Folloze
Folloze is an AI-powered B2B buyer experience platform that enables enterprise and mid-market marketing and sales teams to build personalized digital experiences, capture first-party intent data, and scale account-based marketing programs.
- Company typePrivate
- Founded2013
- HeadquartersSan Mateo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Folloze does
Folloze is an AI-powered B2B buyer experience platform company founded in 2013 and headquartered in Palo Alto, California. It sells primarily to enterprise and mid-market B2B marketing and sales organizations, with a stated focus on account-based marketing (ABM), demand generation, and personalized buyer engagement. The platform enables customers to build on-brand microsites, landing pages, deal rooms, and virtual events without engineering resources, while capturing first-party intent signals — including features explored, use cases reviewed, and contact readiness — that go beyond conventional click metrics. A 92% customer retention rate, named deployments at Cisco, Autodesk, ServiceNow, ADP, DocuSign, and HP, and case-study outcomes such as $6.3M influenced pipeline at Conga, $7.5B net-new transaction volume at Walker & Dunlop, and a 5-month sales cycle reduction at Autodesk indicate broad enterprise traction.
The core product is the Folloze Buyer Experience Platform, organized as a platform-plus-modules architecture: No-Code Designer for experience creation, Brand Manager for governance, Content Center for asset management, Digital Sales Room for sales orchestration, and an Impact Dashboard for engagement analytics. On top of this base, Folloze AI — launched in 2025 — adds Generator Agents for autonomous campaign construction, Content AI (powered by ChatGPT) for real-time recommendations, a Personalization Agent for visitor-adaptive messaging and visuals, and an AI Intent Agent for engagement scoring. A 2025 MCP (Model Context Protocol) integration allows the platform to plug directly into Claude, ChatGPT, and other LLMs, and an Open API exposes programmatic access to content, boards, and signals. Product launches in 2025 and a platform 3.0 release disclosed for 2026 indicate sustained R&D investment.
Folloze operates a sales-led SaaS model with quote-based enterprise pricing that is not publicly disclosed, distributed through direct enterprise sales, a global Agency Partner Program (ABMA, Harte-Hanks, StrategicABM, SalesEngine, ChoirGTM, Alcamo), and a Technology Partner Program with deep integrations to the core martech stack: Salesforce, Marketo, HubSpot, Eloqua, 6sense, Demandbase, Outreach, SalesLoft, Gong, and Qualified. The company has disclosed five funding events totaling roughly $33M, most recently a $13.3M round in July 2021 led by Cervin Ventures, alongside Benhamou Global Ventures, Canvas Prime, Grayhawk Capital, and New Enterprise Associates.
Folloze firmographics
Firmographics- Name
- Folloze
- Legal name
- Folloze, Inc.
- Website
- https://folloze.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Folloze is an AI-powered B2B buyer experience platform that enables enterprise and mid-market marketing and sales teams to build personalized digital experiences, capture first-party intent data, and scale account-based marketing programs.
- Ownership category
- akta.pro rank
Folloze industry classification
Industry- Product category
- B2B Buyer Experience and Account-Based Marketing Platform
- NAICS
- Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Account-Based Marketing (ABM) Services (BPAFAKAG), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Folloze is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Folloze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based platform access for B2B buyer experience and personalization. Pricing is quote-based and not publicly disclosed, suggesting enterprise-tier pricing with annual or multi-year contracts typical of SaaS models.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Folloze product offering
Product offeringCore offering
Folloze is a B2B Buyer Experience Platform that enables marketing and sales teams to create personalized content experiences, microsites, and campaigns at scale. It uses AI (Folloze AI, Content AI, Generator Agents) to automate campaign building, personalize content by buyer behavior and intent, and capture first-party engagement signals. The platform integrates with CRMs (Salesforce), marketing automation (Marketo, HubSpot, Eloqua), ABM tools (6sense, Demandbase), and sales engagement (Outreach, SalesLoft, Gong) and supports external LLMs via MCP integration.
Product overview
Folloze is a B2B Buyer Experience Platform that offers a unified platform-plus-modules architecture. The core Folloze Buyer Experience Platform enables creation of personalized content experiences at scale, while Folloze AI provides the AI layer with Generator Agents, Content AI, and Personalization Agents for autonomous campaign building. The platform includes key modules like the Impact Dashboard for analytics, Brand Manager for governance, Content Center for asset management, and Digital Sales Room for sales orchestration. All capabilities are accessible through no-code design tools, an Open API, and MCP integration for AI assistant connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Folloze Buyer Experience Platform The core B2B buyer experience platform that enables marketing and sales teams to create personalized content experiences, manage campaigns, and capture buyer engagement signals at scale.
- Folloze AI AI-powered personalization engine that combines Generator Agents, Content AI, and autonomous campaign building capabilities to accelerate B2B marketing campaigns using generative AI.
- Generator Agents AI agents that autonomously build campaigns from brief to live microsites, handling content selection, messaging, creative alignment, and campaign execution at scale.
- No-Code Designer Visual design tool enabling users to create on-brand microsites, landing pages, virtual events, deal rooms, and digital experiences in minutes without technical expertise.
- Impact Dashboard Comprehensive analytics dashboard providing individual engagement and conversion metrics, account engagement scores, and AI Intent Agent insights for measuring campaign performance.
- Digital Sales Room Intelligent digital sales space that delivers timely, targeted programs and automatically personalizes experiences based on buyer engagement.
- Agency Partner Program Program enabling agency partners to deliver ABM and Demand Gen campaigns using the Folloze buyer experience platform for their B2B clients.
Quantifiable outcome
- 10X increased campaign capacity
- +7 more outcomes
Companies that use Folloze
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Folloze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature11 records
Folloze partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- 6sensecoreIntegration combining 6sense AI-powered intent and propensity data with Folloze's contextual content and messaging to deliver personalized buyer journeys. The partnership enables real-time account identification and dynamic personalization based on intent and buying stage.
- DemandbasecoreIntegration between Demandbase and Folloze enables personalized messaging and content delivery to high-propensity target accounts. Combines Demandbase's account intelligence with Folloze's buyer experience platform for accelerated pipeline growth.
- OutreachcoreIntegration combining Outreach's prospecting capabilities with Folloze's buyer experiences. Allows adding Folloze boards to Outreach sequences, tracking engagement, and personalizing outreach based on account activity.
- SalesforcecoreSalesforce integration syncs buyer and prospect data with Salesforce to track actual engagement. Enables sales and marketing alignment through shared account visibility.
- HubSpotcoreHubSpot integration for marketing automation and CRM connectivity. Enables seamless data flow between HubSpot and Folloze's buyer experience platform.
- MarketocoreMarketo integration with cookie matching for enhanced identity resolution and behavioral tracking. Connects to behavioral profiles for improved personalization.
- ABMAminorAgency partner program member - marketing agency delivering ABM and demand gen campaigns using Folloze.
- AlcamominorAgency partner program member - boutique marketing agency specializing in B2B campaigns.
- ChoirGTMminorGTM consulting partner delivering revenue acceleration programs using Folloze.
- Harte-HanksminorLarge marketing services agency partner - provides ABM and demand gen campaign execution.
- SalesEngineminorRevenue-focused agency partner specializing in B2B demand generation and pipeline acceleration.
- StrategicABMminorABM-specialized agency partner focusing on account-based strategies and execution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Folloze competitors and assessment
Company assessmentDirect peers
- 6sense: Direct ABM platform competitor combining intent data and account engagement; deeply integrated with Folloze but competes for the same ABM budget.
- Demandbase: Direct ABM platform competitor offering account intelligence, advertising, and sales engagement; overlaps with Folloze's personalization and account-based motions.
- Madison Logic: ABM provider focused on account-based advertising and measurement; competes with Folloze for activation of target accounts.
- MRP: ABM platform with predictive analytics and account-based demand generation; comparable to Folloze in targeting and personalization at the account level.
- PathFactory: B2B content intelligence and personalization platform; competes with Folloze's Content AI and buyer journey personalization capabilities.
- Terminus: ABM platform offering multichannel account-based advertising and engagement; competes with Folloze for B2B marketing budget on target accounts.
- Jabmo: ABM platform purpose-built for B2B manufacturers; overlaps with Folloze in personalized content delivery to buying groups.
Emerging players
- ON24: Virtual events and webinar platform with engagement analytics; overlaps with Folloze's event marketing and webcast-driven demand gen use cases.
Broad incumbents
- Salesforce (Pardot / Account Engagement): Enterprise CRM incumbent with native B2B marketing automation and ABM capabilities; competes with Folloze across integration and platform consolidation.
- HubSpot: Broad marketing automation and CRM incumbent with native ABM and personalization features; competes indirectly via suite consolidation pressure on Folloze.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Folloze social profiles
Digital presenceFolloze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Folloze leadership team
Management profileNumber of profiles
Profiles5 records
Folloze funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Folloze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Folloze
What does Folloze do?
Folloze is a B2B Buyer Experience Platform that enables marketing and sales teams to create personalized content experiences, microsites, and campaigns at scale. It uses AI (Folloze AI, Content AI, Generator Agents) to automate campaign building, personalize content by buyer behavior and intent, and capture first-party engagement signals. The platform integrates with CRMs (Salesforce), marketing automation (Marketo, HubSpot, Eloqua), ABM tools (6sense, Demandbase), and sales engagement (Outreach, SalesLoft, Gong) and supports external LLMs via MCP integration.
Is Folloze a public or private company?
Folloze is a private company. It is classified as venture growth investor backed and is currently operating.
When was Folloze founded?
Folloze was founded in 2013. It employs 51 to 100 people.
Where is Folloze based?
Folloze is headquartered in San Mateo, United States, in the North America region.
How does Folloze make money?
One revenue line is on record: saaS Subscription.
Who are Folloze's main competitors?
Direct peers on record are 6sense, Demandbase, Madison Logic, MRP, PathFactory, Terminus and Jabmo. ON24 is listed as an emerging player. Broad incumbents are Salesforce (Pardot / Account Engagement) and HubSpot.
Does Folloze have an API?
Yes. Folloze offers an Open API that provides programmatic access to boards, content, and signals. Developers can automate at scale, push data where it needs to go, and shape buyer experiences down to the content level. The platform also offers MCP (Model Context Protocol) integration allowing connection to Claude or any MCP client to build full campaigns, pull live account signals, and query board and engagement data from AI assistants. Developer documentation is at engage.folloze.com/api.
What industry is Folloze in?
Folloze's product category is B2B Buyer Experience and Account-Based Marketing Platform. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7372.