Kohort

What Kohort does

Kohort Software Limited, founded in 2018 and headquartered in London, operates a unified growth platform purpose-built for mobile game studios. Its core products are Ktrl, an AI-powered user acquisition (UA) optimization platform that distributes daily network-specific bidding signals to AppLovin, Meta, Google UAC, Unity Ads, and TikTok; Kmnd, a cohort-based forecasting tool for finance teams (CFOs, FP&A) that delivers 94%+ D365 LTV accuracy for budget planning and scenario modeling; and a Diligence Advisory practice that has underwritten $12bn+ in mobile gaming M&A transactions. The underlying technology is a set of cohort-based predictive LTV models trained on more than $6bn of historical UA spend across 300+ mobile gaming titles, with confidence intervals on every prediction and incrementality measurement to separate organic from paid attribution.

The platform ingests install and post-install event data via direct MMP integrations with AppsFlyer, Adjust, and Singular, plus data warehouse connectivity to BigQuery, Snowflake, and AWS S3. Revenue is generated through per-title SaaS subscriptions priced at $750/mo (Startup), $1,500/mo (Launch), and $4,000/mo (Scale), engagement-based professional services for Diligence Advisory, and a non-dilutive Growth Financing product tied to cohort performance. Go-to-market is hybrid: product-led growth with self-serve free trials for mid-market studios, supplemented by enterprise sales motions for Scale-tier accounts and dedicated advisory relationships with PE/VC firms. Customers span large enterprise studios (Mattel, Wildlife, Second Dinner, Kwalee, Madbox) and indie developers, with operational reach across the UK, US, Germany, and Turkey.

Name

Kohort

Legal name

Kohort Software Limited

Website

https://kohort.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kohort provides an AI-powered growth platform for mobile game studios, combining cohort-based LTV forecasting, automated user-acquisition optimization, non-dilutive financing, and M&A due diligence services. It serves UA managers, finance teams, and institutional investors across 300+ mobile gaming titles globally.

Ownership category

akta.pro rank

Product category

Mobile Gaming Analytics & UA Optimization

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Mobile gaming analytics
• User acquisition optimization
• Cohort forecasting software
• UA bid automation
• Game studio financial planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Ktrl): Monthly subscription pricing per title with tiered plans based on UA spend volume. Startup tier at $750/mo for studios under $100k/mo UA spend, Launch tier at $1.5k/mo for studios under $500k/mo UA spend, Scale tier at $4k/mo for studios over $500k/mo UA spend. All tiers billed monthly.
2. Diligence Advisory: M&A and investment due diligence services for institutional investors and gaming studios preparing for transactions. Engagement-based professional services for commercial due diligence, valuation modeling, portfolio audits, and sell-side vendor diligence.
3. Growth Financing: Non-dilutive, cohort-based financing for studios ready to scale. Capital tied to cohort-based optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kohort builds machine-learning software for the mobile gaming industry, centered on its Ktrl platform that automates and optimizes user acquisition (UA) bidding across ad networks using cohort-level data. It also offers Kmnd, a cohort-based forecasting platform for financial planning, and Diligence Advisory, an M&A due diligence service for institutional investors evaluating gaming assets.

Product overview

Kohort is a unified growth platform for mobile game studios offering three integrated products: Ktrl (AI-powered UA optimization for UA managers), Kmnd (cohort-based forecasting for finance teams), and Diligence Advisory (M&A and investment due diligence). The platform is built on cohort-based predictive models trained on $6bn+ of UA spend across 300+ mobile gaming titles, delivering 94%+ D365 LTV accuracy. Ktrl and Kmnd share the same underlying forecasting infrastructure, while Diligence Advisory applies the same models to support $12bn+ in mobile gaming M&A transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Ktrl: AI-powered UA optimization platform for UA managers. Provides daily ROAS bidding signals, 94%+ accurate D365 LTV forecasting, and 24/7 agentic campaign monitoring across all networks including AppLovin, Meta, Google, Unity, and TikTok.
• Kmnd
• Diligence Advisory

Products and services

• Ktrl AI-driven user acquisition optimization platform for mobile game studios that automates bidding across ad networks (Meta, Google, TikTok, Apple, Moloco, Unity, Digital Turbine) using cohort-level LTV forecasting and ROAS targeting.
• Kmnd Cohort-based forecasting and financial planning platform that models retention and revenue curves to help mobile game studios plan UA spend, headcount, and growth, and to support investor-grade reporting.
• Diligence Advisory Diligence and advisory service for institutional investors conducting M&A, minority investment, or underwriting activity in mobile gaming, leveraging Kohort's cohort forecasting models to evaluate targets.

Quantifiable outcome

• 30% revenue growth achieved by Metamoki after switching to incremental blended ROAS targets
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• AppLovincoreTechnology or IntegrationKtrl integrates directly with AppLovin, pushing predictive ROAS values back into AppLovin's bidding algorithm with network-specific strategies. Core integration for UA optimization.
• Meta (Facebook)coreTechnology or IntegrationKtrl integrates directly with Meta/Facebook, pushing predictive ROAS values back into Meta's bidding algorithm with network-specific strategies. Core integration for UA optimization.
• Google UACcoreTechnology or IntegrationKtrl integrates directly with Google UAC, pushing predictive ROAS values back into Google's bidding algorithm with network-specific strategies. Core integration for UA optimization.
• Unity AdscoreTechnology or IntegrationKtrl integrates directly with Unity Ads, pushing predictive ROAS values back into Unity's bidding algorithm with network-specific strategies. Core integration for UA optimization.
• TikTokcoreTechnology or IntegrationKtrl integrates directly with TikTok, pushing predictive ROAS values back into TikTok's bidding algorithm with network-specific strategies. Core integration for UA optimization.
• AppsFlyercoreTechnology or IntegrationKtrl pulls install and post-install event data in real time from AppsFlyer. MMP integration enabling real-time data ingestion for cohort modeling.
• AdjustcoreTechnology or IntegrationKtrl pulls install and post-install event data in real time from Adjust. MMP integration enabling real-time data ingestion for cohort modeling.
• SingularcoreTechnology or IntegrationKtrl pulls install and post-install event data in real time from Singular. MMP integration enabling real-time data ingestion for cohort modeling.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Moloco: Moloco operates a machine learning-powered user acquisition and monetization platform for mobile apps and gaming. It is the most direct competitor to Kohort's Ktrl, offering network-level bidding optimization and predictive LTV modeling with a similar data-driven value proposition.
• Liftoff: Liftoff provides programmatic user acquisition and monetization solutions specifically for mobile apps and games, with ML-driven optimization across ad networks. It competes head-to-head with Kohort for the same UA manager and mobile gaming studio customers.
• SplitMetrics: SplitMetrics provides A/B testing, ad optimization, and Apple Search Ads management for mobile apps and games. It targets a similar UA optimization buyer and overlaps with parts of Kohort's Ktrl offering.
• Remerge: Remerge offers programmatic user acquisition and retargeting solutions for mobile apps with ML-based bidding. It competes for the same programmatic UA budget that Kohort's customers allocate.
• Jampp: Jampp is a programmatic user acquisition platform that uses ML to optimize mobile app install campaigns. It targets the same UA manager personas at mobile gaming and app companies, with a similar predictive optimization approach.

Broad incumbents

• Sensor Tower: Sensor Tower offers mobile market intelligence, app analytics, and advertising insights widely used by mobile gaming studios. While broader in scope than Kohort, it competes for the same analytics and decision-making budget within mobile gaming organizations.
• data.ai (formerly App Annie): data.ai is an established mobile analytics and market intelligence platform used by gaming studios for performance benchmarking. It overlaps with Kohort's forecasting and benchmarking use cases, though it is more horizontal and less UA-specific.
• AppsFlyer: AppsFlyer is a leading mobile measurement partner (MMP) that Kohort integrates with, but it also offers its own audience, analytics, and incrementality solutions. As the dominant MMP, it could expand deeper into predictive LTV and directly compete with Ktrl.
• Adjust: Adjust is a major mobile measurement partner that provides attribution, analytics, and fraud prevention. While Kohort integrates with it, Adjust's expansion into deeper analytics and optimization overlaps with parts of Kohort's value proposition.

Emerging players

• Singular: Singular is a marketing attribution and analytics platform covering mobile ad networks, with growing capabilities in ROI analytics. It integrates with Kohort but also competes for the same marketing intelligence spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kohort_io
• LinkedInlinkedin.com/company/kohort-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kohort