Cuebiq

What Cuebiq does

Cuebiq is a privacy-first location intelligence company that converts real-world mobility signals into marketing and research measurement. Founded around 2013 and headquartered in New York with a European office in Milan, Cuebiq operates an SDK-based data collection network embedded in 100+ partner applications, reaching approximately 20 million Daily Active Users and capturing an average of 100 data points per device per day. The company processes this data through AI-driven analytics to deliver footfall measurement, target audiences, and consumer journey attribution for brands, agencies, and research institutions. University of Washington validation found Cuebiq's panel correlates with U.S. census data at 91% accuracy at the census-tract level, and a partnership with Affinity Solutions adds transaction-level visibility across 96 billion+ purchases from 100 million U.S. cardholders.

Cuebiq's product portfolio spans three layers: a footfall measurement and audience activation suite sold to enterprise buyers, a platform-as-a-service offering called Spectus PaaS for programmatic data analysis, and Clara, a SaaS reporting product delivering pre-computed reports. Distribution combines direct enterprise sales (quote-based, multi-year insertion orders) with channel partnerships through major DSPs (Amazon DSP, The Trade Desk, Basis Technologies, Viant, Yahoo), data clean rooms and marketplaces (Snowflake Marketplace, LiveRamp, LiveRamp identity resolution), and measurement partners (Cadent, Martin). The company sells primarily into three customer segments — brands seeking offline attribution, agencies needing smarter targeting, and research institutions running mobility studies.

Revenue is generated through subscription-based contracts formalized via insertion orders (30-day payment terms), PaaS access fees, and SaaS subscription fees; pricing is custom and not publicly disclosed. Cuebiq is differentiated by its Named Consent framework, NAI/TrustArc/TAG certifications, GDPR/CCPA compliance, media-agnostic positioning (no DSP or media ownership), and a patented SDK. Cumulative disclosed equity funding is approximately $33 million across a 2017 round and a 2018 Series B led by DRW Venture Capital, Goldman Sachs Growth Equity, Nasdaq, and Tribeca Venture Partners, with a 2021 working-capital facility from Espresso Capital. The company is privately held as Cuebiq Group, LLC and reports 51–100 employees.

Name

Cuebiq

Legal name

Cuebiq Group, LLC

Website

https://cuebiq.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Cuebiq is a privacy-first location intelligence company that uses an SDK-based data network across 100+ apps to deliver footfall measurement, audience targeting, and consumer journey attribution for brands, agencies, and research institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Location Intelligence Services: Cuebiq provides location-based AI-driven analytics and measurement services under insertion orders (IOs) that specify deliverables, pricing, campaign start/end dates, and reporting requirements. Clients execute IOs and pay fees per the IO terms. Payment terms include 30 days with 1.5% monthly interest on overdue amounts.
2. Platform-as-a-Service (Spectus PaaS): Spectus PaaS provides an open, secure, privacy-controlled environment for customers to analyze, create, optimize, and export data. Revenue generated from platform access and data tools usage by PaaS customers.
3. Software-as-a-Service (Clara): Clara SaaS provides pre-computed reports for customers where Cuebiq directs the processing of location data. Revenue from subscription to report access and analytics dashboards.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cuebiq provides location intelligence products and services built on first-party, opt-in SDK location data from 100+ app partners. The company sells Footfall Measurement, Target Audiences, and a Data Platform to brands, agencies, and research institutions, backed by Spectus PaaS for data processing and Clara SaaS for pre-computed reporting. Core capabilities include cross-device identity resolution, double-verified visit detection, and closed-loop attribution connecting ad exposure to store visits and transactions.

Product overview

Cuebiq is a location intelligence company offering a portfolio of products centered on footfall measurement, target audiences, and a data platform. The core offering includes Footfall Measurement for tracking store visits, Target Audiences for location-based advertising activation, and the Data Platform for comprehensive location analytics. Underlying infrastructure includes Spectus PaaS (a platform-as-a-service for data processing) and Clara (a SaaS product for pre-computed reports). The company provides AI-driven location intelligence services that map and measure consumer journeys using ethically-sourced, privacy-compliant data. Social Impact initiatives offer custom datasets for research and public health applications.

Differentiator

Problem solved

Functional benefit

Brands

• Spectus: A PaaS (platform-as-a-service) providing an open, secure, privacy-controlled environment for customers to analyze, create, optimize, and export data of all types and sources.
• Clara
• Spectus PaaS
• Data for Good

Products and services

• Footfall Measurement
• Target Audiences
• Data Platform
• Spectus PaaS
• Clara

Quantifiable outcome

• 30% increase in store visits during March Madness promotion (Wendy's case study)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amazon DSPcoreTechnology or IntegrationDirect integration with Amazon DSP enabling advertisers to seamlessly access Cuebiq's advanced privacy-first location measurement capabilities directly within Amazon DSP campaigns. Cuebiq measurement tags can be enabled directly in Amazon Ads campaigns for streamlined workflow and faster access to actionable insights.
• Snowflake MarketplacecoreTechnology or IntegrationCuebiq dataset available in Snowflake Marketplace, enabling Snowflake customers to access Cuebiq location data for enrichment. Free brand affinity dataset available for data enrichment purposes.
• Affinity SolutionscoreTechnology or IntegrationPartnership integrating store-level sales KPIs directly into Cuebiq measurement dashboard. Affinity provides exclusive access to fully permissioned purchase data from over 100 million U.S. cardholders representing 96 billion+ transactions from 3,000+ banks and financial institutions. Enables transaction-level attribution combining foot traffic with actual revenue.
• The Trade DeskcoreTechnology or IntegrationThird party ad platform partner and technology integration. The Trade Desk is a major DSP with which Cuebiq processes location data for advertising targeting. Also a data feed partner receiving Mobile Ad ID with location details.
• CadentcoreTechnology or IntegrationThird party ad platform and data feed partner. Cadent integrates Cuebiq location intelligence and measurement into their CCO RADAR suite for multi-touch attribution including store visits, TV viewing, app downloads, and purchases.
• MartincoreTechnology or IntegrationIndependent DSP partnership enabling Martin to kick off Cuebiq-powered visitation studies from within their platform. Martin represents sophisticated brands like Brooks Running requiring incrementality measurement and causal attribution.
• University of WashingtonminorStrategic or Co-development PartnerAcademic research partner that validated Cuebiq data as compared to cellular network and in-vehicle GPS data. Study with 500k devices confirmed 91% correlation with census population data at census-tract level, demonstrating data representativeness.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gravy Analytics: Gravy Analytics operates a location data marketplace and event-attribution platform serving ad-tech, agencies, and brands. It overlaps with Cuebiq's audience and visitation intelligence offerings, particularly through DSP and data partnerships.
• Placer.ai: Placer.ai is a direct competitor offering foot-traffic measurement and location analytics to retailers, real estate, and brands using aggregated panel data. Like Cuebiq, it sells offline-visitation intelligence for marketing and competitive-intelligence use cases.
• GroundTruth: GroundTruth (formerly xAd) provides location-based marketing, audience targeting, and visitation measurement via its BlueStack SDK. It competes head-on with Cuebiq for retailer, agency, and DSP location-measurement budgets.
• Near: Near is a global location intelligence platform offering Allspark (data), Carbon (audiences), and True Visits (measurement) to brands and enterprises. It is comparable to Cuebiq across SDK-based panel data, audience activation, and attribution.
• PlaceIQ: PlaceIQ provides location-derived audience data and foot-traffic measurement for programmatic advertisers and agencies. It competes directly with Cuebiq's Target Audiences and Footfall Measurement products.
• Foursquare: Foursquare operates a location data platform including Pilgrim SDK, Places API, and movement analytics used by brands and ad-tech for visitation measurement. It is a direct rival in the same first-party SDK and audience-activation category as Cuebiq.
• Blis: Blis is a location-powered programmatic advertising platform using an opt-in SDK panel for audience targeting and measurement. It is a like-for-like competitor to Cuebiq in privacy-first, location-driven ad targeting.

Emerging players

• Arrivalist: Arrivalist provides travel and movement analytics for tourism boards, destinations, and OOH advertisers using location data. It is comparable to Cuebiq's destination-marketing and movement-analysis use cases, though it focuses specifically on long-distance travel patterns.
• Spatial.ai: Spatial.ai segments audiences using geosocial and mobility data, with a focus on community/persona classification rather than raw footfall. It is comparable to Cuebiq's Target Audiences offering but with a differentiated segmentation methodology.

Broad incumbents

• LiveRamp: LiveRamp is a broad identity-resolution and data-collaboration platform that is both a Cuebiq partner and an adjacent competitor, offering data onboarding, RampID, and audience activation across CTV and programmatic — overlapping with Cuebiq's audience and identity use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cuebiq
• Xx.com/cuebiq
• Facebookfacebook.com/cuebiq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuebiq