Qonsent
Qonsent is a US-based privacy technology company that operates a composable consent enablement and identity management platform, serving brands, advertisers, publishers, and enterprises with patent-pending ledger-based consent tools, API integrations, and a consumer wallet application.
- Company typePrivate
- Founded2021
- HeadquartersWestport, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qonsent does
Qonsent, Inc. is a US-based privacy technology company founded in 2021 and headquartered in Westport, Connecticut (with a New York office presence), that operates a composable identity management and consent enablement platform serving brands, advertisers, publishers, and enterprises. The company's core product is a low-code/no-code 'Performance Privacy' platform that enables brands to collect, validate, and orchestrate first-party data and explicit consumer consent across any touchpoint, including web, mobile, connected TV (CTV), digital out-of-home (DOOH), QR codes, iframes, direct links, and APIs.
The platform architecture centers on SmartQontract, a patent-pending encrypted and auditable ledger-based consent agreement system (built on Ketch's dynamic ledger) that records qualified user consent in a two-way, plain-language agreement format. Complementary modules include a Qonsent-in API embed creator, real-time identity validation via TransUnion's Identity Graph, a Resolution Manager for compliance gap detection, the Qonsent Graph for compliant consumer behavior insight, a white-labeled Qonsent Consumer Wallet application, a Preference Management Center, and a Brand Portal for configuration. The platform is positioned against compliance regimes including SOC 2 Type II, CCPA, GDPR, CPRA, and HIPAA.
Qonsent monetizes via enterprise SaaS subscriptions on a quote-based, demo-led sales motion, with revenue also generated through API and integration services and white-label deployments. Distribution combines direct enterprise field sales, channel partnerships with major martech platforms (Salesforce, Snowflake, Oracle, Adobe, AWS, Ketch, TransUnion, LiveRamp, Audience Acuity), and event-driven demand generation. The company has raised approximately $11 million in total funding across a December 2021 $5M seed round and a March 2022 near-$6M SEC-exempt offering, and as of 2024 is reportedly merging with a blockchain provider to form a full-stack privacy technology company.
Qonsent firmographics
Firmographics- Name
- Qonsent
- Legal name
- Qonsent, Inc.
- Website
- https://qonsent.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qonsent is a US-based privacy technology company that operates a composable consent enablement and identity management platform, serving brands, advertisers, publishers, and enterprises with patent-pending ledger-based consent tools, API integrations, and a consumer wallet application.
- Ownership category
- akta.pro rank
Qonsent industry classification
Industry- Product category
- Consent Management & Data Privacy Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Permissioning & Consent Management (OAuth, scopes, revocation) (FSAGACAC)
Keywords
Where Qonsent is headquartered
LocationHeadquarters
- HQ city
- Westport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Qonsent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform/SaaS Subscription: Qonsent operates as a SaaS platform offering subscription-based access to its Performance Privacy platform. The platform is described as 'low code/no code' and provides white-labeled solutions, suggesting a subscription model with tiered pricing based on usage or feature access.
- API/Integration Services: Revenue generated through API services and integration capabilities including Qonsent-in API embed creator for developers implementing dynamic data privacy solutions.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Qonsent product offering
Product offeringCore offering
Qonsent provides a composable Performance Privacy platform that enables brands, advertisers, publishers, and enterprises to collect, process, and orchestrate first-party data and consumer consent across any touchpoint. Its core capabilities include a patent-pending SmartQontract ledger-based consent system, real-time ID validation through identity graph integrations, a low-code/no-code API embed creator, a Qonsent Graph behavioral model, and white-labeled consumer-facing products such as a Preference Management Center and a Qonsent Consumer Wallet. The platform is sold primarily to businesses as a B2B SaaS solution that helps them comply with privacy regulations (SOC II, CCPA, GDPR, CPRA, HIPAA) while rebuilding first-party consumer relationships.
Product overview
Qonsent offers a unified platform architecture centered on its core Performance Privacy platform for consent enablement, supplemented by multiple integrated products and modules. The platform comprises SmartQontract (patent-pending ledger-based consent agreement system), Qonsent-in API (low code/no code embed creator), Real-time ID Validation (identity verification via TransUnion), Resolution Manager (compliance gap detection), Qonsent Graph (consumer behavior tracking), Consumer Wallet (white-labeled consumer-facing app), Preference Management Center (consumer data control interface), and Brand Portal (brand-side configuration dashboard). The platform enables brands to collect, process, and orchestrate first-party data and consent with consumers across any touchpoint while maintaining compliance with SOC II, CCPA, GDPR, CPRA, and HIPAA.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Opt-in rates as high as 90% when campaigns clearly articulate value exchange, data usage, and offer choice and control in a frictionless way.
- +3 more outcomes
Companies that use Qonsent
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Qonsent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature8 records
Qonsent partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Audience AcuitycoreStrategic partnership integrating Audience Acuity's identity resolution capabilities with Qonsent's consent management platform. Audience Acuity selected Qonsent's platform to manage consent for AI and LLM segments, while Qonsent uses Audience Acuity's identity foundation as the backbone for consumer identity validation.
- Driver StudioscorePartnership to develop privacy-first interactive advertising solutions. Qonsent's user consent solution is integrated across Driver Studios' advertising platform reaching 245 million US adults and families across mobile apps, CTVs, and digital platforms.
- VericastcoreVericast engaged Qonsent to help brands deliver more effective marketing campaigns and navigate data privacy regulations. Vericast provides brands a fully integrated zero-party data capture and consent solution using Qonsent's Smart Qontract technology.
- LiveRampcorePartnership integrating Qonsent's SmartQontract with LiveRamp's Authenticated Traffic Solution (ATS). The integration enables brands to collect direct consent and convert it into RampID for campaign optimization while protecting consumer data.
- Loop MediaminorIntegration to enable first-party consent for digital out-of-home sector. Loop Media uses Qonsent and LiveRamp to ensure first-party data compliance and advertiser transparency.
- SnowflakecoreIntegration partnership enabling deployment and integration within Snowflake's data cloud environment.
- KetchcoreFounding partnership where Ketch's dynamic ledger powers Qonsent's SmartQontract consent system. The partnership provides the underlying infrastructure for transparent privacy experiences, with terms governed on Ketch's ledger to manage usage and access.
- TransUnioncorePending partnership (at time of September 2021 announcement) for real-time ID validation and match linking. TransUnion's Identity Graph integration enables explicit first-person, real-time ID verification for Qonsent's consent platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Qonsent competitors and assessment
Company assessmentDirect peers
- OneTrust: OneTrust is the largest consent management and privacy platform, offering CMP, preference management, and consent recording across web, mobile, and CTV. Qonsent competes with OneTrust's consent and preference management offerings, particularly for brands building first-party data strategies under CCPA/GDPR/CPRA.
- TrustArc: TrustArc provides enterprise privacy management, consent, and preference management software with deep compliance and assessment tooling. It directly competes with Qonsent in privacy/consent enablement for brands and publishers navigating global privacy regulations.
- Ketch: Ketch is a privacy and data governance platform that powers Qonsent's SmartQontract ledger. It offers its own consent and preference management tools to brands, putting it in direct competition with Qonsent while also serving as a key infrastructure partner.
- Osano: Osano provides consent management, data privacy, and vendor risk management software aimed at mid-market and enterprise. It directly overlaps with Qonsent's CMP, consent capture, and preference management capabilities for brand websites and apps.
- Didomi: Didomi is a consent and preference management platform with strong presence in Europe and global brands. It competes with Qonsent's SmartQontract-led consent capture and white-labeled preference center offering across digital touchpoints.
- Usercentrics: Usercentrics offers a Consent Management Platform and preference management suite for apps and websites under GDPR/CCPA. It competes with Qonsent's white-label CMP and consumer-facing preference management tooling for global brands.
- BigID: BigID is a data intelligence platform for privacy, security, and governance that includes consent management and data discovery capabilities. It overlaps with Qonsent's data provenance, identity validation, and consent orchestration for enterprises.
- Sourcepoint: Sourcepoint provides consent and preference management for publishers, especially in CTV and digital media. It competes with Qonsent's white-labeled consent capture and SmartQontract integration with LiveRamp for publisher first-party data strategies.
Emerging players
- LiveRamp: LiveRamp is a data connectivity platform whose Authenticated Traffic Solution converts first-party authenticated IDs (RampID) into addressable advertising inventory. While Qonsent integrates with LiveRamp, LiveRamp's broader consent and identity graph ambitions create partial overlap and partnership-driven competition.
Broad incumbents
- TransUnion (TruAudience): TransUnion's identity graph and audience solutions underpin Qonsent's real-time ID validation. As a major data broker, TransUnion competes with elements of Qonsent's identity resolution and consent-driven audience activation at enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Qonsent social profiles
Digital presenceQonsent compliance and trust
Trust signalCompliance5 records
Qonsent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qonsent leadership team
Management profileNumber of profiles
Profiles6 records
Qonsent funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qonsent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qonsent
What does Qonsent do?
Qonsent provides a composable Performance Privacy platform that enables brands, advertisers, publishers, and enterprises to collect, process, and orchestrate first-party data and consumer consent across any touchpoint. Its core capabilities include a patent-pending SmartQontract ledger-based consent system, real-time ID validation through identity graph integrations, a low-code/no-code API embed creator, a Qonsent Graph behavioral model, and white-labeled consumer-facing products such as a Preference Management Center and a Qonsent Consumer Wallet. The platform is sold primarily to businesses as a B2B SaaS solution that helps them comply with privacy regulations (SOC II, CCPA, GDPR, CPRA, HIPAA) while rebuilding first-party consumer relationships.
Is Qonsent a public or private company?
Qonsent is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qonsent founded?
Qonsent was founded in 2021. It employs 11 to 50 people.
Where is Qonsent based?
Qonsent is headquartered in Westport, United States, in the North America region.
How does Qonsent make money?
Two revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are API/Integration Services.
Who are Qonsent's main competitors?
Direct peers on record are OneTrust, TrustArc, Ketch, Osano, Didomi, Usercentrics, BigID and Sourcepoint. LiveRamp is listed as an emerging player. TransUnion (TruAudience) is listed as a broad incumbent.
Does Qonsent have an API?
Yes. Qonsent offers a Qonsent-in API embed creator enabling developers to implement dynamic data privacy solutions directly into their offerings at the moment of value exchange. The platform enables seamless, real-time transfer of customer information and consent via robust APIs with easy deployment capabilities.
What industry is Qonsent in?
Qonsent's product category is Consent Management & Data Privacy Software. Its primary akta.pro industry code is FSAGACAC, Customer Permissioning & Consent Management (OAuth, scopes, revocation). Its NAICS code is 541511 and its SIC code is 7370.