Magazino

Warehouse Robotics and Intralogistics Automationmagazino.eu

Company typePrivate
Founded2012
HeadquartersMunich, Germany
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

Magazino firmographics

Firmographics

Name: Magazino
Legal name: Magazino GmbH
Website: https://magazino.eu
Company type: Private
Founded year: 2012
Operating status: Acquired
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Magazino industry classification

Industry

Product category: Warehouse Robotics and Intralogistics Automation
NAICS: Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
SIC: General Industrial Machinery & Equipment (3560)
akta.pro primary industry: Industrial & Warehouse Robotics (HDAAAIAA)
akta.pro secondary industries: Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

Warehouse robotics software
Autonomous mobile robots
Intralogistics automation
Warehouse material handling
Robotic picking systems

Where Magazino is headquartered

Location

Headquarters

HQ city: Munich
HQ country: Germany
HQ region: Europe

Markets served

Magazino business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

Robotics Software and Systems: Revenue generated from robotics and navigation software solutions for warehouse automation, likely as part of integrated mobile robot systems sold to warehouse operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Magazino product offering

Product offering

Core offering

Magazino develops mobile, perception-driven robots and the proprietary navigation software that powers them for warehouse logistics and intralogistics operations. Its offerings enable autonomous material handling, picking, and order fulfillment in warehouses and distribution centers. The technology is sold primarily to warehouse operators and logistics companies through Jungheinrich AG's global sales network.

Product overview

Magazino offers warehouse mobile robotics software, including proprietary robotics and navigation software that enables autonomous movement and operation of warehouse robots. The company was acquired by German intralogistics company Jungheinrich AG in August 2023 to integrate Magazino's robotics and navigation software into Jungheinrich's warehouse automation portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

Robotics and Navigation Software for Warehouse Mobile Robots

Companies that use Magazino

Customer profile

Segments1 record

Ideal customer profiles1 record

Magazino technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Magazino partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

NEOintralogisticscoreStrategic or Co-development Partner · 22 January 2025Magazino is listed as an industry partner for NEOintralogistics, a German robotics-as-a-service company. NEOintralogistics offers pay-per-pick robotic picking systems targeting warehouses with zero upfront capital expenditure, and Magazino (Jungheinrich) is part of their partnership ecosystem to serve the roughly 80% of global warehouses that remain manual.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Magazino competitors and assessment

Company assessment

Direct peers

Locus Robotics: Locus Robotics is a leading AMR vendor for warehouse order fulfillment, deploying autonomous mobile robots alongside human pickers. It is the most direct competitor to Magazino in the European/global warehouse AMR market.
Geek+: Geek+ is a global AMR and smart logistics provider offering mobile picking, sorting, and moving robots for warehouses. It competes head-to-head with Magazino in mobile goods-to-person and material handling robotics.
Symbotic: Symbotic builds AI-enabled robotic systems for warehouse automation and supply chain operations at scale. While focused on larger enterprise deployments, it competes for the same warehouse operator wallet share as Magazino.
Fetch Robotics (Zebra Technologies): Fetch Robotics, acquired by Zebra Technologies, provides autonomous mobile robots for warehouse material handling and intralogistics. Similar product offering and acquisition-by-strategic trajectory make it a closely comparable peer.
AutoStore: AutoStore provides cube-based automated storage and retrieval systems for warehouses. While its storage architecture differs, it competes in the same warehouse automation budget and customer base as Magazino.
GreyOrange: GreyOrange develops AI-driven mobile robots for warehouse fulfillment and returns automation. It competes with Magazino in providing perception-driven, software-led AMR solutions to enterprise warehouses.
6 River Systems (Shopify): 6 River Systems builds collaborative AMRs for warehouse picking, acquired by Shopify. Similar mobile-robotics-for-fulfillment positioning to Magazino with a comparable strategic-acquisition trajectory.

Broad incumbents

Swisslog (KUKA): Swisslog, owned by KUKA, is a broad intralogistics automation incumbent offering ASRS, AGVs, and software for warehouses and distribution centers. Overlaps with Magazino in warehouse automation but with a much wider portfolio and global installed base.

Emerging players

OTTO Motors (Rockwell Automation): OTTO Motors provides autonomous mobile robots for material handling in industrial and warehouse environments. Acquired by Rockwell Automation, it overlaps with Magazino in mobile robotics software and autonomous navigation IP.

Others

Körber AG (Supply Chain): Körber AG is both a historical Magazino investor and a strategic partner in warehouse/supply chain software. As an adjacent ecosystem participant and indirect competitor in warehouse automation solutions, it is comparable from a market-positioning perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Magazino financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Magazino leadership team

Management profile

Number of profiles

Profiles6 records

Magazino funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Magazino M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magazino

What does Magazino do?

Is Magazino a public or private company?

Magazino is a private company. It is classified as corporate owned and is currently acquired.

When was Magazino founded?

Magazino was founded in 2012. It employs 11 to 50 people.

Where is Magazino based?

Magazino is headquartered in Munich, Germany, in the Europe region.

How does Magazino make money?

One revenue line is on record: robotics Software and Systems.

Who are Magazino's main competitors?

Direct peers on record are Locus Robotics, Geek+, Symbotic, Fetch Robotics (Zebra Technologies), AutoStore, GreyOrange and 6 River Systems (Shopify). Swisslog (KUKA) is listed as a broad incumbent. OTTO Motors (Rockwell Automation) is listed as an emerging player. Körber AG (Supply Chain) is listed as an others.

Does Magazino have an API?

No public API is recorded for Magazino.

What industry is Magazino in?

Magazino's product category is Warehouse Robotics and Intralogistics Automation. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of IMAIAMAJ, Supply Chain & Warehouse Automation (Smart Logistics). Its NAICS code is 33451 and its SIC code is 3560.