Truely Travel eSIM

What Truely Travel eSIM does

Truely Travel eSIM (legal entity Truely Pte. Ltd.) is a Singapore-headquartered digital connectivity company, founded in 2023, that provides eSIM-based mobile data services to international travelers. The company's core technology is its proprietary Switchless® eSIM, a single digital SIM profile that works across 190+ countries without per-trip reinstallation and that automatically connects to the best available carrier via 700+ telecom network partnerships. Truely offers two primary consumer plans: an Unlimited Data plan (high-speed up to 10GB/day, then unlimited 512kbps with hotspot support) and a Pay Per GB plan, sold via its website and iOS/Android apps with destination-specific pricing positioned as up to 10x cheaper than traditional roaming (e.g., $2.50-5.52/day for Italy versus $3-8/day for comparable providers).

The business operates a hybrid GTM spanning direct-to-consumer self-serve sales, an open Affiliate Program for content creators, and a B2B2C channel that includes white-label API/frontend integration for partners (Protect Group in travel technology; TrueMoney, MoneyX, MoneyMatch in fintech) and a Truely for Teams enterprise offering. Recently launched modules (Group Buying for multi-traveler checkout, and the app-exclusive Truely Loyalty Program) extend the platform toward retention and team/corporate use cases. Underlying infrastructure runs on AWS with Cloudflare edge/security, Stripe and PayPal for fiat payments plus Triple A for crypto, HubSpot CRM, and Intercom for customer support.

Revenue mechanics are predominantly one-time prepaid data plan purchases at the consumer layer, supplemented by licensing/royalty economics from white-label B2B partners and affiliate commissions. The company has disclosed two funding rounds totaling approximately US$5.5 million (a US$3.5M seed in October 2024 led by 1982 Ventures with Beenext and Kopital Ventures, and a ~US$2M round in June 2025 with BEENEXT, DG Daiwa Ventures, Disrupt Ventures, and Goodwater Capital). The company is founder-led by Simon Landsheer (Founder & CEO) and is headquartered at 109 North Bridge Rd, #07-22 Funan, Singapore.

Name

Truely Travel eSIM

Legal name

Truely Pte. Ltd.

Website

https://truely.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Truely Travel eSIM is a Singapore-based company providing proprietary Switchless® eSIM technology that delivers mobile data to international travelers across 190+ countries via a single digital SIM, serving individual consumers, corporate teams, and B2B partners through direct sales and white-label integration.

Ownership category

akta.pro rank

Product category

Travel eSIM Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG)

Keywords

• Travel eSIM services
• Mobile data connectivity
• International roaming solutions
• White label eSIM platform
• B2B2C connectivity platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. eSIM Data Plan Sales: Prepaid eSIM data plans sold directly to consumers through website and mobile app. Plans offered as Unlimited Data or Pay Per GB bundles. Customers purchase plans for specific destinations with validity periods.
2. B2B2C Enterprise Services: White-label eSIM technology licensed to travel industry partners. Partners integrate Truely's connectivity solutions into their product offerings for their end customers.
3. Affiliate Commissions: Commission-based earnings for travel bloggers, tech reviewers, and content creators who promote Truely through their platforms.
4. Loyalty Program: Points-based rewards system where customers earn points on purchases that can be redeemed for discounts on future trips, creating recurring engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Truely Travel eSIM provides prepaid digital SIM (eSIM) data plans for international travelers, enabling mobile connectivity in 190+ countries via its proprietary Switchless® technology that eliminates per-trip reinstallation. The company sells consumer data plans (Unlimited Data and Pay Per GB) directly through its website and mobile app, and licenses white-label eSIM technology and API infrastructure to travel and fintech partners for B2B2C distribution.

Product overview

Truely Travel eSIM is a unified product platform centered on its proprietary Switchless® eSIM technology, which provides travelers with a single digital SIM profile that works across 190+ countries without reinstallation. The core offering consists of two data plan tiers: Unlimited Data (with daily high-speed allocations followed by unlimited 512kbps) and Pay Per GB (for flexible, pay-as-you-go usage). The platform extends through several add-on modules including Group Buying (for bulk team/family purchases), a Loyalty Program (points-based rewards), and a Partner Program with White Label and Affiliate sub-programs for B2B2C distribution. Truely also offers Truely for Teams as an enterprise-focused platform for corporate fleet management.

Differentiator

Problem solved

Functional benefit

Brands

• Group Buying: Feature allowing one person to purchase travel eSIM plans for multiple travelers in a single checkout
• Truely Loyalty Program
• Switchless

Products and services

• Switchless® eSIM
• Unlimited Data Plan
• Pay Per GB Plan
• Truely for Teams
• White Label eSIM
• Partner Program

Quantifiable outcome

• Up to 10x cheaper than traditional roaming
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• TrueMoneyflagshipGTM or Marketing PartnerTrueMoney partners with Truely to expand digital financial services for travelers by keeping them seamlessly connected while unlocking new business opportunities. TrueMoney is a fintech company committed to simplifying everyday payments, remittances, and digital financial services.
• MoneyXminorGTM or Marketing PartnerFintech partner in Truely's partner ecosystem, integrating travel connectivity solutions.
• MoneyMatchminorGTM or Marketing PartnerFintech partner in Truely's partner ecosystem, integrating travel connectivity solutions.
• Protect GroupflagshipChannel Partner/ Reseller/ DistributorProtect Group's Protect Marketplace integrates Truely's Switchless eSIM, enabling travel operators to integrate connectivity solutions into their product offerings.
• StripecoreTechnology or IntegrationPrimary payment processor for handling secure payment transactions on truely.com and in the mobile app.
• Triple AcoreTechnology or IntegrationCryptocurrency payment processor enabling crypto payments (Bitcoin, Ethereum, USDT, USDC) for eSIM purchases.
• PayPalcoreTechnology or IntegrationPayment processor for handling PayPal transactions for eSIM purchases.
• CloudflarecoreTechnology or IntegrationCDN and security services including Cloudflare Bot Management for protecting website and managing traffic.
• IntercomcoreTechnology or IntegrationCustomer support platform powering the help center and 24/7 in-app chat support.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting and backend infrastructure provider.
• HubSpot CRMcoreTechnology or IntegrationCRM platform for customer database management, marketing automation, and sales pipeline tracking.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airalo: Airalo is the global market leader in travel eSIMs, offering regional and global data plans across 200+ countries via its marketplace model. It is the closest direct competitor to Truely, competing head-to-head on destination coverage, pricing, and B2C/B2B2C white-label distribution (Airaloo for Business).
• Holafly: Holafly is a Spain-based travel eSIM provider focused on unlimited-data plans for international travelers. It directly competes with Truely on unlimited-day-pass pricing and destination coverage, with comparable UX expectations (one-tap activation) and similar target customer (frequent flyers, holiday travelers).
• Nomad eSIM: Nomad eSIM (by Simify) provides travel data eSIMs across 150+ countries, sold via app and web. It targets the same individual traveler and digital-nomad segments as Truely with comparable plan structures (regional/global, fixed-GB bundles).
• Maya Mobile: Maya Mobile (formerly aloSIM, Airalo-affiliated) sells prepaid travel eSIM data plans in 200+ countries via its own storefront. It competes with Truely on B2C pricing, destination coverage, and promotional positioning aimed at frequent international travelers.

Regional players

• Flexiroam: Flexiroam is an Asia-Pacific–focused mobile data and eSIM provider offering roaming data plans and embedded connectivity for travelers in the region. It overlaps with Truely on Southeast Asian outbound travel demand and on enterprise/white-label mobile data offerings.

Emerging players

• uCloudlink (Cloud SIM / eSIM2Fly): uCloudlink operates the eSIM2Fly brand and a Cloud-SIM platform that pools multiple carrier networks to deliver global mobile data. It competes with Truely on multi-network global coverage and on B2B partners seeking pooled mobile data services.
• GigSky: GigSky provides global mobile data eSIMs and IoT connectivity for travelers and connected devices. It targets similar individual traveler and enterprise use cases to Truely, including white-label partnerships with device makers and travel platforms.
• Airhub eSIM: Airhub sells multi-country eSIM data plans and eSIM-enabled devices for travelers, with comparable pricing and destination coverage to Truely. It overlaps on the individual-traveler and digital-nomad segments and on white-label offerings to resellers.

Broad incumbents

• Google Fi Wireless: Google Fi offers wireless service with international roaming in 200+ destinations at flat daily rates, bundled into the Android ecosystem. It is a broad incumbent competing for the same travel-connectivity wallet share as Truely, particularly among Android travelers in the US.
• T-Mobile Travel Pass / Magenta Passport: T-Mobile's Travel Pass and Magenta Passport bundle free or low-cost international data roaming into postpaid plans, addressing the same pain point Truely solves (roaming cost). As an incumbent mobile carrier with hundreds of millions of subscribers, it competes on convenience and bundle economics rather than app experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/truelycom
• Facebookfacebook.com/truelyesim
• LinkedInlinkedin.com/company/truely
• Instagraminstagram.com/truely_esim
• TikToktiktok.com/@truely_esim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truely Travel eSIM