RootNote
RootNote is a SaaS content analytics platform that aggregates data from 100+ social, e-commerce, streaming, and email platforms into unified dashboards for content creators, agencies, sports teams, universities managing NIL programs, and brands.
- Company typePrivate
- Founded2020
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
RootNote firmographics
Firmographics- Name
- RootNote
- Legal name
- RootNote, Inc.
- Website
- https://rootnote.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RootNote is a SaaS content analytics platform that aggregates data from 100+ social, e-commerce, streaming, and email platforms into unified dashboards for content creators, agencies, sports teams, universities managing NIL programs, and brands.
- Ownership category
- akta.pro rank
Where RootNote is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RootNote business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: RootNote operates on a SaaS subscription model with a free plan available. Paid plans offer additional features and capabilities. Business customers receive custom pricing based on their specific needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual creators |
| Subscription | Monthly | Custom business pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RootNote product offering
Product offeringCore offering
RootNote is a SaaS content analytics platform that aggregates data from hundreds of social media, e-commerce, email, audio streaming, and creator platforms into a unified dashboard via API connections, CSV uploads, or manual entry. The platform enables creators, agencies, brands, and sports organizations to track cross-platform performance, build shareable Dataspaces (reports/media kits), and calculate Organic Content Value. A free Content Value Calculator tool is also offered.
Product overview
RootNote is a SaaS content analytics platform built for content creators, athletes, brands, and their teams. The core platform aggregates data from hundreds of connected platforms (social media, e-commerce, email, streaming, payment) via API connections, file uploads, or manual entry into a unified dashboard. Key products include: the RootNote Platform (core SaaS), Dataspaces (customizable data visualization canvases for reports and media kits), Creator Stack (platform connection manager), All Creators Summary (roster management with custom views), Content Page (cross-platform content analysis), Content Value Calculator (free CPM-based valuation tool), Bulk Onboarding (mass creator invitation system), File Uploader (CSV data import), and Manual Data Entry (custom metric tracking). The platform serves solo creators, agencies, sports teams/leagues, universities/collectives, and brands.
Differentiator
Problem solved
Functional benefit
Products and services
- RootNote Platform A SaaS content analytics platform that aggregates data from hundreds of social media, e-commerce, and creator platforms into a unified dashboard. Enables tracking of content performance, audience engagement, and ROI across multiple platforms for creators, agencies, brands, sports teams, and universities.
- Content Value Calculator A free web-based tool that estimates Organic Content Value (OCV) across platforms using CPM benchmarks and total views. Users select platforms, enter view counts, and receive an estimated value in under 60 seconds.
- RootNote Mobile App
Quantifiable outcome
- Average creative team spends more than two days every week tracking data - RootNote eliminates this
- +1 more outcomes
Companies that use RootNote
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
RootNote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature5 records
RootNote partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tennis Australia / AO StartUpsminorRootNote was selected for the 2026 AO StartUps cohort, deploying AI-driven technologies at the Australian Open. The program operates in live tournament conditions in front of over one million spectators and a worldwide broadcast audience.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
RootNote competitors and assessment
Company assessmentDirect peers
- HypeAuditor: HypeAuditor is an AI-driven influencer analytics and fraud-detection platform serving agencies, brands, and platforms. It is directly comparable to RootNote in cross-platform creator analytics, audience demographics, and brand-safety reporting.
- Modash: Modash offers creator search and analytics across TikTok, Instagram, and YouTube, with roster management and reporting features. It competes head-to-head with RootNote for agencies and brands managing multiple creators.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, analytics, and workflow tools for global brands. Comparable to RootNote's enterprise tier, with broader feature depth and brand-safety focus.
- Aspire: Aspire is an influencer marketing platform serving brands and agencies with creator discovery, UGC collection, and analytics. Overlaps with RootNote's roster management and cross-platform analytics for agencies.
- Social Blade: Social Blade provides public statistics for YouTube, Twitch, Instagram, and Twitter creators. It is a direct, lower-cost alternative for individual creators that overlaps with RootNote's freemium tracker functionality.
- Tubular Labs: Tubular Labs is a video intelligence platform offering cross-platform audience and content analytics for brands and publishers. Comparable to RootNote in cross-platform video/social measurement for enterprise customers.
- Tagger by Sprout Social: Tagger is a social intelligence and influencer marketing platform acquired by Sprout Social, offering listening, analytics, and creator discovery. It competes with RootNote in the agency/brand analytics segment.
Broad incumbents
- Emplifi: Emplifi is a unified customer experience and social media marketing platform with analytics, care, and content tools. It is a broader incumbent with overlapping social analytics but a much wider scope than RootNote.
Others
- Influencer Marketing Hub: Influencer Marketing Hub is an industry resource and tools publisher serving creator-economy professionals with benchmarks and free analytics tools. Adjacent to RootNote's Content Value Calculator and educational content marketing.
Emerging players
- Phyllo: Phyllo is a creator economy API providing standardized access to creator data across social platforms. It is an emerging infrastructure peer that could either complement or compete with RootNote's API aggregation layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RootNote social profiles
Digital presenceRootNote financial estimates
Financial estimateRevenue estimate
Valuation estimate
RootNote leadership team
Management profileNumber of profiles
Profiles3 records
RootNote funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RootNote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RootNote
What does RootNote do?
RootNote is a SaaS content analytics platform that aggregates data from hundreds of social media, e-commerce, email, audio streaming, and creator platforms into a unified dashboard via API connections, CSV uploads, or manual entry. The platform enables creators, agencies, brands, and sports organizations to track cross-platform performance, build shareable Dataspaces (reports/media kits), and calculate Organic Content Value. A free Content Value Calculator tool is also offered.
Is RootNote a public or private company?
RootNote is a private company. It is classified as venture growth investor backed and is currently operating.
When was RootNote founded?
RootNote was founded in 2020. It employs 1 to 10 people.
Where is RootNote based?
RootNote is headquartered in Nashville, United States, in the North America region.
How does RootNote make money?
One revenue line is on record: saaS Subscription.
Who are RootNote's main competitors?
Direct peers on record are HypeAuditor, Modash, CreatorIQ, Aspire, Social Blade, Tubular Labs and Tagger by Sprout Social. Emplifi is listed as a broad incumbent. Influencer Marketing Hub is listed as an others. Phyllo is listed as an emerging player.
Does RootNote have an API?
Yes. RootNote offers API connections that allow secure, automatic data transfer between connected platforms and the RootNote platform. Users authenticate by clicking to connect within RootNote and logging into the external platform to grant access. API connections enable automatic data synchronization for platforms like Instagram, YouTube, TikTok, Facebook, Twitter, and others. The documentation notes that every platform's API is different and may have limitations on what data can be transferred.