What Sora Partners does

Sora Partners, Inc. is a private managed IT and POS support services company serving multi-location restaurant, retail, and hospitality brands across the United States. Founded in 2020 (with company materials referencing operations since 2012), the Orlando-headquartered firm — governed under California law — operates through a nationwide network of technicians covering at least 10 states and claims a base of more than 2,000 restaurant brands and franchise groups, including enterprise accounts such as Firehouse Subs, Pluckers Wings Bar, Karl Strauss Brewing Company, and Courtyard by Marriott. The company's offering is organized into three service brands: SERVD I.T., which delivers managed networking, 24/7 monitoring, patching, helpdesk, and IT health checks; SERVD POS, which provides live phone-based POS support, installation, training, and a 90-Day Post-Live support program for Toast, Square, Clover, and Lightspeed platforms; and SORA Sites, which covers website management, SEO, digital marketing, content, e-commerce, and mobile app development.

Revenue is generated through a mix of recurring monthly managed-IT contracts and project-based professional services for POS installation, training, and post-live support, supplemented by web services and digital marketing engagements. Pricing is custom and quote-based, scaled to location count and terminal volume, and sold primarily through a consultative enterprise field-sales motion backed by vertical-specific case studies, free IT health checks, and inside-sales phone and web lead capture. The company's distribution relies on certified-partner status with major restaurant POS platforms and integration listings with Restaurant 365 and MarketMan for inbound channel flow.

Sora Partners is founder-owned with no disclosed institutional funding, parent company, or acquisitions, and positions itself as a single-vendor alternative to fragmented generalist IT and POS support providers for the hospitality vertical. The product surface remains services-led rather than software-led, with no proprietary platform product, no disclosed AI/ML capabilities, and no mobile or desktop application distribution.

Name

Sora Partners

Legal name

Sora Partners, Inc.

Website

https://sorapartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sora Partners is a private managed IT and live POS support services firm serving multi-location restaurant, retail, and hospitality brands across the United States through its SERVD I.T., SERVD POS, and SORA Sites service brands.

Ownership category

akta.pro rank

Product category

Restaurant & Hospitality Managed IT Services

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POS Installation, Maintenance & Field Services (FSAMADAJ)

Keywords

• Managed IT services
• POS support
• Restaurant technology
• Hospitality IT
• Network monitoring

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing managed IT services for restaurants and franchises including monitoring, patching, and helpdesk support. Provides network management and security services.
2. POS Support Services: Live POS support, installation, training, and post-live support programs. Services include POS installation, POS training, and the 90-Day Post-Live POS Support Program.
3. Web Services: Website management, SEO and digital marketing, content and graphics creation, e-commerce solutions, and mobile app development services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sora Partners delivers managed IT services and live POS support to multi-location restaurant, retail, and hospitality brands. The portfolio centers on three branded service lines: SERVD I.T. for managed networking and helpdesk, SERVD for live phone-based POS troubleshooting and installation (spanning Toast, Square, Clover, and Lightspeed), and SORA Sites for restaurant website design, hosting, and SEO. Additional offerings include a 90-Day Post-Live POS Support Program, POS installation and training, IT Health Check assessments, and web/digital services such as SEO, content, e-commerce, and mobile app development.

Product overview

Sora Partners is a managed IT and POS support services company serving multi-location restaurant, retail, and hospitality brands. The company offers a unified services portfolio combining managed IT infrastructure (SERVD I.T.), live POS support (SERVD), and web services (SORA Sites). SERVD I.T. provides 24/7 network monitoring, IT management, and helpdesk support, while SERVD POS Support offers live phone-based POS troubleshooting for Toast and Square platforms. The web services suite includes website management, SEO, e-commerce, and mobile app development. Additional services include POS installation, training, the 90-Day Post-Live Support Program, and I.T. Health Check assessments. The company operates with a partner network supporting Restaurant 365 and MarketMan inventory integrations.

Differentiator

Problem solved

Functional benefit

Brands

• SERVD: Live POS support and IT management services brand. SERVD I.T. provides managed networking and IT health checks. SERVD provides live POS support including installation, training, and post-live support.
• SORA Sites

Products and services

• SERVD I.T. Managed Networking Managed networking and IT management service providing 24/7 network monitoring, patching, and helpdesk support for restaurants, franchises, and retail businesses.
• SERVD Live POS Support Live phone-based POS support hotline and remote troubleshooting service for multi-location restaurant brands, providing real-time POS issue resolution for Toast, Square, Clover, and Lightspeed platforms.
• 90-Day Post-Live POS Support Program Structured post-launch support program following POS system go-live, offering scheduled check-ins, on-site visits, and access to Tier 2 and Tier 3 support technicians from 8 a.m. to midnight.
• POS Installation Professional installation of point-of-sale systems including hardware setup, configuration, and system readiness for new and existing restaurants.
• POS Training Staff training on POS system operations covering front-of-house, back-of-house, and manager-level reporting.
• I.T. Health Check IT infrastructure assessment evaluating network stability, backup readiness, security protocols, and cloud and remote access capabilities for restaurants.
• IT Setup and Management Services Comprehensive IT infrastructure setup and ongoing management for restaurants and hospitality businesses, covering networking, endpoint, and security needs.
• SORA Sites Website Management Restaurant website design and management service providing built-in SEO, hosting, and ongoing content updates.
• SEO & Digital Marketing Search engine optimization and digital marketing services designed to improve online visibility and drive customer acquisition for restaurants.
• Content & Graphics Creation Custom content and graphic design services for restaurant websites and marketing materials.
• E-Commerce Solutions Online ordering and e-commerce capabilities built for restaurants and retail businesses.
• Mobile App Development Custom mobile application development services tailored to restaurants and hospitality businesses.

Quantifiable outcome

• Trusted by 2000+ restaurant brands and franchise groups
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Toast POScoreTechnology or IntegrationSORA Partners provides POS installation, training, and ongoing support services for Toast POS systems. They are a certified support partner offering live support, go-live assistance, and post-launch training for Toast users in the hospitality industry.
• Square POScoreTechnology or IntegrationSORA Partners offers installation, training, and support services for Square POS systems, serving restaurants and retail businesses using the Square platform.
• Clover POScoreTechnology or IntegrationSORA Partners provides POS support services for Clover POS systems, offering installation, training, and ongoing support for retail and restaurant businesses.
• Lightspeed POScoreTechnology or IntegrationSORA Partners offers support services for Lightspeed POS systems, a popular choice for retail and hospitality businesses with strong inventory and e-commerce tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• ConnectWise: PSA/RMM software platform that powers many managed IT service providers including restaurant-vertical MSPs; ecosystem enabler to Sora's managed service operations rather than a direct competitor.

Broad incumbents

• Toast Inc. Leading restaurant POS platform whose first-party Toast Care/professional services compete directly with Sora's SERVD POS offering; Sora is a certified Toast installation/support partner, making Toast both ally and direct competitor for the same restaurant customers.
• Lightspeed Commerce: POS and commerce platform serving restaurants and retail; Sora is a certified Lightspeed support partner, and Lightspeed's first-party professional services overlap with Sora's installation, training and ongoing support offerings.
• Block (Square): Square POS platform with built-in first-party installation and support services for restaurant and retail; competes with Sora's SERVD POS support for Square-based operators.

Direct peers

• CMIT Solutions: Large national managed IT services franchise serving SMBs including restaurants and hospitality; comparable managed-IT-plus-vertical-overlay business model targeting the same small/mid-market customers Sora pursues.
• Restaurant Technology Inc. Specialty restaurant technology services firm providing equipment, installation and ongoing support for foodservice operators; directly comparable restaurant-vertical tech services specialist.
• Gravity Networks: Managed IT and cybersecurity services provider for SMB and mid-market customers including retail and hospitality; offers the recurring managed services support model similar to SERVD I.T.
• NetStar: Managed IT services firm providing proactive monitoring, patching and helpdesk support to SMB and mid-market customers including hospitality; matches SERVD I.T.'s managed services value proposition.
• Stratosphere Networks: Managed IT services and IT support provider with experience in multi-location retail and restaurant clients; offers similar subscription-priced managed IT, helpdesk and POS-adjacent support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sorapartners
• LinkedInlinkedin.com/company/sora-partners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sora Partners