Cured
Cured is an AI-powered healthcare CRM and digital marketing platform that helps US health systems and provider networks engage patients across the full care lifecycle through unified EMR data, propensity scoring, and healthcare-specific campaign automation.
- Company typePrivate
- Founded2018
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cured does
Cured designs and sells an AI-powered healthcare CRM and digital marketing platform (marketed as HXP, the Healthcare Experience Platform) that helps hospitals, health systems, and provider networks engage patients across the full care lifecycle. The platform combines a Consumer Data Platform that unifies clinical, behavioral, and demographic data from 80+ EMR systems with AI-driven capabilities including propensity scoring, saturation modeling, generative subject-line creation (Subject Line Curator), and a library of 80+ pre-built healthcare-specific campaign templates called Curations. Additional modules cover Provider Relationship Management, Access Center (AI-powered contact center), and Physician Relationship Management. Cured serves enterprise healthcare customers including UCHealth, Ballad Health, HonorHealth, Mayo Clinic, and VCU Health, with documented outcomes such as a 1.8x lift in scheduled appointments, 42% donor retention, and 79% engagement spikes via propensity scoring.
Cured was founded in May 2018 by Epic Systems and Salesforce alumni, raised $2.5M in seed funding in 2019 led by Waterline Ventures, and a $10M Series A in 2021 led by DNA Capital with participation from UCHealth, CU Healthcare Innovation Fund, and existing investors. The company holds HITRUST, SOC 2 Type 1, and SOC 2 Type 2 certifications, supports HIPAA-compliant workflows, and was recognized as 2026 Best in KLAS CRM. The company operates from Indianapolis with offices in Boulder and Chicago. In 2024, Innovaccer acquired Cured to combine its healthcare experience layer with Innovaccer's data platform, and the Cured brand continues to operate within the Innovaccer portfolio with expanded product launches including AI Agents/Copilots and a Contact Center Solution in 2025.
Cured monetizes via enterprise SaaS subscription contracts sold through a direct, consultative field sales motion targeting healthcare marketing and experience leaders, with quote-based pricing, annual billing, and no public pricing tiers or freemium offering. Distribution is single-country (US), relying on direct enterprise sales rather than channel partners, supported by content marketing, healthcare industry events (HCIC, SHSMD, ViVE, HMPS), webinars, and customer case studies as demand-generation channels.
Cured firmographics
Firmographics- Name
- Cured
- Legal name
- Cured, Inc.
- Website
- https://cured.health
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Cured is an AI-powered healthcare CRM and digital marketing platform that helps US health systems and provider networks engage patients across the full care lifecycle through unified EMR data, propensity scoring, and healthcare-specific campaign automation.
- Ownership category
- akta.pro rank
Cured industry classification
Industry- Product category
- Healthcare CRM and Patient Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industries
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Patient Education, Content & Personalized Journey Orchestration (HLACAEAE), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Cured is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cured business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based healthcare CRM and digital marketing platform sold to healthcare organizations on an enterprise contract basis. Pricing is quote-based, typically annual or multi-year contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing - custom quote-based plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Cured product offering
Product offeringCore offering
Cured designs and sells an AI-powered healthcare CRM and digital marketing platform (branded HXP, the Healthcare Experience Platform) that unifies clinical, behavioral, and demographic patient data into a single profile and automates omnichannel patient engagement (email, SMS, in-app) across the full care lifecycle. The platform combines a Consumer Data Platform, CRM and digital marketing tools, an AI-powered access/contact center, and provider/physician relationship management, sold as an enterprise SaaS subscription to healthcare providers and health systems.
Differentiator
Problem solved
Functional benefit
Brands
- HXP (Healthcare Experience Platform): Cured's integrated platform that unifies patient data, AI-powered marketing, and omnichannel engagement for healthcare organizations.
Products and services
- Healthcare Experience Platform (HXP)
Quantifiable outcome
- 1.8x increase in scheduled appointments
- +6 more outcomes
Companies that use Cured
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
Cured technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature8 records
Cured partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InnovaccerflagshipInnovaccer acquired Cured to accelerate growth of the intelligent healthcare experience platform. The combined entity offers an integrated CRM and data platform for healthcare. Cured operates as part of Innovaccer's portfolio, with the combined platform achieving Best in KLAS recognition.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Cured competitors and assessment
Company assessmentDirect peers
- Kyruus: Provider search, scheduling, and data platform for health systems. Comparable to Cured in serving enterprise health systems with patient engagement and provider relationship management capabilities.
- Luma Health: Patient engagement and CRM platform for healthcare providers, with automated outreach, scheduling, and messaging. Closely comparable to Cured in target customer (health systems), feature scope (omnichannel engagement), and AI-driven workflows.
- Relatient: Patient engagement platform offering automated outreach, appointment reminders, and CRM capabilities to health systems and provider groups. Directly comparable to Cured in patient engagement automation and EMR integration approach.
- PatientPop (Tebra): Healthcare marketing and patient acquisition platform serving practices and provider organizations. Comparable to Cured in patient acquisition, retention, and digital marketing focus, though typically serving smaller practices in addition to enterprise.
- Salesforce Health Cloud: Salesforce's healthcare CRM and patient engagement suite. Most direct competitor to Cured - both target enterprise health systems with HIPAA-compliant CRM, and Cured originally built atop Salesforce before moving to its own stack.
- Welltok: Healthcare consumer engagement platform with CRM and outreach capabilities targeting health systems, payers, and providers. Comparable to Cured in omnichannel engagement and propensity modeling for patient activation.
- Doctor.com: Healthcare marketing platform with patient acquisition, reputation management, and CRM for providers. Comparable to Cured in healthcare-specific marketing automation and provider growth focus.
- Healthgrades: Healthcare marketing and CRM platform helping providers find, engage, and convert patients. Directly comparable to Cured in healthcare-specific patient acquisition, retention, and CRM focus.
Broad incumbents
- Adobe Marketo Engage: Enterprise marketing automation platform with healthcare implementations. Comparable to Cured in B2B marketing automation scope but a broad incumbent rather than a healthcare-native solution.
- HubSpot: General-purpose CRM and marketing automation platform with growing healthcare vertical offerings. Comparable as a CRM competitor but not healthcare-native; lacks HITRUST certification and healthcare-specific content library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cured social profiles
Digital presenceCured financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cured leadership team
Management profileNumber of profiles
Profiles4 records
Cured funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cured M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cured
What does Cured do?
Cured designs and sells an AI-powered healthcare CRM and digital marketing platform (branded HXP, the Healthcare Experience Platform) that unifies clinical, behavioral, and demographic patient data into a single profile and automates omnichannel patient engagement (email, SMS, in-app) across the full care lifecycle. The platform combines a Consumer Data Platform, CRM and digital marketing tools, an AI-powered access/contact center, and provider/physician relationship management, sold as an enterprise SaaS subscription to healthcare providers and health systems.
Is Cured a public or private company?
Cured is a private company. It is classified as corporate owned and is currently acquired.
When was Cured founded?
Cured was founded in 2018. It employs 11 to 50 people.
Where is Cured based?
Cured is headquartered in Indianapolis, United States, in the North America region.
How does Cured make money?
One revenue line is on record: saaS Platform Subscription.
Who are Cured's main competitors?
Direct peers on record are Kyruus, Luma Health, Relatient, PatientPop (Tebra), Salesforce Health Cloud, Welltok, Doctor.com and Healthgrades. Broad incumbents are Adobe Marketo Engage and HubSpot.
Does Cured have an API?
No public API is recorded for Cured.
What industry is Cured in?
Cured's product category is Healthcare CRM and Patient Engagement Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its NAICS code is 513210 and its SIC code is 7372.