Sentry Health

What Sentry Health does

Sentry Health, Inc. was a privately held, Delaware-incorporated healthcare technology company headquartered in Louisville, Kentucky, founded in 2011 and operating until its November 2023 acquisition by First Stop Health. The company integrated technology with guidance from Nurse Advocates to deliver personalized care along the full employee health spectrum for self-insured U.S. employers, addressing fragmented care delivery, rising employer healthcare costs, and inadequate employee health management. Its core offering combined technology-enabled workflows with human advocacy to coordinate care, manage health, and reduce costs on behalf of employer clients.

The company scaled its platform through inorganic moves: it acquired MAP Health, a medical advocacy provider, in July 2021 to integrate advocacy capabilities, and merged with Wellview in March 2022 to broaden its service portfolio across the health spectrum. By the time of the Wellview combination, the merged entity supported approximately 300 self-insured employer clients. Its revenue model was a subscription/recurring B2B sale of integrated healthcare services to employer benefit plans, distributed through direct enterprise sales. Public technical details on platform architecture, proprietary features, or pricing were not disclosed.

In November 2023, First Stop Health, a US-based virtual care provider, acquired SentryHealth Inc. to bolster its virtual care capabilities for self-insured employers across all 50 states. Following the acquisition, SentryHealth's medical advocacy and employee health management offerings were integrated into First Stop Health's broader virtual medical home, which spans Primary Care, Urgent Care, Mental Health Care, Specialist Care, and Health Coaching. SentryHealth, Inc. is no longer operating as an independent entity.

Name

Sentry Health

Legal name

Sentry Health, Inc.

Website

https://sentryhealth.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

11–50 employees

Short description

Sentry Health was a Louisville, Kentucky-based healthcare technology company that integrated technology with Nurse Advocate-guided personalized care to help self-insured U.S. employers manage employee health and reduce costs, until its November 2023 acquisition by First Stop Health.

Ownership category

akta.pro rank

Product category

Virtual Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Virtual healthcare services
• Employer health benefits
• Care navigation platform
• Nurse advocacy services
• Self-insured employer care

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer-sponsored healthcare services: Sentry Health generated revenue by providing integrated healthcare services to self-insured employers, offering a comprehensive platform that addressed employee health spectrum needs through technology and personalized care.

Go-to-market motion2 records

Distribution channels1 record

Core offering

Sentry Health provides an integrated healthcare platform that combines technology with personalized guidance from Nurse Advocates to steer self-insured employer plan members toward higher-quality, more affordable care. The offering addresses the full employee health spectrum—including health management, care navigation, medical advocacy, and cost reduction—under a single platform, and now operates within First Stop Health's virtual care delivery infrastructure following the November 2023 acquisition.

Product overview

Sentry Health operates as part of First Stop Health's virtual care platform—a unified system offering multiple integrated services under a single virtual medical home model. The core portfolio consists of Primary Care (enhanced virtual primary care), Urgent Care (24/7 telemedicine), Mental Health Care (counseling and therapy), and Specialist Care (wellness support). Health Coaching is embedded as a cross-cutting capability delivered by health coaches, registered dietitians, and diabetes educators. All services are provided virtually across all 50 U.S. states, with zero cost to employees and performance-guaranteed pricing for employers. The acquired SentryHealth brand brought additional medical advocacy and employer-focused health management capabilities to this platform following the November 2023 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• SentryHealth Integrated Healthcare Platform Integrated healthcare platform combining technology and personalized guidance from Nurse Advocates to address the full employee health spectrum for self-insured U.S. employers, including health management, care navigation, medical advocacy, and cost reduction.
• Virtual Urgent Care 24/7 virtual urgent care from board-certified providers, delivering care for non-emergency episodic conditions such as sore throat, rashes, and UTIs within an average of under 5 minutes; available to self-insured employer plan members.
• Virtual Primary Care Virtual primary care offering preventive and ongoing healthcare including age- and gender-based screenings, chronic disease management, and clinical navigation for follow-up and adherence; functions as a virtual medical home for members.
• Mental Health Care Comprehensive mental health solution providing short-term counseling, long-term therapy, and wrap-around support including certified health coaches for tobacco cessation and life planning, at no cost to employees and dependents.
• Health Coaching Personalized support from board-certified health coaches, registered dietitians, and certified diabetes educators to help members reach their health goals through custom plans delivered weekly, monthly, or quarterly.
• Specialist Care Wrap-around specialist support integrated with Primary Care, staffed by board-certified health coaches, registered dietitians, and certified diabetes educators who create custom wellness plans.

Quantifiable outcome

• Supporting approximately 300 employers through an integrated platform

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• First Stop HealthcoreStrategic or Co-development Partner · 1 November 2023In November 2023, First Stop Health, a U.S.-based virtual care provider, acquired SentryHealth Inc. to bolster its virtual care capabilities and expand its integrated care offering for self-insured employers. This acquisition integrated SentryHealth's platform and client base into First Stop Health's existing telehealth services.
• WellviewcoreStrategic or Co-development Partner · 1 March 2022SentryHealth and Wellview merged in March 2022 to create a combined company offering integrated healthcare services for self-insured employers in the U.S. The merger aimed to provide a comprehensive platform addressing health spectrum needs through technology and personalized care, supporting approximately 300 employers.
• MAP HealthcoreStrategic or Co-development Partner · 1 July 2021SentryHealth completed its acquisition of MAP Health, a medical advocacy provider, in July 2021. The acquisition aimed to streamline healthcare delivery, improve employee health management, and reduce healthcare costs for employers by integrating MAP Health's medical advocacy capabilities into SentryHealth's platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Omada Health: Digital chronic disease prevention and management platform sold primarily to employers and health plans. Comparable employer GTM motion and focus on managing employee health conditions to reduce healthcare costs.
• Lyra Health: Employer-sponsored mental health platform offering therapy, coaching, and care navigation. Overlaps with First Stop Health/SentryHealth's mental health capability and competes for the same employer benefits budget.
• Included Health: Employer-sponsored virtual primary care, mental health, and care navigation platform combining technology with human advocacy. Highly comparable to SentryHealth's integrated nurse advocate + technology model for self-insured employers.
• First Stop Health: Acquirer of SentryHealth and operator of an employer-sponsored virtual care platform offering primary care, urgent care, mental health, and coaching. Direct peer because it now owns SentryHealth's book of business and serves the same self-insured employer segment with overlapping capabilities.

Emerging players

• Modern Health: Global mental health platform for employers offering therapy, coaching, and crisis support. Competes with the mental health component of First Stop Health/SentryHealth's combined offering for employer benefits dollars.
• Spring Health: Employer-focused mental health and wellness platform combining therapy, coaching, and psychiatry. Comparable employer GTM and benefits-buyer audience, primarily competing in the mental health slice of the integrated virtual care market.
• Sword Health: Virtual MSK and pelvic health care platform sold to employers and health plans. Comparable employer GTM and digital-first virtual care delivery model for self-insured employer populations.
• Hinge Health: Digital musculoskeletal care platform sold to employers and health plans. Comparable employer benefits GTM motion and value proposition of reducing healthcare costs through specialized virtual care delivery.

Broad incumbents

• Virgin Pulse (Personify Health): Enterprise wellness, navigation, and benefits engagement platform serving large employers. Comparable employer GTM and member engagement capabilities, competing for the same benefits decision-maker.
• Teladoc Health: Large publicly-traded virtual care provider offering employer-sponsored primary care, mental health, and chronic condition management. Broad incumbent competing with SentryHealth's employer virtual care offerings across multiple product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SentryHealth
• Facebookfacebook.com/SentryHealth
• LinkedInlinkedin.com/company/sentryhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentry Health