Archer
Archer is a U.S. premium meat snack manufacturer producing clean-label grass-fed beef jerky, turkey jerky, bison jerky, and meat sticks distributed across 30,000+ retail doors and direct-to-consumer e-commerce, serving health-conscious, specialty-diet, and active-lifestyle consumers.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Archer does
Archer (formerly Country Archer Provisions) is a U.S. premium meat snack manufacturer founded in 2011 by Eugene Kang and Susan Kang after Eugene acquired a roadside jerky stand he encountered at the Grand Canyon. The company produces a portfolio of more than 30 SKUs spanning grass-fed beef jerky, all-natural turkey jerky, bison jerky, and meat sticks in both mini and full-size formats. Core products are manufactured without artificial ingredients, preservatives, nitrates, nitrites, or MSG, and are certified gluten-free and Paleo to align with keto, carnivore, and clean-label diets.
The company's manufacturing footprint centers on Los Angeles, with a second Vernon, California plant opened in November 2025 doubling capacity to over 36 million pounds of meat sticks annually. Products are distributed across 30,000+ U.S. retail locations spanning mass (Walmart, Target), club (Costco, Sam's Club), grocery (Kroger, Albertsons, Safeway, Publix), natural (Whole Foods, Sprouts), and convenience (7-Eleven, Circle K, Hudson News) channels, alongside direct-to-consumer e-commerce at archerjerky.com.
Revenue is generated through one-time purchase sales of branded packaged meat snacks at price points ranging from $2.49 single-serve sticks to $17.99 multipack bags. The company secured a $100M JPMorgan Chase credit facility in February 2026 to fund continued capacity expansion, while reporting 35.9% YoY growth in early 2026 and projecting over $500M in 2026 sales. Strategic marketing partnerships with Disney's Star Wars franchise and the Los Angeles Dodgers, combined with CTV advertising via GumGum, support brand awareness alongside the shelf-driven model.
Archer firmographics
Firmographics- Name
- Archer
- Legal name
- Country Archer Provisions
- Website
- https://archerjerky.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Archer is a U.S. premium meat snack manufacturer producing clean-label grass-fed beef jerky, turkey jerky, bison jerky, and meat sticks distributed across 30,000+ retail doors and direct-to-consumer e-commerce, serving health-conscious, specialty-diet, and active-lifestyle consumers.
- Ownership category
- akta.pro rank
Archer industry classification
Industry- Product category
- Meat Snacks
- NAICS
- Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
- akta.pro secondary industries
- Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)
Keywords
Where Archer is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Archer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Archer generates revenue through direct sales of meat snacks (jerky, meat sticks, sausages) to consumers via retail stores. Products are sold through major grocery chains, convenience stores, club stores, and natural/specialty retailers across the U.S.
- Direct-to-Consumer E-commerce: Archer sells products directly to consumers through its e-commerce website archerjerky.com, offering the full product range for online purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pepperoni Style Mini Beef Sticks - 24-count multipack bag at Sam's Club |
| Unit Pricing | Pay-as-you-go | Beef Taco Mini Sticks - 16-count multipack bag |
| Unit Pricing | Pay-as-you-go | Prime Rib Style Beef Sticks - 10-count multipack bag |
| Unit Pricing | Pay-as-you-go | Classic Beef Sticks - 10-count multipack bag |
| Unit Pricing | Pay-as-you-go | Rosemary Turkey Sticks - 10-count multipack bag |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
Archer product offering
Product offeringCore offering
Archer manufactures and sells real-ingredient meat snacks — grass-fed beef jerky, all-natural turkey jerky, bison jerky, and beef, turkey, and chicken meat sticks — across more than 30 SKUs. Products are made with 100% grass-fed beef, all-natural turkey, and antibiotic-free pork without artificial preservatives, nitrates, nitrites, or MSG, and are certified gluten-free and Paleo. The portfolio is sold through major U.S. retail chains, club stores, natural/specialty retailers, convenience stores, and the archerjerky.com direct-to-consumer e-commerce site.
Product overview
Archer is a premium meat snack brand offering a diversified portfolio of grass-fed beef jerky, all-natural turkey jerky, bison jerky, and meat sticks in various sizes (mini and full-size). The product line includes over 30 products across three main categories: jerky (Original, Teriyaki, Spicy/Fuego, Mango Habanero, Hatch Chile, Cowboy Cut varieties, and Bison), mini sticks (beef, turkey, chicken, cheese, taco, BBQ, and pepperoni flavors), and full-size sticks (beef, turkey, ancestral blends, and specialty flavors like Prime Rib and Jalapeno). All products are characterized by clean-label ingredients, being gluten-free, Paleo-certified, and free from nitrates, nitrites, MSG, and artificial preservatives. The brand positions itself as a better-for-you protein snack for active consumers, families, and those following keto, paleo, or carnivore diets.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Beef Jerky Classic 100% grass-fed beef jerky with savory, tender flavor. Certified gluten-free and Paleo with no preservatives. Sold through Archer's e-commerce site and retail partners.
- Spicy Beef Jerky (Fuego) Hot and bold 100% grass-fed beef jerky with fiery flavor. Certified gluten-free and Paleo with no preservatives.
- Teriyaki Beef Jerky Tender teriyaki-flavored 100% grass-fed beef jerky with umami, sweet kick, and hint of ginger. Certified gluten-free and Paleo.
- Mango Habanero Beef Jerky 100% grass-fed beef jerky balancing sweet tropical mango with bold habanero heat. Certified gluten-free and Paleo.
- Hatch Chile Beef Jerky 100% grass-fed beef jerky with earthy Southwest Hatch chile flavor. Certified gluten-free and Paleo.
- Cowboy Cut Old Fashioned Beef Jerky Thick-cut, chewy 100% grass-fed beef jerky with classic smoky flavor in a 5.3oz bag.
- Cowboy Cut Spicy Beef Jerky Thick-cut, chewy 100% grass-fed beef jerky with smoky, fiery flavor. 24g protein per serving, zero sugar.
- Cowboy Cut Mustard BBQ Beef Jerky Thick-cut, chewy 100% grass-fed beef jerky with tangy, smoky mustard BBQ flavor.
- Hickory Smoke Turkey Jerky All-natural turkey jerky paired with real hickory smoke. Certified gluten-free and Paleo. 10g protein per serving. Available at Starbucks since March 2017.
- Bison Jerky Pasture-raised bison jerky. Certified gluten-free and Paleo. 19g protein per 2oz serving.
- Original Beef Mini Sticks Mini-sized 100% grass-fed beef sticks for on-the-go snacking. 4g protein per stick. Available in 16-count and 28-count multipacks at Target.
- Original Turkey Mini Sticks Mini-sized all-natural turkey sticks made from antibiotic- and hormone-free turkey. Available in 16-count multipack.
- Beef & Cheese Mini Sticks Mini beef sticks infused with real cheese. Made with 100% grass-fed beef. Available in 8-count and 16-count multipacks.
- Beef Taco Mini Sticks Family-friendly taco-flavored mini beef sticks with taco seasoning. 4g protein per stick. Available in 16-count multipack.
- Oven-Roasted Chicken Mini Sticks Archer's first-ever chicken mini stick. Clean-ingredient, gluten-free, zero-sugar with 4-5g protein per stick.
- Sweet BBQ Beef Mini Sticks Sweet BBQ-flavored mini beef sticks made with 100% grass-fed beef.
- Pepperoni Mini Beef Sticks Classic pepperoni-flavored mini beef sticks made with 100% grass-fed beef. 4g protein, zero sugar, 45 calories per stick. Available in 24-count bag.
- Original Beef Stick (Full Size) Full-size 1oz 100% grass-fed beef sticks with classic savory flavor.
- Rosemary Turkey Stick All-natural turkey stick with rosemary, basil, thyme, garlic, and onion. 4g protein, no added sugar, 35 calories per stick. Available at Walmart.
- Prime Rib Style Beef Stick Gourmet prime rib flavor in a convenient 1oz snack stick. Available as 10-count multipack or single serve.
- Jalapeno Beef Stick Spicy jalapeno-flavored 1oz beef stick made with 100% grass-fed beef.
- Classic Beef Stick Fan-favorite classically-seasoned 1oz beef stick available in 8-count and 10-count multipacks.
- Original Ancestral Beef Stick Ancestral blend beef stick made with 100% grass-fed beef and real ingredients, formulated for carnivore and paleo diets.
- Spicy Ancestral Beef Stick Spicy ancestral blend beef stick formulated for carnivore and paleo diet consumers.
Quantifiable outcome
- 35.9% YoY growth vs category 8.8% growth
- +3 more outcomes
Companies that use Archer
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Archer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Archer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- Disney (Star Wars)flagshipArcher announced promotional collaboration with Disney's Star Wars franchise for the upcoming film 'Star Wars: The Mandalorian and Grogu' releasing May 22, 2026. Features co-branded packaging on three products with custom advertising across Disney+, Spectrum Reach premium inventory, and theaters nationwide. Includes sweepstakes promotion.
- GumGumminorGumGum announced results of a connected TV campaign for Archer showing significant brand lift across key metrics including brand awareness and purchase intent through CTV pause ads.
- Los Angeles DodgerscoreArcher announced partnership with Los Angeles Dodgers as Official Meat Snack, featuring the brand at Dodgers Stadium and promotional sweepstakes campaign.
- Vernon, California (City)coreSecond manufacturing facility opened in Vernon, California (Los Angeles area) in November 2025, doubling overall manufacturing capacity to over 36 million pounds of meat sticks annually and creating more than 200 local jobs.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Archer competitors and assessment
Company assessmentDirect peers
- Tillamook Country Smoker: Tillamook Country Smoker makes premium jerky and meat sticks sold through grocery and club channels. Comparable product mix, retail distribution footprint, and Oregon-based craft heritage analogous to Archer's LA craft positioning.
- Chomps: Chomps is a clean-label meat stick brand (grass-fed beef, turkey, venison) with strong DTC and natural-channel presence. Closely comparable to Archer's better-for-you, no-msg/no-preservative positioning and similar target consumer (keto, paleo).
- Mission Meats: Mission Meats makes grass-fed beef sticks and jerky with clean-ingredient, paleo/keto-friendly positioning. Closely comparable to Archer's better-for-you meat sticks in ingredients, dietary certifications, and retail distribution.
- Jack Link's: Jack Link's is the largest U.S. meat snack brand (jerky, sticks, sausages) and the category leader. Directly comparable to Archer across core products, distribution channels, and target consumers, though at significantly greater scale.
- Lorissa's Kitchen: Lorissa's Kitchen (owned by Jack Link's) offers premium protein snacks including jerky, meat sticks, and tender strips with clean ingredients. Direct competitor in the better-for-you jerky and meat-stick segment at retail.
- Perky Jerky: Perky Jerky makes low-fat, sugar-free jerky sold through grocery, club, and convenience. Comparable in clean-label positioning and meat-snack category focus, though smaller scale than Archer.
- Duke's Smoked Meats: Duke's is a craft smoked-meat brand offering jerky, sausages, and sticks with clean ingredients, sold in natural and grocery channels. Comparable in craft, small-batch heritage and quality positioning.
Broad incumbents
- Old Wisconsin: Old Wisconsin is an established meat snack brand (jerky, sausage, sticks) with broad mass-market distribution across grocery, club, and convenience. Overlaps Archer's snack-sticks category but with a more mainstream, value-oriented positioning.
- Slim Jim (Conagra Brands): Slim Jim is a legacy mass-market meat stick brand owned by Conagra, distributed broadly across grocery, club, and convenience. Same product format as Archer's meat sticks but at lower price points with mainstream (not clean-label) positioning.
Emerging players
- Wild Zora: Wild Zora produces clean-label meat and veggie snack bars/sticks for paleo and AIP diets. Smaller and more niche than Archer, but a direct competitor in the dietary-focused, no-preservative protein-snack segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Archer social profiles
Digital presenceArcher compliance and trust
Trust signalCompliance3 records
Archer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archer leadership team
Management profileNumber of profiles
Profiles3 records
Archer funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archer
What does Archer do?
Archer manufactures and sells real-ingredient meat snacks — grass-fed beef jerky, all-natural turkey jerky, bison jerky, and beef, turkey, and chicken meat sticks — across more than 30 SKUs. Products are made with 100% grass-fed beef, all-natural turkey, and antibiotic-free pork without artificial preservatives, nitrates, nitrites, or MSG, and are certified gluten-free and Paleo. The portfolio is sold through major U.S. retail chains, club stores, natural/specialty retailers, convenience stores, and the archerjerky.com direct-to-consumer e-commerce site.
Is Archer a public or private company?
Archer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Archer founded?
Archer was founded in 2011. It employs 101 to 250 people.
Where is Archer based?
Archer is headquartered in Los Angeles, United States, in the North America region.
How does Archer make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are direct-to-Consumer E-commerce.
Who are Archer's main competitors?
Direct peers on record are Tillamook Country Smoker, Chomps, Mission Meats, Jack Link's, Lorissa's Kitchen, Perky Jerky and Duke's Smoked Meats. Broad incumbents are Old Wisconsin and Slim Jim (Conagra Brands). Wild Zora is listed as an emerging player.
Does Archer have an API?
No public API is recorded for Archer.
What industry is Archer in?
Archer's product category is Meat Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks, with a secondary code of AFANAEAJ, Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks). Its NAICS code is 3116 and its SIC code is 2013.