PINTAR
PINTAR is an Indonesian workforce development platform serving over 2 million users by integrating recruitment, training, credentialing, and job placement across individual learners, enterprises, government (Prakerja), and international markets including Saudi Arabia, Kuwait, Germany, and Hungary.
- Company typePrivate
- Founded2013
- HeadquartersJakarta Pusat, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What PINTAR does
PINTAR (legally PT Pintar Pemenang Asia) is an Indonesian workforce development company founded in 2013 and headquartered in Jakarta Pusat. The company operates a unified technology platform that integrates recruitment, assessment, education and training, credentialing, and talent analytics on a scalable architecture. Its product portfolio includes PINTAR Skills (short-form industry training), PINTAR Degrees (accredited degree programs via university partnerships with UPJ and ITHB), PINTAR Enterprise (corporate HR training and workforce development), PINTAR Opportunity (job placement including international placements in Saudi Arabia, Kuwait, Germany, and Hungary), PINTAR Learner Services (wraparound learner support), and PINTAR Snacks (content/blog platform). The platform serves over 2 million users across individual learners, job seekers, educators, corporations, and government entities.
PINTAR operates a hybrid go-to-market model combining self-serve product-led growth for individual learners, consultative enterprise field sales for corporate HR and workforce development (with a 'Book Demo' motion), and government-subsidized training through Indonesia's Prakerja program. Revenue streams span subscription-based degree programs and short courses, professional services for enterprise HR training, and freemium/government-subsidized access via Prakerja. The company holds a P3MI license from the Ministry of Manpower enabling legal cross-border labor placement, is B-Corp certified (2024), and has completed three acquisitions (Gredu, Kerja.io, Hiringmaps) in August 2024 to expand its workforce and international placement capabilities. PINTAR is privately held and venture-backed, having raised $3 million in pre-Series A funding in February 2024 from Havez Capital and SIG Venture Capital.
PINTAR firmographics
Firmographics- Name
- PINTAR
- Legal name
- PT Pintar Pemenang Asia
- Website
- https://pintar.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PINTAR is an Indonesian workforce development platform serving over 2 million users by integrating recruitment, training, credentialing, and job placement across individual learners, enterprises, government (Prakerja), and international markets including Saudi Arabia, Kuwait, Germany, and Hungary.
- Ownership category
- akta.pro rank
PINTAR industry classification
Industry- Product category
- Online Education and Workforce Development
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Assessment, Certification & Qualifications Frameworks (BPADAKAL)
- akta.pro secondary industries
- Gifted & Talented (G&T) / Advanced Learner Tutoring (EDANAKAC), Assistive Technology & Accessible Digital Skills (EDAAAIAK)
Keywords
Where PINTAR is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
PINTAR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Degree Programs: Long-form accredited educational programs for broader career opportunities, likely operating on a subscription or per-program fee model
- Short Courses: Short-form industry-relevant training programs to improve job skills, offered individually or as part of packages
- Enterprise HR Training: HR training programs for corporations and communities, sold through enterprise sales motion with consultative approach
- Government Partnership (Prakerja): Training programs subsidized through Indonesia's Prakerja government program, providing free training to eligible citizens
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Prakerja Government Program - Free access to skill training |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
PINTAR product offering
Product offeringCore offering
PINTAR provides an online education, training, credentialing, and talent-matching platform that combines short industry-relevant courses, accredited degree programs, enterprise HR training, and domestic/international job placement on a single integrated system. It serves individual learners seeking skills and credentials, corporations needing workforce development, and government agencies (notably Indonesia's Prakerja program) seeking to upskill citizens, with the platform having served over 2 million users.
Product overview
PINTAR is a unified workforce development platform offering a holistic set of solutions for learners, talents, educators, and organizations. The core PINTAR Platform provides integrated recruitment, assessment, education and training, credentialing, and talent analytics functionality. The product portfolio includes PINTAR Enterprise (corporate training), PINTAR Degrees (accredited degree programs), PINTAR Opportunity (job placement including international placements), PINTAR Skills (short-form industry training), PINTAR Learning Programs (industry-recognized programs), PINTAR Learner Services (wraparound learner support), and PINTAR Snacks (blog/content platform). The platform serves over 2 million users and partners with private companies and government entities.
Differentiator
Problem solved
Functional benefit
Products and services
- PINTAR Platform Core unified technology platform that integrates recruitment, assessment, education and training, credentialing, and talent analytics for learners, talents, educators, and organizations.
- PINTAR Skills Short-form industry-relevant training programs and courses to improve job skills, available individually or as packages for learners and organizations.
- PINTAR Degrees Long-form accredited educational programs (S1 degree programs in partnership with universities such as UPJ and ITHB) offering broader career opportunities.
- PINTAR Enterprise Enterprise solution for corporations and organizations to train employees, manage workforce development, and access HR training and talent analytics.
- PINTAR Opportunity Job placement and career opportunity platform that connects talent with employment opportunities, including cross-border international placements under PINTAR's P3MI license.
- PINTAR Bootcamp and Masterclass Intensive Bootcamp and Masterclass training series aimed at developing competencies of the Indonesian workforce, enabling participants to achieve career goals.
Quantifiable outcome
- Over 2 million users served across platform
- +2 more outcomes
Companies that use PINTAR
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
PINTAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PINTAR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Japan External Trade Organization (JETRO)minorJETRO interviewed PINTAR in September 2023 to discuss online learning for workforce advancement in Indonesia, providing media coverage and international recognition for the company's mission and approach.
- Prakerja (Kartu Prakerja)corePINTAR is a registered training provider for Indonesia's Prakerja government subsidy program, enabling millions of eligible citizens to access free skill training through the platform.
- PT Kartu Indonesia Pintar (KIP)minorGovernment education card program partner enabling access to educational resources and training for eligible Indonesian citizens.
- GDP LabsminorPartner company featured in PINTAR's logo section, indicating commercial partnership or client relationship for workforce development services.
- Gunung Raja PaksiminorSteel manufacturing company partnered with PINTAR for employee training and workforce development solutions.
- IntudominorPartner company featured in PINTAR's logo section, indicating collaboration in workforce or education services.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
PINTAR competitors and assessment
Company assessmentDirect peers
- Skill Academy by GoTo: Short-course online learning platform from GoTo Group (Gojek/Tokopedia), targeting Indonesian workforce upskilling. Backed by GoTo's distribution and competes directly for similar B2C skill courses.
- Quipper: Indonesia- and Japan-focused online learning platform serving schools, teachers, and learners. Comparable in serving Prakerja, K-12, and enterprise training across the region.
- Ruangguru: Indonesia's largest edtech platform offering K-12 tutoring, corporate training, and government partnerships (including Prakerja). Direct competitor in the same B2C/B2B/Government mix and Indonesian market.
- Zenius: Indonesian online learning platform focused on K-12 and test prep, also a Prakerja-registered training provider. Competes head-to-head for learners and government-subsidized course slots.
Emerging players
- Glints: Southeast Asia talent recruitment and upskilling platform. Overlaps with PINTAR's recruitment (Kerja.io) and talent assessment (Hiringmaps) offerings and adjacent to its training business.
- Mekari: Indonesian SaaS suite covering HR, payroll, and workforce management for Indonesian SMEs and enterprises. Adjacent to PINTAR Enterprise's HR training and workforce development value proposition.
Regional players
- upGrad: India-headquartered online higher-education and workforce upskilling platform with Southeast Asia expansion. Comparable in degree programs and professional/management development training.
Broad incumbents
- Coursera: Global online learning platform offering courses, certificates, and degrees. Broader incumbent competing for enterprise L&D budgets and credentialing, especially for international enterprise clients.
- Udemy: Global marketplace for short-form professional courses with Udemy Business for enterprises. Competes with PINTAR Skills for both individual learners and corporate HR training spend.
- LinkedIn Learning: Professional development video courses bundled with LinkedIn talent solutions. Competes for enterprise HR training budgets and overlaps with PINTAR's talent analytics and recruitment ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PINTAR social profiles
Digital presencePINTAR compliance and trust
Trust signalCompliance1 record
PINTAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
PINTAR leadership team
Management profileNumber of profiles
PINTAR subsidiaries and ownership
Company hierarchySubsidiaries3 records
PINTAR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PINTAR M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PINTAR
What does PINTAR do?
PINTAR provides an online education, training, credentialing, and talent-matching platform that combines short industry-relevant courses, accredited degree programs, enterprise HR training, and domestic/international job placement on a single integrated system. It serves individual learners seeking skills and credentials, corporations needing workforce development, and government agencies (notably Indonesia's Prakerja program) seeking to upskill citizens, with the platform having served over 2 million users.
Is PINTAR a public or private company?
PINTAR is a private company. It is classified as venture growth investor backed and is currently operating.
When was PINTAR founded?
PINTAR was founded in 2013. It employs 101 to 250 people.
Where is PINTAR based?
PINTAR is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does PINTAR make money?
Four revenue lines are on record. Degree Programs are the primary driver. The others are short Courses, enterprise HR Training and government Partnership (Prakerja).
Who are PINTAR's main competitors?
Direct peers on record are Skill Academy by GoTo, Quipper, Ruangguru and Zenius. Emerging players are Glints and Mekari. upGrad is listed as a regional player. Broad incumbents are Coursera, Udemy and LinkedIn Learning.
Does PINTAR have an API?
No public API is recorded for PINTAR.
What industry is PINTAR in?
PINTAR's product category is Online Education and Workforce Development. Its primary akta.pro industry code is BPADAKAL, Assessment, Certification & Qualifications Frameworks, with a secondary code of EDANAKAC, Gifted & Talented (G&T) / Advanced Learner Tutoring. Its NAICS code is 611710 and its SIC code is 8200.