Facile.it

What Facile.it does

Facile.it is an Italian multi-category price comparison platform founded in 2008 and headquartered in Milan, enabling consumers to compare and purchase insurance, mortgages, personal loans, current accounts, investment products, energy tariffs, internet/mobile plans, and long-term car rentals from a network of more than 130 partner providers. The technology stack is a comparison and quote-generation engine that aggregates product, rate, and partner data across 60+ products and surfaces real-time pricing to consumers, complemented by a hybrid offline channel of more than 150 physical stores staffed by over 800 professionals for high-consideration products such as insurance and mortgages. The business model is commission- and referral-based: revenue is generated through Facile.it Broker di assicurazioni S.p.A. (IVASS-regulated) and Facile.it Mediazione Creditizia S.p.A. (OAM-registered), which earn transaction fees from insurers, banks, and financial institutions, alongside referral fees from energy, telecom, and long-term rental partners; consumers use the platform free of charge and are enrolled in the Facile.it Club loyalty program. The company is controlled by Swedish private equity firm EQT and operates multiple specialized sub-brands (Assicurazione.it, Mutui.it, Prestiti.it, BolletteCasa.it, ContiCarte.it) and acquired entities (MiaCar, TCS Group, Pratiche Auto Online), reporting 2025 revenue of €248 million (+24% YoY), EBITDA of €86 million, and a monthly active user base of approximately 5 million Italians.

Name

Facile.it

Legal name

Facile.it S.p.A. con socio unico

Website

https://www.facile.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Facile.it is Italy's leading multi-category price comparison platform, enabling consumers to compare insurance, financial, energy, and telecom products from 130+ providers via a hybrid online platform and 150+ physical stores.

Ownership category

akta.pro rank

Product category

Online Price Comparison Platform

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Price comparison platform
• Insurance brokerage services
• Consumer loan mediation
• Energy tariff comparison
• Telecom plan comparison

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Commission Revenue: Facile.it acts as an insurance broker earning commissions from insurance companies for policies sold through the platform. The company operates through Facile.it Broker di assicurazioni S.p.A., regulated by IVASS.
2. Financial Products Commission: Revenue from mortgage and loan mediation services through Facile.it Mediazione Creditizia S.p.A., earning commissions from banks and financial institutions for successful loan/mortgage placements.
3. Comparison Platform Fees: Fees paid by partner companies (energy providers, telecom operators, financial institutions) to be featured on the comparison platform and receive qualified leads.
4. Long-term Car Rental Referrals: Commission revenue from long-term car rental partners including Arval, Ayvens, Horizon, ItalRent, Leasys, and UnipolRental for vehicles leased through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Facile.it operates Italy's largest online price comparison platform, enabling consumers to compare and purchase insurance (auto, moto, home, life, health), mortgages, personal loans, bank accounts and cards, energy tariffs, internet/mobile plans, and long-term car rentals from 130+ partner providers. The platform is supported by a hybrid online-offline service model combining a self-service digital platform with 150 physical stores and 800+ professional consultants. The company is also a regulated insurance broker (IVASS) and credit mediator (OAM), earning commissions on successful placements.

Product overview

Facile.it is an Italian multi-category comparison platform that allows users to compare and purchase insurance, financial, energy, and utility products from partner companies. The core offering consists of a unified online comparison platform with multiple product categories (insurance, mortgages, loans, accounts/investments, energy, internet/telephony, and car leasing) supported by a physical network of 150 stores and 800 professionals. The company operates through multiple sub-brands (Assicurazione.it, Mutui.it, Prestiti.it, BolletteCasa.it, MiaCar.it, ContiCarte.it) and two regulated subsidiaries for insurance brokerage and credit mediation. The portfolio also includes a loyalty program (Facile.it Club) and has been expanded through acquisitions including TCS Group (insurance consulting) and MiaCar (automotive marketplace).

Differentiator

Problem solved

Functional benefit

Brands

• Facile.it Broker di assicurazioni: Insurance brokerage subsidiary regulated by IVASS
• Facile.it Mediazione Creditizia
• Facile.it Club
• Facile.it Store
• Facile.it Partner
• Facile.it per le imprese

Products and services

• Assicurazioni (Insurance Comparison) Comparison and purchase platform for auto, motorcycle, scooter, truck, bicycle, travel, pet, life, accident, home, health, and professional liability insurance from partner providers. Targets Italian consumers and small businesses; auto quotes from 131 euros/year and moto from 88 euros/year.
• Mutui (Mortgage Comparison) Comparison platform for mortgage products including first home, second home, renovation, substitution, green, and bio-construction mortgages, sourced from partner banks. Targets Italian home buyers and refinancers.
• Prestiti (Personal Loans Comparison) Comparison platform for personal loans, auto financing, debt consolidation, home loans, renovation loans, furniture loans, medical loans, and salary-backed (cessione del quinto) loans up to 75,000 euros. TAEG ranges 6.79%-15.37%, 1-10 year terms. Targets Italian consumers and small businesses.
• Conti e Carte (Accounts and Cards Comparison) Comparison platform for current accounts, deposit accounts, credit cards, prepaid cards, and business cards offered by partner banks. Targets Italian consumers and small businesses.
• Risparmio e Investimenti (Savings and Investments Comparison) Comparison platform for pension funds, life insurance policies with separate management, deposit accounts, trading platforms, ETFs, and mutual funds. Targets Italian retail investors.
• Energia (Energy Comparison) Comparison platform for electricity and gas tariffs, photovoltaic systems, and heat pumps from partner energy providers. Dual-fuel plans from 51 euros/month. Targets Italian households and small businesses.
• Internet Casa e Mobile (Home Internet and Mobile Comparison) Comparison platform for home internet, fiber optic, mobile phone tariffs, and smartphone protection plans from partner telecom operators. Internet plans from 14.90 euros/month. Targets Italian consumers and small businesses.
• Noleggio Auto Lungo Termine (Long-Term Car Rental Comparison) Comparison platform for long-term car leasing from partners including Arval, Ayvens, Horizon, ItalRent, Leasys, and UnipolRental. All-inclusive monthly rates cover insurance, maintenance, and road tax. Targets Italian individuals and businesses.
• Facile.it Club (Loyalty Program) Loyalty program where users accumulate points with each purchase and can convert 50 points into a 50 euro voucher, differentiating Facile.it from competitors. Targets Facile.it platform users across all product categories.
• Facile.it Store (Physical Retail Network) Network of 150 physical stores across Italy staffed with 800 professionals offering in-person consultation for insurance, financial products, energy, and other complex purchases. Targets Italian consumers preferring face-to-face service.
• Facile.it Broker di assicurazioni S.p.A. (Insurance Brokerage Service) Regulated insurance brokerage service operated through Facile.it Broker di assicurazioni S.p.A., enabling commission-based placement of policies with partner insurance companies. Targets Italian consumers and small businesses seeking insurance.
• Facile.it Mediazione Creditizia S.p.A. (Credit Mediation Service) Regulated credit mediation service for mortgages and consumer credit, registered with OAM. Earns commissions from partner banks and financial institutions for successful loan and mortgage placements. Targets Italian consumers and small businesses seeking financing.

Quantifiable outcome

• 5 million Italians use Facile.it every month
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered minor, strategic and primary.

• Infodrive ServiceminorStrategic or Co-development Partner · 1 January 2026One of two new acquisitions completed recently (along with Fideas), expanding service capabilities.
• FideasminorStrategic or Co-development Partner · 1 January 2026One of two new acquisitions completed recently (along with Infodrive Service), expanding service capabilities.
• Pao S.r.l. (Pratiche Auto Online)strategicStrategic or Co-development Partner · 16 October 2025Treviso-based startup acquired in October 2025, specializing in automobile documentation management and brokerage services. Provides online portal for vehicle administrative procedures, expanding Facile.it's automotive service offering.
• TCS GroupstrategicStrategic or Co-development Partner · 19 October 2021Acquired in October 2021, TCS Group operates through TCS Broker, TCS Assicura, and TCS Academy. Manages broad customer portfolio in Italy, strengthening Facile.it's physical distribution channel.
• MiaCarstrategicStrategic or Co-development Partner · 25 May 2021Italian online automotive marketplace acquired in May 2021 from founder Lorenzo Sistino. Combined with Facile.it's expertise to improve online car purchasing experience.
• Allianz DirectprimaryGTM or Marketing PartnerMajor insurance partner featured prominently on the platform for auto and other insurance products.
• Intesa SanpaoloprimaryGTM or Marketing PartnerLeading Italian bank partner offering mortgage and loan products through the Facile.it platform.
• ArvalprimaryGTM or Marketing PartnerMajor long-term car rental partner offering vehicles through the noleggio lungo termine comparison service.
• AyvensprimaryGTM or Marketing PartnerLeading long-term car rental company (formerly ALD Automotive and Ayvens) partner for vehicle leasing comparison.
• LeasysprimaryGTM or Marketing PartnerFCA Group subsidiary offering long-term car rental services through the platform.
• UnipolRentalprimaryGTM or Marketing PartnerInsurance group subsidiary offering long-term car rental services through the platform.
• FindomesticprimaryGTM or Marketing PartnerConsumer finance company (Credit Agricole group) offering personal loans through the platform.
• AgosprimaryGTM or Marketing PartnerLeading consumer credit company offering personal loans, revolving credit, and consolidation loans through the platform.
• EnelprimaryGTM or Marketing PartnerMajor Italian energy provider (Enel Group) offering electricity and gas plans through the platform.
• SorgeniaprimaryGTM or Marketing PartnerItalian energy company offering electricity and gas plans through the platform.
• Wind TreprimaryGTM or Marketing PartnerMajor Italian telecommunications operator offering mobile and internet plans through the platform.
• VodafoneprimaryGTM or Marketing PartnerGlobal telecommunications company offering mobile and internet plans through the Italian platform.
• FastwebprimaryGTM or Marketing PartnerItalian telecommunications operator offering internet and mobile plans through the platform.
• Credit AgricoleprimaryGTM or Marketing PartnerMajor European banking group offering banking and financial products through the platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Segugio.it: Italy's other major multi-category comparison platform for insurance, loans, energy, and telecom — competes head-to-head with Facile.it in the Italian market with similar product breadth.
• Check24: Germany's leading multi-category comparison platform for insurance, banking, energy, and telecom — comparable business model with much larger scale and category breadth, serving as Facile.it's most relevant scaled benchmark.
• Selectra: Pan-European comparison platform (France-headquartered) specializing in energy and telecom — operates an adjacent multi-country comparison model with similar commission-based revenue structure.
• MutuiOnline: Italy's leading mortgage comparison broker — directly competes with Facile.it's mortgage category, also operating as an OAM-registered credit intermediary.
• GoCompare: UK-based multi-category comparison site for insurance and financial products — comparable model in a mature market, with similar commission-based revenue from insurers.
• Moneysupermarket: UK-listed multi-category comparison platform for insurance, money, and home services — strong direct comparable in terms of category breadth, public-market valuation, and take-rate model.
• LeLynx.fr: French insurance comparison platform owned by Goldman Sachs — comparable model focused on insurance intermediation in a regulated EU market, parallel to Facile.it's insurance brokerage subsidiary.
• Confused.com: UK-based insurance and financial product comparison site — direct peer with similar insurance-first category focus and digital-first delivery.

Broad incumbents

• Prima.it: Italian direct-to-consumer insurance carrier — operates both as a Facile.it partner AND as a direct competitor in auto insurance, representing the structural disintermediation risk to Facile.it's model.

Emerging players

• Trovaprezzi.it: Italy's leading product price comparison platform focused on retail goods — comparable comparison-marketplace model and Italian audience, but in different vertical categories (retail vs. financial services).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Facile_it
• Facebookfacebook.com/facile.it
• LinkedInlinkedin.com/company/facile-it

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facile.it