Walnut
Walnut is an AI-powered interactive demo platform that enables B2B sales, presales, marketing, and customer success teams to create, personalize, and embed product demos without coding, serving enterprise customers via annual SaaS subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Walnut does
Walnut is an AI-powered interactive demo platform that enables B2B revenue teams — spanning Sales, Presales/Solutions Engineering, Marketing, Customer Success, and Ops & Enablement — to create, personalize, and embed interactive product demonstrations without writing code. Founded in 2020, the company sells a SaaS platform built around two core products: Interactive Demos for capturing and personalizing real product flows, and Interactive Deal Rooms for unifying the seller-buyer experience across the deal cycle. Underlying technology is a no-code capture and editor paired with AI modules (AI Mode for GenAI prompt-driven editing, StoryCaptureAI for automated assembly from narrated product click-throughs, InsightsAI for engagement analytics, and EditsAI for persona-based message adaptation); engagement data is piped natively into Salesforce, HubSpot, and other CRM and sales engagement systems. Differentiation is anchored on demos built from real product behavior rather than mockups, combined with stakeholder-level engagement analytics.
The revenue model is annual subscription-based SaaS with quote-based enterprise pricing, SCIM/Okta SSO, custom branding, and white-glove professional services for larger deployments. Distribution is hybrid: a self-serve path at app.teamwalnut.com coexists with a sales-assisted enterprise motion, CRM marketplace listings, and an emerging channel partner program (e.g., Honeywell, Cato Networks, UL Solutions). Customer base skews enterprise and includes Adobe, Cisco, Maersk, Medallia, OpenText, SailPoint, NetApp, Riverbed, Varonis, Avaya, Turnitin, ServiceTitan, Amdocs, Vidyard, Availity, E2open, People.ai, Darwinbox, Forma, InvoiceCloud, ColorTokens, and Honeywell. Walnut has raised approximately $56 million in disclosed funding: a $6M seed, a $15M Series A led by Eight Roads Ventures (August 2021), and a $35M Series B led by Felicis Ventures (January 2022), the latter citing 700% ARR growth over the preceding period and featuring Salesforce president Sarah Franklin as an angel participant. Leadership includes co-founder and CEO Yoav Vilner, CTO Danni Friedland, VP of Sales & founding member Adir Ben-Yehuda, VP of People & Operations Sagit Malkes Glaswein, and heads of marketing, product, technical, BD, and business operations.
The company operates through two legal entities — Walnut Ltd. (Israeli parent, headquartered in Tel Aviv) and Walnut Tech Inc. (Delaware-incorporated US entity with offices in New York) — and serves customers globally across the US, Europe, and Israel. The platform is SOC 2 Type II certified and GDPR/CCPA compliant, satisfying enterprise procurement requirements. AI capability is core to the value proposition but is layered on third-party foundation models (notably OpenAI), making the company's defensibility more a function of UX, applied workflows, and an accumulating engagement-data flywheel than underlying model technology.
Walnut firmographics
Firmographics- Name
- Walnut
- Legal name
- Walnut Tech Inc.
- Website
- https://walnut.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Walnut is an AI-powered interactive demo platform that enables B2B sales, presales, marketing, and customer success teams to create, personalize, and embed product demos without coding, serving enterprise customers via annual SaaS subscriptions.
- Ownership category
- akta.pro rank
Where Walnut is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Walnut business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Walnut operates as a SaaS platform with subscription-based pricing for its interactive demo and deal room solutions. Customers pay recurring fees to access the platform for creating, personalizing, and embedding product demos with AI capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plans with dedicated support and white-glove service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Walnut product offering
Product offeringCore offering
Walnut provides an AI-powered interactive demo platform that enables B2B customer-facing teams to create, personalize, embed, and analyze product demos. The platform combines no-code demo authoring with AI-driven editing, persona-based personalization, and CRM-synced engagement analytics, supported by Interactive Deal Rooms that unify seller and buyer collaboration across the sales cycle.
Product overview
Walnut is an AI-powered interactive demo platform built for B2B go-to-market teams. The platform consists of two core products: Interactive Demos (for creating, personalizing, and embedding product demos) and Interactive Deal Rooms (unified seller and buyer experience platform). These are powered by three AI modules: AI Mode for GenAI-based demo editing, StoryCaptureAI for automated demo creation from narrated product walkthroughs, and InsightsAI for engagement analytics. Deal Intel provides demo engagement tracking within the CRM. The enterprise tier adds SSO, SCIM provisioning, and advanced security controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Demos Walnut's core interactive demo product that lets B2B revenue teams build, personalize, and embed no-code AI-assisted product demos for sales, presales, marketing, and customer success use cases.
- Interactive Deal Rooms A unified seller and buyer experience platform that consolidates demos, content, and collaboration across the entire go-to-market sales cycle for B2B customer-facing teams.
Quantifiable outcome
- 34% faster sales cycles
- +8 more outcomes
Companies that use Walnut
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles2 records
Walnut technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature10 records
Walnut partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting and flagship.
- SalesforcecoreNative CRM integration allowing demo engagement data to sync directly to Salesforce. Sales teams can see exactly what prospects interacted with during demos. Salesforce president Sarah Franklin invested in the company.
- HubSpotcoreCRM integration with HubSpot for demo tracking and sales workflow automation.
- OutreachcoreSales engagement platform integration for sequencing and demo sharing within sales workflows.
- SlackcoreCommunication platform integration for team notifications and demo sharing workflows.
- ZapiercoreAutomation platform integration enabling connections to thousands of apps and workflow automations.
- MarketosupportingMarketing automation integration for enterprise demand generation workflows.
- HighspotsupportingSales enablement platform integration for content management and demo sharing.
- OpenAIcoreAI technology integration powering Walnut's AI Mode, StoryCaptureAI, and InsightsAI features.
- OktacoreIdentity management integration for SSO and enterprise security controls including SCIM provisioning.
- GmailsupportingEmail integration for demo sharing and follow-up workflows within Gmail.
- AdobeflagshipAdobe is both a customer and marketing partner. Walnut is featured in Adobe's partner ecosystem for sales demo enablement.
- HoneywellcoreChannel partner using Walnut to create demo templates for their distribution network and partner enablement.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Walnut competitors and assessment
Company assessmentDirect peers
- Navattic: Navattic is a leading interactive product demo platform that enables B2B SaaS teams to create no-code interactive demos from their live product. It competes most directly with Walnut in the same horizontal category, with similar target customers and comparable AI-enabled demo creation workflows.
- Reprise: Reprise is an enterprise demo platform offering both interactive demos and demo environment cloning, targeting large B2B sales teams. It is one of Walnut's closest direct competitors with comparable enterprise positioning and overlapping AI capabilities for demo personalization.
- Storylane: Storylane is an interactive demo platform that lets B2B GTM teams build product tours and demos with HTML capture. It directly competes with Walnut on no-code demo creation, target customer segment (mid-market B2B SaaS), and PLG-driven GTM motion.
- Tourial: Tourial is an interactive demo platform focused on enabling B2B marketers to create product tours for demand generation. It overlaps directly with Walnut's marketing-team use case around website demos and conversion optimization.
- Consensus: Consensus is a demo automation platform for B2B buyers, offering interactive product demos with built-in buyer intent signals. It competes with Walnut in sales engineering and presales workflows with a similar emphasis on analytics and buyer intelligence.
- Saleo: Saleo is an interactive demo platform that overlays and personalizes live software demos for sales teams. It directly competes with Walnut in the presales and sales engineering use case, with comparable focus on demo personalization without code.
- Demoflow: Demoflow is an interactive demo platform designed for B2B SaaS sales teams, providing demo creation, management and analytics. It competes with Walnut on similar core workflows including CRM integration and sales cycle acceleration.
- TestBox: TestBox provides interactive demo environments and sandboxed product trials for B2B sales. It overlaps with Walnut on the prospect experience layer, particularly for technical evaluation and presales use cases.
- Demoboost: Demoboost is an interactive demo platform that helps B2B sales teams personalize and share product demos, with similar target customers and workflow positioning to Walnut in mid-market and enterprise SaaS.
Broad incumbents
- Highspot: Highspot is a broader sales enablement platform offering content management, training and buyer engagement tools; it integrates with Walnut but also offers overlapping sales content and playbook capabilities that compete at the suite level for enterprise sales enablement budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Walnut social profiles
Digital presenceWalnut compliance and trust
Trust signalCompliance3 records
Walnut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walnut leadership team
Management profileNumber of profiles
Profiles9 records
Walnut funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walnut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walnut
What does Walnut do?
Walnut provides an AI-powered interactive demo platform that enables B2B customer-facing teams to create, personalize, embed, and analyze product demos. The platform combines no-code demo authoring with AI-driven editing, persona-based personalization, and CRM-synced engagement analytics, supported by Interactive Deal Rooms that unify seller and buyer collaboration across the sales cycle.
Is Walnut a public or private company?
Walnut is a private company. It is classified as venture growth investor backed and is currently operating.
When was Walnut founded?
Walnut was founded in 2020. It employs 1 to 10 people.
Where is Walnut based?
Walnut is headquartered in New York, United States, in the North America region.
How does Walnut make money?
One revenue line is on record: saaS Subscription.
Who are Walnut's main competitors?
Direct peers on record are Navattic, Reprise, Storylane, Tourial, Consensus, Saleo, Demoflow, TestBox and Demoboost. Highspot is listed as a broad incumbent.
Does Walnut have an API?
No public API is recorded for Walnut.