Bellhop

What Bellhop does

Bellhop, Inc. is a privately held, technology-enabled moving services marketplace headquartered in Chattanooga, Tennessee, founded in 2011. The company operates as a federally regulated property broker that connects consumers with background-checked, independent moving labor and transportation providers across 40+ U.S. metropolitan areas. Bellhop has facilitated more than 300,000 moves and accumulated over 20,000 customer reviews averaging 4.8/5 stars. It functions as a two-sided platform, with consumer-facing self-serve online booking and phone reservations, and a supply-side Preferred Partner Program (Bellhop Nation) that distributes pre-scheduled move orders to independent moving companies equipped with Bellhop's order management dashboard and QR code-based time tracking technology.

The platform's core technology comprises an online booking system (booking achievable in under 15 minutes), a customer dashboard for managing move details and viewing mover photos, and a QR code time-tracking system that ensures billing accuracy. Revenue is generated through multiple streams: per-move transaction fees for full-service local moves (movers, 26-foot truck, licensed driver); hourly usage-based pricing for labor-only services; fixed-rate pricing for long-distance moves with dedicated truck or PODS/Zippy Shell container options; and revenue shares from Preferred Partner fulfillment. Customer segments span residential (primary), long-distance movers, hourly labor buyers, commercial/office relocations, and last-minute same-day requests. Product breadth covers Local Moves, Long Distance Moves, Hourly Labor, Last-Minute Moves, Commercial Moves, Packing Services, and Self Storage coordination.

Bellhop's go-to-market is primarily direct-to-consumer through its website and phone channels, supported by content marketing (city guides), review platforms (Google, Yelp, Trustpilot), and social media. Strategic partnerships include storage container providers PODS and Zippy Shell, plus co-marketing alliances with Remoov and Junk King. The company has raised approximately $58.6M in total funding across seed through Series C (most recent equity: $31.4M Series C in December 2018 led by Advance Venture Partners), with a debt instrument from Bienville Capital in October 2020. Leadership includes CEO Luke Marklin, co-founders Cameron Doody and Stephen Vlahos, CFO Dan Neeman, CPO Jieying Zheng, COO Juan Torres, and CMO Bill Chase. Bellhop has earned consecutive U.S. News & World Report recognition as a top moving company in 2022 and 2023.

Name

Bellhop

Legal name

Bellhop, Inc.

Website

https://getbellhops.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Bellhop is a privately held, technology-enabled moving services marketplace founded in 2011 and headquartered in Chattanooga, Tennessee. It connects consumers across 40+ U.S. metros with background-checked independent movers via online booking, QR-code time tracking, and a Preferred Partner network for local, long-distance, commercial, and labor-only moves.

Ownership category

akta.pro rank

Product category

Moving Services

NAICS

Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Appointment Scheduling & Reservation Management (HSACAIAG)

Keywords

• Moving services
• Local movers
• Long distance moving
• Moving labor
• Relocation services

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full-Service Moving: Bellhop charges customers for full-service moves that include a team of movers, a 26-foot truck, and a licensed/insured driver. Pricing is based on time and services required, with transparent quotes provided upfront.
2. Labor-Only/Hourly Moving: Customers pay for hourly labor services where Bellhop provides movers to load/unload trucks or assist with at-home projects. Revenue is generated per mover, per hour.
3. Long-Distance Moves: Long-distance moving services with dedicated truck options, storage container moves (via PODS partnership), and labor-only options for customers who prefer to drive their own trucks.
4. Preferred Partner Program: Bellhop sends scheduled orders to partner moving companies, handling customer acquisition and taking a commission or revenue share from each completed move.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bellhop is a technology-enabled moving services marketplace that connects consumers with background-checked, independent professional movers for local, long-distance, hourly labor, last-minute, commercial, and packing services. The platform supports online booking in under 15 minutes and provides a Customer Dashboard with QR code-based time tracking so customers are billed only for actual time worked, with transparent pricing and no hidden fees.

Product overview

Bellhop is a technology-enabled moving services marketplace that connects consumers with vetted independent moving companies and labor. The platform operates as a unified offering comprising eight core and add-on services: Local Moves (full-service in-city relocations with truck, driver, and movers), Long Distance Moves (cross-country and interstate moves with dedicated trucks or container options), Hourly Labor (loading/unloading assistance for DIY moves), Last-Minute Moves (same-day and short-notice emergency relocations), Commercial Moves (office and corporate relocations), Packing Services (professional packing and unpacking), and Self Storage coordination. A companion partner program, Bellhop Nation, enables independent moving companies to join the network and receive scheduled move orders. All services are managed through an online booking platform and customer dashboard with QR code-based time tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Moves
• Long Distance Moves
• Hourly Labor
• Last-Minute Moves
• Commercial Moves
• Packing Services
• Self Storage

Quantifiable outcome

• 4.8/5 average customer rating across 20,000+ reviews
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PODScoreChannel Partner/ Reseller/ DistributorPODS is a key storage container partner for Bellhop's long-distance container moves. Bellhop Pros load belongings into secure PODS containers which are then transported to the destination. This partnership enables flexible timing options for customers who need interim storage solutions or have gaps between move-out and move-in dates. PODS containers can be kept in customers' driveways or in PODS storage facilities across the country.
• Zippy ShellminorChannel Partner/ Reseller/ DistributorZippy Shell is an alternative storage container partner mentioned for Phoenix area cross-country moves, providing flexible container-based long-distance moving options alongside PODS.
• RemoovminorGTM or Marketing PartnerRemoov is a decluttering service partner available in Bay Area, Miami, and Phoenix markets. Bellhop offers a 5% discount code (BELLHOP5) to customers for Remoov's all-in-one service that picks up items to resell, donate, or dispose of, helping customers declutter before their move.
• Junk KingminorGTM or Marketing PartnerLocal junk removal service partner in Los Angeles (South Bay LA location) recommended to customers preparing for their move or needing disposal of unwanted items.
• Local Service PartnersminorGTM or Marketing PartnerVarious vetted local service partners recommended across markets including car transport, portable storage containers, and piano movers. For example, AAA Car Transport for car shipping in Los Angeles market.
• Bellhop Preferred Partners (Independent Moving Companies)coreChannel Partner/ Reseller/ DistributorThe Bellhop Preferred Partner Program is a network of independent moving companies that receive pre-scheduled customer orders from Bellhop. Partners benefit from Bellhop's marketing and customer acquisition, weekly direct deposit payments, and access to Bellhop's technology platform (order management dashboard, on-site clock-ins, partner payout information). No long-term contracts required. Partners must meet standards for customer satisfaction, reliability, accurate reporting via Delta platform, service area coverage, and equipment (dollies, hand trucks, stretch wrap, basic toolkit, and moving blankets for full-service moves).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dolly: Dolly is an app-based on-demand moving and delivery marketplace that connects customers with drivers and helpers for small moves, furniture delivery, and large-item hauling. Directly comparable to Bellhop in technology-enabled moving labor marketplace model.
• Lugg: Lugg is an on-demand moving and delivery platform offering short-distance moves, furniture delivery, and large item hauling via a mobile app. Closely comparable to Bellhop's local moving service with similar target customers and tech-enabled fulfillment model.
• TaskRabbit: TaskRabbit is an online and mobile marketplace that connects customers with local "Taskers" for moving help, furniture assembly, cleaning, and handyman services. Direct competitor in the on-demand moving labor category, though broader in service scope.
• HireAHelper: HireAHelper is an online marketplace connecting customers with movers and helpers for loading, unloading, and full-service moves across the US. Direct peer offering similar moving labor marketplace services with national coverage.
• GoShare: GoShare is a tech-enabled delivery and moving platform connecting customers with vetted drivers and helpers for furniture delivery, moving, and large-item transport. Direct competitor to Bellhop in on-demand moving labor marketplace space.

Broad incumbents

• Thumbtack: Thumbtack is a broader local services marketplace spanning moving, cleaning, handyman, and many other home services categories. Comparable marketplace model and target customer base, though much broader scope than Bellhop's moving focus.
• Two Men and a Truck: Two Men and a Truck is a large US franchised moving company offering local and long-distance residential and commercial moves. Comparable target customer and service offering, though operating via traditional franchise model rather than asset-light marketplace.
• United Van Lines: United Van Lines is one of the largest traditional US moving companies, offering local, long-distance, and international relocation services. Comparable in long-distance moving category but operates as an asset-heavy traditional carrier rather than marketplace.

Others

• PODS: PODS is a portable storage container company that partners with Bellhop for long-distance moves and is also an adjacent competitor offering container-based moving and storage services. Related as both partner and indirect competitor in storage-enabled moves.
• Moving.com: Moving.com is an online lead-generation platform connecting consumers with moving companies and related services. Adjacent comparison as a digital front-end for moving services, similar customer acquisition channel though lead-gen rather than transactional marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BellhopMoving
• YouTubeyoutube.com/user/BellhopNation
• Facebookfacebook.com/BellhopMoving
• LinkedInlinkedin.com/company/bellhopmoving
• Instagraminstagram.com/bellhopmoving/?hl=en
• Pinterestpinterest.com/bellhopmoving

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds8 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellhop