Swit
Swit is an AI-powered enterprise workspace platform combining chat, task management, OKRs, approvals, automation, and multi-LLM AI (Snap) into a unified hub. It serves over 40,000 teams globally with notable enterprise adoption across Korean conglomerates and a freemium model for SMBs.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Swit does
Swit Technologies Inc. is an AI-powered enterprise workspace company headquartered in San Francisco with an Asia-Pacific regional headquarters in Seoul. Its platform unifies team chat, task and project management, OKR goal-tracking, approvals, no-code automation, and external guest collaboration into a single hub, augmented by Snap — a multi-LLM AI assistant supporting Chat, Taskify, Summarize, Write, Rephrase, and Translate across GPT, Llama, Solar, Gemini, and Claude models. The product is extended through plug-in modules (Goals, Approvals, Guests, Automation), a Swit Store marketplace of more than 20 native integrations including Google Workspace, Microsoft 365, Jira, Confluence, Salesforce, HubSpot, Notion, Figma, ClickUp, monday.com, and Tableau, plus a developer platform exposing a public REST API with OAuth 2.0 and SCIM 2.0 for custom app creation. Swit serves a claimed base of over 40,000 teams globally, with publicly visible enterprise customers including LG Electronics, SK Telecom, Korean Air, PwC, and Discovery.
The platform is built on cloud infrastructure with enterprise-grade security and compliance: ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type II, HIPAA, GDPR, CSA STAR, and ISMS certifications are disclosed, and the Enterprise tier adds Enterprise Key Management, malware/virus scanning, watermark previews, and audit log integration with Splunk. Native clients ship for Mac, Windows, iOS, and Android, and Swit integrates with Microsoft Teams (presence sync and message extension) and Slack (import). The company supports seven languages (Korean, English, Japanese, Simplified Chinese, Spanish, Indonesian, Vietnamese).
Swit operates a hybrid go-to-market combining product-led growth via a freemium tier and 30-day free trial, self-serve desktop and mobile downloads, an inside-sales motion for mid-market, and an enterprise field-sales motion for larger digital transformation buyers. Revenue is generated through seat-based prepaid subscription across four tiers (Free, Hub, Advanced, Enterprise), supplemented by paid plug-in add-ons (Goals, Approvals, Guests, Automation) and Enterprise custom pricing. The company has raised approximately $38 million across six disclosed rounds, including a Series A of roughly $21.9 million in December 2021 led by Central and SV Investment Corp with participation from multiple Korean VCs, and a $4 million strategic investment from SK Broadband in September 2022 that also established a co-sell partnership.
Swit firmographics
Firmographics- Name
- Swit
- Legal name
- Swit Technologies Inc.
- Website
- https://swit.io/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swit is an AI-powered enterprise workspace platform combining chat, task management, OKRs, approvals, automation, and multi-LLM AI (Snap) into a unified hub. It serves over 40,000 teams globally with notable enterprise adoption across Korean conglomerates and a freemium model for SMBs.
- Ownership category
- akta.pro rank
Swit industry classification
Industry- Product category
- Enterprise Collaboration Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industries
- Enterprise/Team Messaging (BPAMACAB), Team Messaging & Chat (BPAMAMAA)
Keywords
Where Swit is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Swit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Seat-based): Seat-based subscription model with Free, Hub (basic chat and task), Advanced, and Enterprise plans. Prepaid, seat-based billing system with plug-in add-ons available.
- Freemium Model: Free tier available with limited features. 30-day free trial for paid plans. Freemium approach drives product-led growth and conversion to paid tiers.
- Plug-in Add-ons: Additional paid plug-ins including Goals (OKR management), Approvals, Guests, and Automation available for purchase on top of base plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic chat and task features |
| Subscription | Monthly | Hub plan - Essential collaboration features |
| Per seat | Monthly | Advanced plan - Enhanced collaboration and management |
| Per seat | Annual | Enterprise plan - Full platform with advanced security |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Swit product offering
Product offeringCore offering
Swit is an AI-powered enterprise workspace platform that combines team chat, task and project management, OKR tracking, approval workflows, and no-code automation in a single unified hub. The platform serves more than 40,000 teams globally and includes the Swit Snap AI assistant (multi-LLM), plug-ins for Goals, Approvals, Guests, and Automation, plus a Swit Store integration marketplace and Swit Developers API platform.
Product overview
Swit is an AI-powered enterprise workspace that combines team communication (chat), project and task management, and workflow automation into a unified platform. The core offering, Swit Hub, connects the entire organization and enables cross-workspace collaboration. Built on this platform are AI capabilities through Swit Snap, which provides generative AI, NLP, and knowledge retrieval features. The product ecosystem includes plug-in modules (Goals for OKR management, Approvals for workflow requests, Guests for external collaboration, and Automation for no-code workflows) and the Swit Store marketplace for third-party integrations. The Swit Developers platform enables custom app development and API access.
Differentiator
Problem solved
Functional benefit
Brands
- Swit Snap: AI-powered work assistant feature offering chat, taskify, summarize, write, rephrase, and translate capabilities using multiple LLMs including GPT, Llama, Solar, Gemini, and Claude.
Products and services
- Swit Hub Unified enterprise workspace combining team chat, task and project management, and workflow automation for cross-functional teams.
- Swit Snap AI assistant built on multiple large language models (GPT, Llama, Solar, Gemini, Claude) that helps teams draft, summarize, and automate work inside the Swit workspace.
- Swit Goals OKR and goal management plug-in that lets teams set, track, and align objectives and key results within the workspace.
- Swit Approvals Plug-in for designing and running approval workflows such as request, review, and sign-off processes inside the workspace.
- Swit Guests Plug-in enabling secure collaboration with external partners, clients, and contractors directly from the workspace.
- Swit Automation No-code automation plug-in allowing users to build rules, triggers, and workflows that connect Swit with third-party tools.
- Swit Store Marketplace where customers browse and install third-party integrations and plug-ins to extend Swit functionality.
- Swit Developers Developer platform exposing Swit's REST API, webhooks, OAuth, and SCIM for building custom integrations and extensions.
Quantifiable outcome
- Trusted by over 40,000 teams and companies worldwide
- +3 more outcomes
Companies that use Swit
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Swit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature9 records
Swit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- GooglecoreDeep integration with Google Workspace including Google Calendar & Meet, Google Drive, and Gmail. Users can view calendars, create meetings, share files, attach Drive documents to tasks, and view/share Gmail messages within Swit.
- MicrosoftcoreDeep integration with Microsoft 365 including Outlook Mail, Outlook Calendar, and OneDrive & SharePoint. Supports Microsoft account sign-in and presence sync with Microsoft Teams. Also offers Swit for Outlook add-in.
- Jira and ConfluencemajorEnhanced Jira and Confluence integration allows converting Swit messages into Jira issues or Confluence pages, attaching Jira issues or Confluence pages to tasks, and bidirectional synchronization.
- SalesforcemajorSalesforce integration with triggers for outbound messages, enabling automation workflows such as creating Swit tasks from Salesforce deal records.
- HubSpotmajorHubSpot integration with new triggers and actions for automation, including creating Swit tasks from new HubSpot deals.
- OktacoreOkta integration for SSO and SCIM provisioning, enabling enterprise identity management and automated user provisioning.
- Microsoft Entra ID (Azure Active Directory)coreAzure AD integration for SSO and SCIM provisioning, enabling enterprise identity management with automated user and group synchronization.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Swit competitors and assessment
Company assessmentDirect peers
- Wrike: Enterprise project management and work collaboration platform (owned by Citrix). Competes for the same enterprise digital transformation buyers as Swit's task and project features.
- Slack: Channel-based team messaging platform now owned by Salesforce. Competes directly with Swit's chat features; Swit's homepage explicitly cites customers migrating from Slack-like setups, indicating overlapping target buyers.
- Asana: Publicly listed work management platform with tasks, projects, and goals. Overlaps with Swit's task, project, and OKR capabilities; targets the same enterprise and mid-market digital transformation buyers.
- Monday.com: Work operating system combining project management, CRM, and collaboration. Directly comparable to Swit Hub; an Agency Evolve testimonial on Swit's site explicitly notes migrating from Monday.com.
- ClickUp: All-in-one productivity platform consolidating tasks, docs, chat, goals, and whiteboards. Closest functional analog to Swit's "all-in-one" positioning, with broader scale and similar PLG-plus-enterprise GTM.
- Notion: Workspace combining documents, wikis, project management, and lightweight databases. Comparable in target buyer (mid-market, digital-native) and in offering consolidated workflows; Swit Store even supports a Notion integration.
- Lark (by ByteDance): ByteDance's all-in-one enterprise suite combining messaging, docs, video meetings, email, and workflow automation. Most similar end-to-end product overlap with Swit Hub, especially in APAC enterprise.
- Trello: Atlassian-owned visual project management tool based on Kanban boards. Overlaps with Swit's task/board views and shares the same SMB and team collaboration buyer segment.
Broad incumbents
- Microsoft Teams: Microsoft's team collaboration platform bundled with Microsoft 365, combining chat, meetings, and task features. Direct overlap with Swit's chat and (increasingly) task capabilities; bundled distribution gives it significant pricing advantage.
Emerging players
- Basecamp: Team collaboration and project management product combining to-dos, messaging, schedules, and docs. Competes with Swit for small-team and SMB all-in-one buyers, though with smaller scale and narrower enterprise footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Swit social profiles
Digital presenceSwit compliance and trust
Trust signalCompliance9 records
Swit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swit leadership team
Management profileNumber of profiles
Profiles1 record
Swit funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swit
What does Swit do?
Swit is an AI-powered enterprise workspace platform that combines team chat, task and project management, OKR tracking, approval workflows, and no-code automation in a single unified hub. The platform serves more than 40,000 teams globally and includes the Swit Snap AI assistant (multi-LLM), plug-ins for Goals, Approvals, Guests, and Automation, plus a Swit Store integration marketplace and Swit Developers API platform.
Is Swit a public or private company?
Swit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swit founded?
Swit was founded in 2017. It employs 11 to 50 people.
Where is Swit based?
Swit is headquartered in San Francisco, United States, in the North America region.
How does Swit make money?
Three revenue lines are on record. Subscription Plans (Seat-based) is the primary driver. The others are freemium Model and plug-in Add-ons.
Who are Swit's main competitors?
Direct peers on record are Wrike, Slack, Asana, Monday.com, ClickUp, Notion, Lark (by ByteDance) and Trello. Microsoft Teams is listed as a broad incumbent. Basecamp is listed as an emerging player.
Does Swit have an API?
Yes. Swit provides a public REST API accessible via OAuth 2.0 authentication. The API supports SCIM 2.0 provisioning for user and group management with Identity Providers (IdPs). OAuth endpoints include authorization (https://openapi.swit.io/oauth/authorize) and token exchange (https://openapi.swit.io/oauth/token) with admin:read and admin:write scopes. The SCIM endpoint is available at https://saml.swit.io/scim/v2. Incoming webhooks are supported for triggering actions from external apps and within Swit. Developers can create custom apps for the Swit Store platform. Developer documentation is at devdocs.swit.io.
What industry is Swit in?
Swit's product category is Enterprise Collaboration Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAMACAB, Enterprise/Team Messaging. Its NAICS code is 5415 and its SIC code is 7373.