Marketman

What Marketman does

MarketMan is a cloud-based SaaS restaurant management platform founded in 2015 that automates back-of-house operations for the foodservice industry, including inventory management, purchasing and order management, accounts payable automation, recipe costing, and real-time COGS tracking. The platform serves 15,000+ restaurants globally across QSR, full-service, cafes, bakeries, ghost kitchens, and bars, and operates as a subsidiary of Meal Ticket within a broader foodservice software ecosystem that processes more than $40B in annualized client transactions. The company is headquartered in New York with a remote-first delivery model extending across North America, the UK, Germany, Australia, and Israel, and employs 51-100 people.

Name

Marketman

Legal name

MarketMan Inc.

Website

https://marketman.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

MarketMan is a cloud-based SaaS restaurant inventory and back-of-house management platform serving 15,000+ restaurants globally, automating purchasing, recipe costing, vendor management, and real-time COGS tracking for foodservice operators.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Wholesale Trade Agents and Brokers (4251)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Purchase Order (PO) Management & Processing (BPAAAJAF)

akta.pro secondary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

Keywords

• Restaurant inventory management
• Foodservice purchasing software
• COGS tracking software
• Recipe costing software
• Vendor payment management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Starter Plan: Monthly subscription providing core inventory management, purchasing, and receiving functionality for single-location operators
2. SaaS Subscription - Growth Plan: Monthly subscription with enhanced features including AI-powered recipe creation, real-time costing, and automatic COGS tracking for operators seeking deeper cost insights
3. SaaS Subscription - Enterprise Plan: Custom-priced enterprise tier with full platform access including AI ordering, vendor integrations, and API access for sophisticated multi-unit operators

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

MarketMan is a cloud-based SaaS platform that automates back-of-house operations for restaurants, including inventory management, purchase ordering, vendor management, invoice processing, recipe costing, and real-time COGS tracking. The platform integrates with POS systems, accounting software, and food distributors to streamline procurement workflows and reduce food costs for restaurant operators ranging from single-location independents to multi-unit enterprise chains.

Product overview

MarketMan is a cloud-based SaaS restaurant management platform that offers a comprehensive suite of integrated modules for restaurant inventory management, purchasing, accounts payable automation, and recipe costing. The core platform consists of Restaurant Management Software as the central hub, with specialized modules including Restaurant Inventory Management, Accounts Payable Automation, Purchasing and Receiving, Multi-Unit and Commissary Kitchen Inventory, AI-powered Recipe Management (Cookbook), and Menu Costing. The platform is accessible via web and mobile applications (iOS and Android). Pricing tiers include Starter ($199/month), Growth ($249/month), and Enterprise (custom pricing). MarketMan integrates with major POS systems, accounting software, and food distributors including Square, Lightspeed, Toast, TouchBistro, QuickBooks, Xero, Sysco, and US Foods to provide seamless data synchronization and automated workflows for restaurant operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Management Software A cloud-based restaurant management platform that centralizes inventory control, purchasing, expense tracking, and recipe costing in one place, helping restaurants reduce COGS and reclaim hours lost to manual processes.
• Restaurant Inventory Management Real-time inventory tracking and management system enabling operators to monitor stock levels, track ingredient usage, and maintain optimal inventory across single or multiple locations.
• Accounts Payable Automation Automated accounts payable solution that monitors price fluctuations, shortages, and errors while providing real-time food cost transparency and menu profitability reports.
• Purchasing and Receiving Software for restaurant purchasing and order management that enables automated ordering to distributors, vendor management, and streamlined procurement workflows.
• Multi-Unit and Commissary Inventory management solution designed for multi-unit restaurant operators and commissary kitchens, enabling centralized control and reporting across multiple locations.
• AI-powered Recipe Management (Cookbook) AI-powered recipe management system that connects all data and breaks down the cost of ingredients for every menu item, helping operators identify profitable and unprofitable dishes.
• Menu Costing Real-time recipe costing tool that calculates the cost of ingredients for menu items and provides live updates on menu profitability.
• Solutions for Food Distributors Solutions tailored for food distributors including inventory management, order automation, and supplier integration capabilities, with white-label mobile app options.
• Square Restaurant Inventory by MarketMan AI-driven inventory management integration for restaurants developed in partnership with Square, providing real-time ingredient tracking, automated purchasing, and cost-of-goods insights embedded in the Square Dashboard.

Quantifiable outcome

• 5% reduction in food costs during first year
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability6 records

Feature5 records

Partnerships

21 partnerships are on record, tiered flagship/key partner, core partner and minor partner.

• Squareflagship/key partnerStrategic or Co-development Partner · 2 April 2026Square and MarketMan launched Square Restaurant Inventory by MarketMan, a globally available AI-driven inventory management integration for restaurants. The partnership, spanning over a decade, enables real-time ingredient tracking, automated purchasing, and cost analysis integrated directly into the Square platform. The launch was accompanied by restaurant inventory management features in Canada's Square AI launch in March 2026.
• Lightspeedcore partnerTechnology or IntegrationFeatured partner integration enabling inventory management synchronization with Lightspeed POS for small and medium-sized businesses. MarketMan is listed as a featured partner on Lightspeed's integration marketplace.
• Toastcore partnerTechnology or IntegrationIntegrated partner providing restaurant POS and management system integration for inventory synchronization and data flow between Toast and MarketMan platforms.
• TouchBistrocore partnerTechnology or IntegrationiPad POS integration partner with documented case studies (Cafe Crepe) showing 85% reduction in inventory time. TouchBistro powers over 16,000 restaurants in more than 100 countries.
• QuickBookscore partnerTechnology or IntegrationIntegrated accounting partner enabling seamless synchronization of inventory cost data and accounts payable information between MarketMan and QuickBooks.
• Xerocore partnerTechnology or IntegrationIntegrated accounting partner providing cloud-based accounting software synchronization with MarketMan's inventory and purchasing data.
• Syscocore partnerChannel Partner/ Reseller/ DistributorGlobal food distributor partnership enabling MarketMan customers to sync pricing, product codes, and ordering directly with Sysco. Integration allows automatic price updates and order flow between systems.
• US Foodscore partnerChannel Partner/ Reseller/ DistributorMajor US food distributor partnership enabling integrated ordering and invoice synchronization between MarketMan and US Foods ordering systems.
• Performance Foodservicecore partnerChannel Partner/ Reseller/ DistributorPFG (Performance Foodservice) integration partner allowing MarketMan users to automatically receive price updates, product codes, and new items from PFG distributors.
• Gordon Food Servicecore partnerChannel Partner/ Reseller/ DistributorNorth America's largest family-operated broad-line food distribution company partnership enabling integrated supplier management and ordering for MarketMan customers.
• NCR Alohacore partnerTechnology or IntegrationIndustry-leading restaurant technology provider partnership integrating MarketMan inventory management with NCR/Aloha POS systems.
• Shift4core partnerTechnology or IntegrationSkyTab POS system integration partner providing restaurant point-of-sale connectivity with MarketMan inventory management.
• WebstaurantStoreminor partnerChannel Partner/ Reseller/ DistributorRestaurant equipment and supplies marketplace partnership for operational purchasing needs.
• Paperchaseminor partnerImplementation/ SI/ Consulting PartnerOutsourced accounting partner for mid to large-size restaurant groups providing financial data and operational optimization.
• Twice Bakedminor partnerImplementation/ SI/ Consulting PartnerHospitality industry advisory and technology implementation services focused on simplifying restaurant operations.
• 5&5minor partnerImplementation/ SI/ Consulting PartnerIT and digital managed services company supporting restaurant brands on digital implementations, POS & SaaS management, and loyalty management. Has worked with 140+ brands including CKE, Tropical Smoothie Cafe, Bojangles, and Raising Cane's.
• No Rivalminor partnerImplementation/ SI/ Consulting PartnerItaly-based personalised consultancy, fiscal management, and Lightspeed K series expert partner.
• KATAMI Consultancyminor partnerImplementation/ SI/ Consulting PartnerHospitality, leisure, and retail industry consultancy helping operators maximize technology and non-technology solutions for business growth.
• Eposabilityminor partnerImplementation/ SI/ Consulting PartnerHospitality technology selection consultancy matching restaurant challenges with proven technology solutions.
• Sora Partnersminor partnerImplementation/ SI/ Consulting PartnerTechnical services firm specializing in restaurants with services from tech consultations to full scale POS implementation and support.
• Shamrock Foodsminor partnerChannel Partner/ Reseller/ DistributorFood distributor and supplier providing solutions, supplies, and bulk wholesale foods for restaurants and food service businesses.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Restaurant365: Restaurant365 is a cloud-based restaurant enterprise management platform combining accounting, inventory, purchasing and scheduling for single- and multi-unit operators. It directly competes with MarketMan on back-of-house inventory and COGS management for restaurants.
• Crunchtime: Crunchtime provides restaurant operations software covering inventory, food cost, labor and scheduling for chains and multi-unit operators. Its inventory and recipe costing modules overlap directly with MarketMan's core offerings to enterprise restaurant groups.
• Apicbase: Apicbase is a recipe management and inventory platform for hospitality chains, with strong traction in European markets. It targets the same multi-unit operator use case as MarketMan for recipe costing, production and procurement workflows.
• Galley Solutions: Galley Solutions offers recipe costing, menu engineering and inventory management software for professional kitchens and multi-unit food operators. It competes directly with MarketMan's AI-powered recipe management and menu costing modules.
• ChefTec: ChefTec provides food costing, inventory and purchasing software for restaurants, caterers and food manufacturers. It is a legacy competitor to MarketMan in standalone back-of-house inventory and recipe management for SMB operators.
• Yellow Dog Software: Yellow Dog Software builds inventory, ordering and recipe costing tools for single- and multi-unit restaurants. It addresses the same SMB and mid-market customer segments as MarketMan's Starter and Growth tiers.

Broad incumbents

• Toast: Toast is a leading restaurant POS and management platform that has expanded into inventory, ordering and back-office tools. It is one of MarketMan's core integration partners but also a broad competitor as it bundles more back-office functionality into its suite.
• Square for Restaurants: Square for Restaurants is Block's POS and restaurant management offering and MarketMan's flagship embedded partner. With Square Restaurant Inventory by MarketMan launched in April 2026, Square is both MarketMan's biggest distribution channel and a potential in-house competitor.
• Lightspeed Restaurant: Lightspeed provides POS and commerce solutions for restaurants, retailers and golf operators, with built-in inventory and analytics. Its restaurant suite overlaps with MarketMan on inventory and vendor management for SMB and mid-market operators.
• TouchBistro: TouchBistro is an iPad-based POS platform for restaurants serving over 16,000 venues in 100+ countries and a core MarketMan integration partner. It provides basic inventory and ordering alongside its POS, competing as part of a broader front-of-house suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MarketManApp
• Facebookfacebook.com/getmarketman
• LinkedInlinkedin.com/company/marketman

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketman