AbleTo
AbleTo is a U.S. virtual behavioral health care provider delivering CBT-based programs (Self Care+, Coaching+, Therapy+, Therapy360) to health plan members, employer-sponsored employees, and individual consumers, now operating as part of Optum Behavioral Care within UnitedHealth Group.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What AbleTo does
AbleTo is a U.S. virtual behavioral health care provider that delivers cognitive behavioral therapy (CBT)-based programs to health plan members, employer-sponsored employees, and individual consumers. Founded in 2014 and headquartered in New York, the company operates a tiered platform comprising four core programs: Self Care+ (on-demand digital tools including mood tracking and meditations), Coaching+ (weekly behavioral coaching sessions), Therapy+ (1-on-1 therapy with licensed therapists via secure video), and Therapy360 (integrated therapy and coaching for members with comorbid chronic conditions). Clinical services are delivered through state-licensed professional corporations (e.g., AbleTo Behavioral Health Services P.C.) to comply with corporate practice of medicine requirements across multiple jurisdictions.
The platform combines web-based video sessions, chat, coaching dashboards, and on-demand self-care content, with a program-matching tool that routes members to the appropriate tier based on clinical assessment. AbleTo generates revenue primarily through contracts with health plans (reimbursed for therapy and coaching services) and employer benefit sponsors (typically PMPM or negotiated session rates), with direct-to-consumer self-enrollment available via the website and mobile app where insurance coverage is verified upfront. Most members access services at $0 out-of-pocket through their existing insurance or employer benefit.
In 2026, AbleTo fully integrated with Optum Behavioral Care, becoming part of UnitedHealth Group's behavioral health portfolio. The integration redirects member scheduling through the OBC platform and leverages UnitedHealth Group's national distribution network, effectively transforming AbleTo from an independent virtual care vendor into a vertically integrated clinical offering within the largest U.S. health insurer. The company is operationally restricted from providing therapy services in Alaska, Georgia, Kansas, North Dakota, and West Virginia.
AbleTo firmographics
Firmographics- Name
- AbleTo
- Legal name
- AbleTo, Inc.
- Website
- https://ableto.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AbleTo is a U.S. virtual behavioral health care provider delivering CBT-based programs (Self Care+, Coaching+, Therapy+, Therapy360) to health plan members, employer-sponsored employees, and individual consumers, now operating as part of Optum Behavioral Care within UnitedHealth Group.
- Ownership category
- akta.pro rank
AbleTo industry classification
Industry- Product category
- Virtual Behavioral Health
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Virtual Behavioral Health Integration Platforms (HLALABAE)
Keywords
Where AbleTo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AbleTo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Reimbursement / Health Plan Contracts: AbleTo generates revenue primarily through contracts with health insurance plans. Health plan members access AbleTo programs at little to no out-of-pocket cost, with AbleTo billing the health plan for services rendered. The company operates as a HIPAA-covered business associate for health plan partners.
- Employer-Sponsored Benefits: Employers sponsor AbleTo programs as part of their employee wellness benefits. Employees access therapy, coaching, and self-care programs through employer-sponsored access, often at $0 cost to the employee. AbleTo may receive per-member-per-month (PMPM) fees or negotiated session rates from employer benefit contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Most members with insurance coverage pay $0 for AbleTo therapy and coaching programs. |
| Freemium | Monthly | Self Care+ is available as part of the broader AbleTo program at no additional cost to eligible members. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
AbleTo product offering
Product offeringCore offering
AbleTo is a virtual behavioral health care provider that delivers structured mental health programs rooted in cognitive behavioral therapy (CBT). The company offers tiered programs—Self Care+, Coaching+, Therapy+, and Therapy360—combining licensed therapist-led video sessions, behavioral coaching, and on-demand self-care digital tools to individuals, employers, and health plans across the United States. Services are accessed via a web-based patient portal and mobile platform, with most members receiving care at no out-of-pocket cost through their insurance or employer-sponsored benefit.
Product overview
AbleTo is a virtual behavioral health platform offering multiple tiers of mental health care services. The platform operates as a unified suite comprising four core programs: Self Care+ (on-demand mental wellness resources available 24/7), Coaching+ (weekly behavioral coaching sessions focused on coping skills), Therapy+ (1-on-1 therapy with licensed therapists using cognitive behavioral therapy), and Therapy360 (integrated therapy and coaching for members with chronic conditions). All programs are delivered through a web-based patient portal and mobile application, with services available to individuals, employers, and health plans. The platform provides virtual therapy and coaching sessions via video conferencing, with program-matching tools to route members to appropriate care levels.
Differentiator
Problem solved
Functional benefit
Brands
- Self Care+: On-demand mental wellness resources providing 24/7 access to self-care tools including mood tracking, meditations, and therapist-designed lessons
- Coaching+
- Therapy+
- Therapy360
Products and services
- Self Care+ On-demand mental wellness program providing 24/7 access to self-care digital tools including mood tracking, meditations, therapist-designed lessons, journaling, and habit tracking, available to eligible members at no additional cost.
- Coaching+ Action-oriented behavioral coaching program where members meet weekly with a trained behavioral coach through structured digital lessons focused on building coping skills and changing unhelpful habits.
- Therapy+ Personalized, evidence-based 1-on-1 therapy program where members work with licensed therapists via secure video sessions using cognitive behavioral therapy techniques to address anxiety, depression, and other mental health challenges.
- Therapy360 Integrated care program combining therapy and coaching with customized care plans to help members navigate mental health challenges associated with chronic conditions, designed to improve physical health outcomes alongside behavioral health.
- AbleTo Patient Portal Web-based and mobile platform (app.ableto.com) where members sign up, verify insurance coverage, schedule appointments, join secure video therapy and coaching sessions, and access program resources.
Quantifiable outcome
- 7-day average time to first session (vs. 48 days nationally)
- +7 more outcomes
Companies that use AbleTo
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
AbleTo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AbleTo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Optum Behavioral Care (OBC)coreAbleTo has fully integrated with Optum Behavioral Care (OBC), a part of Optum and the UnitedHealth Group family of companies. This integration enables AbleTo members to schedule appointments through the OBC platform and leverages Optum's extensive behavioral health network. AbleTo is now operated as part of Optum Behavioral Care, significantly expanding its distribution reach.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
AbleTo competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is a virtual mental health benefits platform serving employers and health plans with therapy, coaching, and on-demand tools. It is the most direct competitor to AbleTo in the employer-sponsored mental health benefit category.
- Spring Health: Spring Health provides precision mental health benefits to employers and health plans, combining assessment, therapy, coaching, and medication. It directly competes with AbleTo for enterprise mental health benefit contracts.
- Modern Health: Modern Health is a global mental health platform for employers offering therapy, coaching, and self-guided programs. Overlaps with AbleTo's Coaching+ and Therapy+ offerings for employer-sponsored populations.
- Headspace Health: Headspace Health (formed by the merger of Headspace and Ginger) provides mental health coaching, therapy, and self-care content to employers and health plans. Competes with AbleTo across self-care, coaching, and therapy tiers.
- Talkspace: Talkspace is an online therapy platform that partners with health plans and employers to deliver virtual therapy and psychiatry. Direct competitor in B2B-distributed virtual behavioral health.
- Cerebral: Cerebral is a virtual mental health company providing therapy, counseling, and medication management for anxiety, depression, and ADHD. Overlaps with AbleTo on therapy and coaching for common mental health conditions.
- Brightside Health: Brightside Health is a telehealth mental health provider offering therapy and medication treatment for anxiety and depression via health plan and employer partnerships. Comparable virtual-first care delivery model.
Broad incumbents
- Teladoc Health: Teladoc Health is a large incumbent virtual care provider offering general medical, behavioral health, and chronic condition management. Its behavioral health suite overlaps with AbleTo but is part of a much broader telehealth portfolio.
- Included Health: Included Health (formerly Doctor On Demand / Grand Rounds) offers integrated virtual primary care, behavioral health, and navigation services to employers and health plans. Behavioral health is one component of a broader care delivery platform.
Emerging players
- Two Chairs: Two Chairs is a hybrid in-person and virtual therapy provider with a matching-based model. While more regional and clinic-anchored than AbleTo, it competes for employer and health plan behavioral health spend with a strong clinical matching differentiator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AbleTo social profiles
Digital presenceAbleTo financial estimates
Financial estimateRevenue estimate
Valuation estimate
AbleTo leadership team
Management profileNumber of profiles
Profiles4 records
AbleTo subsidiaries and ownership
Company hierarchySubsidiaries6 records
AbleTo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AbleTo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AbleTo
What does AbleTo do?
AbleTo is a virtual behavioral health care provider that delivers structured mental health programs rooted in cognitive behavioral therapy (CBT). The company offers tiered programs—Self Care+, Coaching+, Therapy+, and Therapy360—combining licensed therapist-led video sessions, behavioral coaching, and on-demand self-care digital tools to individuals, employers, and health plans across the United States. Services are accessed via a web-based patient portal and mobile platform, with most members receiving care at no out-of-pocket cost through their insurance or employer-sponsored benefit.
Is AbleTo a public or private company?
AbleTo is a private company. It is classified as corporate owned and is currently operating.
When was AbleTo founded?
AbleTo was founded in 2014. It employs 101 to 250 people.
Where is AbleTo based?
AbleTo is headquartered in New York, United States, in the North America region.
How does AbleTo make money?
Two revenue lines are on record. Insurance Reimbursement / Health Plan Contracts are the primary driver. The others are employer-Sponsored Benefits.
Who are AbleTo's main competitors?
Direct peers on record are Lyra Health, Spring Health, Modern Health, Headspace Health, Talkspace, Cerebral and Brightside Health. Broad incumbents are Teladoc Health and Included Health. Two Chairs is listed as an emerging player.
Does AbleTo have an API?
No public API is recorded for AbleTo.
What industry is AbleTo in?
AbleTo's product category is Virtual Behavioral Health. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms. Its NAICS code is 621420 and its SIC code is 8090.