Sakura

What Sakura does

Sakura (legal entity: Sakura Tree AB) is a Swedish private limited company incorporated in December 2022 and headquartered in Västerås, Sweden. The company operates a digital marketplace, delivered through iOS and Android mobile applications and a web presence at sakura.se, that connects individual consumers and corporate clients with a network of 200+ therapists, life coaches, personal trainers, nutritionists, and wellness practitioners. The platform covers 100+ service categories spanning emotional health (talk therapy, CBT, ACT, mindfulness, relationship counseling, trauma processing, stress management) and physical health (yoga, breathwork, personal training, nutrition counseling). Sakura self-positions as the first Swedish platform focused specifically on emotional and relational wellness, supported by an integrated booking, payment, and video session workflow, a 5-question intake matching questionnaire, and a community forum at sakuraforum.se.

The product surface is a platform-plus-modules architecture. The core marketplace is supplemented by a free membership tier, a paid Premium subscription (89 SEK per month after a 2-week free trial offering 10% off all sessions and access to premium articles), an e-commerce shop selling wellness merchandise (frequency-based blankets, mugs, books, crystals, courses), a supplier portal for practitioners, and a portfolio of six add-on partner services (SALUTO, ACTIVEQUIZ, AGERUS, WE ARE NATURE, AUMLA, BREAKS Finland) extending the offering into biometric insights, gamified activity, organizational consulting, and workplace well-being. Technology stack relies on Stripe (with PayPal and Google Pay as alternatives) for payments, Google Calendar API for provider scheduling, Gmail API for notifications, Google Analytics and LinkedIn for marketing, and Typeform for lead capture. The company is GDPR-compliant and identifies itself as the data controller.

Monetization combines a 20% marketplace transaction commission on each provider booking, a one-time 1,000 SEK (excl. VAT) provider onboarding fee, the recurring Premium subscription, and e-commerce product sales. Go-to-market is dual-track: a product-led, self-serve consumer motion (free app download, freemium first-session trial, content marketing, social channels) and a direct enterprise sales motion targeting Swedish HR and leadership buyers for corporate wellness programs, lectures, and workshops. Supplier-side data indicates approximately 90% of bookings are corporate-driven and 10% private. As of April 2025, Sakura raised its first disclosed funding round of approximately $306,092 from 8 Media Ventures; the company had previously been bootstrapped with no disclosed parent or institutional ownership.

Name

Sakura

Legal name

Sakura Tree AB

Website

https://sakura.se

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sakura (Sakura Tree AB) is a Swedish digital marketplace, founded 2022 in Västerås, connecting individual consumers and corporate clients with 200+ therapists, coaches, and wellness practitioners across 100+ emotional and physical health categories via iOS and Android mobile applications.

Ownership category

akta.pro rank

Product category

Digital Wellness Marketplace

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Online therapy platform
• Wellness marketplace
• Digital health services
• Coaching video sessions
• Emotional health platform

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D

Revenue model

1. Premium Subscription: Monthly subscription at 89 SEK providing 10% discount on all online sessions, access to premium articles, and free membership benefits. Includes 2-week free trial.
2. Marketplace Transaction Fees: Sakura retains 20% commission on each booking made through the platform. Providers receive 80% of session fees with monthly payouts.
3. Provider Onboarding Fee: One-time onboarding fee of 1000 SEK (excluding VAT) for new providers joining the platform
4. E-commerce Product Sales: Sale of wellness products including blankets, clothing, books, crystals, incense, mugs, and digital courses through the integrated shop

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sakura operates a digital marketplace platform connecting individuals and corporate clients with 200+ verified coaches, therapists, psychologists, and wellness practitioners for 1:1 video sessions across 100+ emotional and physical health categories. The platform enables browsing by topic, price class, and session length, with integrated booking, payment processing, video delivery, calendar synchronization, and a community forum. Additional revenue comes from an e-commerce shop for wellness products and partner-supplied add-on services such as AI-driven health insights and workplace wellness programs.

Product overview

SAKURA is a digital health marketplace and wellness platform operating as a platform-plus-modules architecture. The core product is the SAKURA Digital Health Platform (mobile app and website), which serves as a marketplace connecting users with 100+ therapists, coaches, and wellness practitioners for video sessions across emotional and physical health categories. This core platform is supplemented by the SAKURA Premium Membership (a paid subscription offering discounts and premium content), the SAKURA Shop (e-commerce for physical wellness products including frequency-based blankets, mugs, pillows, and courses/workshops), the SAKURA Community Forum (online discussion platform with chat functionality), and the Supplier Portal (enabling providers to join and manage their practices). Additionally, SAKURA offers a portfolio of add-on services through partner companies: SALUTO (AI-powered health insights from blood tests and body measurements), ACTIVEQUIZ (interactive quiz-based wellness activities), AGERUS (organizational performance consulting), WE ARE NATURE (experience-based employee wellness), AUMLA (corporate mental wellness programs), and BREAKS Finland (workplace happiness-as-a-service).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 85% recurring booking rate demonstrates strong customer retention and satisfaction
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• SALUTOminorOthersAI-based health app that transforms blood tests, body measurements and health data into personalized insights with continuous lifestyle support, offered at preferential pricing for corporate customers of SAKURA.
• ActiveQuizminorOthersDigital quiz walks combining physical activity with knowledge gathering, customized for schools and companies. Enables team building, health competitions and education through interactive mobile solutions.
• AgerusminorOthersResearch-based platform solutions, training and consulting services to improve organizational performance, efficiency and wellbeing.
• We Are NatureminorOthersNature-based wellness programs promoting employee health and helping leaders grow and reach their full potential through experience-based approaches supported by both ancient wisdom and documented science.
• AumlaminorOthersCorporate consulting and digital programs focused on mental strength, recovery and sustainable habits. Uses evidence-based methods to help individuals and organizations create more balanced and energizing workdays.
• Breaks FinlandminorOthersSpecializes in workplace wellbeing through 'Happiness as a Service' (HaaS) model. Offers comprehensive B2B solutions including corporate events, team building activities, seminars and training.
• Stripe Payments Europe LtdcoreTechnology or IntegrationPayment processing partner for membership, 1:1 sessions, products, group sessions and events. Handles all payment transactions on the platform.
• Google Calendar APIcoreTechnology or IntegrationExternal calendar integration for companies offering services via the platform, enabling providers to manage availability and prevent double-booking.
• Gmail APIcoreTechnology or IntegrationUsed to send email communications to individuals and companies regarding bookings and platform notifications.
• App Store (Apple)coreTechnology or IntegrationiOS app distribution through Apple App Store for downloading the Sakura app.
• Google PlaycoreTechnology or IntegrationAndroid app distribution through Google Play Store for downloading the Sakura app.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Global online therapy marketplace connecting users with licensed therapists via video, chat, and phone. Comparable business model and target use case, though operating globally and at far greater scale than Sakura.
• Doktor.se: Major Swedish digital healthcare provider covering GP, mental health, and chronic care via app. Competes for the same Swedish consumer wallet for wellness and mental-health services, though at a broader healthcare scale.
• Kry: Sweden's leading digital healthcare platform offering GP and mental health video consultations. Overlaps with Sakura on video-based therapy delivery to Swedish consumers but operates at vastly larger scale and broader medical scope.

Direct peers

• Mindler: Swedish digital psychology clinic offering online CBT and therapy sessions via an app-based booking model. Directly comparable as a therapy-focused marketplace targeting Swedish consumers with a similar video-session delivery model.

Emerging players

• Headspace: Digital mental wellness platform offering guided content, meditation, and increasingly therapist matching. Adjacent competitor for emotional wellness spend, with overlapping B2B employer channel via Headspace for Work.
• Lyra Health: Enterprise-focused mental health platform connecting employees with therapists and coaches. Directly comparable to Sakura's corporate wellness motion, with overlapping B2B EAP-style offerings.
• Calm: Subscription-based mental wellness and meditation platform with growing content and live class offerings. Competes for the same emotional-wellness consumer wallet, though more content-led than marketplace-led.
• Wellster Healthtech Group: DACH-region digital health platform operating multiple consumer health and wellness brands including therapy marketplaces. Comparable marketplace model in a neighboring European market, useful for cross-border benchmarking.

Regional players

• Treatwell: European online booking marketplace for beauty and wellness services. Directly comparable as a horizontal marketplace connecting consumers with wellness practitioners via booking, though focused on in-person beauty/fitness rather than video therapy.
• Urban Sports Club: European corporate wellness subscription platform offering access to gyms, studios, and wellness services. Comparable on the corporate wellness / employer-paid subscription axis, though focused on physical rather than emotional health.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sakurasverige
• LinkedInlinkedin.com/company/sakura-se
• Instagraminstagram.com/sakura

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakura