Respondology
Respondology is a Boulder-based AI SaaS company providing social media comment moderation (Moderate), listening and analytics (Discover), and AI-agent engagement (Respond) to 450+ brands, sports leagues, and agencies. Its three-layer system combines keyphrase rules, generative AI, and human moderators to hide harmful comments and surface insights at scale.
- Company typePrivate
- Founded2019
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Respondology does
Respondology, founded in 2019 and headquartered in Boulder, Colorado, operates an AI-powered social media comment platform structured around three flagship products: Moderate (real-time comment moderation hiding spam, bots, scams, and abuse), Discover (social listening and comment intelligence with semantic search, sentiment classification, and competitive benchmarking), and Respond (AI-agent-driven comment engagement trained on brand voice). Underlying technology combines a proprietary three-layer architecture—30,000+ categorized keyphrases and business rules, generative AI (built on OpenAI and Microsoft Azure OpenAI as subprocessors), and a 1,000+ US-based human moderator workforce—delivering sub-second hide times, 97% claimed moderation accuracy, and 100+ language support across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Threads. The company has disclosed processing of over 1 trillion OpenAI tokens and 1.08 billion LLM requests, with reported protection of 1B+ followers and $750M+ in ad spend.
The business runs as a B2B SaaS operation targeting enterprise consumer brands, fashion and beauty brands, sports teams and leagues, and marketing agencies, with named customers including CVS, Boots Chemist, M&S, Zebra Technologies, Fenty, Fabletics, Denver Broncos, Arsenal FC, Tottenham Hotspur, Pittsburgh Penguins, NASCAR, and EssenceMediacom. Pricing is subscription-based with annual billing across Standard, Plus, and Enterprise tiers for Moderate (starting at $1,500/month), Starter/Professional/Enterprise tiers for Discover (starting at $1,000/month), and base/advanced tiers for Respond (starting at $1,500), supplemented by a self-serve 14-day free trial for Discover and add-on modules for image moderation, SSO, multi-organization management, retroactive moderation, and custom integrations. The company is SOC 2 Type II certified and GDPR/CCPA compliant, has offices in Boulder, New York, and London, and has raised approximately $16 million across a $11M Series A (April 2023) and a $5M Series A-1 extension (April 2025) from Boulder Heavy Industries, Iron Gate Capital, RLB Holdings, SJF Ventures, Zelkova Ventures, and Service Provider Capital.
Respondology firmographics
Firmographics- Name
- Respondology
- Legal name
- Respondology Holdings, Inc.
- Website
- https://respondology.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Respondology is a Boulder-based AI SaaS company providing social media comment moderation (Moderate), listening and analytics (Discover), and AI-agent engagement (Respond) to 450+ brands, sports leagues, and agencies. Its three-layer system combines keyphrase rules, generative AI, and human moderators to hide harmful comments and surface insights at scale.
- Ownership category
- akta.pro rank
Respondology industry classification
Industry- Product category
- Social Media Comment Moderation Software
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- RLHF, Human Feedback & Evaluation Data Tools (HDAAALAJ)
Keywords
Where Respondology is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Respondology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Moderate Platform Subscription: SaaS subscription pricing with three tiers (Standard, Plus, Enterprise) based on social handle count and feature level. Annual billing model. Starting at $1,500/month.
- Discover Platform Subscription: Social listening and analytics subscription with Starter, Professional, and Enterprise tiers. Starting at $1,000/month.
- Respond Platform Subscription: AI-powered comment engagement platform with entry starting at $1,500. Includes Community Builder and Listener agents in base plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tier - Organic + Paid social moderation |
| Subscription | Annual | Plus tier - Advanced protection with 90-day data export |
| Subscription | Annual | Enterprise tier - Full protection including influencer campaigns |
| Subscription | Annual | Discover Starter - Basic comment insights for owned social |
| Subscription | Annual | Respond base - AI-powered comment engagement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Respondology product offering
Product offeringCore offering
Respondology sells an AI-powered Comment Activation Platform comprising three integrated products: Moderate (automated comment moderation that hides spam, scams, bots, abuse, and toxic comments in under a second), Discover (real-time social listening and comment intelligence with semantic search and sentiment analysis), and Respond (AI agents trained on brand voice for automated comment engagement at scale). The platform operates across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Threads, serving brands, agencies, and sports organizations globally.
Product overview
Respondology offers a Comment Activation Platform with three core integrated products: Moderate (AI-powered comment moderation), Discover (real-time comment intelligence and social listening), and Respond (AI-powered comment engagement). The three products work together as a unified system—Moderate provides always-on protection by hiding harmful content, Discover surfaces actionable insights from comments, and Respond enables brands to engage at scale using AI agents in their brand voice. The platform operates across paid, organic, and influencer content on Facebook, Instagram, TikTok, YouTube, LinkedIn, and Threads. Add-on modules include image/GIF moderation, industry intelligence, multi-organization management, SSO, retroactive moderation, custom reporting, and custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Moderate: Social media comment moderation software that hides brand-damaging, spam, and toxic comments in less than a second.
- Discover
- Respond
Products and services
- Moderate AI-powered social media comment moderation platform that automatically hides brand-damaging, spam, toxic, and abusive comments in milliseconds (sub-second average hide time, 97% accuracy). Uses a three-layer protection system combining 30,000+ keyphrase rules, generative AI, and human moderators across paid, organic, and influencer content on Facebook, Instagram, TikTok, YouTube, LinkedIn, and Threads.
- Discover Real-time social media comment intelligence and social listening platform that analyzes and summarizes conversations across social comment sections using AI-powered semantic search and generative AI. Provides actionable insights, sentiment and emotion classification, trend detection, competitive benchmarking, and topic discovery within 30 seconds, including 14-day free trial.
- Respond AI-powered social engagement platform enabling brands to respond to social media comments at scale using specialized AI agents trained on their brand voice. Features Community Builder, Promoter, Listener, Expert (coming soon), and Resolver (coming soon) agents operating 24/7 across Facebook, Instagram, and TikTok, with Assist and Auto-pilot modes for human oversight.
Quantifiable outcome
- 74% increase in visible sentiment
- +9 more outcomes
Companies that use Respondology
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Respondology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
Respondology partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- FIFAflagshipFIFA expanded partnership with Respondology to provide AI moderation tools for all 48 participating teams at the 2026 World Cup. Free moderation service filters 30,000 keywords in under 2 seconds across Meta, Instagram, TikTok, Threads, and YouTube. Technology hides abusive comments while still visible to sender for investigation.
- Cook Islands Football AssociationcoreFirst in Oceania to adopt Respondology AI moderation platform. Implements real-time social media comment moderation to protect footballers from online abuse ahead of FIFA Women's World Cup 2027 Oceania Qualifiers. Part of FIFA initiative to provide free AI moderation to all member associations.
- Oceania Football Confederation (OFC)coreOFC launched 16 Days of Activism campaign 'UNITE to End Digital Violence Against Women and Girls' introducing Respondology AI moderation platform to protect players from online abuse in the sports community.
- EssenceMediacomcoreMajor media agency using Respondology for client brand protection. Testimonial: 'incredibly happy with the results and relationship, as are our clients!'
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Respondology competitors and assessment
Company assessmentBroad incumbents
- Sprout Social: Mid-market and enterprise social media management platform with publishing, analytics, and listening capabilities. Listed as a complementary integration partner but competes for brand moderation and engagement budgets.
- Emplifi: Customer experience and social media management platform with moderation, publishing, and care capabilities. Comparable enterprise customer base and overlapping moderation/engagement functionality.
- Meltwater: Media and social intelligence platform serving enterprise customers with social listening, analytics, and PR monitoring. Comparable to Respondology's Discover product at a larger, broader scale.
- Hootsuite: Established social media management platform serving enterprise brands with publishing, analytics, and engagement. Respondology integrates with Hootsuite and competes for the same brand budgets, though Hootsuite's scope is much broader.
- Sprinklr: Enterprise social media management and customer experience platform with deep Fortune 500 penetration. Overlaps with Respondology on comment moderation and analytics but offers a much broader unified CX suite.
- Khoros: Enterprise social media management and community platform. Competes with Respondology on moderation, community management, and engagement for large brand and B2B customers.
Direct peers
- Brandwatch: Enterprise social listening and consumer intelligence platform. Directly comparable to Respondology's Discover product for social media analytics and competitive intelligence.
- Talkwalker: Social listening and analytics platform with AI-powered sentiment analysis across social channels. Comparable feature set to Respondology's Discover, including semantic search and trend detection.
- NetBase Quid: AI-driven consumer and market intelligence platform with social listening and sentiment analysis. Comparable to Respondology's Discover product for enterprise brand and competitive intelligence.
Emerging players
- Crisp: AI-powered customer service and messaging platform with social channel integrations. Adjacent competitor for Respondology's Respond product as both target AI-driven engagement at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Respondology social profiles
Digital presenceRespondology compliance and trust
Trust signalCompliance4 records
Respondology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Respondology leadership team
Management profileNumber of profiles
Profiles10 records
Respondology funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Respondology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Respondology
What does Respondology do?
Respondology sells an AI-powered Comment Activation Platform comprising three integrated products: Moderate (automated comment moderation that hides spam, scams, bots, abuse, and toxic comments in under a second), Discover (real-time social listening and comment intelligence with semantic search and sentiment analysis), and Respond (AI agents trained on brand voice for automated comment engagement at scale). The platform operates across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Threads, serving brands, agencies, and sports organizations globally.
Is Respondology a public or private company?
Respondology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Respondology founded?
Respondology was founded in 2019. It employs 11 to 50 people.
Where is Respondology based?
Respondology is headquartered in Boulder, United States, in the North America region.
How does Respondology make money?
Three revenue lines are on record. Moderate Platform Subscription is the primary driver. The others are discover Platform Subscription and respond Platform Subscription.
Who are Respondology's main competitors?
Broad incumbents on record are Sprout Social, Emplifi, Meltwater, Hootsuite, Sprinklr and Khoros. Direct peers are Brandwatch, Talkwalker and NetBase Quid. Crisp is listed as an emerging player.
Does Respondology have an API?
No public API is recorded for Respondology.
What industry is Respondology in?
Respondology's product category is Social Media Comment Moderation Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAALAJ, RLHF, Human Feedback & Evaluation Data Tools. Its NAICS code is 541810 and its SIC code is 7372.