What UnDosTres does

UnDosTres (legal entity Belanea México, S.A.P.I. de C.V.) is a Mexico-based mobile-first payments aggregation platform founded in 2015, headquartered in the Roma Norte neighborhood of Mexico City. The company consolidates more than 300 everyday financial services into a single consumer application, allowing users to recharge mobile airtime (Telcel, Movistar, AT&T, Unefon, Virgin, Bait), pay recurring bills (CFE electricity, water, gas, internet, television), purchase cinema tickets (Cinépolis, Cinemex) at up to 30% off box office, recharge electronic toll tags (TAG), buy gift cards (Uber, Google Play, Netflix, Spotify, etc.), and access intercity bus (Estrella Blanca) and urban transit (Mexico City Metrobús and subway recharges) services. The company reports more than 400,000 active customers, over one million cumulative payment transactions, and approximately 1,000 new user registrations per day, with peak throughput of five payment orders per second. UnDosTres also operates a "Socios" partner program that turns neighborhood retailers (tenderos) into commission-based resellers of the platform's services.

The product is delivered through native iOS, Android and Huawei AppGallery applications and a responsive web interface, organized around a three-click payment user experience. The technology stack includes a payment gateway and PCI DSS-compliant processing infrastructure, an electronic wallet (Monedero Electrónico) for cashback accrual, tokenized one-click checkout (Instapay), QR code scan-and-pay functionality, and integrations with PayPal, Facebook Login, and Google Sign-In for identity and payment. Beyond payments, the platform has been extended into credit-adjacent products: personal loans originated through a partnership with Ku-bo Financiero (Crédito UnDosTres) and a 3- and 6-month installment feature (Pago en Parcialidades) for credit card purchases. The company is privately held, controlled by founder Vikram Deswal alongside co-founder Arpit Gupta and fellow founder Naveen Sharma, with Alberto Alcaraz as CFO.

UnDosTres monetizes through several layered revenue streams. The primary engine is a 10% commission on payment orders processed for third-party services, supplemented by resale margins on airtime, commissions on cinema ticket sales, and margins on gift card resales. A secondary recurring stream comes from the VIP membership subscription, priced at $35 per month, $175 for six months, or $349 per year, which provides 5% cashback credited to the in-app wallet, exclusive day deals, and priority support. The Socios partner program adds a commission-based distribution revenue layer, and the company has begun to monetize the credit and installment products. Through eight disclosed funding rounds between 2013 and 2022, UnDosTres has raised approximately $41M+ from investors including Soldiers Field Angels, Cabiedes & Partners, Saba Investments, Dalus Capital, IGNIA, InnoCells, Wayra, and most recently A.GAIN, Benber LP and Telegraph Hill Capital in a $30M round in mid-2022.

Name

UnDosTres

Legal name

BELANEA MÉXICO, S.A.P.I. DE C.V.

Website

https://undostres.com.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

UnDosTres is a Mexico-based mobile-first payments aggregation platform that consolidates 300+ everyday services — airtime, utility bills, cinema, tolls, gift cards, transit and personal loans — into a single consumer app serving 400,000+ users.

Ownership category

akta.pro rank

Product category

Mobile Payments & Bill Payment Aggregation

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Mobile payments platform
• Bill payment services
• Airtime recharge
• Digital wallet services
• Payment aggregation

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Payment Processing Commission: UnDosTres charges a 10% commission (IVA included) on each payment order processed through the platform for third-party services (general payment management). Additional variable rates apply for installment payment (PEP) plans: 6.2% for 3-month deferral and 9.66% for 6-month deferral on credit card purchases above $300 and $600 MXN respectively.
2. Airtime/Telecom Resale: UnDosTres acts as a reseller of prepaid mobile airtime from telecom operators (Telcel, Movistar, AT&T, Unefon, Virgin, Bait). Revenue is earned through the margin between wholesale cost and retail sale price to consumers.
3. Cinema Ticket Sales: Commission earned on the sale of Cinépolis and Cinemex movie tickets through the platform. Tickets are sold at up to 30% below box-office prices, with UnDosTres earning a margin on each transaction.
4. VIP Membership Subscription: Monthly/quarterly/annual subscription plan offering 5% cashback on all transactions, exclusive VIP day deals, and dedicated chat support. Tiers at $35/month, $175/6 months, and $349/12 months.
5. Gift Card Sales: Sale of third-party gift cards (Uber, Google Play, etc.) through the UnDosTres platform, earning a commission on each card sold.
6. Partner/Socio Program: Small retail businesses (tenderos) become UnoDosTres partners, earning a commission on every recharge, payment, or purchase made by their customers through the partner's enrolled services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

UnDosTres is a mobile-first payments aggregation platform that enables Mexican consumers to pay for airtime, electricity (CFE), internet, TV, water, gas, government services, cinema tickets (Cinépolis/Cinemex), TAG toll recharges, bus tickets, urban transport, gift cards, and entertainment from a single app or web interface. Revenue is generated through per-transaction commissions (e.g., 10% on payment orders), reseller margins on airtime and gift cards, installment-payment (PEP) fees, a VIP subscription tier with 5% cashback, and a partner/reseller program (UnDosTres Socios) that lets small retailers offer 300+ services to their own customers.

Product overview

UnDosTres is a mobile-first payments aggregation platform operating in Mexico since 2015. The platform functions as a unified super-app combining multiple payment categories under one interface: airtime recharges (Recarga Celular), utility bill payments (CFE, water, gas, internet, TV, postpaid plans), entertainment purchases (Cinépolis/Cinemex movie tickets, streaming), transportation (TAG toll recharges, bus tickets, urban transit), gift cards, and financial services (personal loans via Ku-bo Financiero, installment payments). The core product portfolio centers on the Recarga Celular and Pago de Servicios categories, with the Monedero Electrónico (digital wallet) serving as the transaction backbone that accumulates cashback rewards. The VIP membership tier adds a subscription-based loyalty layer offering enhanced cashback rates. The Socios affiliate program extends the platform's distribution by enabling third-party resellers. All services are accessible through a single mobile application available on iOS, Android, and Huawei AppGallery, with a responsive web interface as an alternative.

Differentiator

Problem solved

Functional benefit

Products and services

• Recarga Celular (Mobile Airtime Recharge) Mobile airtime recharge service enabling users to instantly top up prepaid phones across Telcel, Movistar, AT&T, Unefon, Virgin, Bait, and other Mexican carriers, with sub-15-minute repeat-transaction protection.
• Pago de CFE (Electricity Bill Payment) Electricity bill payment service for Mexico's federal utility CFE, allowing users to pay bills by credit/debit card with barcode scanning.
• Boletos de Cine (Movie Tickets) Movie ticket purchasing service for Cinépolis and Cinemex, offering electronic folio-based tickets redeemable at theater box offices and apps with discounts up to 30% versus box-office pricing.
• Recarga TAG (Electronic Toll Recharge) Electronic toll tag recharge service supporting PASE, TeleVía, and ViaPass systems for highway and road payments across Mexico.
• Pago de Servicios (Utility & Telecom Bill Payment) Multi-utility bill payment service covering internet (Telmex), television (Sky), water, gas, and government payments through a unified payment interface.
• Plan Celular / Postpago (Postpaid Plan Payments) Postpaid mobile plan payment service enabling users to pay their monthly cellular plan bills for postpaid accounts.
• Membresía VIP (VIP Subscription Membership) Premium subscription membership offering 5% cashback on all wallet recharges, exclusive VIP day promotions, and priority chat support, available in monthly ($35 MXN), 6-month ($175 MXN), and annual ($349 MXN) tiers.
• Compra Gift Cards Gift card purchasing service allowing users to buy digital gift cards for various merchants including Uber, Google Play, and other retailers.
• Boletos de Autobús (Bus Tickets) Bus ticket purchasing service for intercity bus routes, currently offering tickets through Estrella Blanca and other carriers.
• Crédito UnDosTres (Personal Loans) Personal loan service offered in partnership with Ku-bo Financiero, enabling users to apply for loans for merchandise, home expenses, debt consolidation, business improvements, and vehicle purchases with amounts up to approximately $49,363 MXN.
• Entretenimiento (Entertainment) Entertainment content purchasing service covering streaming subscriptions, theme parks, clubs, and other leisure activities.
• Transporte Urbano (Urban Transport) Urban transportation payment service for city transit systems, currently available in select Mexican cities with location-based availability.
• UnDosTres Socios (Partner / Reseller Program) Partner/reseller program enabling small businesses to become UnDosTres agents, earning commission on every recharge, payment, or purchase made by their customers, with 300+ services available for resale.
• Pago en Parcialidades (Installment Payments / PEP) Installment payment service allowing users to split purchases into 3 or 6 monthly payments without interest on credit card transactions, with fees of 6.2% for 3-month plans (purchases $300-$600 MXN) and 9.66% for 6-month plans (purchases above $600 MXN).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TelcelcoreTechnology or IntegrationMajor Mexican telecom operator whose prepaid airtime is sold through the UnDosTres platform. Users can recharge Telcel mobile credit directly via the UnDosTres app or web.
• MovistarcoreTechnology or IntegrationMexican telecom operator (Telefónica subsidiary) whose prepaid airtime recharge is available on the UnDosTres platform.
• AT&T MéxicocoreTechnology or IntegrationAT&T Mexico prepaid airtime sold through UnDosTres platform.
• UnefoncoreTechnology or IntegrationMexican prepaid MVNO brand whose airtime is available on the UnDosTres platform.
• Virgin MobilecoreTechnology or IntegrationMexican MVNO brand whose airtime recharge is available on the UnDosTres platform.
• BaitcoreTechnology or IntegrationMexican telecom operator whose airtime recharge is available on the UnDosTres platform.
• CinépoliscoreTechnology or IntegrationMexico's largest cinema chain. UnDosTres sells Cinépolis movie tickets (Traditional, VIP, IMAX/3D) and dulcería (concession) vouchers, at up to 30% below box-office prices.
• CinemexcoreTechnology or IntegrationMajor Mexican cinema chain. UnDosTres sells Cinemex movie tickets (Traditional 2D/3D, Premium, Platino) and dulcería vouchers through its platform.
• CFE (Comisión Federal de Electricidad)coreTechnology or IntegrationMexico's federal electricity utility. UnDosTres allows users to pay their electricity bills online with barcode scanning.
• TelmexcoreTechnology or IntegrationMexico's dominant landline/ISP provider. UnDosTres offers internet bill payment services for Telmex customers.
• Sky MéxicocoreTechnology or IntegrationSatellite TV provider. UnDosTres enables payment of Sky subscription bills through its platform.
• TeleVíacoreTechnology or IntegrationElectronic toll road payment system. UnDosTres enables TAG recharge for TeleVía users on its platform.
• PASEcoreTechnology or IntegrationElectronic toll collection system. UnDosTres offers TAG/PASE recharge for toll road users.
• UberminorChannel Partner/ Reseller/ DistributorUber gift cards are sold through UnDosTres Gift Cards section. Valid for Uber and Uber Eats use in Mexico.
• Google PlayminorChannel Partner/ Reseller/ DistributorGoogle Play gift cards are available for purchase on UnDosTres platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• RecargaPay: RecargaPay is a Latin American mobile payment and recharge super-app, primarily in Brazil, with similar airtime-recharge and bill-payment aggregation features. It is a strong functional analog for UnDosTres's model and a potential future geographic competitor if it expands into Mexico.
• Mercado Pago: Mercado Pago is the dominant consumer payment wallet in Mexico, integrated with Mercado Libre's marketplace. It directly competes with UnDosTres in mobile airtime, bill payment, QR payments, and consumer credit, with significantly larger scale and a zero-payment-fee position.
• Clip: Clip is a major Mexican payment processor offering card-acceptance and digital payment services to SMBs and consumers. While more SMB-focused, it competes in the same Mexican digital-payments ecosystem and serves an overlapping tenderos/SMB customer base.
• Spin by Oxxo: Spin is Oxxo's digital payment wallet leveraging the largest convenience-store network in Latin America. It competes directly with UnDosTres in mobile recharge, bill payment, and offline-to-online payments, and benefits from Oxxo's physical retail footprint.
• Albo: Albo is a Mexican neobank offering a digital account, debit card, payments, and consumer credit. It overlaps with UnDosTres in payments and credit-adjacent products (Ku-bo partnership), serving the same underbanked Mexican consumer segment.

Emerging players

• Konfío: Konfío is a Mexican fintech focused on SMB lending and digital banking. While primarily a B2B lender, it competes with UnDosTres's Ku-bo personal loan partnership for the Mexican consumer and SMB credit opportunity.
• NetPay: NetPay is a Mexican payment processor and digital payment service for SMBs, offering card acceptance, payment links, and digital wallets. It is adjacent to UnDosTres in the Mexican SMB and consumer payments space.

Broad incumbents

• Nubank Mexico: Nubank is a leading Latin American neobank that has expanded aggressively into Mexico with a free digital account, payments, and credit. It competes with UnDosTres for the same Mexican consumer wallet share and benefits from a multi-billion-dollar brand and balance sheet.
• BBVA México Wallet (Mi Vector): BBVA México's mobile wallet and digital banking app offer free bill payment, transfers via SPEI, and consumer payment services to one of Mexico's largest banking customer bases. As a bank-issued wallet, it competes with UnDosTres on convenience and cost, while leveraging an existing account relationship.
• CoDi (Banxico): CoDi is the central-bank-backed QR and push-payment system operated by Banxico, enabling zero-cost bank-to-bank transfers. It is a structural competitive threat to UnDosTres's payment-processing commission model, as Mexican banks and merchants can use it to bypass third-party aggregators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/undostres_mx
• Facebookfacebook.com/undostres.com.mx
• LinkedInlinkedin.com/company/undostres-mx
• Instagraminstagram.com/undostres_mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnDosTres