Better Nature
Better Nature is a UK FoodTech company that manufactures and distributes fermented whole-soybean tempeh products as high-protein, gut-friendly plant-based alternatives to chicken. It sells through UK and German grocery retailers, food service distributors, and its own e-commerce site.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Better Nature does
Better Nature Ltd is a UK-based FoodTech company founded in 2018/2019 and headquartered in London that manufactures and distributes tempeh — a fermented whole-soybean protein product originating from Indonesia. The company's core technology is a natural fermentation process that binds whole soybeans into firm blocks, producing gut-friendly prebiotics, all nine essential amino acids, and 40–44g of protein per 200g pack, positioning tempeh as a direct nutritional alternative to chicken breast. Its product range comprises Original Organic Tempeh (three-ingredient formulation), Smoky, Mediterranean, and Peri Peri pre-seasoned blocks, plus pre-cut Mediterranean and BBQ Tempeh Pieces for convenience occasions. All products are gluten-free, non-GMO, and verified by My Emissions as having very low to low carbon footprints (Ratings A and B).
Better Nature sells primarily through UK grocery multiples (Tesco, Asda, Ocado), premium health retailers (Whole Foods Market, Planet Organic), and food service distributors (Bidfood, Suma, CLF Distribution, Greencity, Collectiv Food). Since 2024 the company has expanded into Germany via REWE, Globus, Tegut, and Knuspr through a wholly-owned subsidiary, Better Nature Deutschland GmbH, with additional operating geographies listed for Sweden and Austria. Unit pricing on Ocado is approximately £2.20 per pack. The company is B Corp and EU Organic certified (Original Tempeh).
The company has raised approximately $10–11M cumulatively across eight funding rounds since 2018 (the most recent in August 2025 at ~£1.1M / €1.2M) and reports 128% year-on-year sales growth in Q2 2025. Better Nature holds 38.1% share of the UK tempeh market. The team comprises eight people led by co-founders Elin Roberts (Co-CEO) and Dr. A. Driando Ahnan-Winarno (Co-founder and COO). The business model is one-time-purchase consumer packaged goods retail and wholesale, with no subscription or licensing revenue disclosed.
Better Nature firmographics
Firmographics- Name
- Better Nature
- Legal name
- Better Nature Ltd
- Website
- https://betternaturetempeh.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better Nature is a UK FoodTech company that manufactures and distributes fermented whole-soybean tempeh products as high-protein, gut-friendly plant-based alternatives to chicken. It sells through UK and German grocery retailers, food service distributors, and its own e-commerce site.
- Ownership category
- akta.pro rank
Better Nature industry classification
Industry- Product category
- Plant-based Protein Foods
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)
- akta.pro secondary industry
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
Keywords
Where Better Nature is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Better Nature business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Tempeh Product Sales: Better Nature generates revenue through the sale of tempeh products - fermented whole soybean protein products sold through retail channels (supermarkets, health food stores) and food service distributors. Products include Original Organic Tempeh, Smoky Tempeh, Mediterranean Tempeh, Peri Peri Tempeh, BBQ Tempeh Pieces, and Curry Tempeh Pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Organic Tempeh - 200g pack with 44g protein |
| Unit Pricing | Pay-as-you-go | Flavored Tempeh Range - Smoky, Mediterranean, Peri Peri, BBQ, Curry |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Better Nature product offering
Product offeringCore offering
Better Nature manufactures and sells tempeh — fermented whole soybean protein products marketed as a direct plant-based alternative to chicken. The portfolio includes plain Organic Tempeh blocks and pre-seasoned flavoured variants (Smoky, Mediterranean, Peri Peri) and Tempeh Pieces (Mediterranean, BBQ) sold primarily through UK and German grocery retailers. Each 200g pack delivers 40-44g of protein along with gut-friendly prebiotics from natural fermentation.
Product overview
Better Nature is a UK-based FoodTech company specializing in plant-based protein products, specifically tempeh. The product portfolio consists of a core range of tempeh blocks and seasoned tempeh pieces. The main product line includes four tempeh variants: Original Tempeh (organic, 3-ingredient formula), Smoky Tempeh (pre-seasoned with smoky flavour), Mediterranean Tempeh (herb and spice seasoned), and Peri Peri Tempeh (zingy peri peri marinade). Additionally, there are two flavoured pieces sub-products: BBQ Tempeh Pieces and Mediterranean Tempeh Pieces, which are pre-cut seasoned pieces ready in 5 minutes. All products deliver 40-44g of protein per pack, are fermented for gut health, 100% natural, and non-GMO. The company positions its products as plant-based protein alternatives to chicken, emphasizing high protein content, gut-friendly prebiotics, and low carbon footprint verified by My Emissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Tempeh 200g organic tempeh block made from just three ingredients (organic soya beans, water, tempeh culture). Gluten-free with mild nutty flavour and firm texture; 44g protein per pack (22g per 100g). Carbon rating A. Aimed at vegans, vegetarians and flexitarian consumers seeking a clean-label plant protein.
- Smoky Tempeh Pre-seasoned tempeh with rich smoky flavour; 18g protein per 100g. Suitable for stir-fries, chillis and sandwiches. Carbon rating A. Targets home cooks wanting a quick, ready-seasoned plant protein.
- Mediterranean Tempeh Seasoned tempeh block flavoured with herbs and spices, ready in 5 minutes. Gluten-free. Carbon rating B. Targeted at consumers wanting versatile, fast-cook Mediterranean-style protein for pasta, salads and sandwiches.
- Peri Peri Tempeh Tempeh block with a zingy peri peri marinade; 20g protein per 100g. Positioned for spiced rice, wraps and bowls. Targets consumers seeking bold-flavoured, convenient plant protein.
- Mediterranean Tempeh Pieces Pre-cut seasoned tempeh pieces with Mediterranean herbs and spices, ready in 5 minutes. 24g protein per 100g. Gluten-free. Carbon rating B. Designed as a convenience format for pasta, salads and sandwiches.
- BBQ Tempeh Pieces Pre-cut BBQ-seasoned tempeh pieces, ready in 5 minutes. 24g protein per 100g. Gluten-free. Carbon rating B. Targeted at consumers wanting a convenient BBQ-style plant protein for wraps, salads and stir-fries.
Quantifiable outcome
- 128% year-on-year sales growth in Q2 2025
- +3 more outcomes
Companies that use Better Nature
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Better Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Better Nature partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YUM (Yayasan Usaha Masyarakat)minorBetter Nature partners with YUM, an Indonesian charity focused on tackling malnutrition in Indonesia, where tempeh originates. The company donates 1% of sales to fund food packages filled with local foods including tempeh for malnourished communities.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Better Nature competitors and assessment
Company assessmentDirect peers
- Cauldron Foods: UK-based pioneer of tofu and tempeh products, sold in major UK grocers. Direct competitor to Better Nature in the UK chilled plant-protein aisle, particularly for tofu and traditional soy-based products.
- The Tofoo Co. UK high-protein tofu brand stocked in Tesco, Sainsbury's, and other major grocers. Competes with Better Nature for the same refrigerated plant-protein shelf space and flexitarian protein occasions.
- Moving Mountains: UK plant-based brand (burgers, mince, meatballs) available in UK foodservice and retail. Comparable UK-based emerging plant-protein brand operating at similar scale to Better Nature.
Broad incumbents
- Quorn: UK market leader in meat alternative products (mycoprotein-based), with extensive listings across UK retailers. Overlaps with Better Nature as a plant-based protein aimed at flexitarian and vegetarian consumers, but at vastly greater scale and category breadth.
- Vivera: Dutch plant-based meat manufacturer with broad European grocery distribution. Comparable as a chilled plant-protein brand scaling across UK and continental Europe, but with a much wider SKU range.
- Beyond Meat: US-listed plant-based meat brand with European retail listings. Broad incumbent competing in the same plant-protein category but has experienced significant 2023-2024 volume declines that have reshaped the category competitive dynamics.
Emerging players
- THIS: UK plant-based chicken and bacon brand stocked across Tesco, Sainsbury's, and Wetherspoons. Directly competes with Better Nature's 'give chicken the night off' positioning, but focuses on processed plant-based meat formats.
- Heura Foods: Spanish plant-based meat brand expanding across European retail. Overlaps with Better Nature in the European retail plant-protein category and competes for the same flexitarian consumer occasions.
- La Vie: French plant-based bacon alternative brand expanding into UK and European retailers. Competes for the same flexitarian shopper and protein-substitution occasions targeted by Better Nature.
Regional players
- Taifun-Tofu: Germany's leading tofu brand, deeply established in German natural food retail. Relevant peer as Better Nature expands into the same German retailer set (REWE, Tegut, Globus) with a competing soy-based protein proposition.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Nature social profiles
Digital presenceBetter Nature compliance and trust
Trust signalCompliance3 records
Better Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Nature leadership team
Management profileNumber of profiles
Profiles5 records
Better Nature subsidiaries and ownership
Company hierarchySubsidiaries1 record
Better Nature funding detail
Funding detailFunding overview
Funding rounds10 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Nature
What does Better Nature do?
Better Nature manufactures and sells tempeh — fermented whole soybean protein products marketed as a direct plant-based alternative to chicken. The portfolio includes plain Organic Tempeh blocks and pre-seasoned flavoured variants (Smoky, Mediterranean, Peri Peri) and Tempeh Pieces (Mediterranean, BBQ) sold primarily through UK and German grocery retailers. Each 200g pack delivers 40-44g of protein along with gut-friendly prebiotics from natural fermentation.
Is Better Nature a public or private company?
Better Nature is a private company. It is classified as venture growth investor backed and is currently operating.
When was Better Nature founded?
Better Nature was founded in 2019. It employs 1 to 10 people.
Where is Better Nature based?
Better Nature is headquartered in London, United Kingdom, in the Europe region.
How does Better Nature make money?
One revenue line is on record: tempeh Product Sales.
Who are Better Nature's main competitors?
Direct peers on record are Cauldron Foods, The Tofoo Co. and Moving Mountains. Broad incumbents are Quorn, Vivera and Beyond Meat. Emerging players are THIS, Heura Foods and La Vie. Taifun-Tofu is listed as a regional player.
Does Better Nature have an API?
No public API is recorded for Better Nature.
What industry is Better Nature in?
Better Nature's product category is Plant-based Protein Foods. Its primary akta.pro industry code is AFAKAGAD, Tofu, Tempeh & Traditional Soy Foods Manufacturing, with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 311991 and its SIC code is 2090.