Userled
- Company typePrivate
- Founded2023
- HeadquartersSevenoaks, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Userled firmographics
Firmographics- Name
- Userled
- Legal name
- Userled.io Ltd
- Website
- https://userled.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Userled industry classification
Industry- Product category
- Account-Based Marketing (ABM) Software
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Userled is headquartered
LocationHeadquarters
- HQ city
- Sevenoaks
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Userled business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: SaaS platform subscription with pay-per-play pricing model. Fees are non-cancellable, non-pro-ratable for partial months, and non-refundable. Annual contracts with automatic renewal. Pilot/POC customers automatically enrolled into full annual contract unless opt-out provided 2 weeks prior to end.
- Usage-based Add-ons: Pricing includes unlimited seats, accounts, experiences, and integrations. Marketing collateral indicates 'Pay per play' model suggesting consumption-based elements beyond base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription with pay-per-play pricing |
| Other | Annual | Pay per play with unlimited access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Userled product offering
Product offeringCore offering
Userled is an AI-powered account-based marketing (ABM) activation platform that helps B2B marketing and sales teams identify target accounts, resolve visitor identity without third-party cookies, and deliver personalized experiences across paid ads, microsites, and sales outreach. The platform combines a cookieless identity layer with AI-generated creative and copy, enabling teams to launch and measure one-to-one ABM campaigns from a single workflow.
Product overview
Userled is an AI + ABM Activation Platform designed for enterprise B2B marketing and sales teams. The platform consists of a unified core system with four integrated modules: LinkedIn ABM Ads for targeted advertising, Microsites for personalized landing pages, Sales Plugin for sales enablement, and Event Invites for personalized event outreach. The platform also includes a Contact Insights add-on for real-time engagement tracking and a free Marketing Assets Generator tool. All modules share a common AI-powered infrastructure for content generation and personalization, integrated with major CRM and marketing automation platforms including Salesforce, HubSpot, Marketo, Demandbase, 6sense, Outreach, Salesloft, and LinkedIn Campaign Manager.
Differentiator
Problem solved
Functional benefit
Products and services
- Userled ABM Activation Platform End-to-end account-based marketing activation platform for B2B marketing and sales teams; identifies target accounts, resolves visitor identity without third-party cookies, and activates personalized ads, microsites, and sales outreach from a single workflow.
- LinkedIn ABM Ads AI-personalized LinkedIn advertising module that generates and serves one-to-one ad creative tailored to target accounts; designed for B2B marketers running ABM campaigns on LinkedIn.
- ABM Microsites AI-generated personalized microsites tailored to individual target accounts, used by B2B marketing teams to deliver account-specific landing experiences as part of ABM campaigns.
- Sales Outreach Plugin Plugin that connects ABM audiences and insights to sales outreach workflows, enabling B2B sales teams to engage target accounts with context from the Userled platform.
- Event Invites Personalized event invitation and management capability for driving target-account attendance to webinars, field events, and other ABM programs.
- Marketing Assets Generator Free AI-powered tool that generates marketing assets for B2B marketers; available on the Userled website as a top-of-funnel offering to drive awareness and adoption.
- Google Ads Generator Free AI-powered tool that generates Google Ads creative and copy for B2B marketers; available on the Userled website as a top-of-funnel offering.
Quantifiable outcome
- 3x faster campaign launch, 20x more account coverage
- +7 more outcomes
Companies that use Userled
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles1 record
Userled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature6 records
Userled partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and standard.
- DemandbasecoreIntegration partnership enabling account prioritization using Demandbase data and segments to focus on high-value accounts.
- MarketocoreIntegration delivering 1-to-1 experiences powered by Marketo fields and segments at any stage of the customer journey.
- SalesforcecoreIntegration bringing target audience directly from Salesforce and pushing back engagement data, session insights, and analytics.
- HubSpotcoreIntegration bringing target audience from HubSpot and pushing back engagement data, session insights, and analytics.
- OutreachstandardIntegration increasing engagement rate with tailored outreach by integrating custom landing pages directly to contacts in Outreach.
- SalesloftstandardIntegration for tailored outreach through Salesloft with engagement rate increases through personalized landing pages.
- LinkedIn Campaign ManagercoreIntegration for creating and distributing 1-to-1 ad campaigns to most important accounts in LinkedIn and capturing engagement.
- 6sensestandardIntegration prioritizing account lists using 6sense data and segments to guide next engagement moves.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Userled competitors and assessment
Company assessmentDirect peers
- PathFactory: B2B content intelligence and personalization platform cited in Userled's pricing comparison ($40K-$120K). Competes on personalized content experiences for enterprise ABM campaigns.
- Mutiny: AI-powered ABM personalization platform explicitly cited by Userled as its primary competitor (Mutiny pricing of $40K-$150K). Both offer no-code personalized microsites and account-based content generation for B2B enterprise sales teams.
- Folloze: ABM microsite and personalization platform explicitly cited in Userled's competitive pricing comparison ($40K-$150K). Both focus on personalized microsites for target accounts in B2B enterprise ABM motions.
- Terminus: Account-based marketing platform for B2B enterprise sales and marketing teams, offering account identification, advertising, and measurement. Directly competes with Userled in the ABM activation and personalization category.
- RollWorks: ABM platform from NextRoll focused on account-based advertising and sales intelligence for B2B mid-market and enterprise. Competes with Userled in LinkedIn-based account advertising and account targeting.
Broad incumbents
- Demandbase: Established enterprise ABM platform with account identification, advertising, and sales intelligence capabilities. Demandbase is an integration partner of Userled, indicating ecosystem overlap but with a much broader full-stack ABM offering.
- HubSpot Marketing Hub: All-in-one marketing platform with ABM features including account targeting and personalization. Integration partner of Userled but competes in the broader martech stack evaluation for B2B teams.
- 6sense: Leading ABM/intent data platform with predictive analytics and account identification. Integration partner of Userled; 6sense competes in adjacent ABM territory with deeper intent data and larger enterprise footprint.
- Salesforce Account Engagement (Pardot): Enterprise B2B marketing automation platform with ABM capabilities, integrated with Salesforce CRM (which Userled integrates with). Competes indirectly as part of broader marketing cloud suites buyers evaluate vs. point solutions.
Emerging players
- Jabmo: Account-based marketing platform focused on B2B manufacturers and industrial accounts. Overlaps with Userled in ABM activation and personalization but specializes in industrial/account-based advertising verticals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Userled social profiles
Digital presenceUserled compliance and trust
Trust signalCompliance4 records
Userled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Userled leadership team
Management profileNumber of profiles
Profiles2 records
Userled funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Userled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Userled
What does Userled do?
Userled is an AI-powered account-based marketing (ABM) activation platform that helps B2B marketing and sales teams identify target accounts, resolve visitor identity without third-party cookies, and deliver personalized experiences across paid ads, microsites, and sales outreach. The platform combines a cookieless identity layer with AI-generated creative and copy, enabling teams to launch and measure one-to-one ABM campaigns from a single workflow.
Is Userled a public or private company?
Userled is a private company. It is classified as venture growth investor backed and is currently operating.
When was Userled founded?
Userled was founded in 2023. It employs 11 to 50 people.
Where is Userled based?
Userled is headquartered in Sevenoaks, United Kingdom, in the Europe region.
How does Userled make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are usage-based Add-ons.
Who are Userled's main competitors?
Direct peers on record are PathFactory, Mutiny, Folloze, Terminus and RollWorks. Broad incumbents are Demandbase, HubSpot Marketing Hub, 6sense and Salesforce Account Engagement (Pardot). Jabmo is listed as an emerging player.
Does Userled have an API?
No public API is recorded for Userled.
What industry is Userled in?
Userled's product category is Account-Based Marketing (ABM) Software. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 7311.