Herself
Herself Health is a Minnesota-based primary care provider specializing in healthcare for women aged 65 and older on Medicare, operating five clinics across the Minneapolis-St. Paul area with a membership program for non-Medicare patients.
- Company typePrivate
- Founded2023
- HeadquartersSaint Paul, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Herself does
Herself Health is a Minnesota-based primary care practice that delivers healthcare services specifically to women aged 65 and older who are enrolled in Medicare. The company operates five physical clinic locations across the Minneapolis-St. Paul Twin Cities area — Highland Park (St. Paul, headquarters), Lyndale (Minneapolis), Crystal, Eagan, and Rosedale — supplemented by telehealth visits delivered via Zoom. The clinical offering is built around longer appointment times, coordinated specialist referrals, same-day or next-day availability, 24/7 nurse phone support, and on-site diagnostic services including laboratory testing, DEXA bone density scans, body composition scans, and mammography. Core service lines include preventive care, chronic care management (diabetes, heart health, arthritis, osteoporosis, thyroid, respiratory), mental health services delivered by Licensed Independent Clinical Social Workers, acute care, and mind and body wellness programming.
Herself Health generates revenue through two principal streams. The primary stream is insurance billing under Medicare Part B, Medicare Supplement (Medigap), and most Medicare Advantage plans, where Herself Health bills payers for covered services and collects copayments, coinsurance, and deductibles from patients. The secondary stream is a direct-pay membership program ($99/month with annual commitment or $999/year billed annually) offered to women not on Medicare, providing the same comprehensive primary care services. Patient acquisition is driven by direct-to-consumer outreach via phone and website, community events and educational workshops held at clinic locations, partnerships with insurance agents and brokers serving Medicare beneficiaries, and a provider referral network. The company has 51-100 employees and is led by Co-Founder and Co-Chairman Michael Cline, with Dr. Deb Dittberner serving as Chief Clinical Officer.
The underlying technology stack is assembled from third-party SaaS rather than proprietary platforms: AthenaHealth for the patient portal and scheduling, Stripe for membership billing, Zoom for telehealth delivery, Sharecare for medical records requests, and Quest Diagnostics for outsourced lab work. Herself Health has raised approximately $33 million in disclosed venture funding — a $7 million seed round (January 2023) led by Juxtapose and a $26 million Series A (July 2023) co-led by Accretive and Juxtapose — and an additional ~$37 million in March 2024 from undisclosed investors. No AI/ML capabilities, proprietary models, or patents are disclosed in the source data.
Herself firmographics
Firmographics- Name
- Herself
- Legal name
- Herself Health MN P.C.
- Website
- https://herself-health.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herself Health is a Minnesota-based primary care provider specializing in healthcare for women aged 65 and older on Medicare, operating five clinics across the Minneapolis-St. Paul area with a membership program for non-Medicare patients.
- Ownership category
- akta.pro rank
Herself industry classification
Industry- Product category
- Senior Women's Primary Care
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- MA Chronic Condition Management & Supplemental Benefits (SSBCI) (HLAEACAI)
Keywords
Where Herself is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Herself business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Billing - Medicare: Herself Health accepts Medicare Part B, Medicare Supplement (Medigap), and most Medicare Advantage plans. The practice bills insurance for covered medical services, with patients responsible for copayments, coinsurance, and deductibles.
- Membership Program: For patients not on Medicare (commercial insurance holders), Herself Health offers a membership program at $99/month (annual commitment, billed monthly) or $999/year (billed annually). The membership provides comprehensive primary care services including preventive care, acute care, chronic condition management, behavioral health support, 24/7 telephonic access, same/next-day appointments, and on-site mammography and DEXA scans at select locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership Plan - $99/month |
| Subscription | Annual | Annual Membership Plan - $999/year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Herself product offering
Product offeringCore offering
Herself Health is a primary care practice built exclusively for women aged 65 and older on Medicare, providing longer appointments, same/next-day availability, on-site diagnostics (labs, DEXA bone density scans, body composition scans, mammograms), preventive care, chronic care management, acute care, mental health support, and telehealth visits. A non-Medicare membership program ($99/month or $999/year) extends the same comprehensive care model to women with commercial insurance or no insurance.
Product overview
Herself Health is a primary care practice offering a unified healthcare platform designed specifically for women 65 and older on Medicare, with an optional membership program for those without Medicare. The core offering centers on Primary Care Services supplemented by specialized modules including Preventive Care, Chronic Care Management, Mental Health Services, Mind & Body Wellness, Acute Care, On-Site Diagnostic Testing, and On-Site Imaging. Telehealth/Virtual Visits provide remote care access, while Social Support Programs offer community-based wellness activities. The Herself Health Membership is an add-on tier offering enhanced access to all services for non-Medicare patients. The company operates five clinic locations across the Minneapolis-St. Paul Twin Cities area.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care Services Comprehensive primary healthcare services for women 65 and older on Medicare, including longer appointments, same/next-day availability, preventive care, chronic condition management, acute care, mental health support, and coordinated specialist care.
- Herself Health Membership Membership program providing non-Medicare patients access to comprehensive primary care services including preventive services, acute and chronic condition management, behavioral health assessment, 24/7 telephonic access, same/next-day appointments, and on-site mammography and DEXA at select locations.
- Telehealth / Virtual Visits
Quantifiable outcome
- Patient satisfaction with bone density care addressing needs not met by previous providers
- +1 more outcomes
Companies that use Herself
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Herself technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Herself partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- YMCA of the NorthminorHerself Health partners with the YMCA of the North for community wellness events, including a virtual event on Gut Health and Immunity scheduled for September 2026, and the 'Improving Your Relationship with Movement' workshop in December 2026.
- Fox RehabilitationminorFox Rehabilitation partnered with Herself Health to present an event on 'The Importance of Sleep' at the Lyndale clinic, discussing the benefits of quality sleep for overall health.
- WomanessminorWomaness, a women's health brand, partnered with Herself Health for a panel event on 'Thriving Beyond Menopause' featuring Dr. Deb Dittberner and Sally Mueller, Founder of Womaness.
- Sakura Pelvic Health & WellnessminorSakura Pelvic Health & Wellness, led by Sarah Glesmann PT, partnered with Herself Health to deliver a Pelvic Floor Workshop for Women at the Highland Park clinic.
- Allina Health AetnaminorAllina Health Aetna sponsored the Rosedale Preview Event on July 7, 2026, as part of their partnership to introduce Herself Health services to potential patients.
- Lifetime FitnessminorLifetime Fitness partnered with Herself Health for Pilates for Pelvic Floor Health events at the Highland Park clinic, with Jennifer Menk from Lifetime Fitness presenting.
- Bridges Health CoachingminorBridges Health Coaching, led by Jennifer Reece MA, NBC-HWC, partnered with Herself Health to host virtual mindfulness sessions titled 'Pause. Breathe. Recenter - Tools for Everyday Calm'.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Herself competitors and assessment
Company assessmentEmerging players
- Wellvana Health: Wellvana partners with independent primary care physicians to transition them to value-based MA contracts. As an emerging enablement peer in MA-focused senior care, it competes for the same physician talent and payer relationships Herself Health targets.
Direct peers
- Agilon Health: Agilon Health partners with primary care physicians to deliver value-based care to Medicare Advantage seniors via a multi-clinic, capitated model. Its senior-MA focus and clinic-based delivery make it a comparable scaled peer in the same category as Herself Health.
- ChenMed: ChenMed operates a family-owned, physician-led primary care model serving low-to-moderate-income seniors, primarily on Medicare Advantage, with multiple clinics per market. Its value-based, full-risk primary care approach for seniors is the closest analogue to Herself Health's MA-focused, multi-clinic, outcomes-driven model.
- Cano Health: Cano Health operates senior-focused primary care centers for Medicare Advantage members with on-site services and value-based arrangements. Its primary care clinic model for MA seniors is structurally aligned with Herself Health's approach.
- CenterWell Senior Primary Care: CenterWell is Humana's senior-focused primary care subsidiary operating value-based clinics for Medicare Advantage members. It shares Herself Health's MA-aligned payer relationships, senior-only patient base, and integrated on-site services model.
- ArchWell Health: ArchWell Health runs senior-focused primary care clinics with longer appointments, on-site services, and value-based care arrangements with MA plans. Its center-based, community-oriented model targeting adults 60+ directly parallels Herself Health's clinic strategy for women 65+.
- Iora Health: Iora Health was a senior-focused primary care provider built around longer visits and capitated MA contracts, eventually acquired by One Medical/Amazon. Its original model mirrors Herself Health's MA-aligned, relationship-based primary care for seniors.
- Oak Street Health: Acquired by CVS Health, Oak Street Health operates senior-focused primary care clinics serving Medicare beneficiaries, primarily Medicare Advantage. Its care model emphasizing longer visits, care coordination, and on-site services is the same conceptual framework Herself Health is deploying.
Broad incumbents
- VillageMD: VillageMD (backed by Walgreens Boots Alliance) is a large value-based primary care operator with a growing senior-care segment. It competes with Herself Health in senior primary care while offering a broader portfolio across all adult populations.
- One Medical: Acquired by Amazon, One Medical is a membership-based primary care platform combining in-clinic and virtual care with longer appointments. Herself Health's $99/month membership and virtual visits mirror this hybrid model, though One Medical is broader in age and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Herself social profiles
Digital presenceHerself compliance and trust
Trust signalCompliance1 record
Herself financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herself leadership team
Management profileNumber of profiles
Profiles7 records
Herself funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herself M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herself
What does Herself do?
Herself Health is a primary care practice built exclusively for women aged 65 and older on Medicare, providing longer appointments, same/next-day availability, on-site diagnostics (labs, DEXA bone density scans, body composition scans, mammograms), preventive care, chronic care management, acute care, mental health support, and telehealth visits. A non-Medicare membership program ($99/month or $999/year) extends the same comprehensive care model to women with commercial insurance or no insurance.
Is Herself a public or private company?
Herself is a private company. It is classified as venture growth investor backed and is currently operating.
When was Herself founded?
Herself was founded in 2023. It employs 51 to 100 people.
Where is Herself based?
Herself is headquartered in Saint Paul, United States, in the North America region.
How does Herself make money?
Two revenue lines are on record. Insurance Billing - Medicare is the primary driver. The others are membership Program.
Who are Herself's main competitors?
Wellvana Health is listed as an emerging player. Direct peers are Agilon Health, ChenMed, Cano Health, CenterWell Senior Primary Care, ArchWell Health, Iora Health and Oak Street Health. Broad incumbents are VillageMD and One Medical.
Does Herself have an API?
No public API is recorded for Herself.
What industry is Herself in?
Herself's product category is Senior Women's Primary Care. Its primary akta.pro industry code is HLAEACAI, MA Chronic Condition Management & Supplemental Benefits (SSBCI). Its NAICS code is 621111 and its SIC code is 8011.