What deeploi does

deeploi is a Berlin-based, venture-backed startup operating an all-in-one IT-as-a-Service platform aimed primarily at European SMEs and growth-stage companies without dedicated internal IT departments. Founded in 2023 by Julian Lübke and Philipp Hoffmann, the company consolidates device management (macOS, Windows, iOS), employee onboarding and offboarding, software and license provisioning, helpdesk support, endpoint security, and compliance (GDPR, ISO 27001, NIS2) into a single subscription-based dashboard accessible to non-technical users such as HR and operations teams. The platform automates routine IT workflows through integrations with Apple Business Manager, Microsoft 365, Google Workspace, HRIS systems, SentinelOne (endpoint protection), Acronis (backup), Fleet DM (device telemetry), Kertos (compliance), and European hardware sourcing partners COMSPOT and topi.

The underlying technology is an orchestration layer over existing device management frameworks and SaaS APIs rather than a proprietary endpoint agent stack, with HRIS-driven triggers initiating account creation, device enrollment, and license assignment across the integrated ecosystem. Deeploi monetises through per-user subscription licenses segmented into Managed (full device management and human IT support), Light (app access without device control), and Not Managed (free tracking), layered with a Microsoft 365 reseller line, a Security+ endpoint protection add-on, and a paid referral programme. Go-to-market combines direct enterprise sales (book-a-demo motions) with self-serve exploration, content marketing via the company's blog and earned media in publications such as TechCrunch, Wirtschaftswoche, and t3n, and partner-led distribution through the Apple and Microsoft ecosystems.

At the time of writing the company has raised approximately €3 million in pre-seed funding (Cherry Ventures, March 2023) and a subsequent seed round (Atomico-led, January 2024), operates with 11–50 employees from its Berlin headquarters (Lobeckstraße 36–40, c/o Techspace), and serves over 200 customers with a Western Europe go-to-market and a publicly stated intention to expand into the United States after establishing regional dominance.

Name

deeploi

Legal name

deeploi GmbH

Website

https://deeploi.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

deeploi is a Berlin-based IT-as-a-Service platform that automates device management, onboarding, IT support, security, and compliance for European SMEs and growth-stage companies via a single per-user subscription dashboard integrated with Apple, Microsoft, and Google ecosystems.

Ownership category

akta.pro rank

Product category

IT Management Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

IT Asset Management (ITAM) Platforms (HDAEALAD), IT Operations, Event & Incident Management (NOC/SOC-to-ITSM) (BPAEAJAH)

Keywords

• IT management software
• Device management
• Employee onboarding
• Endpoint security
• Compliance management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing (Managed/Light): Deeploi charges per-user subscription fees based on license type (Managed or Light). Managed licenses include full device management and IT support; Light licenses cover app access without device management.
2. Microsoft 365 Reseller: Deeploi purchases, assigns, and manages Microsoft 365 licenses on behalf of customers as a reseller. Includes ongoing management, changes, renewals, and support.
3. Referral Program: Customers can refer new business and receive €500 Amazon voucher when referral signs a contract. Referral gets first 2 months free.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

deeploi sells an all-in-one IT-as-a-Service software platform that centralizes device management (macOS, Windows, iOS), automated employee onboarding and offboarding, software and account provisioning, IT helpdesk support, endpoint security, and compliance management (GDPR, ISO 27001, NIS2) for SMEs and modern companies. The product is delivered as a per-user subscription (Managed and Light license tiers) with an integrated human IT expert support desk.

Product overview

deeploi is an all-in-one IT-as-a-Service platform that centralizes all company IT operations into a single dashboard. The core Platform serves as the central hub, with integrated modules for Onboarding (automated employee provisioning), Device Management (macOS/Windows/iOS control), IT Support (expert helpdesk), Cybersecurity (encryption and endpoint protection), and Compliance (GDPR/ISO27001/NIS2). The platform operates on a license-based model with Managed (full service with device management), Light (app access without device management), and Not Managed (free tracking) license tiers. Additional offerings include Bundles for app grouping, Security+ as an endpoint protection add-on, a Microsoft 365 reseller service, and a Partner Network integrating Apple, COMSPOT, topi, Kertos, Fleet DM, SentinelOne, and Acronis. The platform claims 90% reduction in manual IT effort and 95% faster onboarding.

Differentiator

Problem solved

Functional benefit

Products and services

• deeploi Platform All-in-one IT management software platform that centralizes device setup, app deployment, onboarding, offboarding, IT support, security, and compliance into a single dashboard for SMEs and modern companies. Delivered as a per-user subscription in Managed and Light license tiers.
• Microsoft 365 Reseller Services deeploi purchases, assigns, and manages Microsoft 365 licenses on behalf of customers as an authorized reseller, including ongoing management, license changes, renewals, and migration support. Available in Business Basic, Business Standard, and Business Premium tiers.

Quantifiable outcome

• 90% reduction in manual IT effort
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ApplecoreTechnology or IntegrationApple partnership allows customers to order and configure Mac and iPhone devices directly through deeploid.
• COMSPOTcoreTechnology or IntegrationCOMSPOT is a hardware partner enabling business hardware sourcing and delivery across Europe directly from the deeploid dashboard.
• Microsoft 365coreTechnology or IntegrationMicrosoft 365 accounts, licenses, and access are managed automatically through deeploid. Deeploid acts as a Microsoft reseller.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JumpCloud: JumpCloud offers a unified platform for device management, identity, and access, with an SMB focus — directly overlapping deeploi's core IT management value proposition for SMEs.
• Rippling: Rippling bundles HR, IT, and device management into one platform for SMBs and mid-market — the closest direct competitor in the all-in-one IT+people operations category.
• Workwize: Workwize provides IT device lifecycle management including procurement, deployment, retrieval, and compliance — directly competing in deeploi's device management + onboarding space.
• Jamf: Jamf specializes in Apple device management for businesses — a core capability within deeploi's platform, and a relevant competitor particularly for macOS-heavy customer bases.
• Kandji: Kandji offers Apple-focused device management with security and compliance features, competing directly with deeploi's macOS/iOS management and security stack for SMBs.

Broad incumbents

• Microsoft Intune: Microsoft Intune is the dominant enterprise MDM bundled with Microsoft 365 — a broad incumbent whose move downmarket directly threatens deeploi's SME positioning.
• ServiceNow: ServiceNow is the enterprise ITSM/ESM leader with a broad platform covering service desk, asset management, and workflows — overlapping with deeploi's ITSM ambitions at the higher end.

Regional players

• Happeo: Happeo is a European-headquartered workplace/IT platform focused on collaboration and IT management — a regional peer with comparable target customers and similar European SME focus.

Emerging players

• Fleet: Fleet provides cross-platform device management (macOS, Windows, Linux) — relevant as a technology peer, particularly because deeploi already integrates Fleet DM into its platform.
• Oomnitza: Oomnitza delivers IT asset management and SaaS management automation — overlapping with deeploi's IT inventory and compliance modules for mid-market customers.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deeploi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deeploi