Carma
Carma provides an AI-first fleet management operating system that autonomously verifies service work orders, schedules maintenance, and optimizes vendor selection for enterprise fleets of 1,000+ vehicles and private equity portfolio companies.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Carma does
Carma Technologies, Inc. is a privately held, AI-first fleet management company founded in 2023 and headquartered in the United States. The company sells an AI-native operating system for commercial fleets, with Neo serving as the central autonomous agent acting as Master Technician, Operations Manager, and Financial Analyst across every vehicle in a customer's fleet. The platform automates end-to-end maintenance operations including service work-order verification against market data, vendor selection, labor routing, preventative maintenance scheduling, cost-of-ownership tracking, and replacement timing recommendations, all unified in a single dashboard. Carma integrates with telematics providers (notably as an Official Samsara Technology Partner) and operates a performance-scored vendor network with dedicated portals, allowing fleet operators to standardize operations across existing service center relationships.
The company's core product surface comprises the Carma Platform, the Neo AI agent, the Carma Marketplace Platform for third-party service discovery, and a dedicated Carma for Private Equity module targeting PE firms and family offices. Carma targets enterprise fleet operators with 1,000+ vehicles and PE portfolio companies, delivering claimed outcomes of 30% reduction in monthly fleet repair spending and 60% faster turnaround times within 30 days of deployment. The company sells through a consultative direct enterprise sales motion with demo-based engagement and quote-based annual subscriptions; no public pricing is disclosed. Capital partners include Y Combinator (W24 batch, $500K) and Soma Capital (January 2025).
Carma firmographics
Firmographics- Name
- Carma
- Legal name
- Carma Technologies, Inc.
- Website
- https://joincarma.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carma provides an AI-first fleet management operating system that autonomously verifies service work orders, schedules maintenance, and optimizes vendor selection for enterprise fleets of 1,000+ vehicles and private equity portfolio companies.
- Ownership category
- akta.pro rank
Carma industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Fleet Policy, Governance & Duty-of-Care Management (TLABAIAK)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Vehicle Fleet Management (Campus-Owned Vehicles) (EDALAKAG)
Keywords
Where Carma is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fleet Management SaaS Subscription: AI-powered fleet operating system delivered as subscription service, targeting enterprise fleets with 1,000+ vehicles and private equity portfolio companies. Revenue appears to be recurring subscription-based with per-vehicle or enterprise-wide pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise fleet management platform - pricing based on fleet size |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Carma product offering
Product offeringCore offering
Carma provides an AI-first fleet management operating system for commercial fleet operators. Its core product, the Carma Platform, is orchestrated by Neo, an AI agent that autonomously verifies service work orders, schedules maintenance, optimizes vendor selection, tracks cost of ownership, and delivers replacement timing recommendations. The platform targets enterprise fleets with 1,000+ vehicles and private equity/family office portfolio companies, replacing multiple legacy point solutions with a single integrated system.
Product overview
Carma offers an integrated AI-first fleet operating system that replaces fragmented legacy point solutions with a unified platform. The core offering consists of the Carma Platform and Neo AI, which together provide autonomous fleet maintenance management, vendor coordination, and financial intelligence. The Carma Marketplace Platform enables automotive service discovery from third-party providers, while Carma for Private Equity extends the platform for portfolio-wide fleet standardization. Neo serves as the central AI orchestrator, acting as Master Technician, Ops Manager, and Financial Analyst to autonomously verify services, schedule maintenance, optimize vendors, and deliver replacement timing recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Neo: AI-powered Master Technician, Ops Manager, and Financial Analyst that runs fleet operations including service verification, maintenance scheduling, cost tracking, and vendor management.
Products and services
- Carma Platform AI-first fleet management operating system that replaces legacy point solutions with integrated maintenance scheduling, vendor management, cost tracking, and compliance monitoring capabilities, orchestrated by Neo AI for enterprise fleet operators with 1,000+ vehicles.
- Neo AI-powered Master Technician, Ops Manager, and Financial Analyst that autonomously verifies service work orders, schedules maintenance, optimizes vendor selection, tracks cost of ownership, and provides replacement timing intelligence for commercial fleet vehicles.
- Carma for Private Equity Fleet operations solution designed for private equity firms and family offices to standardize maintenance, control costs, and maximize vehicle life across portfolio companies, providing real-time cost-of-ownership analytics and automated invoicing.
Quantifiable outcome
- 30% reduction in monthly fleet repair spending within 30 days of deployment
- +2 more outcomes
Companies that use Carma
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Carma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Carma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SamsaracoreOfficial Samsara Technology Partner status. Carma integrates with Samsara telematics via one-click connection, enabling seamless data flow for maintenance tracking, interval monitoring, and service scheduling based on mileage, engine hours, and time.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Carma competitors and assessment
Company assessmentEmerging players
- Lytx: Lytx is a video telematics and driver-behavior analytics provider now expanding into broader fleet safety and operations. It is an emerging competitor in the AI-fleet-ops space with overlapping ambitions in driver compliance and safety intelligence.
Broad incumbents
- Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a large European-origin fleet telematics and management platform. It competes as a broad incumbent in fleet operations, with growing AI-driven features that overlap with Carma's roadmap.
- Motive: Motive (formerly KeepTruckin) is an all-in-one fleet operations platform combining telematics, video-based driver safety, fuel, and maintenance. Like Samsara, it competes broadly with Carma in the AI-fleet-ops category while also offering the telematics data layer Carma depends on.
- Samsara: Samsara is the leading telematics and fleet operations platform with a massive connected-vehicle installed base. It is both a Carma integration partner and a competitive threat — Samsara's platform is expanding into maintenance, safety, and AI-driven insights that overlap with Carma's roadmap.
- Geotab: Geotab is one of the largest telematics platforms globally, with a deep ecosystem of integrated fleet management, productivity, and safety solutions. It competes with Carma as a broad incumbent and controls the vehicle-data layer that Carma's AI depends on.
- Verizon Connect: Verizon Connect is an enterprise fleet telematics and management suite owned by Verizon. It competes broadly with Carma in fleet operations, with strong distribution into large enterprise accounts and telematics-as-a-service positioning.
- Azuga: Azuga is a GPS fleet tracking and driver-behavior platform serving commercial fleets. It is a broad incumbent in the fleet management space, with overlapping AI/safety and maintenance features that compete with Carma's positioning.
Direct peers
- Fleetio: Fleetio is a fleet maintenance and fuel management SaaS platform used by thousands of fleet operators. It is the closest direct peer to Carma — both target maintenance scheduling, vendor/work-order management, and cost tracking — though Fleetio is broader on inspections and fuel while Carma leans on AI-driven work-order verification.
- RTA Fleet: RTA Fleet provides fleet maintenance management software with PM scheduling, parts inventory, and work-order tracking. It is a direct peer to Carma on the maintenance-management axis, though it lacks the AI verification and telematics-orchestration layer.
- Whip Around: Whip Around is a fleet inspection, compliance, and maintenance SaaS used by commercial fleets. It is a direct peer to Carma on the maintenance and work-order management side, although it emphasizes DVIR inspections rather than AI-driven cost intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Carma social profiles
Digital presenceCarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carma leadership team
Management profileNumber of profiles
Profiles2 records
Carma funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carma
What does Carma do?
Carma provides an AI-first fleet management operating system for commercial fleet operators. Its core product, the Carma Platform, is orchestrated by Neo, an AI agent that autonomously verifies service work orders, schedules maintenance, optimizes vendor selection, tracks cost of ownership, and delivers replacement timing recommendations. The platform targets enterprise fleets with 1,000+ vehicles and private equity/family office portfolio companies, replacing multiple legacy point solutions with a single integrated system.
Is Carma a public or private company?
Carma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carma founded?
Carma was founded in 2023. It employs 11 to 50 people.
Where is Carma based?
Carma is headquartered in San Francisco, United States, in the North America region.
How does Carma make money?
One revenue line is on record: fleet Management SaaS Subscription.
Who are Carma's main competitors?
Lytx is listed as an emerging player. Broad incumbents are Webfleet (Bridgestone), Motive, Samsara, Geotab, Verizon Connect and Azuga. Direct peers are Fleetio, RTA Fleet and Whip Around.
Does Carma have an API?
No public API is recorded for Carma.
What industry is Carma in?
Carma's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAIAK, Fleet Policy, Governance & Duty-of-Care Management, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 5321 and its SIC code is 7510.