Miss Grass

What Miss Grass does

Miss Grass, operating through legal entity MG Creative, Inc., is a Venice, California-based, women-owned cannabis brand founded in January 2018 that sells a hemp-derived THC gummy line called Jewels (Lift Up at 5mg THC and Wind Down at 10mg THC : 5mg CBD : 5mg CBG) plus branded merchandise through a direct-to-consumer Shopify storefront shipping to most US states, while separately distributing a cannabis flower line (Fast Times, Quiet Times, All Times) through licensed dispensaries in eight states (CA, CT, FL, IL, MA, MO, NJ, NY). The company's core product technology is a nano-formulation that produces fast-acting effects within 15–30 minutes, combined with proprietary adaptogen and nootropic blends (Lion's Mane, Reishi, L-Theanine, 5-HTP, Ginseng, targeted terpenes such as Limonene and Linalool) formulated iteratively against survey input from 500+ customers.

The business model is primarily DTC e-commerce, with single tins priced at $35 and five bundle configurations ranging from $66.50 to $126, complemented by a subscription program offering 10% recurring discounts and exclusive perks, and a small apparel and accessories line ($32–$58). Wholesale flower provides a secondary channel through licensed retailers. The target customer base is women cannabis consumers and mindful, intentional users — segments the company positions as historically underserved — with secondary reach into state-legal recreational consumers via dispensaries. Operational infrastructure is a small team (11–50 employees) running on Shopify, with Skio for subscription/login, Rebuy for product recommendations, and hCaptcha for bot mitigation; no public API, no mobile app, and no disclosed AI/ML capabilities beyond third-party recommendation tooling.

Miss Grass positions itself around education, social equity advocacy, and editorial content via its Learn blog and Mini Moment interview series, and was the only women-led brand selected for coverage in major publications such as W Magazine and The Cut. Capitalization consists of a single disclosed $4,000,000 seed round in June 2019 led by Advancit Capital, Casa Verde Capital, Firstminute Capital, Five Four Ventures, Third Kind Venture Capital, and Listen; no subsequent funding rounds, acquisitions, leadership changes, or restructuring events are on record.

Name

Miss Grass

Legal name

MG Creative, Inc.

Website

https://shop.missgrass.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss Grass is a women-owned, Venice, California-based cannabis brand selling hemp-derived THC gummies (Lift Up, Wind Down) and apparel direct-to-consumer online, plus cannabis flower via licensed dispensaries in eight US states. It targets women and mindful consumers with nano-formulated, adaptogen-blended products positioned around education and social equity.

Ownership category

akta.pro rank

Product category

Cannabis Edibles and Lifestyle Merchandise

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Confectionery and Nut Retailers (445292)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Hemp-derived THC gummies
• Cannabis edibles
• Women-owned cannabis brand
• Direct-to-consumer cannabis
• Cannabis apparel merchandise

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-consumer THC gummy sales (Jewels): Miss Grass sells their Miss Grass Jewels line of THC-infused gummies directly through their e-commerce website to consumers nationwide (except in restricted states). Products are offered in various bundle configurations and subscription options with 10% subscriber discount. This represents their primary revenue stream.
2. Merchandise sales: The company sells branded merchandise including apparel (t-shirts) and accessories (caps) through their online store.
3. Wholesale flower products: Miss Grass Flower products are sold through licensed dispensaries and retailers in California, Connecticut, Florida, Illinois, Massachusetts, Missouri, New Jersey, and New York.
4. Subscription membership program: Customers can subscribe to receive regular deliveries of their favorite Jewels products, saving 10% on every order and gaining access to exclusive perks including surprise gifts and VIP treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Miss Grass sells federally legal, hemp-derived THC gummies (the "Jewels" line, including Lift Up and Wind Down SKUs) and multi-pack bundles directly to consumers through its Shopify e-commerce site, shipping to most US states. It also sells branded apparel (Miss Grass Times Tee, Dad Cap) online and distributes Miss Grass Flower cannabis products through licensed dispensaries in eight states.

Product overview

Miss Grass is a women-owned cannabis brand offering THC-infused gummies under the 'Jewels' line, along with merchandise products. The core Jewels product line consists of two primary gummy variants—Lift Up (5mg THC, energizing) and Wind Down (10mg THC : 5mg CBD : 5mg CBG, relaxing)—which are sold individually and bundled together in various configurations (Starter Duo, Relax & Rev Trio, Doubles Set, Power Up Duo, Downtime Duo). The brand also sells apparel including the Miss Grass Times Tee and Miss Grass Dad Cap. Additionally, Miss Grass offers cannabis flower products organized into Fast Times, Quiet Times, and All Times categories, available in select states through licensed retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Grass Jewels: THC-infused hemp-derived gummy product line featuring Lift Up and Wind Down variants with various cannabinoid ratios and functional ingredients.

Products and services

• Lift Up

Quantifiable outcome

• Effects felt within 15-30 minutes due to nano-formulation
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Beboe: Premium, design-forward cannabis brand targeting sophisticated consumers with vapes, pastilles, and skincare. Highly comparable to Miss Grass on premium positioning, women-inclusive brand aesthetic, and curated product portfolio.
• Garden Society: Women-founded premium cannabis edibles and gummies brand emphasizing intentional, mindful consumption. Closest direct peer to Miss Grass on women-focused positioning, edible SKUs, and lifestyle branding.
• Kiva Confections: Established premium cannabis edible brand (chocolate, gummies, mints) sold through licensed dispensaries. Comparable on premium edible SKU structure, though distribution is dispensary-only rather than DTC.
• Wana Brands: One of the largest cannabis gummy/edible brands in North America with broad SKU portfolio across effect categories. Comparable on gummy format and effect-segmented product naming, though much larger and dispensary-only.
• Lord Jones: Premium cannabis wellness brand offering CBD and THC gummies, topicals, and tinctures with luxury positioning. Comparable on premium positioning, gummy/tincture SKUs, and women-affluent target consumer.
• Dosist: Cannabis wellness brand built around targeted dose formulations and effect categories (sleep, calm, focus). Comparable on dose-controlled, effect-segmented product strategy and premium wellness positioning.
• Plus Products: Premium cannabis-infused gummy brand with branded effect categories. Comparable on gummy-first SKU strategy and effect-segmented branding, though distributed via dispensaries rather than DTC hemp channels.
• Cornbread Hemp: USDA-organic hemp-derived CBD brand with gummies, oils, and topicals sold DTC. Comparable on federally legal hemp positioning, DTC e-commerce motion, and premium natural-ingredient positioning.

Broad incumbents

• Charlotte's Web: Largest US hemp-derived CBD wellness brand with broad topical, tincture, and edible SKUs sold in retail and DTC. Comparable on federally legal hemp positioning and CBD/edible SKUs, but much larger and broader in scope.
• Canndescent: Premium California cannabis flower brand with effect-segmented strain categories. Comparable on lifestyle/curated branding and effect-segmented product naming for flower.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/missgrass
• LinkedInlinkedin.com/company/missgrass

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Grass