Matter Neuroscience
Matter Neuroscience is a Boulder-based consumer health technology company that operates an iOS emotional fitness app combining AI coaching, a proprietary neurotransmitter framework, memory-based tracking, and community challenges, serving individual consumers seeking emotional wellness, with clinical research partnerships at Stanford Medicine and Maastricht University.
- Company typePrivate
- Founded2019
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Matter Neuroscience does
Matter Neuroscience is a Boulder, Colorado-based consumer health technology company founded in 2019 that builds neuroscience-based tools for emotional fitness. Its core product is an iOS app that functions as an "emotional fitness gym," enabling individual users to create and store personal memories in an encrypted Memory Vault, rate their emotions, and receive AI-enabled coaching grounded in a proprietary framework that maps six neurotransmitters (dopamine, serotonin, oxytocin, testosterone, cannabinoids, opioids) to nine positive emotions. The company pairs the consumer app with research collaborations — including a flagship partnership with Stanford Medicine running a clinical trial using real-time 7T MRI neurofeedback for Major Depressive Disorder, ongoing work with Maastricht University's Brain Innovation Lab, and a study with the Happiness Research Institute — which validate the underlying framework and generate scientific credibility.
The platform has expanded beyond the app into a small product ecosystem: 'M', a launched machine-intelligence personal coach (May 2026); Joyalties, an in-app token economy that rewards users for contributing to others' positive memories; The Matter Club, a community feature with team challenges; and a hardware product, the 6 Pound Phone Case, sold via Kickstarter at $209 to physically discourage smartphone overuse. Revenue derives primarily from app subscriptions, with a secondary hardware stream; a token-based monetization model is in exploration. The company serves individual consumers seeking emotional wellness as its primary segment, with corporate wellness programs and healthcare researchers as secondary segments. It employs 11-50 people across Boulder, New York, and a fully remote US footprint, and closed a $26 million Series A in February 2024 led by ARCH Venture Partners, EXOR N.V., Exor Ventures, and Polaris Partners.
Matter Neuroscience firmographics
Firmographics- Name
- Matter Neuroscience
- Legal name
- Matter Neuroscience, Inc.
- Website
- https://matter.xyz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matter Neuroscience is a Boulder-based consumer health technology company that operates an iOS emotional fitness app combining AI coaching, a proprietary neurotransmitter framework, memory-based tracking, and community challenges, serving individual consumers seeking emotional wellness, with clinical research partnerships at Stanford Medicine and Maastricht University.
- Ownership category
- akta.pro rank
Matter Neuroscience industry classification
Industry- Product category
- Mental Wellness Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Matter Neuroscience is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Matter Neuroscience business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- App Subscriptions: Subscription-based exercises designed to strengthen emotional brain circuits. Recurring revenue from premium app features and coaching services.
- Hardware Sales - 6 Pound Phone Case: Physical stainless steel phone case designed to discourage excessive phone use. Sold at $209 via Kickstarter campaign.
- Joyalties Token System: In-app token economy recognizing contributions to others' happiness. Currently exploring how this recognition could evolve into something redeemable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 6 Pound Phone Case - Hardware product for reducing screen addiction |
| Subscription | Monthly | App Subscription - Emotional fitness exercises and coaching |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Matter Neuroscience product offering
Product offeringCore offering
Matter Neuroscience operates an iOS-based emotional fitness platform built on proprietary molecular neuroscience research. The Matter App functions as an "emotional fitness gym," letting users capture and store Memories (photos and text) in the encrypted Memory Vault, derive Matter Scores and Neurotransmitter Scores, and receive personalized AI coaching from "M," the company's purpose-built machine intelligence. A separate physical product, the 6 Pound Phone Case, is sold to support the company's screen-addiction counter-mission.
Product overview
Matter Neuroscience offers a platform ecosystem centered on its iOS app, which the company describes as an 'emotional fitness gym' and 'the world's first emotional fitness community.' The core product is the Matter App, which integrates with 'M' (a proprietary machine intelligence) to provide AI-enabled coaching based on the Matter Protocol framework. Users create and store Memories in the Matter Memory Vault, which the app analyzes alongside Emotion Ratings to generate Matter Scores and Neurotransmitter Scores. The platform also includes Joyalties, a token economy that rewards users for positive contributions to others' well-being. A physical hardware product, the 6 Pound Phone Case, extends the app's mission into the physical world by discouraging screen addiction. The platform leverages neuroscience research from partnerships with Maastricht University, Stanford Medicine, and the Happiness Research Institute.
Differentiator
Problem solved
Functional benefit
Brands
- The Matter Club: The world's first emotional fitness community - a membership/community platform for users of the Matter app.
- Joyalties
- M
- Violet Zone
Products and services
- Matter App The primary iOS mobile application that serves as an "emotional fitness gym" and the entry point to The Matter Club community. It helps individual users track positive emotions, connect them to brain activity through neurotransmitter analysis, and receive AI-enabled coaching to increase subjective well-being.
- M (Machine Intelligence) Advanced Machine Intelligence ("M") is a personal AI coach dedicated to increasing user well-being. It analyzes the user's Memory Vault and provides tailored emotional fitness guidance, reflections, and recommendations grounded in Matter's neuroscience framework.
- 6 Pound Phone Case A heavy stainless steel phone case weighing approximately 6 pounds, designed to physically discourage excessive smartphone use by adding significant weight and inconvenience. Sold to consumers as a physical counter-technology product.
Quantifiable outcome
- 45% increase in life evaluation rating vs 7% in control group after six weeks in Matter game study
- +1 more outcomes
Companies that use Matter Neuroscience
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Matter Neuroscience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature6 records
Matter Neuroscience partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Stanford MedicineflagshipCollaboration with Stanford Medicine's Psychiatry and Behavioral Sciences Department, led by the Stanford Brain Stimulation Lab (BSL). Clinical trial using real-time 7T MRI neurofeedback combined with Matter protocol to support emotion-based interventions in patients with Major Depressive Disorder. Participants use the Matter app to collect and reflect on personal photos capturing positive memories.
- Maastricht UniversitycoreBrain Innovation Lab partnership conducting research on distributed brain patterns underlying different positive emotions in the OFC (orbitofrontal cortex). Published June 2024 research (Pizzuti et al.) demonstrating distinct neural responses to individual positive emotions.
- Happiness Research InstitutecoreCollaboration on research study investigating the relationship between wellbeing, daily activities, and positive memories. Study enrollment has closed but waitlist available.
- Icahn School of Medicine at Mount SinaicoreAdvisory board members from Mount Sinai including Zahi A. Fayad (Biomedical Engineer) and Daniela Schiller (Neuroscientist and Psychiatrist) providing scientific oversight and expertise.
- Fictive KinminorPartnership on Matter game study published August 2020. 101 healthy participants showed 45% increase in life evaluation rating vs 7% in control group after six weeks.
- Brain Innovation MaastrichtcoreCollaborative brain imaging research using ultra-highfield MRI technology to identify neural patterns associated with positive emotions and happiness biomarkers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Matter Neuroscience competitors and assessment
Company assessmentDirect peers
- Calm: Calm is the largest consumer meditation and mental wellness app with millions of paying subscribers and content-led subscription pricing. It is the most direct competitor to Matter's iOS subscription model targeting consumers seeking emotional and mental wellness improvement.
- Headspace: Headspace is a leading consumer meditation and mindfulness app with millions of subscribers and a parallel B2B (Headspace for Work) offering. It directly competes with Matter on emotional fitness, mindfulness, and corporate wellness channels.
- Woebot Health: Woebot Health combines an AI chatbot with clinical evidence to deliver behavioral health interventions. Its AI-coach-plus-mental-health positioning overlaps with Matter's 'M' machine intelligence and Stanford-validated clinical approach.
- Wysa: Wysa is an AI-driven mental health chatbot that combines conversational AI with evidence-based therapeutic techniques. It targets similar consumer emotional wellness and employer health benefits segments as Matter.
Broad incumbents
- BetterHelp: BetterHelp (Teladoc-owned) is the largest online therapy marketplace connecting consumers to licensed therapists via subscription. It is a broader incumbent in digital mental health that overlaps with Matter's emotional wellness value proposition but delivers human clinician care.
- Lyra Health: Lyra Health is an enterprise mental health benefits platform offering therapy, coaching, and self-guided content through employer partnerships. It competes with Matter for corporate wellness budgets with a clinician-led model.
- Spring Health: Spring Health is an employer-focused mental health benefits provider combining precision matching, therapy, coaching, and digital tools. It is a broader incumbent competing with Matter for corporate wellness and emotional fitness buyers.
- Cerebral: Cerebral is a digital mental health company offering medication management and therapy for anxiety, depression, and ADHD. It targets an adjacent clinical population and benefits ecosystem overlapping with Matter's clinical research pipeline.
- Noom: Noom is a behavior change subscription platform applying psychology and coaching to wellness outcomes. It overlaps with Matter's subscription coaching model and consumer mindset-change positioning, though Noom focuses on weight and physical health.
Emerging players
- Big Health: Big Health develops digital therapeutics (e.g., Sleepio, Daylight) for insomnia and anxiety with FDA-cleared status and employer/payer distribution. It is an emerging digital therapeutics peer pursuing the same regulatory pathway Matter is exploring with Stanford.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Matter Neuroscience social profiles
Digital presenceMatter Neuroscience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matter Neuroscience leadership team
Management profileNumber of profiles
Profiles3 records
Matter Neuroscience funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matter Neuroscience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matter Neuroscience
What does Matter Neuroscience do?
Matter Neuroscience operates an iOS-based emotional fitness platform built on proprietary molecular neuroscience research. The Matter App functions as an "emotional fitness gym," letting users capture and store Memories (photos and text) in the encrypted Memory Vault, derive Matter Scores and Neurotransmitter Scores, and receive personalized AI coaching from "M," the company's purpose-built machine intelligence. A separate physical product, the 6 Pound Phone Case, is sold to support the company's screen-addiction counter-mission.
Is Matter Neuroscience a public or private company?
Matter Neuroscience is a private company. It is classified as venture growth investor backed and is currently operating.
When was Matter Neuroscience founded?
Matter Neuroscience was founded in 2019. It employs 11 to 50 people.
Where is Matter Neuroscience based?
Matter Neuroscience is headquartered in Boulder, United States, in the North America region.
How does Matter Neuroscience make money?
Three revenue lines are on record. App Subscriptions are the primary driver. The others are hardware Sales - 6 Pound Phone Case and joyalties Token System.
Who are Matter Neuroscience's main competitors?
Direct peers on record are Calm, Headspace, Woebot Health and Wysa. Broad incumbents are BetterHelp, Lyra Health, Spring Health, Cerebral and Noom. Big Health is listed as an emerging player.
Does Matter Neuroscience have an API?
No public API is recorded for Matter Neuroscience.
What industry is Matter Neuroscience in?
Matter Neuroscience's product category is Mental Wellness Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 334510 and its SIC code is 3845.