overlaps Arcade's interactive demo product on customer segment, pricing model, and core feature set (branching, hotspots, personalization).
- Tourial: Tourial offers interactive product tours for marketing websites. Direct overlap with Arcade's interactive demo embed use case for top-of-funnel website conversion, with similar customer profile (B2B SaaS marketing teams).
- Reprise: Reprise is an enterprise-focused demo platform offering interactive demos plus demo environment replication. Competes with Arcade at the high end of the enterprise tier with comparable governance features (SSO, security reviews).
Broad incumbents
- Vidyard: Vidyard is an enterprise video platform with sales-focused video messaging and analytics. Overlaps Arcade's sales use case at the broader video-for-revenue category but does not offer Arcade's interactive branching or AI demo generation.
- Loom: Loom is an incumbent async video messaging platform, now owned by Atlassian (one of Arcade's customers). While not a direct interactive-demo competitor, it is the dominant workflow-video tool Arcade competes with for time-on-task from PMM and sales teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arcade social profiles
Digital presenceArcade compliance and trust
Trust signalCompliance1 record
Arcade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcade leadership team
Management profileNumber of profiles
Profiles1 record
Arcade funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcade
What does Arcade do?
Arcade is an AI-powered visual storytelling platform that enables businesses to create interactive product demos, AI-generated videos, and on-brand visuals directly from their actual product. The platform supports screen recording via browser extension, desktop app, and Figma plugin, and combines interactive demo creation with brand-intelligence AI to automatically apply company colors, fonts, and tone to all generated content. It is primarily used by product marketing, sales, customer success, and product teams at B2B SaaS companies to replace slow, expensive traditional video production workflows.
Is Arcade a public or private company?
Arcade is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arcade founded?
Arcade was founded in 2021. It employs 11 to 50 people.
Where is Arcade based?
Arcade is headquartered in San Francisco, United States, in the North America region.
How does Arcade make money?
One revenue line is on record: subscription (SaaS).
Who are Arcade's main competitors?
Synthesia is listed as an emerging player. Direct peers are Demoboost, Navattic, Walnut, Saleo, Storylane, Tourial and Reprise. Broad incumbents are Vidyard and Loom.
Does Arcade have an API?
No public API is recorded for Arcade.