Awell Health

What Awell Health does

Awell Health is a Belgian healthcare technology company founded in 2016 that provides a CareOps workflow orchestration platform for healthcare organizations including health systems, payers, and digital health companies. The platform addresses operational inefficiencies such as spreadsheet-based care coordination, provider burnout, data silos, and fragmented point solutions by enabling organizations to design, orchestrate, and operate patient-specific care flows. Awell is privately held as Awell Health BV, headquartered in Sint-Denijs-Westrem, Belgium, with a US office in Middletown, Delaware, and operates with 51-100 employees. The company has raised approximately $7.4M in disclosed funding across two rounds (a 2020 seed led by LocalGlobe and a 2023 round led by Octopus Ventures).

The platform consists of three core products: Awell Studio, a low-code visual editor for designing care flows using a healthcare-specific ontology (tracks, steps, transitions, and actions); Awell Orchestration, a GraphQL API-based execution engine functioning as a state machine that evaluates conditional logic, schedules activities, and assigns stakeholders; and Awell Care, an end-user application for care teams and patients to operate care flows. Underlying technology includes FHIR/HL7-compliant data standards, the MirthConnect integration engine for EMR/EHR connectivity, SAML-based SSO via Stytch, and webhook-based real-time event integration with external systems.

Awell operates an enterprise SaaS business model with quote-based subscription pricing, annual billing cadence, and consultative sales motion targeting care organizations. Customer success is delivered through forward-deployed Outcomes Engineers who work directly with clients. Named customers visible at CareOps Con 2025 include enterprise account Walgreens and digital health startups Daybreak Health, Tuesday Health, Perci Health, and Bend Health. The company maintains HIPAA compliance and is co-founded and led by CEO Thomas Vande Casteele.

Name

Awell Health

Legal name

Awell Health BV

Website

https://awellhealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Awell Health is a Belgian healthcare technology company offering a CareOps workflow orchestration platform — combining low-code design, API execution, and EMR integration — for health systems, payers, and digital health organizations to design and operate patient care flows.

Ownership category

akta.pro rank

Product category

Healthcare Workflow Orchestration Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)

akta.pro secondary industries

Enterprise Integration Engines & Interface Management (HL7 v2/X12/API) (HLACABAC), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)

Keywords

• Care workflow orchestration
• Healthcare interoperability software
• Clinical pathway automation
• Care flow design platform
• Healthcare workflow SaaS

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: SaaS subscription model for access to Awell Studio and Orchestration API. Pricing appears quote-based for enterprise deployments with Outcomes Engineer support bundled into customer success motion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Awell Health operates a CareOps workflow orchestration platform that enables healthcare organizations to design, run, and operate patient care flows. The platform combines Awell Studio (low-code visual editor for designing care flows), Awell Orchestration (GraphQL API-based execution engine that runs published flows as a state machine), and Awell Care (end-user application for care teams and patients), with FHIR/HL7 interoperability via MirthConnect for EMR/EHR integration.

Product overview

Awell Health offers a workflow-orchestration platform for healthcare organizations comprising three core products: Awell Studio (low-code visual editor for designing care flows), Awell Orchestration (API-based execution engine), and Awell Care (end-user application for care teams and patients). The platform enables care organizations to design, orchestrate, and operate patient-specific care flows with automated activity management, stakeholder assignment, and healthcare interoperability standards support.

Differentiator

Problem solved

Functional benefit

Brands

• Awell Studio: A low-code tool used by clinical and product teams to design, build, and publish care flows.
• Awell Orchestration
• Awell Care
• MirthConnect Integration

Products and services

• Awell Studio

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and standard.

• MirthConnect (NextGen)coreTechnology or IntegrationMirthConnect is used as Awell's healthcare integration engine for connecting with EMR/EHR, lab, and scheduling systems. Enables HL7, FHIR, XML, JSON data exchange between Awell and hospital information systems. Awell's Mirth experts have built dozens of integrations with clinical systems.
• HealthiecoreTechnology or IntegrationHealthie webhook events can trigger Awell care flows. Supports appointmentCreated and patientCreated events from Healthie to automatically enroll patients in care pathways. Also supports custom AWS Lambda listeners for advanced event routing to Awell Orchestration API.
• StytchcoreTechnology or IntegrationStytch powers authentication for Awell applications. Compatible with all major identity providers including Okta, Azure, Google, Ping, Auth0, OneLogin, JumpCloud, Duo, ADFS, Cloudflare.
• Google WorkspacestandardTechnology or IntegrationSAML SSO integration allows users to access Awell using Google credentials. Requires ACS URL and Entity ID from Awell for configuration.
• OktastandardTechnology or IntegrationSAML SSO integration allows Okta users to access Awell with Okta credentials. Configuration requires ACS URL, Audience URI, and Connection ID from Awell.
• IntercomstandardTechnology or IntegrationIntercom powers Awell's customer support/help center operations. Help center at help.awellhealth.com uses Intercom platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Innovaccer: Healthcare data and workflow platform offering FHIR-native data activation, care management, and population health workflows. Competes with Awell for the same enterprise buyer (CIO/CMO at health systems and payers) and overlaps on care orchestration and interoperability.
• Memora Health: Clinical workflow orchestration platform that automates patient journeys via SMS and EHR-integrated pathways. Directly comparable to Awell's care flow automation and is sold to similar digital health and health system customers managing complex longitudinal care.
• b.well Connected Health: Patient-centric interoperability and care navigation platform built on FHIR. Competes for digital health and payer customers seeking integrated care orchestration, consent management, and longitudinal patient records.

Broad incumbents

• Health Catalyst: Public healthcare data and analytics platform with a broader analytics/operations suite, but overlapping with Awell on care workflow and value-based care enablement. Targets the same enterprise healthcare buyer but at much larger scale and breadth.
• Salesforce Health Cloud: Enterprise CRM with a healthcare vertical offering care plans, patient journeys, and care team collaboration. A broad incumbent alternative that large health systems may consider instead of purpose-built platforms like Awell.
• Microsoft Cloud for Healthcare: Hyperscaler-bundled healthcare offering that combines Azure, Dynamics 365, Teams, and FHIR services (Azure Health Data Services) to enable care coordination workflows. Represents a major competitive threat as a one-stop-shop for enterprise IT buyers.

Emerging players

• 1upHealth: FHIR-native health data platform focused on interoperability, data aggregation, and API connectivity for payers, providers, and digital health. Adjacent competitor that overlaps on the integration and data orchestration layer beneath Awell's care flows.
• Medplum: Open-source healthcare developer platform offering FHIR-based EHR building blocks, workflows, and APIs. Competes for developer mindshare building healthcare applications, with overlapping capability on care flow design and FHIR-native orchestration.
• Particle Health: Health data API platform providing clinical record retrieval and FHIR-based interoperability for digital health and payer use cases. Adjacent competitor in the underlying data and connectivity layer that Awell's orchestration depends on.
• Health Gorilla: Interoperability network and clinical data exchange platform enabling FHIR-based data sharing between EHRs, labs, and digital health apps. Adjacent competitor in the integration and clinical data exchange layer beneath Awell's orchestration platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/awellhealth
• GitHubgithub.com/awell-health/developer-hub
• YouTubeyoutube.com/@awellhealth
• LinkedInlinkedin.com/company/awell
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awell Health