Brella
Brella is a Helsinki-based SaaS event platform delivering AI-powered matchmaking, white-label event apps, ticketing, and networking tools for virtual, physical, and hybrid events. It serves enterprise conference organizers, corporations, associations, and trade show producers globally.
- Company typePrivate
- Founded2016
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Brella does
Brella is a Helsinki-based SaaS event platform that enables virtual, physical, and hybrid events for enterprise conference organizers, corporations, associations, trade show producers, and academic institutions. The company operates a modular product centered on a white-label native event app (iOS, Android, and web at next.brella.io) supplemented by ticketing and registration, AI-powered matchmaking, sponsor and partner management, behavioral analytics, and 500+ native integrations supported by a REST API and a managed integrations team. Its AI matchmaking engine uses intent-based, customizable algorithms hosted on company-owned servers with isolated per-customer processing environments, and the platform holds ISO 27001 certification.
Brella generates revenue primarily through quote-based SaaS subscriptions tied to event scale, features, and customization, typically structured as multi-year enterprise contracts. Go-to-market combines a self-serve product-led entry point with enterprise field sales targeting large organizers in EMEA, North America, and South Asia, supported by dedicated Customer Success Managers (9.5/10 NPS). Notable enterprise customers include Google, Microsoft, EY, Informa, Forbes, SXSW, IQPC, TechBBQ, and Wolves Summit, with 900+ events facilitated on the platform as of October 2023. The company was founded in 2015/2016 (sources conflict), raised a $10 million Series A led by Connected Capital in June 2021, and maintains offices in Helsinki, New York, and Sri Lanka with approximately 50 employees.
Brella firmographics
Firmographics- Name
- Brella
- Legal name
- Brella Ltd.
- Website
- https://brella.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brella is a Helsinki-based SaaS event platform delivering AI-powered matchmaking, white-label event apps, ticketing, and networking tools for virtual, physical, and hybrid events. It serves enterprise conference organizers, corporations, associations, and trade show producers globally.
- Ownership category
- akta.pro rank
Brella industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Networking & Matchmaking Solutions (1:1, Group, AI Matchmaking) (THAHAOAC)
- akta.pro secondary industries
- Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), Conference & Trade Show Registration Platforms (THAHAFAB), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Brella is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Brella business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Event Platform SaaS Subscription: Brella generates revenue primarily through a SaaS subscription model where event organizers pay to use the event platform for conferences, exhibitions, and hybrid events. The platform includes ticketing, registration, matchmaking, sponsorship management, and analytics features. Pricing is quote-based and varies by event size, features, and customization level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on event scale and feature requirements. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Brella product offering
Product offeringCore offering
Brella provides a cloud-based event management platform for virtual, physical, and hybrid events, centered on a white-label event app accessible via web and native iOS/Android. Its core functionality is AI-powered intent-based matchmaking that connects attendees and sponsors for high-quality 1:1 meetings, supported by ticketing, registration, sponsor management, lead scanning, and behavioral analytics. The platform is sold on a SaaS subscription basis to enterprise conference organizers, exhibitions, associations, and corporate event teams.
Product overview
Brella is a complete event platform built for virtual, physical, and hybrid events, providing all essential tools event organizers need to deliver smart networking experiences with measurable exposure and transparent ROI for exhibitors, sponsors, and partners. The platform operates as a modular system with a native event app as the core product, supplemented by add-on modules including ticketing & registration, AI-powered matchmaking & networking, sponsors & partners management, event data & analytics, integrations, and customer success & consulting services. The platform is accessible via native iOS and Android mobile apps, web app (next.brella.io), and admin and sponsor portals. Solution-specific verticals are offered for associations, corporations, internal events, trade shows, exhibitions, conferences, and academic events.
Differentiator
Problem solved
Functional benefit
Products and services
- Event App
Quantifiable outcome
- NPS of 9.5/10 from customer success and support team
- +3 more outcomes
Companies that use Brella
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Brella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Brella partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- One Tree PlantedflagshipBrella partnered with One Tree Planted, a 501(c)(3) nonprofit, for a reforestation program where 1 tree is planted for every 100 meetings scheduled through Brella. The partnership restores mangrove forests in South East Asia. As of October 2023, over 10,000 trees have been planted and 1,323,960+ sq. ft. of forest restored.
- One Tree PlantedminorESG and sustainability partnership with One Tree Planted used as a marketing differentiator to attract environmentally conscious event organizers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Brella competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Large-scale event ticketing and experience platform. Overlaps with Brella in event registration and ticketing for consumer and B2B events but lacks Brella's depth in AI-powered B2B matchmaking.
- Cvent: Large incumbent in event management software offering end-to-end solutions including registration, venue sourcing, and event marketing. Much broader portfolio than Brella but overlaps in event registration and attendee management for enterprise events.
Emerging players
- EventMobi: Event app and engagement platform for in-person, hybrid, and virtual events. Partial overlap with Brella's mobile app and attendee engagement offerings, particularly in the mid-market segment.
- 6Connex: Virtual event platform offering hybrid and online event solutions with networking features. Partial overlap with Brella in the virtual/hybrid event technology market.
Direct peers
- Swapcard: Direct competitor offering AI-powered matchmaking and networking for virtual, hybrid, and in-person events. Targets the same conference and exhibition organizer segment with a similar SaaS event platform model.
- vFairs: Virtual and hybrid event platform offering registration, networking, exhibitor booths, and matchmaking features. Direct competitor in the enterprise virtual events space.
- Bizzabo: Direct competitor providing an event experience platform (Event Experience OS) for in-person, hybrid, and virtual events with registration, networking, and analytics. Targets enterprise event organizers with overlapping feature set.
- Whova: Event app and management platform with networking, agenda, and engagement features for conferences and community events. Direct competitor targeting association and conference organizers.
- Hopin (RingCentral Events): Former Hopin Events platform, now part of RingCentral, offering virtual and hybrid event solutions with networking and engagement features. Direct competitor in the virtual/hybrid event platform space.
- Hubilo: Event engagement platform offering networking, matchmaking, and content features for virtual and hybrid events. Directly competes with Brella in the enterprise event tech segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Brella social profiles
Digital presenceBrella compliance and trust
Trust signalCompliance1 record
Brella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brella leadership team
Management profileNumber of profiles
Profiles5 records
Brella subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brella funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brella
What does Brella do?
Brella provides a cloud-based event management platform for virtual, physical, and hybrid events, centered on a white-label event app accessible via web and native iOS/Android. Its core functionality is AI-powered intent-based matchmaking that connects attendees and sponsors for high-quality 1:1 meetings, supported by ticketing, registration, sponsor management, lead scanning, and behavioral analytics. The platform is sold on a SaaS subscription basis to enterprise conference organizers, exhibitions, associations, and corporate event teams.
Is Brella a public or private company?
Brella is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brella founded?
Brella was founded in 2016. It employs 51 to 100 people.
Where is Brella based?
Brella is headquartered in Helsinki, Finland, in the Europe region.
How does Brella make money?
One revenue line is on record: event Platform SaaS Subscription.
Who are Brella's main competitors?
Broad incumbents on record are Eventbrite and Cvent. Emerging players are EventMobi and 6Connex. Direct peers are Swapcard, vFairs, Bizzabo, Whova, Hopin (RingCentral Events) and Hubilo.
Does Brella have an API?
Yes. Brella offers a simple but powerful REST API for building flexible integrations. The platform also supports native integrations built directly in the admin panel without code, and managed integrations where Brella's team handles the build, maintenance, and updates. Webhooks are also supported for real-time data synchronization.
What industry is Brella in?
Brella's product category is Event Management Software. Its primary akta.pro industry code is THAHAOAC, Virtual Networking & Matchmaking Solutions (1:1, Group, AI Matchmaking), with a secondary code of THAHAOAG, Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in). Its NAICS code is 56192 and its SIC code is 7900.